FALL FOR TEXTURE
FOUNDER’S NOTE Four years ago, we started Joyus with the goal of
REINVENTING SHOPPING ONLINE. When did it become so frustrating? We used to be lucky enough to have time to shop at our favorite boutiques with a girlfriend or check out the latest celebrity trends when getting our nails done. And, let’s face it, watching a home makeover show still has us all fantasizing about our dream closets. But now—with career, day-to-day, and personal demands—we collect looks on Pinterest and discover design inspiration that we love on Instagram. WE SEEK OUR “JOY” IN LITTLE
MOMENTS ONLINE. Lifestyle content has evolved; internet shopping, not so much. Sure, there are plenty of choices, but where is the point of view? Where are the moments of pure delight? At Joyus, we knew there had to be a way to bring GREAT CONTENT AND GREAT SHOPPING
TOGETHER IN A WHOLE NEW WAY. To create something more entertaining, more inspirational, and more special. So we did what modern women do: WE BUILT IT. Want to watch a quick beauty ‘how to’ and get all the items? No problem. Trying to actually buy the swoon-worthy outfit in that photo instead of simply staring at it? WE HEAR YOU. Looking for the latest fashion, beauty and lifestyle finds at affordable prices all in one place? Done. Smart videos from experts you trust. Shoppable stories and images. DAILY DEALS ON THE
BEST PICKS FROM THE NEWEST BRANDS. One click to buy from any screen you’re on. It’s all here at the new Joyus.
Watch. Shop. Share. Enjoy.
Sukhinder Singh Cassidy, Founder & CEO
FALL PICKS
SEX DUST, $60. Pumpkin won’t be the only spice in your life this season.
JAMES JEANS boyfriend moto coat, $348. Chic and snuggly. Could it be more perfect?
SEYCHELLES Lucky Penny Boot, $160. This versatile oxblood pairs with any outfit.
SANS Activator 7 Body Oil, $50 A customer favorite for fighting dry, winter skin.
Catch Marcellas Reynolds in our new series
COMPACTOR XL vacuum storage trunk, $26. Store your summer wardrobe to make room for fall.
Spotlight On: Nanette Lepore Nanette Lepore has been one of New York’s hottest designers for years thanks to her bold colors, gorgeous prints, and feminine flair. Her design theory is simple: make something beautiful. Then add one special detail that elevates the look. Celebrities, socialites, and style icons can’t get enough of her pieces because she knows how to dress strong women. Designed in New York, made in New York: isn’t it time you added her covetable pieces to your closet?
NANETTE LEPORE left to right: Lawless Frock Dress Outta Sight Shift Dress Venture Vest Dress Graphic Garden Dress
Trend to try:
FRINGE
Want to add serious drama to your look? Throw fringe into the mix. Wear it as a focal point—like this jacket— or simply dabble in the detail with fringe trim on a dress or accessory. Click through for more options, and get ready for Instagram #OOTD glory.
nailed IT With summer's bright, citrus-inspired hues behind us, it's time to embrace rich berries and bold nudes. Feeling adventurous? Try pairing a light pink or sand tone with wine or burgundy polish for a multi-color mani in the season's hottest combo. Check out our favorites here.
lip SERVICE The major beauty trends on the runways this year are all about the past. From 70s glam hair and makeup at Diane von Furstenburg and Tracy Reese to the 90s revival dark lips at Marc Jacobs, what's old is new again. Leave it to cult-favorite beauty brand Lipstick Queen to conquer both trends. When the disco fever is heating up, pair bouncy, Farrah Fawcett curls with the brand's Sinner lipstick in Nude or Pinky Nude. And if you start to smell like Teen Spirit, ditch your hairbrush and channel your inner Courtney Love with Medieval or Saint Wine. Click here to find your match.
FALL FOR TEXTURE Cashmere, fur, wool, and quilting: falling temperatures demand sumptuous textures, but you don’t have to wait until the dead of winter to pull out the layers. Add a coat or vest over transitional-weight favorites to get more out of your outerwear.
LEO & SAGE, Blanket Poncho A.V. MAX, Hammered Bangle Set TRINA TURK,Jaya Top TRINA TURK, Jacoba Pant Creative Director, Robyn Hagan Cain Photographer, Kim Lucian Model, Vanessa W / LOOK Stylists, Sarah Lemp & Vianca Rivas Hair & Makeup, Courtney Mark
MAISON SCOTCH, Cocoon Fit Wool Coat ARNOLD ZIMBERG, Plaid Button Down TART, Siren Dress FRYE, Courtney Lace Up Boots SONDRA ROBERTS, Mini Crossbody Bag
S13, NYC Rider Puffer Jacket (Available 11/2015) ALTERNATIVE APPAREL, Midi Dress ELLA, Cigar Band Rings A.V. MAX, Cobra Bangles Mix SONDRA ROBERTS, Parachute Tote SPLENDID, San Diego Sneaker
J RYU, Angela Coat HAT ATTACK, Faux Fur Long Shawl ALTERNATIVE APPAREL, Midi Dress RACHEL ZOE, Coraline Heel A.V. MAX, Cobra Bangles Mix PARED, Aviator Sunglasses ELLA, Cigar Band Rings JOYUS, Croc-Embossed Tote
BLACK SWAN, Frost Faux Fur Vest GREYLIN, Ellie Smocked Blouse BLANK NYC, Brotox Flare Jean A.V. MAX, Hammered Bangle Set ETTIKA, Necklace with Tassel FUTURE GLORY, Leather Tote
BAILEY 44, Mia Dress in Black VIVA CREATURES!, Victor Clutch BELLE BY SIGERSON MORRISON, Fume Bootie in Nero
MEET
Grasie
Blogger. Stylist. Writer. Actress. Producer. Model. New York-born, Los Angeles-based Grasie Mercedes is the ultimate multi-tasker and she always manages to look fabulous. The key to Grasie’s look? Poise, confidence, and a bold red lip. Want more Grasie? Follow her on Instagram (@grasiemercedes) to keep up with her awe-inspiring style.
: Z I U Q POP
it s e o d t Wha live o t n a me lly? u f i t u a be
‘ I try to ALWAYS be a NICE PERSON. To everyone. ’
GOOD JEANS Denim is more than blue jeans these days. Modern denim encompasses a variety of compositions, fits, colors, and treaments. Need a little guidance in navigating the differences? Here are six of our favorite looks.