Ict Industry Directory 2013-2014 Part1

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Ministry of Information and Communication Technology (MICT)

ICT Thailand’s

Industry Directory Smart Thailand Smart Networks

Smart Business

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The Thai Federation of ICT Technology Association (TFIT)


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SECTION 1

THAILAND’S ICT INDUSTRY DIRECTORY 2013-2014


SECTION 1

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Message from

Prime Minister


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Message from Minister of Information and Communication Technology Information and Communication Technology (ICT) has progressed considerably and information is undeniably a dominant factor in economic and social development. Modern society relies more on ICT to facilitate their communication for both business and private purposes. Fully aware of the existing trend, the Ministry of Information and Communication Technology has specified various strategic initiatives, each of which can be translated into action and can provide clear-cut guidelines so that tangible outcome can be accomplished. These initiatives aim at making ICT accessible to all citizens, exploiting it fully for economic and social development purpose and using ICT to transform Thailand into a society of wisdom or “Smart Thailand”. Action plans to pursue the above strategies include several projects that will be beneficial for calls for establishing broadband network accessible to 95% of population by 2020. expanding the network through Wi-Fi technology to provide ICT free Wi-Fi service for public use free of charge, thus, bridging the gap of accessibility to information among citizens, uplifting the quality of life and education of all citizens. I am delighted to know that the Thai Federation of ICT Technology Association (TFIT) has launched “Thailand’s ICT Industry Directory 2013-2014” project, which will be beneficial to entrepreneurs working in various industries-trading, manufacturing, information technology and electronics. I would like to thank the Federation for becoming a part in the promotion and the development of ICT data. This can only be accomplished through cooperation among various sectors that work together with the common objective of bringing benefit to the citizens and the nation as a whole.

Group Captain (Anudith Nakornthap) Minister of Information and Communication Technology


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Message from Permanent Secretary of The Ministry of Information and Communication Technology The Ministry of Information and Communication Technology is the principal organization administering the country’s information and communication technology to attain sustainable development. The Ministry’s missions include making policy recommendation, drafting ICT strategy and plan, providing statistical data and disaster warning system to support economic and social development, developing and making ICT infrastructure accessible to all areas, promoting and transforming the nation to become knowledge-based society capable of competing with other nations worldwide. The Ministry has undertaken several successive projects aiming at promoting and developing industry related to ICT products and service and has encouraged the use of ICT for managerial purpose in various sectors, including manufacturing, education, agriculture, tourism, major service and merchandise. Thailand’s ICT Industry Directory 2013-2014 is a project born as a result of cooperation between the public and private sectors aiming at developing Thailand’s ICT industry. Data on our ICT industry has been systematically compiled, together with vital statistical data showing our potential in ICT development. The directory can be used as a tool to expand our market and our long-run customer base. The Ministry is pleased and would like to thank the Thai Federation of ICT Technology Association (TFIT) for their initiative in the creation of Thailand’s ICT Industry Directory 2013-2014 which will provide data to support investment, both domestic and international and underline the role of ICT industry in national development. This, undeniably, will act as a force to drive this nation toward a sustainable, intelligent society.

(Surachai Srisarakam) Permanent Secretary Ministry of Information and Communication Technology


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Message from Office of The National Broadcasting and Telecommunications Commission (NBTC) Thailand’s information and communication technology (ICT) industry has grown rapidly as observed by the increasing volume of trade and investment that contributes to national economic expansion. This high rate of ICT industrial progress, especially in the sectors of software, wireless communication and high speed internet. Thai entrepreneurs, therefore, should take this opportunity to enhance their competitiveness which ultimately will be beneficial to the nation, both micro and macro levels The national Broadcasting and Telecommunications Commission (NBTC) acknowledges the importance of ICT industry as a key strategetic factor that is a vital part of value chain creation in the communications sector. Accordingly, NBTC strongly supports the “Thailand’s ICT Industry Directory 2013-2014” project initiated by the cooperation of the Ministry of Information and Communication Technology (MICT) ,The Thai Federation of ICT Technology Association (TFIT), and ICT entrepreneurs, with the objectives of gathering useful information on Thai’s ICT industry that can be used as a reference and distributed to both local and international users. This project, therefore, undoubtedly contributes to the development of ICT industry because public and private agencies in ICT sector can easily access to these informations. I am prositive that all the information and content contained in Thailand’s ICT Industry Directory 2013-2014 will be useful to all users and at the same time build up the confidence of all investors in their endeavors.

Air Chief Marshal (Thanes Punsri) Chairman of NBTC


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Message from The TOT Public Company Limited The intelligent of Information and Communication Technology (ICT) is of immense importance and seen as essential factor for the development and the improvement of the well-being of the socio-economic, political and cultural areas. The huge increasing advancement of technology is allowing full availability of a more information, yet, in smaller packages and easier access than ever before. Internet has consolidated itself as a very powerful medium that has changed the way to communicate and interact on both professional and personal levels. This continuing revolution leads to challenging opportunities to TOT Public Company Limited (TOT) with foresight to react faster to fulfill all needs and step forward to new foundation of growth. In overview of Smart Thailand policy issued by the government of Thailand, TOT would dynamically accelerate any projects that may support the smart services, to stand ready for environments in which the ICT landscape is changing rapidly and ceaselessly. Meanwhile, TOT keeps maintaining its leadership in service extended to the underprivileged, far-reaching inhabitants, and the whole society to bridge digital divide. To reaffirm the work scheme, TOT is a reliable telecommunications provider to benefit either government sector, or private bodies, or individual levels. Broadens its technology portfolio, re-structure of new business, integration amongst management and employees, human development into higher skill and professional excellence in support of domestic business, and entering into ASEAN community are the key factors to achieve the greater heights of service. Additionally, TOT puts a great effort to embark on a mission to simplify ICT into complete solutions which will take away the burden of any complexity with its superior network platforms and professional in telecommunications services. With that in mind, TOT is moving forward to commit to excellence, with passion, innovation, creating value for our customers, employees, partners and investors. Through Thailand’s ICT Industry Directory 2013 by The Federation of ICT Technology Association, TOT trusts that the creativity displayed under this project would be enabled the local and international industry to demonstrate its capabilities and potentials to the world, while building connections with professionals in the region. TOT would continue to push forward initiatives that promote Thailand’s ICT development, to help people to share wisdom and knowledge, and strive to contribute to the welfare of the public and the society as a whole.

(Youngyuth Wattanasin) President TOT Public Company Limited


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Message from The CAT Telecom Public Company Limited Currently, Thailand stresses the importance of ICT development which is much evident in the government putting the development of ICT infrastructure and the application of ICT in various aspects such as education and government operation as one of the country strategy. This development not only enables Thai people to access knowledge and useful information in an equitable manner, but also enhances the quality of life, bridges the digital divide, as well as improves the efficiency and effectiveness of business operations in all sectors. As a leading state-owned telecommunication service provider, CAT Telecom Public Company Limited (CAT) is mindful of its critical role in rendering its extensive state-of-theart network to support infrastructure development of the country. CAT actively responds to the Ministry of Information and Communication Technology’s National Broadband Policy which aims to universally provide broadband internet access throughout the country. Therefore, CAT has continually invested in its domestic and international infrastructure to expand its coverage and capacity to sufficiently satisfy the country’s demand. This includes the expansion of broadband network coverage by wired and wireless technology to provide hi-speed internet access to at least 80 percent of population by 2015 and at least 95 percent by 2020, investment in international submarine cable network, and capacity enhancement of internet gateway. Furthermore, CAT avidly and constantly seeks for ICT innovations that would potentially improve Thai people’s quality of life and enhance the capability of public and private sectors. Today, CAT remains utterly determined to support government policy. Despite CAT placing more emphasis on competing in the market, we still strive to provide quality telecommunication service and ICT innovation to help facilitating the sustainable development of the country. To consistently improve the quality of our network and be one of those mechanics for the country’s ICT development and to generate good financial return back to the government are our most equally important priorities. CAT is honored to support the publishing Thailand’s ICT Industry Directory 2013. This collection of ICT information on policies, strategies, statistics and most importantly, database of ICT companies helps foster integrated collaboration among operators in the industry and prepare Thailand for ASEAN Economic Community and global market.

(Kitisak Sriprasert) President CAT Telecom Public Company Limited


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Message from Software Industry Promotion Agency (Public Organization) Software Industry Promotion Agency or SIPA is responsible for setting policies to develop Thailand’s software industry. Over the last decade, SIPA has accomplished several projects to drive Thailand’s software and digital content industry taking account of the global challenges. SIPA serve the Government’s creative economy policy that defines the software industry as one of the key factors in strengthening Thailand’s competitiveness. We work towards promoting and developing software and digital content entrepreneurs, human resources, investment, marketing, research and technology transfer, as well as Intellectual Property protection. The goal is to build up the Thai software and digital content industries to be recognized domestically and internationally. On this occasion, I wish to congratulate The Thai Federation of ICT Technology Association or TFIT on “Thailand’s ICT Industry Directory 2013-2014” which will be a database of ICT industry. I believe the readers of “Thailand’s ICT Industry Directory 2013-2014” will be able to explore Thailand as a country of opportunity for ICT.

