BusinessJournal A MONTHLY PUBLICATION OF JOURNAL PUBLISHING AND THE COMMUNITY DEVELOPMENT FOUNDATION
Tupelo doing more with branding
April 2015
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THE NORTHEAST MISSISSIPPI
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BUSINESS JOURNAL
APRIL 2015
DAILY JOURNAL
Tupelo positive about branding campaign BY DENNIS SEID BUSINESS JOURNAL
TUPELO – A year after launching its new branding campaign, Tupelo tourism officials are prepared to do more with it. And they’re making sure Elvis continues to play the key role in attracting visitors. After two years, the branding was unveiled last March. The “Center of Positivity” emerged, representing what officials said was an environment that influ-
enced Elvis Presley and was, a community that is progressive, happy and, well, positive. “It was quite a process to get to, but the unveiling was just the tip of the iceberg,” said Stephanie Coomer, deputy director of the Tupelo Convention & Visitors Bureau. “We have many creative products and promotional items we give to our visitors, and all of that has been converted to the new brand and the new brand standards.”
The brand campaign has made its way to brochures, handouts, fans, gift bags – anything that the logo or the CVB’s message can be shared. “We’ve come a good long way toward putting our brand out there, and the last big thing was our website,” Coomer said. The website, www.tupelo.net – was redesigned by Designsensory of Knoxville, Tennessee, and the CVB included $65,000 in its budget for it.The website
launched earlier last month. “The website was our last major element of our rebranding, and so after two years, we can truly say we have a new brand,” Coomer said. The CVB is set to launch a new research project that will update a 2011-2012 study, and part of the new study will test the effectiveness of the new ads. Reaction to the new branding has been “overwhelmingly positive,” Coomer said.
“Anytime you do something like that, you’re going to get a little criticism, some ‘why didn’t you do this’ or ‘why didn’t you do that,’ but it’s been well-received,” she said. “But it was well-grounded with the research that was done. They took a lot of time to talk to the community, talk to our partners and talk to our guests and visitors. So we were very confident in their findings.” Complementing the new branding is work that
began last fall on the Elvis Presley Birthplace Trail. The $11.5 million project, expected to be finished next spring, includes repaving and widening East Main Street, adding more street trees and green spaces, sidewalks, crossing signals, decorative lighting and other enhancements. It will link downtown Tupelo to the Elvis Birthplace and Museum, which is poised to begin a second TURN TO BRANDING PAGE 6
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Heritage Area faces challenges of more funding BY DENNIS SEID BUSINESS JOURNAL
TUPELO – With its management plan in place, the Mississippi Hills National Heritage Area has some of it s hardest work ahead of it. The plan, approved last fall by the federal government, will help guide cultural and heritage development of the 30county area, which stretches over all of 19 counties and parts of 11 others mostly in the north-
eastern part of the state. The designated area is bordered by Tennessee, Alabama, Interstate 55 and U.S. Highway 14. “We were moved to a different level of available funds, from $150,000 to $300,000.” said Bobby King, program manager for the MHNHA. While having more money available is a good problem to have, it comes with the same stipulation as before: The money must be matched dollar for dollar.
“We were approved at the end of Fiscal Year 2014 right as as the next fiscal year was rolling around,” King said. “We knew Congress had appropriated the money to that level, but we only got our funding advice from the government in early March.” That means the MHNHA has six months to match the $300,000 with state and local funds. “Our biggest challenge now is to find ways to cover some of that money, if not
all of it during this fiscal year,” he said. “So we’re half a year behind. Not in spending – we’re paying rent, paying bills, but we still have a long way to go to match that additional $150,000.” The state legislature in the past has appropriated $100,000 when the funding level was $150,000. That means counties and municipalities in the Heritage Area had to come up with the remaining $50,000. Now that federal funding
has doubled, so has the match requirement. What the legislature will appropriate this year was unknown at press time.
TELLING THE STORIES
The goal of the management plan is to tell the untold stories of the area not only to its own residents, but also to people outside the region. And as people get a better understanding and appreciation of the vast and rich cultural heritage of the Mississippi
Hills, the more they’ll want to explore and spend time here. That serves as an economic driver for communities as more money is spent in hotels, restaurants and attractions. Heritage tourists spend nearly $700 per trip, while other tourists spend about $425. “You want to raise the awareness of what you have in a National Heritage TURN TO FUNDING PAGE 6
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BUSINESS JOURNAL
DAILY JOURNAL
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BUSINESS JOURNAL
APRIL 2015
Natchez Trace developing long-range plan BY DENNIS SEID BUSINESS JOURNAL
TUPELO – With 10,000 years of history and 444 miles of roadway, the Natchez Trace Parkway has many stories to tell – and many ways to tell them. And Parkway officials are trying to do just that. Ron Thomson is contracted with the NTP to help develop the Long-Range Interpretative Plan, or LRIP. “It’s all focused on the visitor, what they’re doing now and how they can enhance or change it,” Thomson said. A separate project along the Parkway is adding additional signage on the Indian Mounds to better interpret them, he said. But the LRIP is a project that has gotten the Parkway’s – and the National Parks Service’s – main attention. “The park has already done some preliminary
planning, but it wants to reach out and get some input from the public,” Thomson said. The final step is to take all that information and say, ‘this is what we’d like to do the next five years, what are the best ways to do that?’” Terry Wildy, chief of interpretation for the Parkway, said its important for the public to “tell what kind of stories you’d like to hear and what kinds of ideas you have to share.” She said interests vary along the route, and what might be popular in one area might not be in others. “What might be popular on one part of the Trace might not be on another because it’s so diverse all along the Parkway,” she said. With more than 6 million visitors to the Trace each year, it’s important to capture their attention as much as possible so they TURN TO TRACE PAGE 6
e! r u t it i n r u F e c ic i f f O n in i g n in i h Everyt
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DAILY JOURNAL
Tupelo loves tourism, tourists love the King
