THE GOLD STANDARD OF SCHOOL TRADITION As the undisputed leader in quality and personal service, Jostens brings over a century of experience creating customized jewelry for schools around the world. We are uniquely qualifed to deliver you an offcial ring program that is artistically crafted to crystallize everything your school represents and we back this with a level of hands-on service that can’t be matched.
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YOUR STORYT EL L ER F OR OV ER 123 YE A R S We partner with more organizations across the professional sports, college championship and college markets than any other company. It’s a trust we don’t take for granted. In fact, it’s at the forefront of everything we do.
LOUISIANA STATE UNIVERSITY 2019 NCAA DIVISION I FBS FOOTBALL CHAMPIONS
WASHINGTON NATIONALS 2019 WORLD SERIES CHAMPIONS
UNIVERSITY OF NORTH TEXAS
UNITED STATES NAVAL ACADEMY
INDUSTRY LEADER
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MLB RINGS
18
NBA RINGS
35
NFL RINGS
24
NHL RINGS
165
OFFICIAL RING PROGRAMS
80%
OF ALL NCAA DI NATIONAL CHAMPIONSHIP RINGS* OVER LAST 11 YEARS *Football, Men’s and Women’s Basketball, Baseball and Softball
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MILITARY ACADEMIES AND COLLEGES
UNITED STATES COAST GUARD ACADEMY
UNITED STATES MERCHANT MARINE ACADEMY
J O S T E N S I S P R O U D T O H AV E PA R T N E R E D W I T H M I L I TA R Y S E R V I C E ACADEMIES AND COLLEGES TO CRAFT THEIR OFFICIAL RINGS
VIRGINIA MILITARY INSTITUTE
UNITED STATES NAVAL ACADEMY
UNITED STATES AIR FORCE ACADEMY
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MORE THAN A CENTURY OF EXCELLENCE Jostens is the number one provider of commemorating life’s greatest milestones. Standing tall for more than 123 years, we continue to marry legacy with innovative technology in every offcial ring. Since its beginning in 1835 at West Point, the offcial ring tradition for colleges and universities has been an ever-present tradition nationwide, uniting current and past students through rich symbolism. Jostens is proud to carry on this legacy.
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T R A D I T I O N + I N N O VAT I O N
Traditions encompass the rich history
Creating your offcial ring requires more
When you review the physical sample,
of the formation of your campus. Your
than just a single technique or process.
you’ll be able to see the dimensionality,
campus history is shared, past and
During your frst meeting with Jostens,
personal attention to detail and quality
present, by those who partake in
you’ll see your story and the essence
that can only be achieved when you
the tradition.
of your institution come to life in depth
bring together 35 separate processes
and sparkle.
to create a true work of art.
The offcial ring represents the story of your students’ campus experiences and is a reminder that they will carry with them every day. Your offcial ring should be a symbol that will share the legacy of your institution and the lifelong connection you forge with your students and alumni.
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NO SUCH THING AS ONE SIZE FITS ALL Though we’ve partnered with many colleges and universities, each ring and program is different. Unique products and experiences are created, custom tailored to you and your school, to best tell your story.
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WE LOOK FORWARD TO ADDING YOU TO OUR ELITE GROUP
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AS EL I T E AS I T G ETS No ring is the same. No program is the same. Jostens long-standing relationships with colleges and universities allow us to truly capture the unique traditions of each campus we represent.
30
40
YEARS
YEARS
DUKE UNIVERSITY
UNITED STATES NAVAL ACADEMY
17
YEARS PENN STATE UNIVERSITY
20
YEARS
49
UNIVERSITY OF OKLAHOMA
YEARS CONCORDIA COLLEGE
62
39
YEARS
YEARS
MEREDITH COLLEGE
UNIVERSITY OF NORTH TEXAS
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LEADING THE WAY IN CRAFTSMANSHIP AND SERVICE As the undisputed leader in quality and personal service, Jostens brings over a century of experience creating customized jewelry for schools around the world.
LOUISIANA STATE UNIVERSITY
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UN M ATC HED P RO DUC T I N NOVATI O N
NEW - WORLD T ECHNOLOGY
D E D IC AT E D C U STOM E R CARE
FU LL M A R K E T IN G PR OGR A M S
H AND CR AF TE D I N U SA
Industry leader in bringing
Continued investment in
A dedicated sales team
Leveraging a broad range
Experienced craftsmen
innovative new products
technology with seamless
to help you develop and
of marketing channels,
create each ring
to the marketplace based
digital integration tools that
enhance ongoing student
mediums and real time
individually to last
on research, trend advisors
allow for rapid and mobile
engagement on campus.
analytics to effectively
a lifetime.
and insights.
responsive ordering.
engage and convert consumers.