(Trairat Chatkaew) President Software Industry Promotion Agency (Public Organization)


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Message from The Thai Federation of ICT Technology Association Thailand started adopting ICT as key development mechanism several years ago. The Thai ICT industry has now prospered and expanded with massive capital investment annually. It is undeniable that today ICT technology is accountable for the change and development in many aspects including economy, society, politics, education and way of life of every citizen. The Thai Federation of ICT Technology Association(TFIT), a private organization was established with the primary objectives of promoting Thai ICT development, making policy recommendation, coordinating between private and public sectors, monitoring ICT development, studying the impact of ICT on the economy, society and the environment making recommendation for the amendment of laws and regulations in order to enhance and strengthen industry standard as well as entrepreneurial ethics, imparting ICT knowledge and initiating activities to promote the use of ICT products and services. Past TFIT activities included participating in the Committee setting technical standard of telecommunication equipment, the Committee setting telecommunication standard for the disabled and the aged, IPV6 policy promotion Committee, Committee setting standard for ICT products procured by the public sector, subcommittee setting national skill standard for telecommunication system designer and computer network security personnel, subcommittee for ICT professional qualification and committee in the ITU Telecom World 2013 hosted by the Thai government at the end of 2013 in Bangkok. TFIT has also launched Thailand’s ICT Industry Directory 2013-2014 program with the following objectives: 1. To collect the information about the Thai ICT industry systematically and organize it in the form of printing and electronic media that can be disseminated locally and internationally. 2. To support the policy aiming at developing the Thai ICT industry and provide national readiness before Thailand becomes part of AEC. 3. To integrate the ICT industry data and lay down the foundation of ICT data that can be upgraded and developed into other formsthat are beneficial to the development of ICT industry at present or in the years to come. 4. To provide the data that both the public and private sectors can use as their reference locally as well as internationally. We are quite confident and hope that this program will be the main stepping stone leading to innovative ideas and activities which will facilitate and sustain the growth of our ICT industry . On behalf of TFIT, I would like to thank Ministry of ICT and those people working in the public and private sectors for their advice, suggestions, which make this Thailand’s ICT Industry Directory 2013-2014 possible .

(Mr.Vichai Bencharongkul) Chairman Thai Federation of ICT Technology Association


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www.thailandictdirectory.com

Contents 1 Message from Her Excellency Ms. Yingluck Shinawatra Prime Minister of Kingdom of Thailand Message from Minister of Information and Communication Technology Message from Permanent Secretary of the Ministry of Information and Communication Technology Message from Chairman of the Board Office of the National Broadcasting and Telecommunications Commission (NBTC) Message from President of the TOT Public Company Limited (TOT) Message from President of CAT Telecom Public Company Limited (CAT) Message from President of the Software Industry Promotion Agency (Public Organization), Ministry of Information and Communication Technology (SIPA) Message from President of the Thai Federation of ICT Technology Association (TFIT)

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10 12 14

16 18 20

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Contents 2 Thailand ICT Industry Thailand ICT Policy and Achievements Thailand ICT Readiness Thailand - ASEAN Economic Hub Nakhonnayok: A Model for Smart Province

43 53 71 81

Institute & Organization The Thai Federation of ICT Technology Association (TFIT) The Federation of Thai Industries (F.T.I) Thai Digital Entertainment Content Federation (TDEC) National Science and Technology Development Agency (NSTDA) Software Park Thailand Satellite Television Association (STAT) University The Stock Exchange of Thailand

Popular Websites Embassies Financial Institutions Newspapers & New Agencies Miscellaneous

94 96 100 102 103 104 105 113 123 124 128 129 131

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Contents 3 Company Profile of Thai ICT Industry Cluster of Telecommunication Cluster of Broadcasting Cluster of Software Cluster of Hardware Cluster of Digital Content Cluster of Services References Companyprofile Index Advertising Index

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145 177 211 237 255 265 437 442 478


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Contents 4

Members of the Production Team-MICT Gp. Capt. Assoc. Prof. Dr. Prasong Praneetpolgrang Dr.Surachai Srisarakham Mr.Virasak Kittivat Ms.Bongchan Kanchanasat Dr.Sak Segkhoonthod Mrs.Surangkana Wayuparb Mr.Trairat Chatkaew Mr.Chatchai Khunpitiluck Dr.Malee Wongsaroje Mr.Putchapong Nodthaisong Dr. Ajin Jirachiefpattana

MICT Staff:

Advisor to the Ministry of MICT Permanent Secretary, MICT ICT Industry Promotion Bureau, MICT Policy and Strategy Bureau, MICT Electronic Government Agency, MICT Electronic Transactions Development Agency, MICT Software Industry Promotion Agency, MICT Software Industry Promotion Agency, MICT National Statistical Office, MICT General Affairs Bureau, MICT International Affairs Bureau, MICT

Ms.Ployrawee Kirkpunkul Ms.Sukon Singsuwan Ms.Duangdao Kiatpisansakun Ms.Narumol Panmadee Dr.Soontaree Songserm Mrs.Maneenut Jitthamma Ms.Siwaphon Thamwapi

ICT Industry Promotion Bureau, MICT Public Relations Group, MICT Policy and Strategy Bureau, MICT ICT Industry Promotion Bureau, MICT ICT Industry Promotion Bureau, MICT ICT Industry Promotion Bureau, MICT International Affairs Bureau, MICT

MemberoftheProductionTeam-TFIT Project Advisor

Thailand’sICTIndustryDirectory2013-2014

Mr.Chamras Tantreesukol Mr.Chumrud Sawangsamud Dr.Chanin Vitchullata Mr.Somporn Manee Rattanakul Mr.Lak Taechawanchai Mr.Sathaporn Boonchuwong

Chairman-Sub-Committee on Contents Mr.Pipat Duangkamsawat

Project Manager Mr.Papat Nuan-Indra

Website Project Manager Mr.Pasakorn Laisakul

Marketing Manager

www.thailandictdirectory.com

Official Sponsorship by : Ministry of Information and Communication Technology (MICT)

Organizer by :

The Thai Federation of ICT Technology Association (TFIT)

Project Organizer by : Media Rich Associate Co.,Ltd. 88/3 Town Plus, Pho Kaew Road, Klongjun, Bangkapi, Bangkok 10240 Tel : (66) 2948 4848, 2948 4040 Fax : (66) 2948 4848 Web : www.dmaonline.in.th e-Mail : www.dmamediarich@gmail.com

Miss Pornnapa Chanket

Co-ordinators

Mr.Cherdkiat Nuan-Indra Miss Bussanun Prayurahong

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CAT e-smart farm Ensure the quality standard of Thai agricultural products exported

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Thailand is a major exporter of agricultural and food products. In agricultural and food trade, food safety is of the utmost importance. The ability to confirm food safety and resolve problems within short period of time helps strengthen the confidence and facilitates regular flow of trade. Effective verification system of agricultural products, therefore, is conducive to Thailand’s being the world leader in agricultural products and foods in the years to come. CAT Telecom Public Company Limited has initiated agricultural and food product verification system called “CAT e-smart farm” with the objective of providing service that supports vegetable, fresh produce and orchid exporters, and also resolves problems related to the ban of our export and trade restrictions imposed by the countries that are our trading partners.

CAT e-smart farm, the verification system of

agricultural food product, helps tracking the product’s origin all through the production process (farm, packing house, and transportation). Thus, it is the system that can assure the product’s standard of safety, as well as increase the potential and competency of Thailand agricultural food product to compete in both local and foreign market. The service was initially launched to serve 3 categories: vegetable, fruit, and orchid. Through CAT e-smart farm service, each agricultural food product will have a 2-D bar code (QR code) attached to it that can help trace history of the product or a process from origin to final point of sale. To access all of this information, customers only need to scan the QR code with their smartphone. This responds to consumers’ behavior that is more health-conscious. Especially in the European Union member states where issue of food safety is considered high-priority, and specific standards for food traceability have been mandated by law.

During crisis of trade barrier against Thailand vegetable products exported to member states of the European Union in 2011, the cooperation project called “Resolving problems related to agricultural products exported to the European Union member countries through food traceability system CAT e-smart farm” was initiated to cope with the problem. Participants in this project include National Bureau of Agricultural and Food Standards, Department of Agriculture, Thai Fruit and Vegetable Producer Association, CAT Telecom Public Company and FXA Co., Ltd. With the implementation of CAT e-smart farm traceability system, food and agricultural products was electronically traced and instantly showed details of the product along its supply chain. In case there is problem with certain lot of food or agricultural products, CAT e-smart farm traceability system can enable targeted product recalls or withdrawals, and thus limit the scope of damage. The above cooperation, consequentially, enhanced Thailand’s standard of food safety. Agricultural products in the country have been improved to higher quality, free from the dangers of persistent toxic chemicals, germs and pests. Most of all, the project has strengthened confidence in Thailand agricultural products among those importers in the major market, European Union, which conducive to a boon for Thailand agricultural trade in the future as for today.

