Suh, June Ho [joshua] 2013-1998 Portfolio spatial/exhibition designer + interaction designer
Exhibition / Interaction
Spatial Designer
ACADEMIC QUALIFICATIONS
Joshua JUNE HO SUH 04 March 1971, +82-10-9153-5358 #903 JungWoo Bldg. Dohwa-dong, Mapo-ku Seoul, Korea(south) joshuasuh7@gmail.com
2012 2010 1997 1995
PhD in Space Design, under a process / Department of Industrial Design / HongIk University Graduate School, Seoul, Korea M.F.A. in Interaction Design / Domus Academy, Milan, Italy M.F.A. in Interior Design / Department of Industrial Design / HongIk University Graduate School, Seoul, Korea B.F.A. in Industrial Design / Department of Industrial Design / HongIk University, Seoul, Korea
PROFESSIONAL CAREERS
10-year exhibition designer and space planner
2006~ 2008 2004~2003 2002~2000 1998~1996
interaction designer
Director, Design Team, Antscom co., Ltd. Seoul, Korea Planning and Managing Projects of Museums and Big Tradeshow like Motor Show Manager, Exhibition Design Team, Unione Communications co., Ltd. Seoul, Korea Design and Management of Tradeshow Stands and Exposition Theme Pavilion Manager, Design Team, J.A.Studio, Seoul, Korea Design and Management of Environment installations and Tradeshow Stands Designer, Design Team, Yisang Environment Design co., Ltd. Seoul, Korea Design of Environment installations and Tradeshow Stands
PROFESSIONAL MEMBERSHIP Korea Society of Architects&Designers / Korean Institute of Interior Design Korea Society of Basic Design & Art / HongIk Industrial Design Association
10y Selected Works 2009 - 1997
Public Facilities for Seongnam City
2009 public design Seongnam City, Korea PIDC, Kyungwon University
Observatory Deck for Gimpo Intn’l Airport
2008 renovation project Korea Airport Corporation Gimpo Intn’l Airport, Seoul, Korea Antscom Co.Ltd
Deck is for seeing whole airport lanes, towers and planes. Main target is for kids under primary school. So I use a motive, paper-airplane. And I use many plane models in sky. I used so many oblique lines because I want to express a speed and strong movement.
Honda Pavilion
2007 Seoul Motor Show Honda Korea Kintex, Seoul, Korea Antscom Co.Ltd
This stand for Honda in 2007 Seoul Motor Show has an area of 1,250m2 and located between huge domestic motor companies, Hyundae and Renaux-Samsung. The design was planed to show its unique identity and image, overcoming its relatively small size. First I got a concept for stand, ‘HUG� . It means a kind of strategy for marketing in Korea as a Japanese car company. I designed a round-shape ceiling structures covered whole booth space for enclosure and vertical space sense. That made a strong brand image by light and sharp structures completely distinguished from other stands. And it has a main logo sign for recognizing the stand from a distance.
Caligraphs and Paintings Room
2007 renovation Kyungki-Province Museum Kyungki-Province Museum, Suwon, Korea Antscom Co.Ltd
This is a room for old Korean paintings and caligraphs. For I want people to concentrate on paintings I designed that this space has a contrast visual effect through using dark colored wallsand many bright lights for paintings.
SsangYong Motor Pavilion 2003 Busan Motor Show SsangYong Motor Bexco, Busan, Korea Unione Communications Co.Ltd
SsangYong motor is the company of middle standing, producing the most luxurious sedans and SUVs. I had to find a display and space composition way to harmonize with luxurious sedans and outdoor vehicles in a booth. The booth had to be distinctive and unique inspite of relatively small and handicaped area compared with other companies' booths. So I designed two major plans; ceiling structure covered whole booth space and office space for staff. These plans could get completely majesty and unique design for booth, events and other programs. And the structure of booth was minimalized for visitors’ safety and accomodation in great event time.
DSME Stand
2004 LNG14 in Qatar DSME Doha, Qatar Unione Communications Co.Ltd
This stand concept is a walls of world ship-building indutries. DSME is one of best ship-builders in the world, specially LNG-ship. I designed layering-walls and big graphics, white and blue color cordinations.