n December, Tupelo set a sales tax record, receiving more than $2 million in one month for the first time in the city’s history. Mayor Jason Shelton and CVB Director Neal McCoy have attributed that increase, at least in part, to the coordination of events surrounding Elvis Presley’s 80th birthday. Tourism may be relatively new in Mississippi’s economic development conversation, but it can be lucrative when leveraged correctly. Mississippi’s cultural heritage, while not as sexy or easy to sell as a professional football team or Disney World, is our ultimate renewable resource. Tupelo, luckily, is home to one of the cooler pieces of the state’s cultural heritage – the king of rock ‘n’roll. I think December’s (and surely January’s) sales tax results will help serve as a reminder of why people want to visit our region. People want to be a part of the history of our country’s music. As Tupelo (and Mississippi) residents, we spend a lot of time trying to sell a different story. For the last few decades, we’ve had to market ourselves as a modern society – with coffee shops, hotels, wireless Internet and, yes, indoor plumbing. We had to “think outside the box” to let people know they could come to our state for a nice weekend of college football, music or contemporary southern revival cuisine. Legendary ad-man Harry McCann hung his marketing credo on the wall of his
New York agency when he opened in 1912 and it still provides the best direction: “Truth well told.” It’s time to join together to better tell our truth, and our truth is that Marketing we’re the birthplace of Elvis. Matters Elvis was born here. Elvis grew up. JOSH Elvis changed music forever. MABUS That’s an amazing story that no one else gets to tell, but sometimes we get too ambitious and try to sell ourselves as something else. Most tourists aren’t going to travel to Tupelo, book a hotel, fill up their gas tank and take a day off of work to shop in our stores, because we have most of the same stores as everyone else. The same goes for our restaurants. Before any Tupelo residents get upset, let me clarify. We have some amazing local stores and restaurants I recommend to every visitor or tourist I meet, but the trouble is that lots of other places have great restaurants, shops and experiences as well. No other place else has Elvis. I used to beat this drum a while back and the feedback from many retailers was. “We’re more than just Elvis.” While that statement is tech-
nically true, we have to assess our key benefit. “Key” is an important word. A key is the unique physical pattern used to unlock a door. When looking at how you create a marketing message, you have to hone your message perfectly to unlock the door of success. When you remove the parts of our message that aren’t shared in other destinations, we’re left with one powerful motivator: The King. So how do we make $2 million sales tax checks a norm in Tupelo? We stay on message. We jump on board with our CVB and help push the cart. That doesn’t mean we have to do away with everything non-Elvis, but it does meant that embracing the King a little more definitely will be helpful. As a community, we can reap substantial rewards if we funnel the flow of tourists and commerce down from Elvis. This is an effort we can all join. Elvis’ 80th birthday celebration was such a success because of the hard work of many people. I enjoyed those efforts from the outside, but I can work harder to help with more events – and so can you. We need to find every opportunity to help sustain our tourism momentum. You can’t have too much Elvis. The people want the King, and the King we can give them. Josh Mabus is the owner of The Mabus Agency, a marketing and advertising company in Tupelo. Contact him at (662) 8232100 or josh@mabusagency.com.
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can spend time and money in the communities that lie along the historic route. Figuring out the best stories and the best ways to tell them is an ongoing discussion, park officials said. “We know our resources are ‘x’ and we know they’ll never be sufficient for what we want to do,” she said. “So we have to think strategically and use those resources as efficiently as possible.” “People want to have experiences on the Park-
way,” Wildy said visitors want to have a variety of experiences on the Parkway, and how they get those experience and find out about them vary. “We hear may differences in the use of the materials we provide.We have many users online via Facebook and our website, and some people really favor the printed materials. It’s interesting to hear what items relate to, and there are different items for different people.” Wildy said she is sometimes surprised to hear what visitors use or don’t use. But that’s good, she said. “I want to hear what
other people have to say, and not just what the people on my staff say. It’s very valuable information,” she said. People who want to comment or find out more on the LRIP can call Wildyn at the Parkway office at (662) 680-4017, email terry_wildy@nps.gov, visit its website at http://www.nps.gov/natr/ index.htm or visit its official Facebook page. In May, a recommendations workshop will be held at NTP headquarters, and in the fall, the plan is expected to be revealed. dennis.seid@journalinc.com Twitter: @dennisseid
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WHAT IS THE MHNHA?
Area, and the management plan lays out how to do that,” K. Lynn Berry, program manager for National Heritage Areas in the National Park Service’s Southeast Region, said last fall after the plan’s approval. King said the funding is important to implement the plan throughout the 30 counties. “It gives us the opportunity to not only run the business as a National Heritage Area, but doing the things in the management plan of promoting, preserving and developing the major themes in our law,” he said. Having the money available provides the cash flow needed to keep that work going, to enable the communities to participate and to provide more opportunities to attract more visitors. “There are communities that need a little help, need money, need new ideas, build partnerships, attract volunteers . ... I could go on. But it’s a process that goes
The Mississippi Hills National Heritage Area is one of 49 designated sites nationwide, and one of three in Mississippi, joining the Mississippi Delta NHA and the Mississippi Gulf Coast NHA. The MHNHA focuses on Civil War heritage; Music and Literature; AfricanAmerican heritage; and Native American Heritage.
Branding
“They can walk where Elvis walked,” she said. “We tell the story all the time of Elvis walking from his home to The Lyric, or to Johnnie’s or things like that. So they can do what he did. That adds so much more to the experience.” To make sure experiences inTupelo are shared by more people, the CVB is shifting more resources to marketing. While its budget is flat compared to last year, more of the money has been funneled toward getting out the message. “We want to push the new brand; some of our marketing calls for a different approach, using a few more mediums and things like that,” Coomer said. Elvis’ popularity is inter-
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phase of renovation. “We’re always focused toward product development and product enhancement,” Coomer said. “We want something else for people to do, or an easier way to do it, a prettier way to do it. … we want people to view Tupelo as a community that cares about itself. Especially to our international visitors, they’re walkers, and they’ll walk from wherever to the birthplace.” Jennie Bradford Curlee, the CVB’s director of international sales, said the new trail will appeal to the king of rock ‘n’ roll’s fans.
