Trend www.trend.co.uk May 2010
Just Another Fashion Show Backstage Pass
Chester Welcome’s Primark
Races Fashion Your Ticket To Dress To Impress
This Seasons’s Must Have Trends
Ten Minutes With Carrie Anderson
£1.00
Viva Glam
Contents Page 4 What’s New In Chester? Trend gives you the top buys this season Page 6 Ones To Watch Carrie Anderson, Creator of Junbox Jewellery talks to Trend
Hello!
Page 8 Just Another Fashion Show Trend brings you all the gossip from backstage
Welcome to the May issue of Trend. This month Page 10 The Race Is On Trend talks to the fashion insiders to we’ve picked the hottest bring you the best of all the dresses spring buys from Cheshire’s best highstreet and boutique shops. With a Page 12 Face To The Finish How to do your makeup for the sneaky backstage fearaces ture from Chester’s very own ‘Just another fashPage 14 All Change For Chester Trend’s opinion on the opening ion show’ Trend brings of the new Primark you the exclusive summer collections coming to a shop near you For more fashion fixes check out soon. Make sure you our website www.trend.co.uk check out our special feature on dressing for the Chester Races. We reveal the bestsellers! Its only a month away folks Just Another Fashion Show so get sorted! All this as Page 11 well as our regular pages so start reading and plan your spring/summer 2010 wardrobe. Happy shopping.
Danni Danielle Gay, Editor Trend.co.uk Page 3
Trend Style
What’s Hot This Blazer £34.99 Topshop, Blouse £27.99 Zara, Denim Shorts £19.99 H&M, Shoe Boots £59.99
Nude Blazers Denim Shorts
Wedged Heel
Maxi Dress
Stripy Tees
Denim shirt Page 4 Trend.co.uk
Blazer £59.99 Zara, Denim Shirt £39.99 Topshop, Leggings £7.99 New Look, Wedges £65 Topshop
Cardigan £12.99 H&M, Stripe Top £19.99 Topshop, Jeans £129 Emma Somerset, Shoes £89.99 Moda en Pelle
Cardigan £34.95 New Look, Maxi dress £39.99 Topshop, Necklace
Khaki Cool
Sport Luxe
Floral Blouse Long Pendants
Wooden Heels
Nautical TOP KNOT May 2010
Month Chester? Shoes To Be Seen In...this month it’s all about the wedge! Topshop £80
Zara £35
Patrizia Pepe for Emma Somerset £150
Joules £45.99
New Look £12.99
Flower Power Oky Koky for Emma Somerset £120
Jack Wills £70 May 2010
Trend.co.uk Page 5
Trend Profile
This Month’s On Colour Chamelion Carrie Anderson, 26, from Wrexham, is the funky owner of Junkbox Jewellery. Creating her handmade, one-off pieces with a shop to be opening in Chester within the next year, Junkbox Jewellery is sure to be a big hit. Carrie talks to Danielle Gay about her journey as a struggling up and coming designer, and what the future holds for her unique company. Meeting Carrie for the first time
is an event in itself. After sending and recieving numerous texts and emails it is clear Carrie is a busy lady and never in one place for long. I finally catch up with the girl herself at Chester Racecourse where she is setting up her stall for the event ‘Just Another Fashion Show’. With her recently dyed red hair and quirky outfit her flair for all things fashion is apparent. Carrie pulls me to one side, tells me how stressed she is and minutes later i’m helping her set up her stall as she talks me through her life as an independent
designer for her label Junkbox Jewellery. Fashion has always ran through Carrie’s veins, with her mother owning her own clothing shop in the 80’s. Working full time as Senior Manager for Topshop in Liverpool has given Carrie the inspiration to start her own jewellery line. ‘I saw some of the pieces that Topshop sells (Freedom Jewellery) and its all so big and beautiful. There was this one necklace I really liked but I was skint and had to wait until payday to buy it, but then I had a thought that maybe I could make something similar to it. I went home,
Junkbox Jewellery at ‘Just Another Fashion Show’
found an old chain and earring and my first piece of jewellery was created’. Carrie has never looked back. Asking family and friends for old unwanted jewellery and scouring charity shops has become second nature for the jewellery fanatic. ‘I just love taking unwanted or broken things and giving them a new lease of life, turning them into something new and exciting and beautiful’. It was after Carrie had made several pieces and started giving them to family and friends as gifts that she had the idea to start selling her creations. ‘People suddenly started requesting pieces to be made after seeing me or friends wearing them. I make things that are similar but no two pieces are the same. I found myself making more and more jewellery in my spare time, it started to become more than just a hobby that I enjoyed, it was making me money and so I decided to start running table top sales at craft fairs’. Carrie and best friend Kim, creator of recycled clothing line ‘Beautiful Ugly Clothing’ started to run a stall together at Telfords Vintage
