HARMONY AVEDON PENN OF
&
Brodovitch Design Principles
Create a portfolio of found imagery of 2 artists or photographers. The portfolio can be a sequential 7 pages of the first artist artist and then the next 7 pages is the second artist. Or spreads can share the different artists work, as if they are having a conversation. The 14 pages can either start and end on a single page or be just spread. This is an exercise in laying out in a creative way. Use these 8 Brodovitch design principles in your layout. Use each one at least once. (some spreads may have more than one) 1. MOOD 2. SHAPE AND WHITESPACE / SIMPLICITY 3. ASYMMETRY 4. SCALE 5. CROP / FRAMING 6. REPETITION / MULTIPLES / PATTERN 7. JUXTAPOSE 8. CINEMATIC 9. SEQUENCE AND PACING
Brodovitch Principle: 1. Scale 2. Crop / Framing
Brodovitch Principle: Repetition / Multiples / Pattern
Brodovitch Principle: 1. Repetition / Multiples / Pattern 2. Juxtapose
Brodovitch Principle: Shape and Whitespace
Brodovitch Principle: 1. Crop / Framing 2. Juxtapose
Brodovitch Principle: 1. Juxtapose 2. Shape and Whitespace
Brodovitch Principle: 1. Scale 2. Crop / Framing
Index
Spread One Brodovitch Principle: 1. Repetition / Multiples / Pattern 2. Juxtapose
Irving Penn
Richard Avedon
Spread Two Brodovitch Principle: Repetition / Multiples / Pattern
Richard Avedon
Spread Three Brodovitch Principle: 1. Repetition / Multiples / Pattern 2. Juxtapose
Irving Penn
Richard Avedon
Spread Four Brodovitch Principle: Shape and Whitespace
Irving Penn
Richard Avedon
Spread Five Brodovitch Principle: 1. Crop / Framing 2. Juxtapose
Irving Penn
Richard Avedon
Spread Six Brodovitch Principle: 1. Juxtapose 2. Shape and Whitespace
Irving Penn
Richard Avedon
Spread Seven Brodovitch Principle: 1. Scale 2. Crop / Framing
Irving Penn
Richard Avedon