THE JOY OF DESIGN
HUI (JOY) ZHU
Hui (Joy) Zhu +1 510 708 1846 joyzhu_ca@yahoo.com www.huijoyzhu.com Instructors of this book: Mary Scott Phil Hamlett Academy of Art University 79 New Montgomery St. Graphic Design Department San Francisco, CA94105 All rights reserved. No portion of the book may be used or reproduced in any manner without consent of Hui Zhu.
THIS IS ME
THE JOY OF DESIGN
4
Hui ( Joy) Z h u
THE JOY OF DESIGN
When I was a little girl, I couldn’t stop drawing on any blank surface that I could find—papers, walls, clothes, bed sheets... Now that I’ve grown up a little and been trained as a graphic designer, I still love to bring my imagination into my designs. I experiment with different media to find the best way to express my ideas. Design for me is playful process. This portfolio depicts the joyful experience of working towards my MFA degree over the past four years.
5
FILM
ISO
400
TA B L E O F C O N T E N T S
THE JOY OF DESIGN
6 Hui ( Joy) Z h u
/ 01
NOT COMPLETELY NONSENSE
A Wes Anderson film festival p. 8-35 / 02
T.I. X
Rebranding Texas Instruments p. 36-57 / 03
LISTEN TO THE SOUND OF THE NIGHT
A visual catalogue of type experiment p. 58-67 / 04
PROJECT GOODBUY
Research study about ethical consumerism p. 68-79 / 05
IN THE SHADOW OF A DREAM
A Jean Cocteau film festival p. 80-97 / 06
RECEIPTS TELL
An infographic poster about shopping p. 98-103 / 07
PERSONAL WORKS
Some art works p. 104-115 / 08
PROJECT BEEFRIEND
MFA thesis project aiming to save bees p. 116-145
7
ISO 400
8
Hui ( Joy) Z h u
FILM
A F I L M F E S T I VA L
THE JOY OF DESIGN
I can just imagine myself running around with all those oddball characters in a quirky little world.
TITLE
No t C o m p l et el y No ns e ns e — A Wes An d er s o n f ilm fe s tival CLASS
In t eg r a t ed C o m m u n icatio n INSTRUCTOR
C hr is t o ph er Mo r l a n
PA L E T T E BRIEF
This project is to choose a film director and design several deliverables for his/her film festival event. We need to find a thread by ourselves from those films and develop a unique visual style.
1 2 3 4
Setting aside Wes Anderson’s distinctive visual style, I created a world from my perspective, which however still inherits the spirit of his films —It is the quirky relationship among the characters that makes his films so unique. Then I set up several scenes for the little paper puppets and tried to tell some stories. I played with the light and shadow to create different effects by experimenting photography.
PROJECT
JOY OF MAKING
5
DELIVERABLES 6 7
Identity / Packaging / Illustration / Catalogue / Stationary / Posters / Tickets / Website / Environment
8 ISO 400
9
THE JOY OF DESIGN
10
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
11
THE JOY OF DESIGN
12
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
13
THE JOY OF DESIGN
14
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
15
THE JOY OF DESIGN
16
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
17
THE JOY OF DESIGN
18
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
19
THE JOY OF DESIGN
20
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
21
THE JOY OF DESIGN
22
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
23
THE JOY OF DESIGN
24
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
25
THE JOY OF DESIGN
26
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
27
THE JOY OF DESIGN
28
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
29
THE JOY OF DESIGN
30
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
31
THE JOY OF DESIGN
32
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
33
THE JOY OF DESIGN
34
Hui ( Joy) Z h u
Ti t l e
A W E S A N D E R S O N F I L M F E S T I VA L
Cou rse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
35
THE JOY OF DESIGN
Hui ( Joy) Z h u
Everything starts to move and become alive when I connect the wires together.
