THE ROYAL BOROUGH OF
IDENTITY
BY JOSHUA WOOD
THE ROYAL BOROUGH OF
Joshua Wood has designed new brand identity for the Royal Borough of Windsor and Maidenhead to express royal borough’s heritage, its timeless glamour and elegance. The new refined identity is an evolution of the borough’s established identity: coat of arms has been redrawn and refined. A crisp, fine lined and crystal clear version of the typeface designed exclusively for the borough has been introduced for the logotype to express heritage, elegance and restraint. The Royal Borough of Windsor and Maidenhead is the center of attention for many visitors from around the world. The borough also in the highlight because of the Royal Family, Windsor Castle - the world famous royal residence and English heritage site as well as historical Eton College. The royal borough hosts numerous glamorous events such as the Royal Ascot. Therefore it was significant to design a new identity to highlight all significance of the borough in its branding.
VECTOR MAPS OF THE ROYAL BOROUGH OF WINDSOR & MAIDENHEAD
LOGOTYPE VARIATIONS AND LAYOUTS
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
ALTERNATIVE VERSIONS
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
Black and white version looking crisp even with feauturing details
Refined colour version looking crisp and accurate with fine lines and soft colours
SOCIAL NETWORK ICONS
LOGOTYPE AND COLOURS
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
STATIONERY
Planning & Development
Please reply to: Sarah Smith Direct Line: 01628 796070 Fax 01628 685696 Email: My ref: Your ref:
THE ROYAL BOROUGH OF
John Smith Development Control Manager
sarah.smith@rbwm.gov.uk 00/01108
TOWN HALL, ST IVES ROAD, MAIDENHEAD, BERKSHIRE SL6 1RF
John Smith Position Address line one Address line two Address line three Windsor Berkshire SL6 4AY
Date August 2015
Yours sincerely,
Envelope
Sarah Smith Principal Planning Officer Development Control Southern Area Team Enc.
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF WINDSOR AND MAIDENHEAD, TOWN HALL, ST IVES ROAD, MAIDENHEAD, BERKSHIRE SL6 1RF TEL 01628 683800 MINICOM 01628 796474 CUSTOMER.SERVICE@RBWM.GOV.UK WWW.RBWM.GOV.UK
TOWN HALL, ST IVES ROAD, MAIDENHEAD, BERKSHIRE SL6 1RF TEL 01628 683800 MINICOM 01628 796474 CUSTOMER.SERVICE@RBWM.GOV.UK WWW.RBWM.GOV.UK
letterhead Complements slip
THE ROYAL BOROUGH OF
TOWN HALL, ST IVES ROAD, MAIDENHEAD, BERKSHIRE SL6 1RF TEL 01628 683800 MINICOM 01628 796474 CUSTOMER.SERVICE@RBWM.GOV.UK WWW.RBWM.GOV.UK
Card
Notes
THE MAGAZINE
AROUND THE
SUMMER 2015
News and views from the Royal Borough of Windsor and Maidenhead, delivered to more than 61,000 homes four times a year.
IMPROVING ALLENS’ FIELD
VOLUNTEERS CLEAR UP 6
9
SCHOOLS BEAT NATIONAL AVERAGE
FITNESS EQUIPMENT FOR ADULTS 14
ALL OUR NEW COUNCILLORS CENTRE PAGES 35
www.rbwm.gov.uk
THE MAGAZINE
AROUND THE
SUMMER 2015
News and views from the Royal Borough of Windsor and Maidenhead, delivered to more than 61,000 homes four times a year.
IMPROVING ALLENS’ FIELD
VOLUNTEERS CLEAR UP 6
9
SCHOOLS BEAT NATIONAL AVERAGE
FITNESS EQUIPMENT FOR ADULTS 14
ALL OUR NEW COUNCILLORS CENTRE PAGES 35
www.rbwm.gov.uk
MISC BRANDING ITEMS
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
SECONDARY TEXT
THE ROYAL BOROUGH OF
THE ROYAL BOROUGH OF
Packaging
12.875"
THE ROYAL BOROUGH OF
Misc labeling
PUBLICATIONS
Annual Report
2015-2016
Title of document
Publication main heading
2015
THE ROYAL BOROUGH OF
TITLE OF DOCUMENT Annual Report
2015-2016
Publication main heading
2015
COAT OF ARMS
FULLY ILLUSTRATED VERSION OF COAT OF ARMS with details tinctured
OUTLINED VERSION OF COAT OF ARMS light outlines with more details
SHIELD COLOUR VERSION retouched with accurate details and new elements
OUTLINED VERSION OF COAT OF ARMS heavy outlines
SHIELD ILLUSTRATED VERSION with details and new elements tinctured
ADVANTAGE CARD creative ideas for its design
Advantage Card The Royal Borough of Windsor and Maidenhead
ADVANTAGE CARD SCHEME FOR ROYAL BOROUGH OF WINDSOR AND MAIDENHEAD RESIDENTS
tH E ROYA L b O RO U G H O F W I N D S O R A N D M A I D E N H E A D
T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H
WINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDEN
T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R
WINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWIND
T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H
WINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORAN
T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R
WINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDMAIDENHEADWINDSORANDM
T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O YA L B O R O U G H T H E R O Y
OF WINDS OR AN D MAIDENHEAD THE ROYA L BOR UG BOROUGH F WINDSOR AND MAIDENHEAD TH R OYA L W IO N DY SO A I D E N H E A D W I N D S O R A N D M A I D EO N H E A DH W I NOD S M AII D H O E ROY FO RWA NI DNMDA ISD E N H E A D W I N D S O R A N D M A I D E N H E A D W I N D S O R A N D M A I D E N H E A D W I N DHS O ROAFN D W ARLA N DBMO HEAD THE R ROUGH OF W UG AL BO D THE OR AND G O YA L B O R O U G H OF W I ND S O AND MAIDEN OF WINDSOR AND MAIDENH INDSOR A ROUGH RO M A I DE NH E A D T HE R O YA L B O R O U NHEAD THE R NHEA R AND MA EAD TH INDSOR ND MAID UGH OF WIN D MAIDE BO MAIDE IDENHE E RO YA H OF W ENHEAD THE DSOR AND DSOR AN INDSOR MAIDENHEAD THE R L SOR AND AD THE RO M A I D E N H E A D T H E R O YA L B O R O U G H O F W I N L BORO R OYA L BO R O U G H O F W OROUG O YA L B O R O YA L B OR OUG H O F W IN D WINDSOR AND YA BO UGH OF ROUGH O OUGH OF OYA L B RO L F WINDSOR AND MAIDENHEAD THE R W I N D SO R A N D M A I D E N H E A D T H E R O YA L B O R T H E YA
O TH E R
Advantage Card
61202405 Surname/Nom
John Sample Given names/Prenoms
Silverman Cardholder Sex/Sexe
M
Date of birth/Date de naissance
01.02.1948
Date of issue/Date de delivrance
04.09.2015
Date of expiry/Date d’expiration
01.02.2020
Postcode/Code postal
SL6 1RF
RESIDENT ADVANTAGE CARD
Advantage Card The Royal Borough of Windsor and Maidenhead
ADVANTAGE CARD SCHEME FOR NON-RESIDENTS IN THE ROYAL BOROUGH OF WINDSOR AND MAIDENHEAD
NON RESIDENT ADVANTAGE CARD