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Thailand ICT Policy and Achievements In order to drive the development of Thailand’s information and communication technology to effective implementation, to provide definite operation framework and to produce tangible benefits, the Ministry of Information and Communication Technology (MICT) has set forth the following vision, mission, objectives and strategies based on the government plan (2012-2015) declared to the Parliament, the Eleventh National Economic and Social Development Plan (2012-2016) and the Thailand Information and Communication Technology (ICT) Policy Framework (2011-2020) or ICT2020.

MICT Vision “Serving as the main organization for the management of information and communication technology of the country to ensure sustainable development”

MICT Mission 1. To make policy recommendation and initiate strategic plans related to ICT, meteorology, statistics and disaster warning. 2. To develop and administer ICT infrastructure and make it accessible to all citizens. 3. To promote and encourage the proper use of ICT and statistical data extensively so that development is

pervasive and efficient and can help up lifting the people’s quality of life. 4. Promote, encourage and develop ICT personnel in accordance with their professional standard so that they are capable to innovate, produce and employ ICT effectively. 5. Promote and develop meteorological expertise and integrated, effective, in-time disaster warning system. 6. Promote and give support to research and development, innovation production, service and investment related to ICT so as to enhance our potential and our capacity to compete locally or internationally. Remark: Infrastructure is composed of 1) Physical Infrastructure such as networks. 2) Logical Infrastructure such as security standard, laws and regulations related to ICT.

MICT Strategies Strategy 1: Use ICT to drive national development. Strategy 2: Develop and support the use of ICT aiming at sustainable development. Strategy 3: Develop and enhance our expertise and capability in meteorological forecast and disaster warning.

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Organization Chart of the MICT The organization chart of MICT also serve as a pushing effort for the country to go towards the Smart Thailand, as shown in Figure 1-1.

Ministry of Information and Communication Technology (MICT)

Government Agency n n

n n

Office of the Minister Office of the Permanent Secretary Thai Meteorological Department National Statistical Office

Public Organization n

n

n

Software Industry Promotion Agency (SIPA) Electronic Government Agency (EGA) Electronic Transactions Development Agency (ETDA)

State Enterprise n n

n

TOT Public Company Limited CAT Telecom Public Company Limited Thailand Post Company Limited

Figure 1-1 Organization chart of the MICT

MICT Servicing Objectives/ Strategic Objectives 1. To have modern, efficient ICT infrastructure that links people living in different areas, whether domestic or international, so that our competitive advantage is enhanced. 2. To develop and amend policies, laws and regulations, international cooperation guidelines/ frameworks that are conducive to guarding our national interest and enhancing our competitiveness. 3. Participation of the public and private sectors in activities related to our readiness for the ASEAN Economic Community, using ICT as the driving mechanism.

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4. Public and private sectors and all citizens are able to use ICT effectively for their managerial benefit and capable of providing safe and valuable services, enhancing the quality of life. 5. To provide wireless network that can support the use of hand-held computer. 6. Public and private sectors and all citizens can access statistical data and information pertinent to their planning and decision making. 7. To promote and support the businesses and industries related to the production and service of ICT so that they are capable and self-dependent. 8. To ensure that our ICT personnel will be qualified according to their professional standard and the need of the industry and are able to compete internationally.


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9. All citizens, public and private organizations can access up-to-date information on meteorological forecast and disaster warning conveniently and accurately during normal or critical situations. This can safeguard the life and the property of the citizen against all dangers. The information can also be used to enhance the quality of life, the well-being of the citizens and our natural environment.

National ICT Policy The Policy Statement of the Government According to the Policy Statement of the Government of Ms. Yingluck Shinawatra, Prime Minister, high priority is given to preparing ourselves for the upcoming ASEAN Economic Community in the year 2015. Strategic initiatives for development include strengthening ourselves in several areas (economic, social, cultural, foreign affairs, international economic), promoting good relationship with neighboring countries, exploiting the network formed from various economic, trading and investment cooperation so that every segment is in readiness for AEC by the year 2015. Under the government plan, there are certain policies of prime importance related to the principal mission of the Ministry of Information and Communication Technology. These are:-

Policy no. 3.6: Information Technology Policy

3.6.1 Develop information technology infrastructure by accelerating the establishment of a hi-speed communications network that is broad based, accessible, adequate, reliable and reasonably priced, with fair competition. This will enable Thailand to become a knowledge-based society with wisdom, innovation and creativity, while helping to reduce the disparities

between urban and rural communities, facilitate access to news and information, improve the quality of education, enhance human resource development, promote the reduction of energy consumption which is environmentally friendly, and increase competitiveness of the country in the long run. 3.6.2 Promote free access to and appropriate use of the Internet in public areas. Encourage the National Broadcasting and Telecommunications Commission (NBTC) to: (1) use the NBTC Research and Development Fund for public benefit; (2) provide free Internet access in public areas, government offices and designated educational institutions; and (3) set broad based coverage as a condition for telecommunications service providers. 3.6.3 Promote the most effective use of frequencies, which are a national asset, in the best interest of the country and the people, and preserve the legitimate rights of the country in using telecommunications technology in outer space. 3.6.4 Promote the use of the public and private sector radio and television media, as well as conversion from analog to digital systems, with a view to maximizing the benefits for the country and people. Encourage NBTC to coordinate with relevant government agencies on these matters. 3.6.5 Promote and support the development of software, hardware and related industries and establish funding mechanisms for small and medium sized information technology enterprises. Improve the quality of human resources to meet the required standards and respond to the needs of the industry with a view to making Thailand a regional hub for information and communications technology.

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Thailand ICT Policy Framework (2011-2020)

According to the Thailand Information and Communication Technology (ICT) Policy Framework (2011-2020) or ICT2020, the vision of “Smart Thailand 2020” has been specified. This means ICT will be the main driving force to enable Thailand to attain a knowledgeable and intelligent community with sustainable economic growth and equitable society. It is envisioned that by the year 2020, development will be conducted on the basis of wisdom. All economic and social activities will be based upon knowledge and intelligence. Every citizen will have equitable opportunity to participate in this development that will lead to a balanced and sustainable growth for the economy. The main objective of this framework is to ensure that Thailand possesses high-speed ICT (Broadband) infrastructure in the form of network spreading throughout all areas accessible by every citizen just like any other basic infrastructure. This will enable the Thai people to be knowledgeable and capable to develop and use information at their own workplace or in their daily routine cleverly. ICT industry, especially in those segments related to creativity, will be a boon to the economy and boost our ICT readiness score as a whole. Further consequences will include higher national income, better quality of life, awareness of the role of ICT in economic and social development, friendliness to the natural environment, participation on the part of all citizens. Under this framework, there are 7 strategies: Strategy 1 – Universal and secure ICT and broadband infrastructure Develop and modernize ICT infrastructure in the form of high-speed internet accessible to users throughout all areas, able to accommodate the need of all sectors based on the platform that is secured and carefree. n

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Strategy 2 – ICT human resources and ICT competent workforce Develop human capital that is innovative, capable of using IT wisely and efficiently and develop our ICT personnel to meet the professional standard set worldwide. Strategy 3 – ICT industry competitiveness and ASEAN integration Increase ICT industry’s capability to compete, create economic value-added and generate foreign revenue exploiting regional economic integration, free-trade and participation in ASEAN Economic Community. Strategy 4 – Smart government: ICT for government service innovation and good governance Use ICT to revolutionize the services provided by the government with the objective of full integration and good governance in mind. Strategy 5 – ICT for Thailand competitiveness and vibrant economy Develop and apply ICT in order to strengthen our real sectors, notably agricultural, service and creative sectors so that they are self-dependent and competitive worldwide. Strategy 6 – ICT to enhance social equality Develop and apply ICT in order to narrow both economic and social gaps by allowing various resources and public services, especially basic services (education and public health) which are essential for the well-being of the citizens, accessible to all. n

n

n

n

n

Strateg7 – ICT and Environment: the Green ICT Develop and apply ICT to support the economy and society that are environmentally-friendly. n

MICT Policy

The ICT Minister, Group Captain Anudith Nakornthab, has placed high priority on pushing forward the policy