TITLE
Re b r an di n g Tex a s In s t r u m en ts CLASS
Nature of Identity INSTRUCTOR
Hun te r Wi m m er PA L E T T E
BRIEF
This project is to choose a company and rebrand it to give it a new life so it can better extend its business in the future. JOY OF MAKING
Texas Instruments is a high-tech company which makes computer chips and circuit boards. However, most people see it as manufacturer of school calculators. I rebranded T.I. into a school where students can learn about mechanical engineering and computer programming with the help of T.I.’s resourcefulness and experience in that field. The new face of Texas Instruments will be about youth, energy and creative spirit. DELIVERABLES
Identity / Catalogue / Website
36
ISO
400
R E B R A N D I N G A C O M PA N Y
FILM
PROJECT
1
2
3
4
5
6
7
8
ISO 400
37
THE JOY OF DESIGN
38
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
39
THE JOY OF DESIGN
40
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
41
THE JOY OF DESIGN
42
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
43
THE JOY OF DESIGN
44
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
45
THE JOY OF DESIGN
46
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
47
THE JOY OF DESIGN
48
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
48a
5a a
a 11a
2a
5a
3/4a
a
PROJECT 1 2 3 4 5 6 7 8 ISO 400
49
THE JOY OF DESIGN
50
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 9 ISO 400
51
THE JOY OF DESIGN
52
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
53
THE JOY OF DESIGN
54
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
PROJECT 1 2 3 4 5 6 7 8 ISO 400
55
THE JOY OF DESIGN
56
Hui ( Joy) Z h u
Title
REBRANDING TEXAS INSTRUMENTS
Cou rse
N AT U R E O F I D E N T I T Y
Instr u ctor
HUNTER WIMMER
57
ISO 400
58
Hui ( Joy) Z h u
FILM
A G RA P H I C N OV E L
THE JOY OF DESIGN
I chase lights and shadows as if I am on a journey without a destination.
TITLE
Li s t en t o t h e So u n d o f th e Nigh t CLASS
Ty pe Ex pl o r a t io n INSTRUCTOR
St a n Zi en k a PA L E T T E
BRIEF
This assignment is to create a story with visual explorations of imagery and typography.
1 2
I used photography to take the audience into a visual journey from my school to home. It was a true experience of mine own when I got sick and saw things weirdly. I played around with the typefaces to add some interesting flavors to the entire book.
PROJECT
JOY OF MAKING
3
DELIVERABLES 4
Photography / Catalogue
5 6 7 8 ISO 400
59
THE JOY OF DESIGN
60
Hui ( Joy) Z h u
Title
LISTEN TO THE SOUND OF THE NIGHT
Cou rse
T Y P E E X P L O R AT I O N
Instr u ctor
S TA N Z I E N K A
PROJECT 1 2 3 4 5 6 7 8 ISO 400
61
THE JOY OF DESIGN
62
Hui ( Joy) Z h u
Title
LISTEN TO THE SOUND OF THE NIGHT
Cou rse
T Y P E E X P L O R AT I O N
Instr u ctor
S TA N Z I E N K A
PROJECT 1 2 3 4 5 6 7 8 ISO 400
63
THE JOY OF DESIGN
64
Hui ( Joy) Z h u
Title
LISTEN TO THE SOUND OF THE NIGHT
Cou rse
T Y P E E X P L O R AT I O N
Instr u ctor
S TA N Z I E N K A
65
THE JOY OF DESIGN
66
Hui ( Joy) Z h u
Title
LISTEN TO THE SOUND OF THE NIGHT
Cou rse
T Y P E E X P L O R AT I O N
Instr u ctor
S TA N Z I E N K A
PROJECT 1 2 3 4 5 6 7 8 ISO 400
67
ISO 400
68
Hui ( Joy) Z h u
FILM
A PROJECT RESEARCH
THE JOY OF DESIGN
It’s tea time. Why not take a break and talk with us about something interesting?
TITLE
Pro j ec t Go o d b u y — Ab o u t et h ic a l c o n s um e ris m CLASS
Vis u a l C o m m u n i c a t i o n INSTRUCTORS
Phil Ha m l et t Jerem y St o u t PA L E T T E
BRIEF
We are required to start the project by looking for a social problem which graphic design can help. The project includes researches, focus group study and making deliveralbes to report the results of our research.
