Portfolio J.J. Willems
I designed two different corners, one loose in space and one integrated with a massive wall. In both corners LCD screens are incorporated. In the first corner, loose in space, the screen
3d Design
is integrated into a fragment of the floor, and shows very slow moving lines. This reflects on how the sun moves the architectural shadows. On
C ORNER DESIGN
the remaining floor the same lines are showed, but these don’t move. This
3 D C OMM U NI C A TION
refers to the standing building with the
C OMME DES G A R C ONS
same grid as the shadows. I worked with transparent materials, just like the
Corner design for fashion label Comme des Garcons. My inspiration for this design comes from architecture, which is also a big inspiration for Rei Kawakubo, the founder of Comme des Garcons. I focused on the shadows in architecture. My personal fascination is the formation of lines, grids and graphics on the ground created by the sun. And how
sunbeams. This in combination with black painted concrete, as it is used on buildings. The clothing racks and counter are also converted to graphic lines and compositions. In the second corner the screen is integrated into the wall, and also shows very slow moving lines. This corner has a light mirror floor, which creates an extra dimension. All the lines will
these shadows move during the day.
be further reflected on the floor, and
I translated this aspect into a concept
when you walk through the shop, al the
for a corner for
lines move slowly with you.
Comme des Garcons.
study movement architectural shadows
f i r s t c o r n e r, l o o s e i n s p a c e , v e c t o r w o r k s r e n d e r
s e c o n d c o r n e r, w a l l d e p e n d i n g
s e c o n d c o r n e r, w a l l d e p e n d i n g , v e c t o r w o r k s r e n d e r
On
the
website
you
have
different
categories, if you pick a small room and cheap furniture the price of the room will be very low budget. You can also decide to pick a medium or large room with some expensive furniture. Based on your choices the price of your room will be determined. Besides a small, medium or large room you can
corporate Magazine identity
also pick a De Luxe room. This room is comparable to a luxury and expensive hotel room, and will be styled by Ikea stylists it self, just like the show rooms in
I K Ea ’ s sleepover hotel Corporate identity
all
the
stores.
Because
of
this
system ikea’s sleepover hotel will have a wide target group, for both low and high segment.
Ikea’s sleepover hotel will be located Ikea’s sleepover hotel, is a rebranding
in emerging cities such as Hamburg,
and new marketing strategy for IKEA. It
Stockholm,
is a sub brand from the original Ikea and
This hotel will be very appealing to
will have his own corporate identity. The look and feel will be sophisticated and inspired by Scandinavian design. It includes a warm, playful and stylish feeling. The prices are (mostly) low budget. I have developed a system where the customers can decide how much they want to spend on a room, so the hotel is accessible to everyone.
Florence,
Valencia
etc.
many people, so it will function as a promotion for these emerging cities. Besides the hotel itself, there also will be a full program of activities for both children as adults. Children can participate in indoor activities, such as baking cookies, painting and a little course
of
how-to-make-up-my-own-
bed. The kids will be busy while the parents will go out to explore the city.
corporate identity style board
business card & logo design
pattern design
webdesign & ipad version
city selection
homepage
room selection
main menu
furniture selection
Concept Magazine Design
Layers:
Human
skin
includes
more
than just its upper layer, it contains
Sk i n a l y s e
transparency and show us what is
Concept design
underneath. Feel: based on the fact
T r e n d a n a lys i s b o o k
that our skin changes when we feel. It
Skinalyse, a trend analysis based on the human skin. This book was born out of my fascination for the human skin, al her properties, her beauty and strength. I have divided the book in four themes: Protection: based on the fact that our skin is more than just a boundary line, it makes us feel save and protects
transforms,
let
our
senses
work
and gives us energy. These are four qualities
of
the
human
skin
that
inspires me the most. For each theme I developed a graphic print, analyzing texts,
inspiring
images
and
some
materials and structures. I designed a book that is made out of transparent paper, this refers to the layers of our skin. The cover of the book is made out
us from the outside world. Damage:
of hand made paper with a structure
My fascination for the beauty of skin
inspired by human skin cells. This book
damage, the emergence of colours,
can serve as inspiration for product
it
designers.
change
and
origin
of
shapes.
book design
F EE L PR O TECT
pattern design based on human skin
DA M AGE
LA Y ERS
trend analysis skin damage
the beauty of skin damage, the emergence of colours, its change and origin of shapes.
trend analysis skin damage
Prints Magazine & Graphics
This trend is all about the beauty of nature and science, with its STYLESIGHT INTERN A TION A L
formulas, wires and linear shapes. It is very minimalistic, complex and geometric, inspired by science.
DESIGN C OM P ETITION My inspiration for the patterns comes from dragonfly wings and Mega trend: Rational
mathematical formulas, converted into graphic lines and figures. I
Subtrends: Golden ratio, optical ori-
combine photography and graphic
gami, studied matters, mathemati-
design. All the patterns are made
cal precision.
in photoshop and illustrator.
mega trend & inspiration
pattern design
pattern design
TREND Magazine WATCHING
Geometric Explosion / sub trend A new extreme movement is born, as a
P A RT
result of crisis. An ‘explosion’ creates
01
a positive change and a fresh start.