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THE JOSTENS DIFFERENCE A consultative approach that helps colleges and their communities celebrate traditions and the role they play for students and alumni. Jostens will help brand school traditions through a three stage process that will engage the entire college community.
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DEFINE
DESIGN
ACTIVATE
BRAND TRADITION BLUEPRINT SURVEY Jostens will solicit input from a range of constituents on a variety of aspects and intentions related to your school’s traditions. The survey will identify the key elements of strengths for your school’s brand traditions.
Three foundational documents will
Jostens will tabulate the survey results
Our marketing and design teams deliver
identify, score and segment the most
from the defne stage to identify the
proven insights and ideas to promote your
distinguishable and critical elements
traditions that can be amplifed or acquired.
offcial ring program to a diverse student
of your school’s traditions: BRAND TRADITION ARCHITECTURE
These traditions will guide Jostens
population. We will connect with students
development of program, product and
on their terms — when, where and
promotion ideas to achieve your
how they prefer.
school’s brand tradition goals. LEVEL FIVE ESSENCE OF TRADITION
LEVEL FOUR EXPRESSIONS OF TRADITION
IN-STORE
LEVEL THREE DISTINCTIONS OF TRADITION
LEVEL TWO ASSETS OF TRADITION
LEVEL ONE
ON CAMPUS
FOUNDATIONS OF TRADITION
BRAND TRADITION INDEX ALUMNI STUDENTS ADMIN
ESSENCE INDEX
100 90 80 70 60 50 40 30 20 10 0
ONLINE
FOUNDATION INDEX
OFF CAMPUS ASSET INDEX
A customized, 360-degree marketing and communication plan to build tradition awareness and activation.
DISTINCTION INDEX
EXPRESSION INDEX
BRAND TRADITION INDEX SA
360º MARKETING SUPPORT
MT IE
HD
RI
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CELEBRATING YOUR STUDENTS AND THEIR FAMILIES Specially tailored events for your students, alumni and family.
CEREMONY SUPPORT
This is it — the crowning moment of the ring tradition. Jostens sets in motion an experience that ensures each ring recipient feels proud of their achievements and part of something truly big. It’s a ceremony that gives rise to lifelong loyalty through
ON CAMPUS ORDERING EVENTS
Every event is tailored to the exact needs of each school. Jostens creates programs alongside school administration and key decision makers to ensure traditions are
FAMILY WEEKEND
HOMECOMING
Jostens connects with parents and
Another opportunity to drive home
students to educate them on the
the value of the ring tradition, Jostens
importance of the proud ring tradition
comes to campus to share in the rituals,
and help them discover purchasing
connect with students and alumni,
opportunities on campus.
and promote the pride that comes with a ring purchase.
honored and goals are met.
potent symbolism.
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YOUR TRADITIONS You can count on Jostens to manage and grow your program. When you choose Jostens, your dedicated sales representative and our Offcial Ring Program team will work with you in partnership to establish lasting traditions on your campus, and ensure continued evaluation of program objectives and areas of growth.
123 YEARS OF SERVICE EXCELLENCE
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OUR CUSTOMERS CAN TELL YOU MORE CHICAGO CUBS “During our comprehensive search to fnd the right partner to commemorate this moment in Chicago Cubs history, it became clear the only company that could deliver a program this signifcant was Jostens. Our organization believes Jostens is in a league of their own.” – Crane Kenney, President, Business Operations
UNIVERSITY OF OKLAHOMA ATHLETICS “We partner with Jostens because it has provided our teams with high-quality, well-designed rings that preserve the memory of a championship for a lifetime.” – Greg Tipton, Sr. Associate Athletic Director/Internal Operations
UNITED STATES AIR FORCE ACADEMY “Jostens is an outstanding partner with us. They always work to ensure the cadets and graduates are completely satisfied with their rings. They go the extra mile since they know our class rings are more than “just a ring.” Our rings are an integral part of our heritage.” – Marty Marcolongo, ’88, United States Air Force Academy, Association of Graduates President and COO
UNIVERSITY OF NORTH TEXAS “Jostens has supported the University of North Texas through its class ring, regalia and scholarship programs for over 20 years. Jostens gives us the autonomy to have ownership of the ring program and are so supportive of our ideas.” – Daniel Suda, Director of Affnity Programming, University of North Texas Alumni Association
MEREDITH COLLEGE “Meredith College and Jostens have been class ring partners for over 60 years. Since 1954, our current students and alumnae have all worn the same ring design, which is recognized around the world. Like our students and alumnae, Jostens recognizes that our class ring is a symbol of our institution and much more than a piece of jewelry. Because of this, they take as much pride in the Meredith College class ring as we do.” – Hilary Allen, Director of Alumnae Relations
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THANK YOU
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ADDENDUM C A S E
S T U D I E S
Jostens portfolio of partners is full of success stories and compelling numbers. These case studies focus on growth, marketing partnerships, program innovation and overall program support.