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into action by giving support and encourages the use of ICT which acts as a linchpin to drive Thailand to become knowledge-based society (Smart Thailand) by means of the following 4 major strategies. 1. Smart Networks. To develop broadband infrastructure in order to provide broadband services into the district and also provide e–services to the business, government and individuals that can perform effectively. The goal is to extend the high-speed internet to cover 80 percent in 2015 and 95 percent in 2020. Currently, Thailand has a network of fiber optic cable to the district level and covering a population about 87 percent. Smart networks infrastructure are critical to national development in many policies such as Flood management policies and Disaster prevention policies. 2. Smart Government. To promote and develop e-government. Government Information Network (GIN) as one of the main strategies of development e-government plan that connected Ministries, Prime Minister Operation Center (PMOC), Minister Operation Center (MOC) and Department Operation Center (DOC). GIN has been developed to be the core network of preparation and warning system of the National Warning Center. MICT also prepared a pilot project Government Cloud (G-Cloud) to be a prototype of the Cloud Computing Government agencies. It is expected that Government Cloud can be save the cost of the state by taking advantage of the existing network at least 25-30 percent. The saving cost up to 1,000 million baht within three months and 10 agencies participation in this trial.

of electronic transactions, including the information technology standards and communications with reliable security to accomplishment the purposes of the development of electronic transactions in the industrial countries, organizational and people. Last year, the cabinet approved the setting up a ICT Industry Promotion Committee chaired by Minister of ICT and having members from both public and privates agencies. 4. Smart People. Since Smart Thailand refers to a society that develops and uses ICT in a Smart manner, people at all levels of society should be smart and information literate. This leads to benefits for themselves and society as a whole. ICT should be managed with smart governance in order to support the development of knowledge and innovation based society and economy that are sustainable and stable. All the four strategies will lay down the firm foundation for the development of the country during the period characterized by dominant service sector and creativity, boost our national competitiveness, enhance the quality of life for all Thai people and provide our readiness for ASEAN Economic Community.

MICT’s Achievements Projects 1. One Tablet PC Per Child Project. The project provides mobile computer such as tablet PC to Thai students in pilot schools countrywide for the school year 2012. In May of 2012, the first lot of 400,000 pieces had been

3. Smart Business. To develop electronic transaction (e-Commerce). The electronic transaction has an important role in the new economy and the country’s economic growth. MICT has developed information infrastructure to facilitate electronic transaction and business transactions, push to increase the value

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purchased and delivered to the Office of Basic Education Commission followed by the second lot of 403,941 pieces purchased in July of 2012 and were delivered afterward. In September of 2012, the third lot of 54,945 pieces had been purchased. However, tablet PC will deliver to students totally more than 1 million at the end of this year (2013). 2. Wi-Fi Networks for Tablet Project. This is implemented by installation of Wi-Fi networks to support teaching for Thai students with the use of tablets. These students are those studying at 27,235 schools under the supervision of the Office of Basic Education Commission. Internet system has been upgraded to handle 4-10 Mbps speed and Wireless Access Point equipment has been installed. Systems on log file data storage and internet access right that is in compliance with the 2007 Act on Computer Fraud have also been installed. 3. Smart Province Project. This is the result of cooperation on the part of the Ministry of ICT, the Ministry of Interior and Nakornnayok Province, a pilot province.

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According to this project, the objective is to upgrade and revolutionize the public service provided by Nakhonnayok so as to attain higher quality of life for the citizens and more efficient government operation. Nakhonnayok will be used a role model for other provinces to follow suit. The project’s framework calls for 1) accelerating the installation of IT and make it accessible to all users 2) integrating IT system so as to better serve the citizens and enhance the efficiency of government officials 3) disseminating pertinent information to village citizens relying on the MOU signed between the Ministry and other agencies.


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4. Smart Government Project. The project calls for promoting e-service and e-transactions of the government agencies through Smart Network so that they can provide efficient and equitable services to the citizens, regardless of where they are, stimulating the need for faster internet speed. Some of the sub-projects initiated in 2020 include 1) Smart education-expansion of educational network to cover schools in remote areas. 2) Smart Health-distant health-care through high-speed internet network. 3) Smart Government-an on line service for household registration through high-speed internet and central electronic mail facility (MailGoThai) that can disperse safe and secured information for government officials, eliminating redundant investment and 4) Smart Agriculture-providing information pertinent to agriculture through community’s kiosk and develop geographic information system (GIS) so that water management can be fully integrated and enable the use of water for agricultural purpose to the utmost benefit.

5. Government Cloud Services Project. The Government Cloud Services originated from cooperation between e-Government Agency (Public Organization) and various government offices with the purpose of integrating information of those offices to a Cloud Computing-based system so that follow-up of government projects can be facilitated, apart from promoting the growth of e-Government and minimizing redundancy in IT investment on the part of the government . As of today, there are 34 systems including Southern Border Provinces Administrative Center’s relief program for people living within the 3 southern provinces. Furthermore, distant web conference can be done minimizing the risk and the damage to government officials travelling to some critical and sensitive areas. 6. Thai Telecentre Project. The ICT Community Learning Centre or the Thai Telecentre project has been established and fully supported by MICT since 2007. The main purpose of the Centre is to reduce the

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“digital dividend” among underserved citizens in both rural and urban areas so that people can gain access to available knowledge without any discrimination. At present, there are more than 2,000 Thai Telecenters Academy throughout the country, MICT with the cooperation of relevant agencies at all levels have been able to raise ICT awareness among various groups of people and promote career in underserved communities. 7. Development and promotion for the aged and the disabled. Developing Society of Equality with ICT project. A website has been established to collect information for the disabled, providing one-stop service where one can access the news related to the disabled, facts about the disabled, statistics about the disabled including their physical and mental conditions. This website can be conveniently linked with websites of various organizations. n

ICT Center for the Disabled Project. A center for the disabled is established in one of the building of the Ministry of Information and Communication Technology located at Bangkok Government Center on Chaengwattana Road, Laksi, and Bangkok. The area will be modified to be the center that will house equipment demonstration room, computer training room, equipment and tool storage room. This aims at making the facility accessible to the disabled and enable them to benefit from information, information and communication technology.

n

8. Miracle Eyes (CCTV Project). TOT Public Company Limited, on behalf of the Ministry of Information and Communication Technology, has signed an agreement to establish Miracle Eyes Project with the Metropolitan Police Bureau on September 6th of 2012. According to this project, CCTV will be installed all over Bangkok. Data from CCTV will be linked to Miracle Eyes Center and to 191 centers. This ministry has cooperated with National Center to combat Drug (NCCD), on the occasion of the King’s 85th birthday and the “warmth of the community for their returned youngsters” campaign, to have ICTV (Intellectual Circuit Television) installed among 86 critical areas. The pilot project has already started with 11 CCTV installed and in operation since October 20th, 2012 at Klong Toey community, Integrated Center and among Office of the Narcotics Control Board, region 1-9. 9. ICT Free Wi-Fi Project. This project provides accessibility to public internet network. The ICT Ministry, according to the policy of Smart Thailand, has cooperated with TOT Public Company Limited and CAT Telecom Public Company Limited, both private internet provider and Office of the National Broadcasting and Telecommunications Commission to launch free, reliable public Wi-Fi service accessible to 20,000 places

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by installing access point equipment at 250,000 points nationwide by the year 2012. It has been expected that there will be 7.5 million users annually. At present, there are 11,201 points where access point has already been installed and the cumulative number of users is 279,128. Future plan calls for expansion of the service to 400,000 free Wi-Fi hotspots throughout the country by 2014.

10. ThaiCERT Project. Thailand Computer Emergency Response Team (ThaiCERT) is an official point of contact for dealing with prevention of information and communication technological threats. The effort on the part of Electronic Transactions Development Agency (Public Organization) has resulted in better ranking of the country highly used as a base in phishing(down from no.1 to no.3) (Source: Global Phishing Survey: Trends and Domain Name Use in 2h2011, April 2012 by An Anti-Phishing Working Group Industry Advisory website : http://apwg.org /resources.html). 80 percent of the threats informed have been brought up to the attention of the agency concerned and were rectified with cooperation between ThaiCERT and those agencies within 2 working days. Follow-up of the remaining 20 percent for further action will be conducted within 3 days.

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11. Development and Promotion of Software and Digital Content Project. The Software Industry Promotion Agency has promoted and developed the market for our software and digital content industry, both locally and internationally, based on being one of the industrial leaders among the Asian countries and on the network of relationship with leading foreign IT companies

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forming strategic trading partner so that Thai entrepreneur in software and digital content are well prepared to embark on international market. Last year, an exhibition designed to promote the market for software and digital content industry was held. There were 112 firms promoted with 708 business negotiations with volume of business at 473.80 million baht.