on, and we want to be available as a source to help,” King said. “If we do this correctly we find communities that want to be a part of this; by law they’re in. We have some who have chosen not to participate. But I would encourage them to get together and talk about it again.” Membership in the MHNHA is based on a three-tier structure: $1,000, $5,000 and $10,000. The larger the community, the more it costs. But there is a reluctance – and in some cases, an inability – to pay those dues. Some communities still aren’t sure
what the Heritage Area does and how it can help them. King hopes that all members, dues-paying or not, understand everyone can benefit from being part of the Mississippi Hills National Heritage Area. If the federal money is matched, then $600,000 become available for use throughout the Heritage Area. Some of that pooled money can go toward grants to participating counties for projects they want to undertake. Participating counties are promoted as part of a National Heritage Area, their stories and assets placed in a larger context, King said. The MHNHA would be a center point for an overall marketing strategy that includes paid print and online advertising, social media and other cooperative efforts with other organizations. “We’re rich in our history, but all of it must be marketed to bring tourists and their money to the region,” he said. dennis.seid@journalinc.com Twitter: @dennisseid
national, with key markets like the United Kingdom, Germany and Brazil. A new generation of tourists also want to know more. “When you have Elvis. … that just puts you at the epicenter of music travel,” Coomer said.“A lot of people internationally like to do that. They want to travel for southern culture and the music experience.We’re four hours from Nashville, two hours from Muscle Shoals, 90 miles from Memphis and two hours from the Delta, and we’re birthplace to the man who melded rock‘n’ roll and took it to the masses. That makes us an important part of the music culture.” dennis.seid@journalinc.com Twitter: @dennisseid
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ChamberConnection A publication of Journal Publishing and the CDF Chamber Division – April 2015
Tupelo region named a top ten micropolitan The Tupelo region has been named to Site Selection magazine’s list of the most active micropolitan areas for new and existing industries in the country. Tupelo ranked eighth in the nation among the 576-micropolitan areas designated by the United States Census Bureau. Since the award’s inception in 2000, this is the 7th time the Tupelo region has been named to the Top 10 list and 11th Top 25 finish. “Our success is only possible because our existing industries continue their commitment to our workforce, putting faith in our community,” said Lee County Board of Supervisors President Tommie Lee Ivy. “This year’s achievements are built around the partnerships between the Mississippi Development Authority and Tennessee Valley Authority economic development officials and we are truly appreciative of everyone who worked on our behalf to achieve this success for Tupelo, Lee County, and our region as a whole.” In addition to the seven projects in 2014 recorded
CDF Chairman Chauncey Godwin, Jr. presents the Lee County Board of Supervisors with Site Selection Magazine’s award recognizing Tupelo/Lee County as a top ten micropolitan for 2014. Pictured (l-r): Board President Tommie Lee Ivy, Bobby Smith, Billy Joe Holland and Phil Morgan. Not Pictured: Darrell Rankin. by Site Selection, the Tupelo region announced eight additional new and expanding industry projects during the year, including companies such as GRAMMER, Inc., H. M. Richards, General Atomics and Cooper Tire & Rubber
Company. These projects created over $234 million in new capital investment and over 900 new jobs with over $29 million in new annual wages paid to local workers. “Community Development Foundation's pro-
gram of work provides a lasting development strategy to create more and better jobs for the area,” said Chauncey Godwin, Jr., Chairman of the Community Development Foundation. “The commitment and long-term planning of
our private and public leaders is truly paying off and this award is wonderful recognition. As we move forward into 2015, further development of our new and existing industrial parks, among several other shovel-ready sites, will re-
main a top priority." According to the U.S. Census Bureau, a micropolitan area is a largely rural economy that includes a city of at least 10,000 people, but less than 50,000, and covers at least one county. Site Selection, a 60-yearold Atlanta-based magazine, has awarded the Governors Cup annually since 1978 to the communities with the most new and expanded corporate facilities as tracked by Conway Data Inc.'s New Plant Database. Site Selection, published by Conway Data Inc., is the senior publication in the corporate real estate and economic development fields and is the official publication of London-based Red Hot Locations and the Industrial Asset Management Council (IAMC, at http://www.iamc.org/). Site Selection's yearly analyses are regarded by corporate real estate analysts as "the industry scoreboard." The magazine's circulation base consists of 45,000 subscribers, most of whom are involved in corporate site selection decisions at the CEO/President/COO level.
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A CDF
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CHAMBER CONNECTION
APRIL 2015
Calendar of Events Farewell Reception Honoring Karen Geddie Tuesday, April 7 4:00 p.m. CDF Boardroom
Room to Room Ribbon Cutting Friday, April 10 4 p.m. 3651 Cliff Gookin Blvd. Business After Hours Thursday, April 16 5 – 6:30 p.m. Hosted by: Hilton Garden Inn 363 E Main St.
City of Tupelo Police Department Groundbreaking Monday, April 6 10 a.m. Corner of Front St. and Franklin St.
Mississippi Title Loans Ribbon Cutting Friday, April 17 9:30 a.m. 2233 W Main St.
Business Boxed Lunch & Learn Wednesday, April 8 Who’s In Your Flock? How to identify various personality types in your workplace Presented by: KC Grist, KC Grist Consulting Wake Up! Tupelo/Lee County Friday, April 10 7 – 8:30 a.m. Elvis Presley Birthplace Event Center
Hope Family Ministries Ribbon Cutting Wednesday, April 29 3 p.m. 2754 Mattox Rd. Lighthouse Web Designs Ribbon Cutting Thursday, April 30 4 p.m. The Link Centre 1800 W Main St., Ste. 204
New CDF Members Driskill’s Fish and Steak Mr. Malcomb Driskill 2450 Main St. Plantersville, MS 38862 (662) 840-0040 Restaurants & Catering Friends of the Oren Dunn City Museum Ms. Rae Mathis 689 Rutherford Rd. Tupelo, MS 38801 (662) 841-6348 www.orendunnmuseum.org Organizations Rosewood Tupelo, LLC Ms. Mandy Easterling 2441 McCullough Blvd. Belden, MS 38826 (662) 840-3111 www.rosewoodtupelo.com Retirement & Assisted Living
Community Development Foundation’s 2014-2015 Board of Directors
CDF’s goals and objectives are accomplished through the efforts of members appointed to committees operating under one of CDF’s three divisions: Chamber of Commerce, Economic Development, and Planning and Property Management.