World Mythology Exhibition
2003 Kyungju World Culture Expo Main Theme Pavilion Kyungju Expo Site, Kyungju, Korea Unione Communications Co.Ltd
This is a main pavilion for Kyungju World Culture Expo. Main theme is a myth. We want to express a korean and unique myth. So we planed this gate, ‘Chi-Woo-Chun-Wang’, god of defense. Main Concept is a ‘Discovering in Myth Cave’ I designed program and space for fantastic mythic cave tour
Coca-Cola Family Party
1998 Coca-Cola Promotion Coca-Colca Korea Hilton Hotel, Seoul, Korea Yisang Environment Design Co.Ltd
This is a kind of promotion project for Coca-Cola Korea. Fanta Booth and parts of Coke Boot are my design. Main Concept for Fant is a FUN plus Invitation Dance. This project was a very interesting and fun and big!
Stand for V company in IDEM 2012, Singapore with E.I.Program for 2013 KISD International Space Design Exhibition
Stand for V company in AAO 2012, Hawaii with E.I.Program for 2013 KSBDA International Space Design Exhibition
E.I.P.
(Exhibition Identity Program)
for Vatech
2012 exhibition design for Overseas Tradeshow Collaboration with MEDEX Inc.
E.3.3.1.
E.3.1.2.
전시부스의 디자인 시안 컨셉 (case. 1,2,3)
VATECH Exhibition Identity
E.3.3.1. VATECH Exhibition Identity
VATECH Exhibition Identity
- 앞서 제시했던 디자인 컷을 이용하여 다음과 같은 부스 디자인의 시안들을 제시한다.
Standard Manual
Standard Manual
Standard Manual
- 제시한 디자인 시안은 E.I.P. 프로그램을 적용한 예로서 20부스와 6부스 규모, 그리고 직선과 곡선 등을 이용하여 다양하게 표현하였다.
Design Case #2:
Design Case #2:
Design Case
20 booth
20 booth
20부스 적용디자인(안) #2 - 세부설명
20부스 적용디자인(안) #2
Dynamic Innovation Case 1 국내 및 일본 : Roll paper finished 유럽 및 동남아 : Painted finished 북미 : Fablic finished with still frame
젊고 다이나믹한 사선과 상승감에서 오는 혁신성을 표현
3D letter cut
Case 2 간결하고 정직한 직선과 직각의 신뢰감을 느끼게 하는 디자인
caring hands
20 부스
6 부스
imaging windows
Multy channel TV
glossy spray paint finished 디자인 컷
P-tile finished
E.5.10.2
스토리텔링 레이어 위계 2
VATECH Exhibition Identity Standard Manual Visual Graphic Storytelling Layer Hierarchy #2
Layer Hierarchy #2
- 스토리텔링 레이어의 위치는 아래와 같이 <메인 싸인> 층위 다음으로 적용한다. 전시장의 규모에 따라 <서브 싸인> 층위가 생략될 수 있으므로 <공간 층위 레이어>를 기준으로 디자이너와 상의하여 결정한다. - 아래와 같은 대규모의 전시공간의 경우 스토리텔링 레이어를 보다 강조할 수 있는 경우에는 이미지나 슬로건이 이중으로 반복되지 않도록 <공간
E.I.P컨셉 Dynamic Innovation = Innovation + Young & Dynamic
VATECH Networks
- Dynamic Innovation이라는 전시 컨셉을 가지고 전시 공간에 표현하려면, 시각화와 공간화 할수 있는 커뮤니케이션 테마가 필요하다.
Exhibition Identity
- 커뮤니케이션 테마는 전시컨셉을 시각화하고 공간화하는데 보다 폭 넓은 조형언어를 제공하여 전시장의 이미지를 보다 쉽게 전달할 수 있다.
Standard Manual
- 커뮤니케이션 테마로 이노베이션 스페이스<Innovation Space>는 바텍의 젊고 다이나믹한 기술과 의지를 펼쳐 보일 수 있는
Concept & Comm. Theme
구성 레이어>를 기준으로 디자이너와 상의하여 결정한다.
E.4.5.1.
E.1.3.
장소이자 더 크고 도전적인 미래를 향하는 출발점의 장소성을 지닌 공간으로 표현된다. - 이미징 윈도우<imaging windows>는 젊고 다이나믹한 바텍의 기술을 소개하는 창이자 미래와 새로운 시장을 관찰하는 조망 창이다. 이는 라운지라는 공간의 특성은 물론, 시원한 오픈감을 형성하는 공간 요소가 되며, 특히 제품의 아이덴티티를 구성하는 중요한 구성 요소가 된다. - 돌보는 손<caring hands>는 바텍의 Caring Insight의 정신을 시각화하여 표현한 것으로 돌봄정신을 실천하는 전문가 그룹으로서 따뜻한 감성과 이성적인 전문성을 가진 사람들이 함께하는 기업의 지향가치를 더할수록 밝아지는 빛, 나눌수록 커지는 사랑의 의미를 담은 심볼의 형태를 프로그램화하였다.
