Folio by joshua_kinugawa

FOLIO

JOSHUA KINUGAWA GRAPHIC DESIGNER

CONTENTS

01 02 03 04 05 06 07

Self Branding

JOSHUA KINUGAWA Graphic Designer

Logo Design / Competition Entry

Moldova Wine 5,000 Years of Winemaking History

Logo Design / Competition Entry

Dolce Stone Healing Stones and Accessories

Editorial Design / Photography

So Restaurant Contemporary Japanese Dining

Typography / Icon Design

World Visual Language Final Major Project

Branding / Competition Entry

HEAL Treat Yourself With Art

Branding / Corperate Identity

Glaber Permanent Hair Reduction Treatment

A CREATIVE, FOCUSED, PASSIONATE, MULTI-TASKING, BILINGUAL, FRIENDLY, GRAPHIC DESIGNER.

TYPEFACE

Self Branding

JOSHUA KINUGAWA Graphic Designer

Univers LT Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Caslon Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 COLOUR PALLET

C9 M0 Y82 K0 R226 G220 B57 #E2DC39

Moldova Wine is a Japanese wine merchant who sells wine imported from Moldova.

Logo Design / Competition Entry

Moldova Wine 5,000 Years of Winemaking History

2ND

JUN TA N A K A MOLDOVA WINE

+ 81 (0)80 12345678 jun@ m oldovaw ine.sam ple.c o.jp w w w.m oldovaw ine.c o.jp

Logo Design / Competition Entry

Dolce Stone Healing Stones and Accessories

A healing stone and accessories brand, Dolcie Stone’s brief was presented as a design competition, requiring the image to reflect the meaning of its name Dolcie, meaning ‘sweet’ within its logo. I created a logo of a fusion of gemstones and ice creams in cones. The gemstones are full of colours which signify the unification of all the healing stones and their powers. My design was the winning entry, selected from more than one hundred entrants.

1ST

COLOUR PALLET C20 M68 Y11 K0 R203 G108 B155 #CB6C9B

C8 M19 Y6 K0 R236 G215 B224 #ECD8E1

C12 M9 Y10 K0 R230 G229 B227 #E5E5E3

C24 M83 Y14 K0 R195 G71 B135 #C34787

C0 M0 Y100 K0 R255 G241 B0 #FFF100

C76 M83 Y19 K0 R86 G79 B140 #554F8C

C54 M9 Y8 K0 R118 G190 B222 #76BEDE

C34 M6 Y7 K0 R178 G214 B231 #B1D6E7

C93 M88 Y89 K80 R3 G0 B0 #030000

LOGO TYPEFACE - Nixie One Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 BODY COPY TYPEFACE - Neutra Text Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Editorial Design / Photography

So Restaurant Contemporary Japanese Dining

CONTEMPORARY

J A PA N E S E

DINING

Located in central London, So Restaurant is a contemporary Japanese restaurant. Whilst respecting its existing brand identity, in order to further promote the business and expand its clientele, I designed promotional flyers and redesigned their menus incorporating requisite flexibility to allow menu content to be changed easily with the ability to be printed in house. I developed a line drawing style which enhanced the sense of simplicity and vibrancy that the brand required and researched and installed t h e b est p r i nte r o pti o n s f i t fo r p u r p os e to achieve the clientâ&#x20AC;&#x2122;s aims.

Typography / Icon Design

World Visual Language Final Major Project

We are living in world where we can travel one country to another easily and this has made us realise the differences in cultures and languages. It’s a pity that we can’t always communicate to those who are living in the different country. If we can’t communicate verbally to them, how about communicating visually?

The root of communication is about telling others what your intentions are.

2. The objective / what? The second circle represents the object of the first circle. ex. I want to go to a restaurant

1. Action / I want to do... The first circle represents the action of your intention. ex. I want to go.

3. How? The third circle represents how you want to approach to your intention. ex. I want to go a restaurant by car.

Ideograms / a character symbolising the idea of thing.

I want to go to a restaurant by car.

A E I O U Phonogram / a symbol representing a vocal sound.

Branding / Competition Entry

HEAL Treat Yourself With Art

Treat Yourself With Art For many people, the reason they find themselves in hospital is unexpected. They maybe a patient or a visiting friend or family member. In addition hospitals employ many staff such as doctors and nurses besides cleaners, receptionists, chefs and administration staff who are all brought together into the hospital environment. Whoever we are, I think it is commonly felt that hospitals can be scary, emotional and stressful places that may make us want to flee. An art gallery, on the other hand, is a place where people choose to go to find peace, relieve stress and experience joy. Art can deliver emotional changes within our minds and this is the mechanism by which art inspires us. Taking this into account, an art gallery within a hospital can provide a sanctuary to help relieve negative feelings and thus in turn, art helps to heal the mind.

C8 M0 Y100 K0 R244 G234 B0 #F5EA00

C90 M5 Y5 K0 R0 G162 B223 #00A2DF

Univers LT Bold Condensed

Univers LT Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Caslon Medium Italic

Caslon Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Branding / Corperate Identity

Glaber Permanent Hair Reduction Treatment

Glaber is a permanent hair reduction product produced by Akos Healthcare Ltd. It is claimed to be as effective as laser treatment but kinder to skin and wallet. Glaber i s u s e d w i t h i n p r o f e s s i o n a l b e a u t y s a l o n s o n l y, s o the brand required a style that would fit this niche environment. As the client wished to emphasise the effectiveness of Glaber, I created a style built upon the essence of chemistry while being mindful to avoid being too clinical or harsh. The logo captures the moment a drop of liquid is about to fall and make its magic happen. The project was undertaken in co-operation with Anna Barisani, a well-regarded graphic designer.

permanent hair reduction treatment

WOMEN

MEN

Resembles female symbol (♀)

Resembles male symbol (♂)

Corporate Typeface

Colour

Museo / logo

AaBbCc 01234

For women C8 M3 Y4 K0 R239 G244 B245 #EFF4F5

Baskerville MT Italic / Headlines

AaBbCc 01234 Univers LT Condensed / Body copy

AaBbCc 01234

For men C68 M62 Y61 K51 R62 G60 B58 #3E3C3A

Thanks!