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INTRODUCTION
Unrelenting Innovation
“The only constant is change” may be a cliché, but it definitely is true. At Giro, we pride ourselves on not only adapting to shifting environments, but anticipating them. Even provoking them. That’s how we provide riders what they really need, and more importantly, what they really want. Whether that’s a lightweight fullface MTB helmet with groundbreaking advancements in protection, an elegantly compact road helmet that looks so good it could be a flagship model yet is more affordable to many more riders, or a bombproof yet flyweight gravel shoe fit for the fastest dropbar dirt riders on the scene, Giro is dedicated to delivering innovative performance and style that leads in all categories. Because that’s what you, our valued and trusted partners, deserve, and what we, as dedicated enthusiast riders ourselves, demand.