PACKAGING

Packaging design is the process of creating an attractive and effective visual and structural packaging for products, which is aimed at capturing the attention of consumers, protecting the product, and providing information about the product. Its goal is to make the packaging memorable and recognizable to consumers, making it easier for them to recall and choose the product off the shelf. Additionally, packaging design must consider factors such as functionality, production cost, safety, and environmental friendliness.

I created this design for the "Cosmos" product design competition which was themed around Indonesia to celebrate the Indonesian Independence Day. I developed two design concepts. The rst concept depicted iconic Indonesian landmarks such as the Borobudur Temple, Gedung Sate, Rumah Bolon, Jam Gadang and other buildings, combined with traditional Batak art known as "Gorga". This is evident in the batik-like design, which is a distinctive art form from North Sumatra. The second concept was a simple design featuring three enthusiastic children celebrating the Indonesian Independence