SIMPLE MARKETING GUIDE

STEPS Substack Elements

Step 1: ENTICE

(help them find you)

Step 2: ENTER (offer a service)

Step 3: ENGAGE (create conversation)

Step 4: EXIT (invite them back)

Step 5: EXTEND (ask for a tiny favor)

Title, brief description, tags Bio, about page, nav bar, Welcome email, email header, post titles & subtitles, photos, skimmability, index pages, Recap, comments, guest book, coming attractions

Likes, paid subscriptions, shares, recommendations

Joyce Wycoff, 2023

Brings you Best Practices

Substack is evolving, constantly creating new ways to support writers taking their messages to readers.

Substack Writers are creatively inventing new ways to use Substack. Best Practices is a series to show you how to use all of this innovation in your own newsletters.