Today’s Newspaper Cuttings
25August 2015
Today’s online news Timesofmalta.com Cost control with new Vodafone plan – Vodafone Direct When ‘€5’ gets you less – GO Anti
Josannecassar.com Great value and full cost control with Vodafone’s new star plan – Vodafone Direct
Maltastar.com Large demand for Red Touch Fone – Other Competition
Vodafone in the news
CLIENT: MEDIUM: DATE: AVE:
Vodafone Direct timesofmalta.com 23 August 2015 € 230
Sunday, August 23, 2015, 00:01
Cost control with new Vodafone plan The new Vodafone Star Plan offers customers the value of a pay-monthly plan combined with the full cost control of topping up only as and when they need to. Customers signing up for Vodafone Star Plan until November 30, 2015 can benefit from a introductory offer of €20 per month for the two-year term, which includes a SIM and a 4G smartphone. The advantage of the Vodafone Star Plan is that customers cannot go over the monthly limits unless they choose to by topping up. Even then, they will benefit from Vodafone’s out-of-bundle rates, with one unit costing 15c per minute for calls and 15c per SMS, and mobile internet at €2 per 100MB. “We felt that there are customers out there who are attracted to the value and flexibility which a monthly plan typically offers, but who may hold back because they don’t want to be continually worrying about exceeding their limit,” explained Alexia Mula, marketing executive at Vodafone Malta. .
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Vodafone Direct josannecassar.com 22 August 2015 € 116
GREAT VALUE AND FULL COST CONTROL WITH VODAFONE’S NEW STAR PLAN Vodafone has launched the Vodafone Star Plan, a new hybrid plan, which offers customers the great value of a pay monthly plan combined with the full cost control of topping up only as and when they need to. Customers signing up for Vodafone Star Plan until 30th November 2015 can benefit from a fantastic introductory offer of only €20 per month instead of €25 per month for the full term of a two year deal, which includes a SIM and a 4G smartphone as well. The plan offers the following benefits every month Free calls and SMSs to local Vodafone numbers (1,000 minutes and 1,000 SMSs); 100 units to any local network at any time of the day which can be used for voice calls or texts (1 Unit = 1 minute or 1 SMS); 500MB of mobile internet at 4G speeds. The advantage of the Vodafone Star Plan is that customers can never go over this monthly limit unless they choose to by topping-up. Even then, they will benefit from Vodafone’s best value out-of-bundle rates, with 1 unit costing only 15c per minute for calls and 15c per SMS, and mobile internet at only €2 per 100MB, thanks to Vodafone’s worry-free RELAX internet service. “Vodafone is continually aiming to meet our customers’ changing needs. We felt that there are customers out there who are attracted to the value and flexibility which typically a monthly plan offers, but who may hold back because they don’t want to be continually worrying about exceeding their limit,” explained Alexia Mula, Marketing Executive at Vodafone Malta. “This is why we came up with the Vodafone Star Plan, which offers the best value bundle of calls, SMSs and mobile internet on the island, but where the customer can never go out-of-bundle unless he or she chooses to top-up.” The flexibility doesn’t stop there. Customers can opt for either a one-year SIM only deal or a two year deal which includes a free 4G smartphone. For more information log onto www.vodafone.com.mt/star or visit one of Vodafone’s retail outlets.
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Other stories in the news
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GO Anti timesofmalta.com 25 August 2015 € 230
Tuesday, August 25, 2015, 00:01 by Dave Alan Caruana, Sliema
When ‘€5’ gets you less GO‟s corporate Facebook page states that they are offering 1Gb of mobile data for the price of €5. This is, unfortunately, not true as topping up €5 gives you €4.81 in „credit euros‟ which are not enough to pay for the 1Gb of mobile data. It is terribly misleading to quote prices in „credit euros‟ which are not equal to real euros. I believe it is also in breach of Maltese law: the Consumer Affairs Act (Price Indication, Subsidiary Legislation 378.09) states: “„Price‟ means the purchase price, and in all cases, the price indication must be the final retail selling or unit price, including VAT and any other taxes or charges.” It is also inconvenient that one cannot buy the exact amount of credit euros required to pay for a service. In this case a service actually costing €5.20 is advertised as costing €5 but one must actually pay €10 to be able to avail of the service (and having the remaining €4.60 „credit euros‟ held in GO‟s system) I hope to see this rectified with either „credit euros‟ being made to be equal to real euros (i.e. you can buy €1 of credit for €1) or at least renaming them to something other than „€‟ so as not to mislead the client, for example, five credit units cost €5.20.
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Other competition maltastar.com 25 August 2015 â‚Ź 116
http://maltastar.com/dart/20150825-large-demand-for-red-touch-fone
Video: Large demand for Red Touch Fone Tuesday, 25 Aug 2015, 07:47
Red Touch Fone reports that there is a very large demand for its services. Senior Executive Alex Ellul spoke to ONE New about the growing demand for Red Touch Fone.