ne To Watch... fashion fairs, and soon they started to attend any event going. ‘The customers just kept on coming and we started a partnership with other stall owners and events coordinaters. We started to get involved with the fashion shows that run, Just Another Fashion Show’ being the first of many’. Since then Carrie has expanded her business to the world of social networking site Facebook, where customers can view photos of pieces for sale, or request a piece to be made. Ranging from necklaces to earrings to braclets, or the more unusal head pieces, body jewellery and the downright bizarre toy jewellery there is something for everyone. Careful thought and craftsmanship goes into every creation and new pieces are posted everyweek, guareented to make heads turn. So what is the next step for Junkbox Jewellery? ‘I didn’t expect it to turn into something so big in all honestly’ Carrie tells me. ‘It was just a hobby, now I practically devote all my free time to it. I’m currently still working at Topshop but i’m saving all my spare pennies to turn Junkbox Jewellery into my fulltime career. Kim and I have plans to open a small shop in Chester soon, the plan is to go into partnership and hopefully have something opened by this time next year. Chester doesn’t have any shops like it, the closest Chester gets to originality is the Vintage Shop’ (situated below the rows on Watergate Street in the Town Centre). With the popularity that Carrie has created so far
the shop looks set to be a success. ‘We’ve already been in talks with an agent to buy somewhere so hopefully things will start falling into place soon. For now though i’m going to keep selling stuff on facebook and start making more products ready for the shop. And with the Chester races soon approaching i’ll be blown away with making things. Everybody starts requesting unusual and fancy pieces to wear but I don’t mind. My customers are my best advertisers’. As customers start into poor into the pavillion Carrie excuses herself and becomes full of life, a natural sales woman, selling her creations with a smile like a pro.
Like what you see? You can join Carrie’s Fan club on Facebook at http://www.facebook. com/pages/junkbox-jewellery or find her stall at Telford Warehouse Vintage Fair on the 20th May.
Trend Features
Trend Reports Just An
Chester Racecourse played
into organising the show and everyone has chipped in and host to the latest installment of ‘Just Another Fashion Show’ at volenteered their services, all in the end of April. The starry affair the name of charity’. Featuredclothing in the show varied from boasted vintage clothing stalls, Indie bands and a fashion show Zara’s summer collection to that show-cased some of Ches- small designers from Chester’s boutique stores. Pop Boutique, ter’s biggest boutique summer Ally and Kawley all made an clothing lines. The show is the appearance on the catwalk. fifth to be organised by a host Zara wowed the audience with of people raising money for it’s khaki tailoring and neutral different charities. This time round all proceeds went to CLIK hues, featuring blazers and linen hareem pants mixed with tan Sergant (Cancer Leukemia in accessories. Pop boutique’s Children). With 50 male and summer range included ditzy female models running around the show took some organising, florals, 50’s style bright romper suits, mixed with coloured heels and generously everything was and retro sunglasses. Kawley done for free. MAC makeup artists volenteered their hair and showcased lace adorned poncho’s, and hippy dippy maxi makeup services, clothes were dresses. Ally brought a touch of donated and models walked sci-fi to the runway with fluorestheir walk for charity. Host and cent halter tops and distressed organiser of the show Lauren denim mixed with faux leather Emilio can’t believe the turnout pants and skirts. Kylie Thompfor the show. ‘With around one hundred tickets sold so far, and son, 22, joint organiser of the one hundred more to sell on the show, attends Chester Univerdoor its our biggest turn out yet. sity and is currently studying in her third year of a fashion So much effort has been put Page 8 Trend.co.uk
course. ‘I started running the fashion shows as part of my portfolio work for university. Each show I do gets bigger and more glamorous everytime. I set myself challenges and this has been the hardest yet, but there’s so many people helping that it’s turning into a real success. I’m already planning the next big event’. Backstage is where the models and their dressers hang out, try on the clothes and chat about the show. Model Jennifer Godwin, 21, said ‘I’ve been involved with some of the past ‘Just Another Fashion Show’ events and they are all amazing and so well organised. This is definately the biggest and best yet. The clothes are so fabulous. I love modelling for these events because I get to see and wear the upcoming clothes before anyone else and it’s so worthwhile raising the money for charity. I’m really loving Pop Boutique’s collection. So funky’. The event raised in total £6,532 to go towards a worthwhile charity. ‘I can’t believe how much we raised’ said Kylie. It’s been a lot of hard work, i’ve had numerous sleepless nights over it but I couldn’t be happier with how well it’s all gone’. Trend says well done to all those who took part in ‘Just Another Fashion Show’ and look forward to the next event!