2014-2015 Executive Committee Mr. Chauncey Godwin, Jr., Chairman Ms. Lisa Hawkins, First Vice Chairman Mr. Barry Smith, Second Vice Chairman Mr. David Rumbarger, President/Secretary Mr. David Copenhaver, Immediate Past Chairman
Mr. Tillmon Calvert Mr. B.J. Canup Mr. Scott Cochran Mr. Clay Foster Ms. Julianne Goodwin
Mr. Bryan Hawkins Mr. Jerry Maxcy Mr. Guy Mitchell, III Dr. Dick White Mr. Tollie White
2014-2015 Board of Directors Mike Armour Roger Bland David Brevard Mike Bryan Mark Burleson Bo Calhoun Tillmon Calvert B.J. Canup Gary Carnathan Grace Clark Mike Clayborne V.M. Cleveland
Scott Cochran Fred Cook David Copenhaver Beverly Crossen Jay Dey Mike Eaton Joe Estess Clay Foster Chauncey Godwin, Jr. Julianne Goodwin Bryan Hawkins Lisa Hawkins
Skipper Holliman Blair Hughes David Irwin Tommie Lee Ivy Wesley Jones Jamie Kennedy Bob Kerley Gearl Loden Jimmy Long Zell Long Derek Markley Jerry Maxcy
Robin McGraw Larry Michael Guy Mitchell Ted Moll Mabel Murphree Mary Pace Aubrey Patterson Harry Rayburn Jack Reed, Jr. Scott Reed Eddie Richey Drew Robertson
DAILY JOURNAL
Ty Robinson David Rumbarger Jason Shelton Barry Smith Jane Spain Gary Sparkman Buddy Stubbs Sean Suggs Aaron Washington Jimmy Weeks Dick White Tollie White
Sam Stevens Motors Inc. Ms. Lindsey Martin 3716 S Eason Blvd. Tupelo, MS 38804 (662) 841-9400 www.samstevensmotors.com Automotive
Blanchard Law Firm Mr. Matt Blanchard 319 W Jefferson St., Ste. B Tupelo, MS 38804 (662) 840-0620 Www.theblanchardlawfirm.com Attorneys
W. Mark Watson, PE, LLC Mr. Mark Watson 431 W Main St., Ste. 320 Tupelo, MS 38804 (662) 891-8567 www.markwatsonpe.com Engineering
The Southern Co., Inc. Mr. Josh Dufford 535 Daybrite Dr. Tupelo, MS 38801 (800) 264-7626 www.socomemphis.com Oil & Petroleum Products
J. Britt Lighting & Interiors Ms. Michelle Freeman 1993 McCullough Blvd. Tupelo, MS 38801 (662) 844-3050 Www.jbrittlighting.com Retail & Specialty Shops
2014-2015 Ambassadors Club Jesse Bandre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Exceed Technologies Rashni Barath . . . . . . . . . . . . . . . . . . . . . . . . . . .Trustmark National Bank Betty Baxter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Bishop's BBQ Grill Stephanie Browning . . . . . . . . . . . . . . . . . . .Hampton Inn & Suites Tupelo Becki Duffie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Kelly Services Cheryl Foster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Wingate by Wyndham Romanda Hampton . . . . . . . . . . . . . . . . . . . . . . . . . . . .Hilton Garden Inn Dianne Harris . . . . . . . . . . . . . . . . . . . . . .Summit Group Companies, LLC Toby Hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Shelter Insurance Jim Jolly . . . . . . . . . . . . . . . . . . . . . . . .Cracker Barrel Old Country Store Denise Kennedy-Brown . . . . . . . . . . . . . . . .Special Occasions by Denise Justin Kirk . . . . . . . . . . . . . . . . . . . . .U.S. Lawns of Northeast Mississippi Charlise Latour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sprint Print Molly Lovorn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C Spire Bea Luckett . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .TRI, Inc. Realtors Brad McCully . . . . . . . . . . . . . . . . . . . . . .Sportsman Lawn & Landscape Katie McMillan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Key Staff Source Holley Meriweather . . . . . . . . . . . . . . . . . . . . . . . . . . . .Community Bank Leigh Monroe . . . . . . . . . . . . . . . . . . . . . . . .Main Street Family Dentistry Kelsey Norrett . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Renasant Bank Allen Pegues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Premium Productions Fred Pitts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Safestore of Tupelo, Inc. Ashley Hardy Prince . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .local MOBILE Jacob Thomas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C Spire Mary Sue Tudor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Lamar Advertising Lisa Wadley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sylvan Learning Center Mary Werner . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Robinson & Associates Stephanie West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Best Western Plus Grady Wigginton . . . . . . . . .Legal Shield – Grady Wigginton & Associates June Wigginton . . . . . . . . . .Legal Shield – Grady Wigginton & Associates
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CHAMBER CONNECTION
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Ever thought of starting your own business? Changing course from working as an employee to an entrepreneur is a very big step, but if done correctly, business ownership can be a very rewarding life choice. To ensure a successful transition into becoming your own boss, the Renasant Center for IDEAs, the Tupelo/Lee County Regional Business Incubator, can help! The Renasant Center for IDEAs is ready to help your small business grow into a global competitor in today’s economy. Powered by a suite of productive services and resources, we help design, develop and eventually distribute your business goals into the community and global economy. Since its opening in 2006, the Renasant Center for IDEAs has graduated a diverse list of clients into the community including Mabus Agency, HomeStretch Furniture, Snyder and Company, Hyperion Technology Group and songShine, among others. As a small business owner, you will have to wear many hats to solve problems and take advantage of opportunities to grow. That’s why we offer the following services:
Help with the fundamentals of starting a business: ✓ One-on-one business counseling ✓ Business plan reviews to help you stay on track ✓ Choosing qualified employees ✓ Networking with other business owners
Experienced business adviser, Dana Cawthon, has devoted her last 20 years to helping small business owners achieve greater success. In her position as business counselor in the Tupelo office of the Mississippi Small Business Development Center (MSSBDC), Cawthon plans to continue offering sup-port to businesses and startups in Northeast MS. The MSSBDC, including its University of MS service office at the Renasant Center for IDEAs, is part of a national network providing management, marketing, financial and other technical assistance to existing business owners and aspiring entrepreneurs. In her role as advisor, Cawthon assists business owners and entrepreneurs develop business plans by offering free, one-on-one counseling sessions either in person or over the phone and through a variety of free business classes. During the center’s ‘How to Start a Business’ seminar, Cawthon advises those on what it takes to be successful from the beginning stages of the startup through the next two years. The Center’s services also extend beyond startup support to assist all business in the region. A former entrepreneur and
