Why Substack?

Substack is a “newsletter platform,” however, I like to think of it as more of host of letters to readers, providing writers with immediate and direct connection to readers in order to engage with them and provide information, insights, and entertainment they value … and to build a writing income stream based on that value.

On the evolutionary scale of speed and style, social media leaped into the bits and bytes world of the Internet to create speed, style, and a large dose of chaos. Turns out, however, that tiny bits of information, as well as disinformation, can be addictive but seldom nourishing. Soon the happy blue bird turned angry; algorithms brought more sales pitches than friends; and along with the high-dollar walls of traditional publishing, the wheels of innovation and evolution were set in motion.

Enter Substack and Reader Letters. These letters form the “long tail” of communication as they can be targeted to tiny interest groups and fans of individual writers. They tend to be informal and friendly and offer opportunities for experiences with authors and other readers.