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Thailand ICT Readiness Ministry of Information and Communication Technology (MICT) has collected major ICT statistical information which was gathered from various organizations, both from government sector and private sector. The data reveals the development of Thailand ICT status, categorized in 6 major groups as follows : 1. ICT Access 2. ICT Usage 3. ICT Skill 4. Values in ICT-related Businesses 5. Development of e-Government 6. Related Policy and Laws

1. ICT Access

1.1 Number of Fixed Line Subscribers, Mobile Subscribers and Broadband Internet Subscribers

Figure 2-1 Number of Fixed Line Subscribers, Mobile Subscribers and Broadband Internet Subscribers Source: Office of the National Broadcasting and Telecommunications Commission (NBTC). - Fix Line Subscribers (http://www2.nbtc.go.th/TTID/fixed_line_market/subscribers/) - Mobile Subscribers (http://www2.nbtc.go.th/TTID/mobile_market/subscribers/) - Broadband Internet Subscribers (http://www2.nbtc.go.th/TTID/Internet_market/broadband_subscribers/) Last updated: 15 October 2013

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1.2 Number of Fixed Line Subscribers

Figure 2-2 Number of Fixed Line Subscribers Source: Office of the National Broadcasting and Telecommunications Commission (NBTC). (http://www2.nbtc.go.th/TTID/fixed_line_market/subscribers/) Last updated: 15 October 2013

1.3 Number of Mobile Subscribers

Figure 2-3 Number of Mobile Subscribers Source: Office of the National Broadcasting and Telecommunications Commission (NBTC). (http://www2.nbtc.go.th/TTID/mobile_market/subscribers/) Last updated: 15 October 2013

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1.4 Internet Bandwidth

Figure 2-4 Internet Bandwidth Source: National Electronics and Computer Technology Center (NECTEC). (http://internet.nectec.or.th/webstats/bandwidth.iir?Sec=bandwidth) Last updated: July 2013

1.5 Satellite Broadband Thailand has launched 5 satellites including Thaicom 1 (Obsolete), Thaicom 2 (Obsolete), Thaicom 3 (Obsolete), Thaicom 4 (IPSTAR), Thaicom 5. The next satellites in the launch plan are Thaicom 6 and Thaicom 7 in 2013 and 2014 accordingly.

Figure 2-5 Thaicom 4’s footprint

Figure 2-6 Thaicom 5’s footprint

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Figure 2-7 Thaicom 6’s footprint

Figure 2-8 Thaicom 7’s footprint

Table 2-1 Specification of THAICOM Satellites

Specifications Thaicom 4 ( IPSTAR ) Beams Ku Beams

Thaicom 5

Thaicom 6

84 Spot Beams 3 Shaped Beams 7 Regional Broadcast Beams

C-Band Regional Beam C-Band Global Beam Ku-Band Spot Beam for Thailand Ku-Band Southeast Asia (Mainland)

C-Band Southeast Asia Beam C-Band Africa Beam Ku-Band Southeast Asia (Mainland)

Transponder Capacity

45 Gbps Bandwidth Capacity quivalent to 1,000+ Transponders of 36 MHz of conventional coding and modulation

25 C-Band: 25 x 36MHztransponders 14 Ku-Band: 12 x 36MHz, 2 x 54MHz (15 TPEs)

18 C-band: 12 x 36MHz, 6 x 72MHz (24 TPEs*) 8 Ku-band: 6 x 36MHz, 2 x 54MHz (9 TPEs*)

Satellite Location

119.5 degrees East

78.5 degrees East

78.5 degrees East

Launch Date

August 11, 2005

May 27, 2006

Mid of 2013

Source: THAICOM Public Company Limited. (http://www.thaicom.net/)

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TPE* : 36MHz-Transponder Equivalent

Thaicom 7

14 C-band: 14 x 36 MHz-transponders 120 degrees East 2014 (Estimated)


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1.6 Cloud Computing Infrastructure MICT has planned and developed basic infrastructures to enhance and support the e-government system. The Government Cloud aims to reduce the government’s investment and to increase the government’s efficiency in ICT. The implementation of G-Cloud will lead to the world standard of e-Government. The development of Government Application Center on G-Cloud provides a channel to serve people via mobile services targeting application developers, users in government sector and users in private sector. Currently, Growing number of ICT laws is served as the foundation for Cloud Computing development and the status of related laws is shown in Table 2-2. Table 2-2 Status of Related Laws to Cloud Computing

Scopes 1. Data Privacy

Status a

Related Laws 1. 2. 3. 4.

Constitution of the Kingdom of Thailand 2007 (B.E. 2550) Electronic Transactions Act 2001 (B.E. 2544) Electronic Transactions Act (No.2), 2008 (B.E. 2551) Royal Decree Prescribing the Rules and Procedures of the Public Sector’s Electronic Transactions 2006 (B.E. 2549) 5. Notification of the Electronic Transactions Commission Re: Policy and Practice in Protection of Personal Information of the Public Sectors 2010 (B.E. 2553) 6. Official Information Act 1997 (B.E. 2540) 7. Penal Code 8. Credit Information Business Act 2002 (B.E. 2545) 9. National Health Act 2007 (B.E. 2550) 10. Statistics Act 2007 (B.E. 2550) 11. Broadcasting and Television Operations Act 2008 (B.E. 2551) 12. Telecommunications Business Act 2001 (B.E. 2544) 13. Notification of the National Telecommunications Commission Re: Measures for the Service User’s Rights Protection regarding Personal Information, Privacy and Freedom of Communication via Telecommunications 14. Rules of the National Telecommunications Commission Re: Measures for the Information Disclosure 2005 (B.E. 2548) 15. Rules of the National Telecommunications Commission Re: Telecommunications Business Information 2007 (B.E. 2550) 16. Protection of Child Act 2003 (B.E. 2546) 17. Notification of the National Committee of Child Protection Re: Children’s Online Personal Information Protection 18. Draft of Personal Information Protection Act (B.E. ….) (It is on the process of proposing the House of Representatives’ considerations.)

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Scopes 2. Security

Status

Related Laws

a

1. Electronic Transactions Act 2001 (B.E. 2544) 2. Royal Decree Prescribing the Rules and Procedures of the Public Sector’s Electronic Transactions 2006 (B.E. 2549) 3. Notification of the Electronic Transactions Commission Re: Policy and Practice in the Information Security of the Public Sectors 2010 (B.E. 2553) 4. Royal Decree Regulating Electronic Payment Service Business 2008 (B.E. 2551) 5. Notification of the Electronic Transactions Commission Re: Rules, Procedures and Conditions for the Operation of Electronic Payment Service Business 2009 (B.E. 2552) 6. Notification of the Bank of Thailand No. SorRorKhor. 3/2552 on Information Security Policy and Measures for Business Operation of Electronic Payment Service Business Operators 7. Royal Decree on Security Procedures of Electronic Transactions 2010 (B.E. 2553) 8. Notification of the Electronic Transactions Commission Re: Category of Electronic Transactions and Rules on Assessment on the Scale of Impact of Electronic Transactions Pursuant to Security Techniques 2012 (B.E. 2555) 9. Notification of the Electronic Transactions Commission Re: Information Security Standards in accordance with Security Techniques 2012 (B.E. 2555) 10. Notification of the Office of the Securities and Exchange Commission No. SorThor/Nor. 32/2552 on the Control of Operation and Information Technology Security of Securities Companies (under the Securities Act 1992 (B.E. 2535))

3. Cybercrime

a

1. Act on Commission of an Offending Relating to Computer 2007 (B.E. 2550) (or well known as “Computer Crime Act”) 2. Penal Code

4. Intellectual Property Rights

a

1. Copyright Act 1994 (B.E. 2537) 2. Civil and Commercial Code

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2. ICT Usage

2.1 Number of Fixed Telephone Lines, Mobile Cellular Telephone Subscriptions, and Broadband Internet Subscriptions per 100 Inhabitants

Figure 2-9 Number of Fixed Telephone Lines, Mobile Cellular Telephone Subscriptions, and Broadband Internet Subscriptions per 100 Inhabitants Source: Office of the National Broadcasting and Telecommunications Commission (NBTC). - Fixed telephone lines per 100 inhabitants (http://www2.nbtc.go.th/TTID/fixed_line_market/penetration_per_population/) - Mobile Cellular Telephone Subscriptions per 100 inhabitants (http://www2.nbtc.go.th/TTID/mobile_market/penetration_postpre/) - Broadband subscriptions per 100 inhabitants (http://www2.nbtc.go.th/TTID/Internet_market/penetration_per_population/) Last updated: 15 October 2013 Notes Fixed telephone lines per 100 inhabitants is calculated by dividing the number of fixed telephone lines by the total population and then multiplying by 100. Mobile cellular telephone subscriptions per 100 inhabitants is calculated by dividing the number of mobile cellular telephone subscriptions by the total population and then multiplying by 100. Broadband Internet subscribers per 100 inhabitants is calculated by dividing the number of broadband Internet subscribers by the total population and then multiplying by 100. n

n

n

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2.2 Number of Fixed Telephone Lines per 100 Inhabitants

Figure 2-10 Number of Fixed Telephone Lines per 100 Inhabitants Source: Office of the National Broadcasting and Telecommunications Commission (NBTC). (http://www2.nbtc.go.th/TTID/fixed_line_market/penetration_per_population/) Last updated: 15 October 2013

2.3 Number of Mobile Cellular Telephone Subscriptions per 100 Inhabitants

Figure 2-11 Number of Mobile Cellular Telephone Subscriptions per 100 Inhabitants

Source: Office of the National Broadcasting and Telecommunications Commission (NBTC). (http://www2.nbtc.go.th/TTID/mobile_market/penetration_postpre/) Last updated: 15 October 2013

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2.4 Percentage of population aged 6 years and over who used computer, Internet and mobile phone

Figure 2-12 Percentage of population aged 6 years and over who used computer, Internet and mobile phone Source: The Report of the 2013 The Information and Communication Technology Survey in Household, National Statistical Office (NSO). (http://service.nso.go.th/nso/web/survey/survey_eco.html/)

3. ICT skill

3.1 Number of ICT employees working in establishment

Figure 2-13 Number of ICT employees working in establishment Source: The Report of the 2012 the Information and Communication Technology Survey in Establishment, National Statistical Office (NSO). (http://web.nso.go.th/en/stat_theme_ict.htm)

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According to the information from the Office of the Higher Education Commission 111 academic institutes opened ICT-related course. 3.2 Percentile of employees in software-related

Figure 2-14 Percentile of employees in software-related Source: Surveying results of 2011 software industry and software service industry employment status, Software Industry Promotion Agency (Public Organization).