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UNIVERSITY OF NORTH TEXAS C A S E
S T U DY
L O N G S TA N D I N G P A R T N E R S . L O N G S TA N D I N G T R A D I T I O N . Jostens long and successful relationship with the University of North Texas has produced new ways to strengthen the tradition. In the summer of 2017, a brainstorming session was held between key stakeholders to discuss new ring designs and develop a new coin ring, signet and Diving Eagle Crest. All of this resulted in a 21% growth rate in their ring program over the last 3 years.
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“Jostens has supported the University of North Texas through its class ring, regalia, and scholarship programs for over 20 years. Our Jostens sales representative gives us the autonomy to have ownership of the ring program and are so supportive of our ideas. In 2018 we launched a new line of class rings and revamped our ring ceremony to become a capstone tradition event for the university. Through their support, we have grown our class ring program to be Jostens largest collegiate client, and are so thankful for the guidance they have provided us. We truly appreciate the partnership Jostens has with UNT and the UNT Alumni Association, and look forward to many more years of success.” — Daniel Suda Director of Affnity Programming University of North Texas Alumni Association
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OKLAHOMA STATE UNIVERSITY C A S E
S T U DY
A F LO U R I S H I N G P R O G R A M F O R A N E W PA R T N E R . Before Jostens was selected to take over the Oklahoma State University ring account in 2016, the program was on the verge of cancellation. Jostens changed all that. Quickly. Within the frst year, the program grew 81%, and has continued to see a 39% growth in the 3 years since. Participation from students, faculty and staff has been described as “overwhelming.�
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“Jostens is an incredible partner for our Official Oklahoma State University Class Ring program. It has been so refreshing to have a company treat us as an equal in the marketing and event planning of the program. They take every suggestion with an open mind and trust we know our students and alumni well. We love the look and feel of our program now and know the branding is up to Oklahoma State standards. I only see it growing in the years to come.� — Jessica Medina-Benningfeld Director of Engagement Oklahoma State University
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TEXAS CHRISTIAN UNIVERSITY C A S E
S T U DY
E X T E N D I N G T H E P R I D E T O FA M I L I E S . Texas Christian University has a long history of family legacies. From parents to grandparents to aunts, uncles and siblings, it’s not uncommon for generations of family members to carry on a longstanding tradition. Jostens helped TCU develop a Legacy Program that captures these family traditions with a ring that’s laden with rich symbolism and storytelling. Jostens was honored to promote this new Legacy Program ring offering at the Legacy reception during Family Weekend.
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“For our Official Ring Program at Texas Christian University, Jostens partners with us as we continue to evaluate, improve and reinvent how we engage students and alumni in this lasting symbol of recognition and achievement.” — Amanda Stallings ’97-’01 Associate Vice Chancellor - Alumni Relations Texas Christian University
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DARTMOUTH COLLEGE C A S E
S T U DY
T I M E LY E N G A G E M E N T. Y E A R - O V E R -Y E A R G R O W T H . For Dartmouth College’s ring program, steady growth took timely promotional efforts, student ring committees, ring premieres, ordering events and hard work fnalizing everything, all the way through the ceremony celebration. All of the timely and consistent marketing efforts paid off with a year-over-year growth of 9%.
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“The Jostens team have been an outstanding partner in supporting and celebrating our students with the class ring program. They consistently seek out student input into the program and continue to try new approaches to engage students.” — William O’Brien Assistant Director of Student Involvement Dartmouth College
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WELCOME TO THE FAMILY
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