Dana Cawthon executive leader her-self, Cawthon understands the challenges small business owners face daily. While advising both for-profit entities and non-profit organizations, Cawthon often works be-yond the scope of her role at the MSSBDC, counseling clients on maintaining a good credit score, offering reviews of financial statements and training for improved customer service. The center also provides general assistance to busy-nesses during times of cri-sis including tornado recovery, declining revenues and low profit margins. States Cawthon, “It often takes a disaster before entrepreneurs and existing business owners seek help from organi-
zations like the MSSBDC. Our business counselors are in the area to lend a helping hand during times of crisis. Having a good business counselor in your Rolodex to offer a second opinion when planning your strategic vision can help keep your company on track.” The Center’s ‘How to Create a Business Plan’ class reviews a business’ basic organizational, marketing and financial issues. The class also assists owners developing a business plan for launching a new venture or applying for capital. “There are an increasing number of individuals needed and wanting to start their own business. My goal is to encourage their success, by helping entrepreneurs create though-out business plans,” said Cawthon. While the center does not write business plans for clients, its support services provide a template for writing a plan that has been developed, modified and used by local businesses since 1981. The MSSBDC holds monthly workshops and one-on-one meetings available by appointment. Workshops are free to the public.To register for counseling, visit mssbdc.org or call (800) 725-7232.
Administrative Services ✓ Basic clerical assistance ✓ Mail and package handling ✓ Desk-top publishing ✓ Access to common office equipment such as a printer, scanner, copier and a fax machine.
Technical Services ✓ Connections to legal assistance ✓ Market research ✓ Connections to business financing To schedule a tour of the Renasant Center for IDEAs and learn more about how the business development program can help you create a new future, contact Judd Wilson at (662) 842-4521.
Interested in starting a business? Let the Renasant Center for IDEAs and the MS Small Business Development Center help you get started. ‘Starting a Business – First Steps’ April 7
‘How to Develop a Business Plan’ April 22
‘Starting a Business – First Steps’ April 24
All events are from 1-2:30 p.m. To register for a workshop or for more information, contact Dana Cawthon at 1-800-725-7232 or economicdevelopment@olemiss.edu.
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CHAMBER CONNECTION
APRIL 2015
DAILY JOURNAL
SECOND TO NONE
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APRIL 2015
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North Mississippi Cherry Blossom Festival kicks off with tree dedication
Officials from the JapanAmerica Society of Mississippi, City of Tupelo and Lee County celebrated a symbol of friendship between the Japanese Community in North Mississippi and Tupelo/Lee County, with the planting and dedication of a Cherry Blossom tree in Tupelo’s Fairpark District. The ceremony also served as a kickoff for the North Mississippi Cherry Blossom Festival, a community-wide event sponsored by Toyota Motor Manufacturing of Mississippi, scheduled for spring 2016 in conjunction with the peak blooming period of the trees. “I hope the beautiful Cherry Blossoms in Mississippi will remind future generations of how precious
the friendship between Japan and the United States is and encourage them to cherish the relationship for years to come. It is encouraging to know that with the help of Japan-America Society of Mississippi, the City of Tupelo, and many other supporters, and with hard work and perseverance, today’s Cherry Blossom tree planting is only the beginning of a great endeavor to organize a Mississippi Cherry Blossom festival,” said Motohiko Kato, Consul-General of Japan in Nashville. Today’s ceremony initiates plans to plant Cherry Blossom trees already purchased by the City of Tupelo. One hundred trees will be planted at Tupelo’s Ballard Park this fall, with another one hundred
planted the following year. City of Tupelo Mayor Jason Shelton stated, "I am excited to celebrate the relationship between North Mississippi’s Japanese community and the City of Tupelo. Our hope is that by planting this tree today, we will be reminded of this friendship with each annual blossom.” According to the ConsulGeneral of Japan in Nashville office, in Japan, Cherry Blossoms, or Sakura, represent the joy and hope of rebirth while serving as a reminder to treasure each unique moment. Cherry Blossom festivals are popular in Japan, providing the opportunity to enjoy time with friends, family and neighbors while appreciating the beauty of nature.
The City of Tupelo, Lee County and the Japan-America Society of Mississippi celebrated a symbol of friendship between the Japanese Community in North Mississippi and Tupelo/Lee County, with the planting and dedication of a Cherry Blossom tree in Tupelo’s Fairpark District.
CRYOCORRECT
In celebration of the state’s first mobile Cryotherapy Unit, CryoCorrect held a ribbon cutting. Providing whole-body Cryotherapy, also known as cold therapy, CryoCorrect offers a revolutionary new way to treat sports injuries and reduce recovery times. CryoCorrect is located in Tupelo and offers treatments from its mobile unit, capable of delivering treatment directly to its clients. For more information about CryoCorrect or Cryotherapy, call (662) 401-6248, visit CryoCorrect.com for daily location.
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APRIL 2015
AMBASSADOR OF THE MONTH Jesse Bandre, Director of N MS Operations with Exceed Technologies, was awarded February's Ambassador of the Month. Jesse participated four CDF events, recruited one new member and contacted 21 CDF members through the Ambassador mentor program. Congratulations, Jesse!
CHAMBER CONNECTION
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CDF Chamber FAQs
You’ve got questions, we’ve got answers! HOW CAN I FIND OUT about what’s going on at the CDF Chamber? THE CHAMBER sends out an enewsletter the third Tuesday each month letting you know what is going on and what to expect over the horizon. The Chamber website also has information related to everything we do, and photos and announcements are regularly posted from our Facebook page and Twitter feed.
nal Chamber Connection, the Chamber’s CC 2.0 e-newsletter (with included click-through to your website), and on our Facebook page.