MEG A TREND OU T
OF
THE
B A SI C S
Everything is out of his comfort zone and people start to think out side the box. All the standard forms and colours
O u t o f t h e basi c s / me g at r e nd
disappear. People are challenged to
A ne w mo v e me nt base d o n si mp l i c i t y
make thinks out of nothing. The crisis
and i nno v at i o n. C r e at e d by a p o si t i v e
chaos
r e ac t i o n t o al l t h e e c o no mi c u nc e r t ai nt i e s
new lifestyle bases on geometry and
and c r i se s.
simplicity.
Organic Geometric / sub trend
The new recycling / sub trend
The creation of a new formal language
A new kind of recycling, old products
and
natural
getting a new function, far removed
materials, forms and colours. Combined
from the original function. Mixing al
with clean geometry. A blend of two
different forms, colours and materials.
opposites, provides a surprisingly and
Which leads to the beginning of a
innovative outcomes.
thousand new ideas.
simplicity,
consisting
transforms
to
simplicity.
A
trend analysis
TREND Magazine WATCHING
P A RT
Hallucinate your own life / sub trend
0 2
MEG A TREND RE A LITY
DRE A MS
The
emergence
wonderful
of
world,
a
strange
where
we
but now
focus on the subconscious, dreams and
fantasies.
It
is
a
rollercoaster
Reality Dreams / megatrend
of feelings and special happenings.
A new era where people are aware
Your new environment changed in a
of the subconscious mind, the world
hallucination, where the outside world
around us is now based on dreams
is disabled. You are creating your own
and fantasies. Closing up for the outer
world, with our own mind.
world, focussing on your own intuition and strength.
Isolation landscape / sub trend Become aware of our subconscious and
llogical perfection / sub trend
release of the spirits. All the dominant
Logic, rules and conventions replaced
signals from the outside world must
by miraculous inner creations. All the
be disabled. The beginning of total
colours, materials and shapes are in
isolation what leads to a revelation
balance, the emergence of an illogical
that develops in the centre of your
perfection.
subconscious.
trend analysis & product design sketches
6 time traveling fashion pieces
GLANSCH Magazine MAGAZINE
In the streetstyle editorial ‘six time traveling
fashion
pieces’
we
show
six modern translations of iconic and authentic clothing. In this issue we show you the fur coat, the stories of a time traveling icon, worn by young generations.
GL A NS C H A
M A G A ZINE
A BO U T A ND
Fast ’50 Fashion / Article
STYLE
GENER A TIONS
Article about current fashion trends, inspired by the fabulous fifties.
Glansch magazine is all about the
Alice / Fashion editorial
modern
translation
The fashion editorial is based on a quote
Inspired
by
older
of
authenticity.
ladies
their
of Iris Apfel, a 90-year-old lady: ‘I’m
brilliance. Those women are here to
the world’s oldest living teenager.’ The
inspire
magazine
concept is all about imagination, dream
shows you their different identities,
worlds and fantasies. We created three
authenticity and provides inspiration
themes, Toys, Candy and Tropical. This
and fascination about the freedom to
childishness reflects on the courage of
be who you really are.
being yourself and authentic.
generations.
This
and
‘ The privilege of a lifetime is to become who you truly are.’ C.G. JUNG
cover glansch magazine
streetstyle, 6 time traveling fashion pieces
article fast 50’s fashion
alice, fashion editorial
Brand ADVERTISING The essence of Comme des Garcons is the use of multiple patterns, along
TRI P TY C H
with
the
simplicity.
Combined
with
A DVERTISEMENT
the main essence of constructivism,
C OMME DES G A R C ONS
transforming reality into structures and geometry.
Advertisement for Comme des Garcons, linked to a historic art movement. This design is based on the essence of the brand and constructivism. Adding the two main essences together created the design.
Everyday
activities
are
transformed
into a geometric and graphic design and combined as patterns. The design stands
for
Comme
des
the
Japanese
Garcons
constructivism.
style
of
influenced
by
eating transformed into a geometric and graphic design
sleeping transformed into a geometric and graphic design
showering transformed into a geometric and graphic design
triptych advertisement comme des garcons
online identity
Casio I n t e r ac t i v e app online Identity
Interactive Application The
A design for an interactive application and online identity for Retro Casio Watch. The original design of Casio’s online
identity
is
very
practical,
on inspiring and shares only some practical for
the
webshop and
information. application, I
artistic
focused
In
my
look on
approach.
design
book a
and
creative
Showing
the
time
you
visit
the
website
is
your lucky time, the big clock on the homepage will show you your lucky time. With this unique code you can register and you have a change to win your own chosen Casio watch.
In the look book or webshop you can choose your watch. The moment you subscribe
you
get
the
result
right
away. There will be one free- give-a-
collection in an inspiring way and in
way-watch a day and besides that you
a creative look book. The corporate
can also win 5 – 20 % discount on one
identity is graphic but sophisticated.
of your next buying’s.
CASIO INTERACTIVE APPLICATION PLAY AND WIN
The time you visit the website is your lucky time, the big clock on HOMEPAGE
YOUR LUCKY TIME In the lookbook or webshop
SUBSCIBE
the homepage will show you your lucky time. With this unique code you can register and you have a change to win your own chosen Casio watch.
you can choose your own casio watch.
CHOOSE YOUR WATCH
SUBSCRIBE OR CONNECT WITH FACEBOOK The moment you subscribe you get the result right away.
There
will
be
one
free- give-a-way-watch a day and besides that you can also win 5 – 20 % discount on one of your next buying.
RESULT + DISCOUNT COUPON
Subscibe or connect with facbook to join the game.
lookbook
your lucky time & choose your watch
subsribe & result
lookbook & webshop