3.3 Institute certification ratio by certified workers in companies

Figure 2-15 Institute certification ratio by certified workers in companies Remark: Other, such as VWARE, Redhat, Juniper and Kaspersky. Source: Surveying results of 2011 software industry and software service industry employment status, Software Industry Promotion Agency (Public Organization).

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3.4 Number of Thai Software Companies accredited by CMMI

Figure 2-16 Number of Thai Software Companies accredited by CMMI Source: CMMI Project, Software Park Thailand. (http://www.swpark.or.th/cmmiproject/index.php/list-of-thai-software-companies-accredited-by-cmmi/)

Figure 2-17 Number of Thai Software Companies accredited by CMMI and grouped by Level (Data as of September 2013) Source: CMMI Project, Software Park Thailand. (http://www.swpark.or.th/cmmiproject/index.php/list-of-thai-software-companies-accredited-by-cmmi/)

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4 Values in ICT-related Businesses

4.1 Gross Domestic Product Growth

Figure 2-18 Gross Domestic Product Growth Source: Office of the National Economic and Social Development Board. (http://eng.nesdb.go.th/) Last updated: 19 August 2013

4.2 Thai export value of computer and electronics

Figure 2-19 Thai export value of computer and electronics Source: Foreign Trade Statistics of Thailand, Ministry of Commerce. (http://www2.ops3.moc.go.th/) Last updated: 5 July 2013

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4.3 Market Value of Computer Hardware and Telecommunication

Figure 2-20 Market Value of Computer Hardware and Telecommunication Source: Thailand ICT Market Survey 2011 and Outlook 2012, National Science and Technology Development Agency (NSTDA).

4.4 Value of Software Market and Software Services

Figure 2-21 Value of Software Market and Software Services Source: Survey results of 2011 software industry and software service industry employment status, Software Industry Promotion Agency (Public Organization).

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4.5 Growth rate of software market and software services of 2011 and forecast of 2012

Figure 2-22 Growth rate of software market and software services of 2011 and forecast of 2012 Source: Survey results of 2011 software industry and software service industry employment status, Software Industry Promotion Agency (Public Organization).

4.6 Digital Content market capital of 2011

Figure 2-23 Digital Content market capital of 2011 Source: Survey results of 2011 software industry and software service industry employment status, Software Industry Promotion Agency (Public Organization).

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4.7 Value of e-Commerce group by industry in 2010

Figure 2-24 e-Commerce capital grouped by industry of 2010 Remark: Not including sales value from e-Auction segment Source: The 2011 e-Commerce Survey, National Statistical Office (NSO).

4.8 Value of e-Payment

Year Figure 2-25 Values of e-Payment Source: Thailand e-Transactions Statistics Report 2012, The Electronic Transactions Development Agency (Public Organization).

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4.9 Volume of electronic transactions

Year Figure 2-26 Volume of electronic transactions Source: Thailand e-Transactions Statistics Report 2012, The Electronic Transactions Development Agency (Public Organization).

5. Development of e-Government

5.1 Waseda University International e-Government Ranking 2013 According to the development of international e-Government’s ranking by Waseda University, Thailand ranks 20th out of 55 countries worldwide for e-Government development. It moves up 3 places from 23rd in 2012. Thailand ranks in the 2nd place in ASEAN, as shown in Table 2-3. Table 2-3 International e-Government’s ranking place in ASEAN by Waseda University 2013 Rank

Countries

Score

1 20 24 31 37 40 41 51

Singapore Thailand Malaysia Brunei Vietnam Indonesia Philippines Cambodia

94.00 69.49 66.26 60.89 55.42 53.05 50.88 33.52

Source: Waseda University International e-Government Ranking 2013. (http://www.e-gov.waseda.ac.jp/ranking.htm)

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5.2 Percentage of Government Agencies having policies/ plans/ regulation of IT The 2012 e-Government Readiness Survey was conducted to monitor and evaluate the status of e-government policy with the participation of 129 government agencies. Percentage of government agencies having policies/ plans/regulation of IT is shown in Table 2-4. Table 2-4 Percentage of government agencies having policies/ plans/regulation of IT policies/ plans/regulation 1. IT Risk Management 2. Vulnerability Management 3. Network Threat Management 4. Disaster Management 5. Standards

Total (%) 100.0 100.0 100.0 100.0 100.0

Existence of IT Policy/ Plan/ Regulation

Yes (%)

No (%)

Not available (%)

80.3 62.3 93.2 67.9 77.8

18.5 35.2 4.9 29.0 19.1

1.2 2.5 1.9 3.1 3.1

Source: The 2012 e-Government Readiness Survey, National Statistical Office (NSO).

6.Related policy and Laws

6.1 IT Laws Thailand has been actived in supporting the development of IT legal and electronic commerce legal infrastructure including Computer Crime Act B.E. 2550 Electronic Transactions Act B.E. 2544 (A.D. 2001) Electronic Transactions Act (No.2), B.E. 2551 (A.D. 2008) Royal Decree on the Civil and Commercial Transactions Excluded from Enforcement of Electronic Transaction Act B.E. 2549 Royal Decree on Electronic Transactions in Public Sector B.E.2549 Royal Decree on Regulating Electronic Payment Service Provider B.E. 2551 Draft of Royal Decree to Regulate Certification Authority B.E‌. Royal Decree on Security Policy for Electronic Transaction B.E.2553 Electronics Transaction Commission Regulation on the rules, procedures and conditions for e-Payment business operations Bank of Thailand Regulation on SorRoKho. 4/2552 on the appointment of officials in accordance with Royal Decree on Regulating Electronic Payment Service Business B.E.2552 Electronic Transaction Commission Regulation on Guideline preparation of Policy and Practice Statement of Certification Authority Service B.E.2552 Electronics Transactions Commission Regulation and Policy and Practice Statement of Government Information Security B.E.2553 n n n n

n n n n n

n

n

n

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n

Electronics Transactions Commission Regulation on Rules and procedures in preparation or convert the documents and messages to electronic data B.E.2553 Etc.

6.2 ICT Policies for enhancing investment ICT industries that Thailand Board of Investment (BOI) supports are the followings Software Enterprise Software Digital Content Embedded Software Manufacture of electronic parts and/or equipment or parts and/or equipment used for electronic apparatus Electronic design Micro electronics design Prototype design Embedded system design E-commerce business Software parks Data Center n

n n

n n n

Source: Thailand Board of Investment

6.3 Global Services Location Thailand was ranked in the 7th place for attractive investment destination of the industrial outsource by GSLI (Global Service Location Index).

Figure 2-27 Global Service Location Index 2011 Source: A.T Kearney Global Services Location Index, 2011

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Thailand-ASEAN Economic Hub

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In 2011 Fiscal Policy Research Institute Foundation (FPRI), together with International Monetary Fund and Asian Development Bank, in view of the risk from various factors such as the U.S. public debt and the threatening fiscal cliff that might lead to the contraction of the world economy, had expressed opinion on certain issues related to Thailand’s economy and ASEAN Economy. Issue related to European public debt and financial crisis in other major nations on the globe: It is imperative that ASEAN must cooperate together to build the “economic firewall” preventing ASEAN economy from economic crisis happening elsewhere outside the community. It should be noted that the average annual growth rate of ASEAN economy can reach 5.6 %, while that of the world is only 1.7% (Figure 3-1).

Figure 3-1 World GDP Source: World Bank

Issue on “Paradigm Dominance”: It has been realized that economic crisis is inherent in the system and cannot be segregated from it. The once widely held belief that economic stability of each individual country is conducive to the stability of the world economy may no longer hold true, as witnessed by economic instability caused by speculative attacking on certain currencies. Movement of capital fund between two groups of financial institution–the formal, world banking group and the informal, disguised banking group, can make free, non-regulated monetary system collapse and no government on earth is big enough to tackle this problem. To resolve world crisis, one cannot opt for world liberalization, regulation or deregulation.