HOW CAN I PAY for my membership dues, events, or sponsorship opportunities? THE CHAMBER accepts personal and business checks, certified checks, cash, and credit cards. Call (662) 842-4521 to pay over DO I NEED to RSVP for Chamber the phone or mail your payment events? to: ABSOLUTELY! Visit Community Development cdfms.org/events to register for Foundation upcoming events like Business P.O. Drawer A After Hours, Wake Up! Tupelo/Lee Tupelo, MS 38802 County, New Member Networking, Tupelo Young Professionals, DOES CDF PROVIDE a memberand more. ship directory? THE CURRENT MEMBERSHIP DIRECCAN I SEND my employee to an TORY is updated daily and is availevent? able at cdfms.org which can be YOU BET! Your Chamber memviewed alphabetically or by busibership is for your business, so ness classification. Create a cusyour employees are included and tomized contact list that features welcome to attend with you or in GoogleMaps, website, Twitter, your place. and Facebook links, contact information, and more. WHAT SHOULD I DO if I’m not receiving Chamber e-mails on a HOW CAN I PROMOTE my comregular basis? pany's event in the CC 2.0 eCONTACT HELEN at (662) 842newsletter or on the website? 4521 or hwade@cdfms.org to enIF YOU SPONSOR a Chamber sure your e-mail address is event, your business name will be correct. If you are already on the included in all related communidistribution list, check your mail- cations. If you are promoting a box’s junk box and spam filter company event, you may submit settings and make any necessary it for our monthly e-mail newsletchanges. ter, which includes a clickthrough to your website. Get WHAT SHOULD I EXPECT from a noticed. ribbon cutting ceremony? CDF WILL PROVIDE THE RIBBON, HOW CAN I GET VALUE from the scissors, and photographer. At Chamber when I don’t have time least one Chamber staff member, to participate? several CDF Ambassadors, and an PARTICIPATING IN CHAMBER elected public official will attend, EVENTS takes less time than you as well as anyone else you would think (only 1-4 hours per month) like to invite. and your return on investment Take advantage of this ‘photo will be well worth it. Get noticed. opp’ and free publicity for your Your membership investment business that includes a picture also automatically includes you and brief business profile pubin the Chamber business referral lished in an upcoming issue of service and in our online memthe Northeast MS Business Jourbership directory.
APRIL 2015
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Five reasons a current membership listing is important for your business
1
Consumers search for your business through cdfms.org CDF’s 1,200 members received a combined total of over 463,000 referrals and searches last year. Referrals and search statistics are made up of member page hits, search results, url clicks, map clicks and ChamberAdvantage participants. With this many referrals given, correct membership information is imperative for maximum consumer reach!
2
Consumers are more likely to shop with Chamber Members Recent research by The Shapiro Group has shown that by just being a member of a chamber of commerce, consumers are 73% more
likely to be aware of a business, 68% more likely to think positively of its local reputation, and are 80% more likely to continue to do business there. Show your Chamber support by maintaining an up-to-date membership listing.
contact information for your business, a chamber member is more likely to solicit your services.
5
High newcomer traffic A great resource for those relocating to our area, CDF’s membership directory sees high traffic from Referrals new comers in search of a vaThe chamber receives riety of services including one thousand phone re- moving companies, real esferral requests each year. CDF tate agents, health care only refers chamber memproviders and more. Help our bers so make sure your infor- area’s new residents feel welmation is correct. come by updating your information and being available to Chamber members offer your services! conduct business with each other View your membership We’re all in this together! listing at cdfms.org. To upOne of the main goals of any date your contact informaChamber of Commerce is its tion, call Zandra at (662) member-to-member sup842-4521 or port. By providing adequate zhereford@cdfms.org.
3
4
DRISKILL’S FISH & STEAK
Driskill’s Fish & Steak recently held a ribbon cutting. Serving delicious food in a family friendly atmosphere, Driskill’s Fish and Steak house is open Thursday, Friday, and Saturday nights and is located at 2450 Main St. in Plantersville. Contact Driskill’s at (662) 840-0040.
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CHAMBER CONNECTION
APRIL 2015
MDES Means Business The Mississippi Department of Employment Security (MEDS) has a new focus - provide better services to the job seekers and businesses of Mississippi. Striving to expand employment, improve workforce skills, and enhance productivity in our state, MDES works to help employers find the most qualified, prospective employee through its network of WIN Job Centers. By improving its business services, MDES encourages employers to post job openings with the agency on its new, award-winning website (mdes.ms.gov). The userfriendly site, allows businesses to easily submit job openings as well as search for and invite qualified, prospective employees to apply online for the job. In addition to its website, MDES has released the country’s first job placement mobile app. The free, MSWorks app is available for download from Google Play or App Store. Encouraging businesses to hire recent college graduates, MDES has partnered with state colleges and universities to create msgradjobs.com. The initiative aimed at retaining Mississippians in the state after college graduation, encourages graduating seniors to post their profile to the site, highlighting his or her college major and work experience. The innovative MDES computer system will then automatically match students with Mississippi job openings that best suit the student’s major and experience. Employers may also search those student profiles at mdes.ms.gov or at the MSWorks app. MDES WIN Job Centers also saves businesses time and money through its free services. The WIN Job Center staff assists employers with posting
job openings, screening job applicants, and referring qualified job candidates for interviews. The Job Centers even provide space for employers to conduct job interviews at the center, with most centers providing space for employee training. MDES will also E-Verify prospective employees in addition to completing the required federal I-9 forms upon employee hire. MDES holds job fairs around the state allowing businesses to interview a number of prospective employees at one, convenient location. To encourage businesses to hire veterans and members of other specific groups, MDES offers the Work Opportunity Tax Credit. This tax credit enables a business to offset its federal taxes by up to $9,600.00 for each employee hired from the designated categories. Once a new employee is hired, a business can receive as much as $2,500.00 from MDES for on-the-job training. In addition, MDES offers the Mississippi Level Payment Plan to smooth out a business’s unemployment tax payments. Just like the utility bill, an employer can choose to pay the same amount for the 1st, 2nd, and 3rd quarters of the year, and then settle up in the 4th quarter. Working to provide Mississippi businesses premier workforce services, every MDES initiative is directed toward achieving this goal. Each time a Mississippian gets a job or learns enhanced job skills; that is both a win for Mississippi’s business and for our economy. To learn about MDES’s free services for businesses, contact your local WIN Job Center or visit us online at mdes.ms.gov.