Just Another Fashion Show presents its next event in collaboration with Jack Wills Clothing in september 2010. May 2010
nother Fashion Show Trend Shows You How To Recreate The Looks From Just Another Fashion Show Team sheer lace with black underwear for a classic look Look for monochrome and bright rompersuits teamed with sunglasses and wavy hair for a retro 50’s feel Ponchos are the new capes, look for embellished detail A blazer instantly updates any look for a tailored finish Ditzy florals scream springtime
May 2010
Trend.co.uk Page 9
Trend Features
£40 Miss Selfridge
£45 Topshop
£29.99 New Look
£110 French Connection
£245 D&G
£160 Maxmara
Trend’s Tips For Races Dressing Always dress for your shape, and never buy something that is too big or small Team a plain dress with bold accessories, or a statement dress with simple accessories Dont buy shoes that you cant walk in If someone has the same dress as you, keep smiling Page 10 Trend.co.uk
May 2010
The Race Is On Trend brings you everything you need to know for dressing for the races
It’s that time of year again,
when Chester is full of beautiful ladies and gentleman, scrubbed up to the nines, and in their sunday best. Well not quite. The Chester Races boasts a dress code all of its own, and the competition is on, ladies battling to have the best dress and the ultimate worry, having the same dress as somebody else. Many come sporting unique one-off pieces made by fashion savvy seamstresses. Every year the styles change, the key colour alters and panic ensues those who have no idea to what to wear. So Trend went directly to the shops to do the hard work for you. If you’re shopping on a budget (like most of us this year) don’t panic. The highstreet has been churning out some of its best pieces yet, with attention to detail and the quality being so high, no-one will guess that it’s not designer. Clare Rossi, Deputy Manager for Topshop in Chester spoke to Trend about what to look for in a highstreet race dress. ‘The key is obviously to go for something that flatters your shape. If it fits well it will instantly look more expensive. Key colours to look out for this season are nude. Nude is massive and our nude pieces have been selling like hotcakes. For a less obvious colour, if you like to look more unique try something tribal which still looks classy yet quirky’. Trend suggests that when buying a highstreet dress for the races May 2010
steer clear of the obvious pieces will guarentee you don’t see someone else in the same dress. Emily Davis, buyer for Chester New Look suggests that customers try pieces from their more prestigious labels. ‘We sell some funky designs in New Look from boutique labels which are more limited in quantity so they are rarer pieces’. If unique highstreet pieces are more your thing, and you can stretch your budget, then head to French Connection on Bridge Street. French Connection could be described as being half highstreet and half designer boutique, stocking limited numbers of each piece for exclusivity. French Connection offers many styles and for each style boasts a range of colours to chose from so you are always sure to find something for you. With helpful shop assistants to offer advice you’ll be kitted out with time to spare fpr accessory shopping. April Broadgate, Assistant Manager for French Connection says ‘All our staff are willing to help any customer find the right outfit to make your shopping hassle free’. Moving up the budget scale, if you have money to spare then head to one of Chester’s boutique stores. Emma Somerset, Alizari and Tessuti Women stock some of the best designer brands going, ranging from Maxmara to Missoni. All pieces stocked are exclusive with one piece per size, so your dress will be one of a Chester kind. Alice
Thompson, owner and founder of Alizari talks to Trend. ‘We provide unique pieces and at this time have bought stock especially for the races. Most boutiques offer a fitting service with purchase in order to ensure your dress fits like a glove and looks stunning on. This season florals are a massive hit, so I would say to anyone unsure of what to wear that, with flower print you won’t go wrong’. So there you have it ladies, all the advice you need. Team your dress with a smile and you’ll be fit for the executive box.