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What is more important is to re-calibrate the whole system so as to achieve sustainability and a new paradigm is needed. Monetary policy must place high priority on supporting real economic sectors instead of supporting speculation in the formal, listed stock or the over-the-counter stock market, since speculation is harmful to emerging market. ASEAN is one of the region directly affected since ASEAN is one major world producer. ASEAN economy is still fragile and can be susceptible to the pressure and the risk faced by large nations like United States or the European Union. Although various basic economic foundations of countries in ASEAN have been developed and strengthened during the past decades, making them immune to certain economic shocks, Asian economy and especially ASEAN regional economy is still endangered and threatened by the lingering problems of countries with major economic power recovering from the economic or debt crisis as illustrated by Figure 3-2.

Figure 3-2 ASEAN Member States currencies-to-US Dollar rate Sources: ASEAN Secretariat Database and IMF World Economic Outlook Database, April 2012

ASEAN Economic Community is, therefore, a new, interesting economic region. With total population of 600 million and one of the world’s most abundant source of raw materials and natural resources with high rate of economic growth, ASEAN still is hampered by wide income gap, social inequality, various economic problems.

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Taking into account various factors-market size, purchasing power based on revenue per capita, gross national product, size of foreign reserves, export and other factors, Thailand can be deemed to be the economic hub of ASEAN and can serve as a driving force to push economies within ASEAN, still vastly different, forward. Figure 3-3 illustrates the differences among ASEAN nations.

Figure 3-3 Consumer Price Index (CPI), transport and housing Sources: ASEAN Secretariat Database

One of the challenges faced by ASEAN is to create new core competency so that economic development is sustainable. Other challenges include:1. The need to increase productivity and equitable labor compensation: During the past 20 years, real production increased between 30-40 percent while real wages increased by only 7 percent. 2. The need to establish basic infrastructure as well as social safety net: Basic infrastructure and social welfare must be accessible to all citizens. 3. The need to establish source of fund that is accessible to all investors: This includes strengthening the money and the capital market, mobilizing internal source of fund, educating population to be financial-literate and be financially self-discipline. 4. The need to avoid middle-income trap and encourage inclusive growth: As of today, ASEAN nations belong to middle-income countries (Thai income per capita is 5,000 U.S. dollars; Malaysian income per capita is 8,000 U.S. dollars; Singaporean income per capita is 45,000 U.S. dollars). It is expected that income per capita of

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ASEAN countries will grow continuously and will be in the high-income group within the next 2-3 decades. Narrowing the income gap is a concern for all nations in ASEAN. 5. The need to exploit urbanization, aging society, resource conservation, legal rights as a result of economic growth, cooperation among ASEAN nations so as to achieve betterment of all citizens.

Overview of ICT Industry In 2013, Thailand’s mobile network coverage is accessible to 100% of total population (Source: 2013 survey by World Economic Forum: WEF) while Thailand’s global competitiveness and ICT industry’s potential is ranked no.3 within ASEAN (see Table 3-1). When comparing to India, which is recognized as one of the world software center, Thailand is placed slightly lower in ICT industry potential (based on NRI). However, Thailand’s overall economic and industry competitiveness is slightly better than India’s (based on IMD) and significantly higher in global ranking by WEF (based on GCI). Thailand potential to become the global hub of ICT industry is imminent. Table 3-1: GCI, NRI and IMD (selected countries)

country

GCI

NRI

IMD

Singapore Malaysia Thailand Indonesia Philippines Vietnam

2 25 38 50 65 75

2 30 74 76 79 84

3 14 27 37 41 N/A

India

59

68

29

Source: GCI – Global Competitiveness Index 2013, NRI – Networked Readiness Index 2013 and IMD - World Competitiveness Scoreboard 2012

Besides having ICT industry that is being strong and competitive, Thailand is recognized as one of the country with high potential in providing outsource ICT service (Rank 7, according to Global Services Location Index compiled by UN: Source: A.T Kearney, February 2011)

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Thai ICT industry grows continuously as Thai economy and export grows. The growth of Thai ICT industry is the highest in ASEAN due to many supporting factors. Thailand’s demand for ICT products and services was estimated to be 20,000 million U.S. dollar annually (2012), with telecommunication accounted for 76%, hardware - 18%, software – 5 % and digital content -1%. (Source: National Science and Technology Development Agency -NSTDA) Thailand’s basic infrastructure and many factors including online social network are conducive to continuous growth of ICT industry. Percentage of internet users in Thailand is 1/3 of total population (total internet accounts: 20 million). Telecommunication service is accessible to all areas in Thailand (rate of accessibility is greater than 100% since total population is 66 million while active mobile telephone number registered is 80 million. 35 million is the number registered with AIS, 24 million registered with DTAC and 21 million registered with TRUE). Smart phone is popular in Thailand. The number reaches 6 million, the majority (78%) of which are iPhone. The growth rate of smart phone is 18% per annum and is expected to grow to 60-65% in 2015 (A study conducted by Frost & Sullivan). Thais, at whatever sex and age are members of social network (The number of Facebook users was 20 million while Bangkok was the city with the most Facebook users in the world of 10 million in 2010). Thai government adopts the use of ICT for educational purpose and had already delivered free 800,000 computer tablets in 2012 and had a plan to deliver 2,500,000 more in 2014. The number of people performing financial transaction through internet almost reaches 5 million while that of people performing financial transaction through mobile phone is 725,000. This boosts the growth of e-commerce. Master Cards has rated Thailand among the top countries in Asia conducting online transaction through internet and mobile phone. n n

n

n

n

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Business Process Outsourcing (BPO) Industry in the World Market As of today, many organizations and companies adopt outsourcing for some of their business processes, both front and back office, so that they are more flexible to adapt themselves to changes in the business environment. Besides being more economical, Business Process Outsourcing (BPO) also contributes to business growth and accelerates innovation, making the business more competitive. New business process is being researched and developed so as to facilitate the way of doing business. A research aimed at studying the guidelines needed to develop Thailand’s BPO industry showed that the world BPO market was expected to grow at an average rate of 5.1% between 2011 - 2015. It turned out that outsourcing industry was not adversely affected by world economic crisis of 2009. Many organizations began to realize the

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benefit of adopting outsourcing to help them reduce operating cost. This was a boon to BPO market during the period of economic downtrend. New ICT technologies such as “Cloud Computing”, “Mobility”, “Big Data” are becoming more prevalent in private and public sectors. These technologies enable BPO entrepreneurs worldwide to provide service on an end-toend basis anywhere in the world at anytime. The outsourcing industry has a great potential, however, the attrition rate (indicating how frequent there is a change in customer serviced during a given period) is high and is a great challenge that needs to be tackled in developing the global BPO market.

Thailand’s Opportunity in BPO Industry

Thailand has the potential to become the hub of BPO industry within the region since Thailand is ranked no 7 in the world according to GLSI (Global Service Location Index: index showing attractiveness in outsource industry). However, the marketing research on the world’s IT/BPO service conducted by the World Bank showed that Thailand’s IT/BOP market is still in the initial stage and has a great potential in the future. Table 3-2 shows global service location Index 2011 as a combination of scores on financial attractiveness, people skills and availability and business environment. Table 3-2 Global Services Location Index 2011

Source: A.T Kearney Global Services Location Index, 2011

It’s the intention of Thailand’s government to support IT and BPO industries through various government agencies-Software Industry Promotion Agency -a public organization (SIPA), Board of Investment (BOI), Ministry of Information and Communication Technology (MICT). These agencies, together, try to promote the industry and facilitate investment both locally and internationally.

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In the future, the format of doing outsource business will change. Instead of hiring outsource service based on signed contract for many years, businesses will hire outsource service based on a “pay-as-you-go” basis. This means business or organization in the future will hire outsource service covering the whole business process including information technology and supportive system. Payment is to be made on the basis of information retrieved or accessibility to information. This new format will broaden the scope of service, however, it means that the service provider must be able to combine and integrate IT outsourcing (ITO) service and BPO service effectively. Thailand has strong ITO market and capable IT personnel, therefore, should be at an advantage in this new IT/BPO format. Thus, Thailand has the potential to offer this new outsourcing service that combine ITO and BPO together. The prospective group of customers likely to use this kind of service will be the groups of industry and financial institution.