Step 1
Step 2
Step 3
부스의 위치를 인지하고 부스로 다가오는 단계
부스로 진입하고 전시 제품을 확인하는 단계
전시되는 제품을 시연하고 내용을 확인하는 단계
전체 공간의 칼라톤과 회사의 로고마크 등을 인지
각 요소의 정보와 부스 내 동선 인지
흥미를 가진 제품과 관련 정보의 인지
EIP Concept
Dynamic Innovation
Theme
Theme Components 도전적인 미래를 향한 출발점으로서의 장소성
역동적인 혁신성 젊고 다이나믹한 혁신성의 공간적 표현
테마 요소를 Design Cut 2가지로 표현
Imaging Windows
Caring Hands
제품의 아이덴티티를 구성하는 요소
부스의 아이덴티티를 구성하는 요소
3000 2500
미래와 새로운 시장을 조망하는 창
2000 1500 1000 500
ground
Innovation Space
VATECH Exhibition Identity Standard Manual Spatial Hierarchy Display
주요제품 디스플레이 방식 Display - 주요제품 디스플레이 방식 설명
Case 3 편안하게 감싸는 듯 곡선을 이용해 돌봄의 정신을 공간으로 표현
SM/SM Individuation for 2012 KSBDA-San Jose State Univ Invitation International Exhibition Artwork 2012 July, San Jose
Spatial Orientation and Intentional System #2 for 2011 KISD International Space Design Exhibition Artwork 2011 October, Seoul
Ocean Culture Exhibition Design for Pavilion, 2012 Yesu Expo Artwork 2010 May, Seoul
City Culture Exhibition Design for Pavilion, 2012 Yesu Expo Artwork 2010 May, Seoul
Spatial Orientation and Intentional System #1 for Exhibition ‘Habitat by 8 Creators’ Artwork 2011 May, Seoul, BE-Gallery
‘PEAR’ Light for customizing lights
Team-Workshop Project Leader : Stefano Cardini 2009 Domus Academy, Italy
PEAR is scalable, interactive light project focused on improving the character of public light and the urban environment throughout Milan. The project asks the community to capture light that expresses not only aesthetic preferences, but also places or experiences in Milan. Light is captured with PEAR lights distributed via vending machines for a nominal fee which is a donation to an initiative for improving Milan’s public spaces: e.g. cleaning graffiti from playgrounds, providing bags for dog waste. The PEAR lights attach to modular mounts which negotiate interactions between lights and share solar and kinetic energy collected via attachments. The mounts allow diverse installations at public, semi-public, and private scales and help finance the project through sale to individuals.
V-Farm Interactive Strategy for Retail Shop
e ag n a
Ha rve
st
M
Team-Workshop Project Leader : Chiara Diana 2009 Domus Academy, Italy
Share
Green Products
It is our desire in this project to reinvent the shopping experience in retail spaces providing new meaningful services through visual interaction. The retail experience cycle is based on three steps: attraction, engagement
buying
V- Farm in Supermarket
cash
ier
and extension. The purpose of this project is to enhance the extension phase, with a special focus on rewarding customer loyalty to establish durable relationships.
Get real fruit
The system reproduces a virtual farm in which customers can cultivate, share and harvest their own seedlings. After harvesting customers can exchange their virtual fruits for real products. In store interaction is based on touch screens placed at accessible positions in the retail space. Remote access is provided through a web site and an application for mobile phones.
use green card
Create a new tree
green card
touch screen
web site mobile apps
v-farm shop shelves
on the move v-farm lounge
home office
gree n car d
web site
serve r
mob ile de vices
v-far m lo unge
touc h scr eens
touc h scr een v-far m kio sk
Loupe Table Digilogue Interactive Loupe Table for Museum Team-Workshop Project Leader : Massimo Banzi 2009 Domus Academy, Italy
The idea of this solution is started from the behavior of people who are watching detailed things on picture of slide by using the Loupe. This system is a kind of visual & audio information searching solution which people can navigate the detailed multimedia information. Basically, this system consists of two elements, the one is a physical table with many slides and the other thing is a kind of display product that is looking like a loupe (magnifying glass). After moving the Loupe to the position of one slide and move down it close to the slide, people can watch more detailed visual & audio information through the Lupe. Also LED lights that are on the bottom of the table can be triggered by the position of Loupe.