Trend. co.uk Page 11
Trend Beauty
Face To The
This month Trend shows you how
1. Start with a clean face and smooth on a light foundation in circular motions, making sure its blended properly around the hair and jawline for flawless coverage. Dot a light-reflecting concealer on any spots or dark patches and undereyes and blend with your finger.
2.
Use a kohl pencil to line the entire eye, starting with the lower lash line and then drawing around the top lashes. To add some glamour add a small Audrey Hepburn-esque flick at the outer corners. Next apply some false lashes for intense but pretty looking eyes. Use a small amount of glue and apply using tweezers for a precise fnish. If you have trouble with glue, buy some preglued eyelashes. 3. Finally coat your lips in a layer of lipbalm and then slick on a layer of red lipgloss. For a more intense colour add several layers to build up the colour. Finally for an up to date look, pull long hair into a messy side plait for a funky finish.
Page 12 Trend.co.ukge
Finish!
to wear your make-up race style Bargain Eyelure Girls Aloud Eyelashes in Nadine £4.99
Collection 2000 Light Diffusing Concealer £4.99
Max Factor Kohl Pencil in Black £4.55
Maybelline Shinyicious Lipgloss in Perfect Kiss £3.55
.
Blowout
MAC Eyelashes £19.99
Yves St Laurent Touche Eclat £24.99
MAC Powerpoint Eyeliner in Engraved £13.99
Bobbi Brown Lipgloss in Cherry £12.99 Trend.co.uk Page 13
In Trend’s opinion
All Change For Chester Chester is a city renown for it’s
shops. Happy shoppers travel from all areas, even from Liverpool and Manchester to get in on this shopping action. With a large variety of highstreet shops that inlcude two New Looks, a well stocked Zara and Topshop, upper highstreet shops such as French Connection and Kookai, and a vast range of designer boutiques, Chester boasts the ultimate shopping experience for any shopping lover. Walking around Chester though, the average shopper may well notice the disinct lack of budget shops that can be found in alomst every other city. Famously known Primark has been growing in popularity over recent years, for its on trend but cheap stock, ranging from clothing to sportswear, from accessories to shoes. Closely following in Primark’s budget footsteps are Peacocks,
Internationale and TK Maxx, all of which are absent from Chester’s Highstreet. It is a well known fact that Chester City Council has rejected the application for a Primark to be opened in the city centre as it would ‘downgrade’ the area. But with branches of Primark opening in every available town and city it seems Chester Council have now had a rethink to this idea and have finally jumped on the Primark bandwagon. Why the sudden change of heart? Could it be due to the popularity of budget highstreet stores due to the recession? The ever growing number of students residiing in Chester? Whatever the reasoning behind it, Chester Council could not have made a better decision. Primark is now seen as an assett to any Highstreet, and in the current climate many average
shoppers cannot afford to splash out on the luxury designs that most of the city’s current shops have to offer. Hopefully Peacocks won’t be long off the opening mark. Primark snobs will soon change their mind after browsing the on trend stock. So all that’s left to say is welcome to Chester, Primark. Primark opens on the 18th May 2010 on Northgate Street.
Primark photo taken from Google Images. Page 14 Trend.co.uk
May 2010
Topshop
Patricia Pepe