DAILY JOURNAL
NORTH EAST ORTHOPAEDICS
In celebration of its new location in Midtowne Point, North East Orthopaedics held a ribbon cutting. Using state-of-the-art technology, North East Orthopaedics treats a variety of diseases and conditions, including common injuries such as fractures, torn ligaments, dislocations, sprains and tendon injuries, as well as joint replacement for the hip, knee, and shoulder. North East Orthopaedics is located at 499 Gloster Creek Vlg, Ste. G-1 in Tupelo and can be contacted at (662) 377-6700.
THOMPSON MACHINERY
Thompson Machinery held a ribbon cutting in celebration of its new location at 421 Wallace Dr. For nearly 70 years, Thompson Machinery has been committed to offering the best in equipment, as well as the most complete, most innovative, customer support services. Thompson Machinery is the exclusive Caterpillar dealer for Middle Tennessee, West Tennessee and North Mississippi. For more information, contact Thompson Machinery at thompsonmachinery.com or (662) 844-1634.
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APRIL 2015 Enjoy true Southern grace, charm & hospitality while visiting these Bed & Breakfast Establishments...
THE CARTNEY-HUNT HOUSE BED & BREAKFAST
MEADOW VIEW FARM
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Completely renovated farm house on 8 rural acres. Butterfly & Hummingbird gardens surround the house. Stocked pond for leisure fishing. Each cottage style guest room has private entrance & private luxury bath. A full breakfast made from whole natural ingredients is served in the “Morning Room” which has views that overlook the front meadow, or you may enjoy in the privacy of your room.
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A perfect country setting with cozy furnishings and tranquil environment. Step back in time and experience this American craftsman/bungalow-style tastefully restored farmhouse. Owners Jimmy & Theresa Glenn
OFF
3501 HWY 305 SOUTH | HERNANDO, MS 38632 1.901.289.4677
408 SEVENTH STREET SOUTH | COLUMBUS, MS 39703 662.244.7232
THE OLD PLACE
THERE IS NO PLACE LIKE THE OLD PLACE.
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THE COLUMNS OF TUNICA “Small Town Southern Hospitality”
COURT SQUARE INN We have three luxury suites on the second floor of our recently renovated building located on the Courthouse Square in the National Historic District of Holly Springs.
• Weddings • Special Events • Lunches & Dinners by Request Innkeepers: Charles & Gloria Hailey www.TheColumnsOfTunica.com 1120 HICKORY LANE | DOWNTOWN TUNICA | 662-363-3659 | TOLL-FREE 866-363-3659
HOLLYSPRINGSINN.COM 132 EAST COLLEGE AVENUE | HOLLY SPRINGS, MS | 38635 662.252.3686 OR TOLL FREE AT 1.800.926.3686
BODOCK BED & BREAKFAST A HOME AWAY FROM HOME FOR OUR GUESTS. • Three bedrooms/private baths • Full southern breakfast • Wireless internet • Convenient to Tanglefoot Trail; safe shelter for bikes • Special occasions; meetings • Outdoor fireplace and garden
Located between Oxford and Tupelo Owners: Jane and Toby Winston
228 SOUTH LIBERTY STREET | PONTOTOC, MS 38863 | RESERVATIONS: 662.488.9908 | CELL: 662.419.1975
MOON LAKE FARM & BED & BREAKFAST AMENITIES:
• Lake • Farm Animals & Beautiful Pastures • Bird Watching • Firepit • Delicious Breakfast • Horse Stalls & RV Hookups
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• Honeymoons • Church Retreats • Small Weddings • Bachelorette Retreats • Family Reunions • Special Pricing for Corporate Events
Conveniently Located near Natchez Trace, Downtown Tupelo, Tanglefoot Trails, Oxford, & Memphis
WWW.MOONLAKEFARM.COM
3130 ENDVILLE ROAD | BELDEN, MS 38826 | 662.420.1423
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BUSINESS JOURNAL
DAILY JOURNAL
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BUSINESS JOURNAL
APRIL 2015
DAILY JOURNAL
Business Directory Apartments
Bank
Automotive Commercial Vehicles
Apartment Homes 1, 2, & 3 Bedrooms Move-In Special *FREE RENT
Ask about our Military & Law Enforcement Discount
Call 662-891-5000
Call Robin Barnett today!
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3260 Hwy 145 N. • Tupelo, MS 38804
1410 SOUTH GLOSTER / TUPELO / 842-3611
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Bath Remodeling
APARTMENTS
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662-205-8548
2015 McCullough Blvd. • Tupelo, MS 38801
Apartments
Building Supplies
Bank
Affordable Luxury Apartment Homes
Rex & Diannah Coggins, Owners
1, 2 & 3 Bedroom
• Full Service • Hardware • Building Supplies • Plumbing • Hydraulic Hoses
Carey Wilson Manager
office: 662.823.1470 • fax: 662.823.1474 • cell:662.231.7508
www.GrandOleOaks.com
Collision Repair
Bank
Bank Of Okolona
“The Sign of Service”
(662) 447-5403
(662) 456-3347
Bank of Mantee 54 1st Street Mantee, Mississippi
(662) 456-5341
www.bankofokolona.com
• Electrical • Glass • Valspar Paints • Welding Supplies • Portable Carports
1187 North 4th St. • Baldwyn, MS 38824
Bank
Houston Banking Center 321 W. Madison St. Houston, Mississippi
Ph: (662) 365-7021
Fax: (662) 365-8902 H Y N ARD W & WA L D SUPPLY, RE INC. BA
111 Grand Ole Oaks Drive Belden, MS 38826
Okolona P.O. Box 306 Okolona, Mississippi 38860
662-841-8743 rbarnett@trustmark.com
Whether you’re hauling or delivering...Call
Coming Soon Corinth
Baldwyn • Booneville • Marietta Mantachie • Mooreville • Tupelo
Your Financial Cornerstone. www.fmbms.com
24 Hour Wrecker Service
Junior Burns - Cell 662-728-0524 David Denson - Cell 662-416-5591 100 W. Veterans Drive • Booneville, MS 38829
Phone 662-728-4459 • Fax (662) 728-4150
Advertise in the
Call 662.842.2622
JOURNAL
Journal, Inc.