Thailand’s e-Government Readiness The growth of ICT application is a common trend taking place everywhere in the world. It is undeniable that ICT technology has become a part of our everyday life. ICT can be used as a development tool so that betterment of all citizens can be achieved. It can also be used to strengthen our nation’s competitiveness to be on a par with that of other nations. E-government, a new concept, has received much attention in recent years. Since the primary responsibility of the government is to provide public services, change in technology, therefore, revolutionizes the way service is provided. Availabilities of technology, hardware and software are not sufficient to support e-government. Understanding of how to implement the technology to achieve certain objectives, the gap between what is actually achieved and what people expect, inclusion of all stakeholders, financial viability and the need to re-engineer the old, obsolete process are factors contributing to the success of e-government. A report on e-government called “Waseda University International e-Government Ranking 2013”, prepared by Institute of e-Government, Waseda University, attempts to assess e-government development of 55 economies on competitiveness. It shows that out of 55 nations, Thailand is ranked no.20, up 3 ranks from no.23 in 2012. Within the ASEAN region, this is second to Singapore and within the Asia-Pacific Economic Cooperation (APEC), Thailand is ranked no.9 from total members of 20. This report reflects Thailand’s effort in developing egovernment and at the same time pinpoint strengths needed to be fortified and the weaknesses needed to be avoided or mitigated. Table 3-3 shows Thailand’s rankings from 2008 - 2013.

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Table 3-3 Thailand’s rankings (2008-2013)

Rank

Year

Score

No. of countries

Change in Rank

20 23 23 25 21 20

2013 2012 2011 2010 2009 2008

69.49 67.10 67.67 63.20 64.51 44.90

55 55 50 40 34 34

+3 none +2 -4 -1

Source: Waseda University International e-Government Ranking 2013

In the past, one of Thailand’s priority was the development of e-government. This has been included in various nation plans such as the 2nd Master plan on Information and Communication Technology (2009-2013) or the Policy Framework of Information and Communication Technology (2011-2020), called “ICT2020” which provide long-run objectives for e-government. At present, there are various international organizations that play important roles in helping e-government to become a reality. For example, the United Nations has conducted the survey called “United Nations e-Government Readiness” and Institute of e-government, Waseda University, Japan has conducted the survey called “Waseda University International e-Government Ranking”, etc. The surveys do provide the guidelines of e-government so that each nation can use to set up the strategy to effectively achieve success in e-government. More than 2 years ago, the Ministry of Information and Communication Technology, together with the Electronic Government Agency, a public organization, has exerted an effort to develop Thailand’s e-government which can be summarized as follows:1) Guidelines for e-government: It has been found that worldwide development of e-government places high priority on the principle of open government which consists of transparency, collaboration and participation. In the view of the Electronic Government Agency, it is imperative that Thailand should set up Thailand’s egovernment readiness framework. The availability of the framework will facilitate further policy making and planning. Furthermore, other agencies can keep track of e-government development and can create egovernment for their own agencies. 2) Development of basic ICT infrastructure is needed: This includes Government Information Network (GIN) and Government Cloud Service (G-Cloud), for example. 3) Development of government personnel such as e-Government Executive Program. A survey conducted on chief information officer (CIO) to assess Thailand’s readiness in developing e-government in various aspects has been accomplished. Summary of the survey can be illustrated by Figure 3-4. Taking into account the framework to develop the country’s e-government and the outcome of the survey on chief internet officer (CIO), 5 implications can be made. These are:-

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Figure 3-4 Readiness to develop e-government in selected aspects Source: Electronic Government Agency (Public Organization)

1) Government Policy and Vision: The policy must aim at adopting enterprise architecture (EA) so that the organization’s mission harmonizes with information technology used. Cost-benefit analysis on any IT project must be performed to ensure that resource is fully utilized. 2) Government Infrastructure/ Network: This calls for reserved or back-up IT system in case of emergency and to provide assurance for IT security. 3) Government Public Service: Developing any public service must conform to the organization’s mission and take into consideration the public interest. 4) Back Office/e-Governance: This calls for effective integration and elimination of any redundancy in work process through the use of shared data and interoperability of data. 5) Trends/Emerging Issue: All government agencies must be well prepared to new movement or technology such as “Open government”, “Big Data”, “Smart card” and “Business Continuity Planning (BCP)”, etc. All of these can affect all agencies. Taking into consideration of the present situation and the above policy recommendations, the E-Government Agency, under the Ministry of Information and Communication Technology, has delineated the direction of e-government development and has incorporated this as one pillar in the draft of the Third Thailand ICT Master Plan (2014-2020) so as to enable our government to become “Open and Smart Government” and subsequently “Smart Thailand”.

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Nakhonnayok:

A Model for Smart Province

“Quality of Life and Wisdom Society”

In order to push Thailand’s development of information and communication technology forward, the Ministry of Information and Communication Technology (MICT) has initiated various projects so that policies can be translated into action, making ICT instrumental to the transformation of the Thai society into “Smart Thailand” by pursuing 4 major strategic initiatives- Smart Networks, Smart Government, Smart Business and Smart People.

To attain the objective of “Smart Government” requires full-coverage of IT infrastructure and implementation of on-line operation on government services. In pursuing this objective, MICT has launched a project called “Smart Province” whereby all government activities and services will be supported through the use of information and communication technology. Nakhonnayok, has been selected as a model for “Smart Province” and an MOU that calls for the cooperation

between the Ministry of Interior and the MICT has been signed on February 24,2012. According to the plan, ICT will be deployed to improve government’s operation at all levels (province, city, district, subdistrict/tampon and village) so as to uplift the quality of life for all citizens. Implementation of the plan shall be pursued under the following 3 operational guidelines:- 1) accelerate the installation of Nakhonnayok’s IT infrastructure and

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making its use prompt and convenient.

make it accessible to potential users 2) exploit IT aiming at serving the citizens and aid government officials in their day-to-day operation 3) provide information that is beneficial to villagers. Five goals need to be attained under this plan. 1) Increase in provincial Gross Domestic Product. 2) Increase in income per capita of citizens within the province. 3) Better distribution of income for the citizens within the province. 4) Increase in overall provincial happiness. 5) Decrease in government expenditure spent for the administration within the province. C.I.S.E.E. has been used as the primary key indicators in evaluating whether the province or the country as a whole can achieve the goal of “society of wisdom and better quality of life for all” under the strategic initiative of “Smart Province”. What follows is the explanation for the acronym “C.I.S.E.E.” C-communication: this means agricultural, economic and social information within the province is readily accessible to government officials (both at the administrative and operation levels) and to all citizens through LAN 3G and WIFI communication system,

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I-information : information that covers various aspects. S-service : Government service is quickly accessible to citizens. E-education : Education at all levels is improved. E-economic : fortifying economic security with the adoption of cooperative system. Implementation of Smart Province at the initial stage emphasizes on facilitating the citizens to verify the information about available services and assistance provided by the government agencies including their individual rights to public service as holders of Smartcard (Identity card with embedded chips). Certain activities and transactions can be performed electronically at government agencies, acting as points of one-stop service, thus, public service is convenient and speedy for all citizens. The by-product of this is the development and integration of information on public service through central government’s IT system since this requires close cooperation among various government agencies.


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Furthermore, it requires the development and the expansion of ICT infrastructure to support high-speed internet (broadband) network provided on the basis of cooperation with TOT Public Company Limited, CAT Telecom Public Company Limited and other private internet providers. Operation of Smart Province model relies on 3 fully integrated systems. These are 1) Department of Provincial Administration’s National electronic registration system (NERS) 2) Geographic Information System (GIS) and 3) Management Information System (MIS). Together, all the 3 systems can provide information and the details needed for problem solving and area development. Data is collected first from villages (local health care centers, schools, houses, small communal enterprises, churches, etc.) which will be aggregated to those of the sub districts (Sub district Administration Organizations, municipalities , cooperatives, police stations) and, in turn, will be aggregated to those of the districts(district offices, hospitals, joint committee from public and private sectors, private enterprises), which will be aggregated to those of the provinces (provincial office, provincial hospital, joint committee, provincial police, Provincial Administration Organizations, provincial cooperatives) and finally aggregated to central data system operated by ministries and international organizations.

Since all sectors (locals and communities, local government offices, regional government offices, private organizations) are linked together, cooperation and action can proceed quickly, minimizing the time spent and the expense incurred, bringing benefit to the public and private sectors and all citizens and a boon to the development of the province and the nation. The distance between Nakhonnayok and Bangkok is approximately 100 kilometers. In terms of area, Nakhonnayok is divided into 4 districts which can be further divided into 41 subdistricts. There are altogether 408 villages. In terms of administration, there is 1 municipality, 4 subdistrict municipalities and 40 subdistrict administration organizations. The majority of the area is flat plain with mountainous areas located in the north and east of the province. The province is abundant in natural resource and mineral, natural tourist attractions, ancient remains, museum, agricultural tourist attractions, thus make it appropriate to be the model for “Smart Province” so that other provinces can follow suit. This is a step towards “Smart Country”, one of the strategic initiatives set forth in the Eleventh National Economic and Social Development Plan (2012-2016) which calls for public administration through ICT system so that public services are equally accessible to all citizens based on the principle of “Smart Province can revolutionize Thailand to a society of wisdom and better quality of life for all”.

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