7â&#x20AC;&#x2122; monitor
arm(from lamp)
rotater (knob) magnet
slide mounts(60ea) 700 x 420
infrared ranger
printout film(or paper) 700 x 420 white acrylic plate holes for sensors 800 x 520
magnet sensors (24ea) holes for wires of sensors FL (4ea) light box(MDF wood) 800 x 520 x 50(h)
hole for wires of FLs holes for ventilation(heat)
table(MDF wood) 700 x 420 x 800(h) USB computer
dummy board Arduino extensions for computer and FLs
eKnob Knob for Saving Your Energy
Individual Work for Graduation Project Leader : Domenico Pisaturo, Rodrigo Tores 2009 Domus Academy, Italy
control ring indicator
50
5
40
5
socket for appliance plug
smart plug
time to use electric appliances plugged all outlets in your place. Like water tap, you can use knob controller to schedule the time of all kind of electrics. You can rotate the knob to select some menu and just click to confirm specific function. ‘eKnob’ has simple interaction modality, rotating and click, and it has a traditional interface, knob. Most users have experienced ‘knob control’ with the radio or TV. Knob is very familiar to users, from young and to old people. So simple. However it works by the neural network technology, it called AI, and on the grid for communication.
35
you to save your energy through scheduling the
15
This is the small controller with knob that can help
control ring part
communication ring
information of amount / schedule / comparison / credit
link with outlet
neural network for self-learning analog and digital interaction modality
connections with each other units
OUTLET in every-places
self-learning userâ&#x20AC;&#x2122;s behaviour pattern
smart plug
interactive interface for control the unit
CONTROLLER UNIT
scheudulling
1) schedulling for using energy 2) connecting with grid-community 3) sharing energy through (1), (2)
scalability (web sync)
every-outlets in each place
Back Bone Unit
Appliances
patterns suggestion
Central Unit
consumption patterns
adjust patterns
alert
connections in small community
Central Unit
alert
control product
learning patterns
principles of neuron units as metaphor
Smart Plug
contribution (sharing)
information of amount / connections /
manage credit (distribution, etc.)
contributions savings for public
smart plugs & Central Unit
neurons and net
communications in small community
smart plug
patterns of consumption
learning stage on the grid
Systems and Structures for big society like neurons and their network control the time
control & feedback stage on the grid
interactive communication stage
contribution
activate
Setting
BUNCH OF OUTLETS
smart plug + outlet + appliance
patterns/ schedulling
for start to learn patterns
appliance control communication between smart plugs and c-unit LEARNING PATTERN
information
Getting Recommendation
Central Unit
interactive communication Adjust Consumption Pattern
network connections
Getting Information
guide screen control knob base panel
activate
base
smart plug + outlet + appliance Recom m info
Home
MENU
Menu
smart plug for appliances Joshâ&#x20AC;&#x2122;s Kitchen 7 plugs
menu
info
rotate and click to select the place
Kitchen charger#1
Inf
et g-S Plu
menu
Adjust
e
Joshâ&#x20AC;&#x2122;s Sweet Home
d en
Adjust Pattern
rotate and click to check the information
tion Preferen ma c or
outlet
d co irec m t m un ica tio n
for start to learn patterns
NEW SMART PLUG bedroom #9
browsing
browsing
T.V.
T.V.
start
auto detecting
learning pattern
Setting
Lamp
Home Adjust Pattern
detecting new smart plug
auto-detecting
check the result of detecting
browsing apps if do not match
choose appliance to start
4
4
recommends ready
recommends ready
kitchen oven #1
IGNO RE
ER LAT
Getting Recommendation
APPLY
JUST AD
start to learn pattern
kitchen oven #1
Home
RMATION FO IN
report the recommend ready
click to check
rotate to select
check the recommendation
Adjust Pattern
select to do next
12 RT
STA
6
3
6
3
6
3
6
3
6
9
9
9
9
9
STA
12
9
9
12
ok? next
6
set end time
6
3
3
END
9
12
set end time
6
9
12
set start time
6
9
9
3
12
3
9
12
3
3
set start time
6
6
6
12
END
select for adjust
12
12
9
3
12
3
3
6
Check & Adjust Pattern
6
9
3
select for adjust
12 RT
12
click to confirm
rotate guide to end point
click to confirm
click for continuing or double click for home
of plugs ber ) energ n. num ys av in
g
Information
Getting Information
rotate guide to start point
(m i
Re
amoun t(kw ) tim e
Sharing
Preferen ce
tus Sta
on
click to adjust
rt po
Comp ari s
ready to adjust
TIME 245 min.
amount last month vs this month
just sent report to your email
Lamp
M
1250
12
status
comparison
send report
select and double-click object to input text
select letter by rotating knob and click
Home
Thank You
All pictureâ&#x20AC;&#x2122;s copyright to Suh, June Ho