BUSINESS
classifieds@journalinc.com Newspaper • Magazine • Interactive • Commerical Print
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APRIL 2015
Business Directory Building Supplies
Commercial Cleaning Services
Commercial Plumbing
Lumbe ville r Boone Company
RH PLUMBING, INC.
Full Line of Lumber, Hardware, Plumbing and Electrical Supplies 2300 E. Chambers Dr. • Booneville • 728-0094
Booneville Hardware & Supply
224 Starlyn Ave. New Albany, MS 38652
"For all your hardware needs"
662-534-4448
Concrete
Employment Opportunities
403 Church St. • Booneville • 728-0032
589 N. Coley Rd. Tupelo, MS
401 Elizabeth St. • Tupelo 662-842-7305
www.newcorp.com/careers Great Employment Opportunities
Furniture
Furniture 30,000 SQUARE FT. WAREHOUSE QUALITY PREOWNED OFFICE FURNITURE
We’ve got all your
Glass & Overhead Doors
Serving Tupelo for 3 Generations
24 Hour Emergency Service
Store Fronts • Mirrors Shower Doors • Garage Doors Commercial Doors Hollow Metal Doors
662-844-4540
“Serving Tupelo for 3 Generations”
711 ROBERT E. LEE DR. • TUPELO, MS
“Experience Is The Difference”
FAX:662-620-7754
277 Community Dr. • Tupelo • 662.871.0568 www.whittingtonofficefurniture.com
Advertise in the BUSINESS JOURNAL
903 Varsity Dr. Tupelo, MS
Mon.-Fri. 9am - 5pm
Fine Furniture, Fabric, & Flooring Gifts
Okolona Drug Co.
• Adora Dolls & Lee Middleton Dolls • Ole Miss & Miss. State Collegiate Items • NEW Casseroles to Go!
210 West Main Street Okolona, MS (662) 447-5471
Healthcare Serving Lee, Chickasaw, Monroe, Pontotoc, Union, Calhoun, Itawamba, & Lafayette Counties.
classifieds@journalinc.com
Journal, Inc.
Newspaper • Magazine • Interactive • Commerical Print
Insurance INSURANCE AND FINANCIAL SERVICES
3166 West Jackson, Tupelo, MS
Fine Furniture, Fabric, & Flooring
Call 662.842.2622
Hancock Insurance Agency
662-844-1306
Thank you for choosing RH Plumbing. We appreciate your business
• Gifts & Fenton Glass • Tyler Candles • Aromatique • Arthur Court • Lenox & Gorham China
Insulation
Member of the QCN Network. Saving You Money And Making You More Comfortable For Over 38 Years Residential & Commercial Insulation, Installation Blown-In Attic Insulation - Blown-in Wall Insulation - Batting www.nsul8or@att.net www.nsul8or.com
P.O. BOX 417 Okolona, MS 38860
We Accept All Medicare Part D Plans
at affordable prices.
662-489-1176
RICHARD HANLON (662) 447-3213
Complete Prescription Service
home furnishings
7540 Veterans Hwy. West • Pontotoc, MS 38863
Commercial Plumbing, Gas & Industrial Piping
ATV • Life • Health Annuities • RV • Automobile Motorcycle • Home Mobile Home Medicare Supplements
Scott Hancock
Allen Hancock
Monthly Rates Available
662-534-2661 720 W. Bankhead St. New Albany
Call 601-427-5973 Between 8am - 1pm
Kennels
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APRIL 2015
DAILY JOURNAL
Business Directory Paint
Moving
Locksmith
MILLER’S SAFE & LOCK SERVICE, INC.
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• Safes Serviced & Installed • Locks Installed • Locksets • Combinations Changed • Locks Rekeyed • Lost Keys Replaced • Master Key Systems • High Security Keys AUTO RESIDENTIAL COMMERCIAL
Call for a Free Estimate
Bronzie Morgan Relocation Specialist
662-842-1120
(662) 842-7720
“The Morgan Family has been moving families like yours for over 50 years”
1219 1⁄2 NELLE STREET • TUPELO
Restaurant
Restaurant
Printing
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arber Printing, Inc. PRINTING • GRAPHIC DESIGN • SIGNS BANNERS • BLACK & WHITE/COLOR COPIES 811 A Varsity Dr. • Tupelo, MS • 662.841.1584 8am - 4:30pm • goodimpressions@barberprinting.com
Real Estate
• Pizza Spaghetti • Salad Bar • Sandwich • Pasta Special Every Thursday
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Thinking of Selling Your Home or Property? We Have Six Full-Time Agents Pontotoc Ridge Realty, Ltd. Who Call MOSSY OAK PROPERTIES OFFICE Pontotoc Home. ISEACH INDEPENDENTLY OWNED AND OPERATED
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ADVANCED RESEARCH & DEVELOPMENT FACILITY 1150 SOUTH GREEN ST • BUILDING 1, SUITE E • TUPELO,MS 662-821-2500 • www.circadence.com
Advertise in the
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Keeping Professional People Looking Professional 795 S. Gloster, Tupelo • (662) 844-4272 2316 Hwy. 45 N. Columbus • (662) 328-7777 1151 D. Frontage Rd. Oxford • (662) 513-0341
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Call 662.842.2622 classifieds@journalinc.com
Journal, Inc.
Newspaper • Magazine • Interactive • Commerical Print
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DAILY JOURNAL
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20 | APRIL 2015
BUSINESS JOURNAL
Document: F020CDF040315.eps;Page: 1;Format:(254.00 x 254.00 mm);Plate: Composite;Date: Apr 01, 2015 14:50:45;JPC 72 DPI
DAILY JOURNAL