3 4 5
Photography / Invitation / Catalogue / Cards
2
DELIVERABLES
1
Project GoodBuy is about helping people make buying choices for ethical products. During the project, I hosted a tea party and invited my friends and neighbors to my house to conduct a focus group to learn about their shopping choices. I designed games that would engage them as well as facilitate the gathering of information.
PROJECT
JOY OF MAKING
6 7 8 ISO 400
69
THE JOY OF DESIGN
70
Hui ( Joy) Z h u
Ti t l e
PROJECT GOODBUY
C ourse
V I S U A L C O M M U N I C AT I O N
Instr u ctor
PHIL HAMLETT / JEREMY STOUT
71
THE JOY OF DESIGN
72
Hui ( Joy) Z h u
Ti tle
PROJECT GOODBUY
C ou rse
V I S U A L C O M M U N I C AT I O N
Instr u ctor
PHIL HAMLETT / JEREMY STOUT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
73
THE JOY OF DESIGN
74
Hui ( Joy) Z h u
Ti tle
PROJECT GOODBUY
C ou rse
V I S U A L C O M M U N I C AT I O N
Instr u ctor
PHIL HAMLETT / JEREMY STOUT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
75
THE JOY OF DESIGN
76
Hui ( Joy) Z h u
77
ISO
400
80
FILM
A N O T H E R F I L M F E S T I VA L
THE JOY OF DESIGN
Hui ( Joy) Z h u
I can still remember how he moved and talked, though I have only seen him once in my dream.
TITLE
In t he Sha d ow o f A Dre am — A Jea n C o c t a u f i l m fe s tival CLASS
In t eg r a t ed C o m m u n icatio n INSTRUCTOR
Hu n t er Wim m er C hr is t o ph er Mo r l a n PA L E T T E
BRIEF
This project is to choose a film director and design several deliverables for his/her film festival event. We need to find a thread by ourselves from the films that we choose and develop a unique visual style.
1 2
Jean Cocteau was one of the most influential avant-garde artist in the 20 th century. His films are very romantic and are mostly discussing about traveling between dream and reality. I used black and white photography to represent the unreality of dreams.
PROJECT
JOY OF MAKING
3
DELIVERABLES 4
Identity / Photography / Poster / Packaging
5 6 7 8 ISO 400
81
THE JOY OF DESIGN
82
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
HUNTER WIMMER / CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
83
THE JOY OF DESIGN
84
Hui ( Joy) Z h u
PROJECT
1
2
3
4
5
6
7
8
ISO 400
85
THE JOY OF DESIGN
86
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
HUNTER WIMMER / CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
87
THE JOY OF DESIGN
88
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
HUNTER WIMMER / CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
89
THE JOY OF DESIGN
90
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
HUNTER WIMMER / CHRISTOPHER MORLAN
91
THE JOY OF DESIGN
92
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
HUNTER WIMMER / CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
93
THE JOY OF DESIGN
94
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
Instr u ctor
HUNTER WIMMER / CHRISTOPHER MORLAN
PROJECT 1 2 3 4 5 6 7 8 ISO 400
95
THE JOY OF DESIGN
96
Hui ( Joy) Z h u
Ti t l e
IN THE SHADOW OF A DREAM
C ourse
I N T E G R AT E D C O M M U N I C AT I O N
97
THE JOY OF DESIGN
Hui ( Joy) Z h u
I like to go to grocery stores. Sometimes I don’t even buy anything, but seeing those beautiful packages can make me happy already.
TITLE
Receipts tell... —an inforgraphic poster CLASS
Concept Development INSTRUCTOR
Michele Ronson PA L E T T E BRIEF
This project is to design an infographic poster that’s related to numbers. JOY OF MAKING
When I’m waiting in line at the grocery stores, I always wonder, what do the receipts reveal about the shoppers? They can say something about their family structure, life style, income, etc. And a collection of these receipts can reflect meaningful trends in the economy. I created this poster to take a look at the relationship between people and what they buy. DELIVERABLES
Illustration / Poster
98
ISO
400
INFORGRAPHIC POSTER
FILM
PROJECT
1
2
3
4
5
6
7
8
ISO 400
99
THE JOY OF DESIGN
100
Hui ( Joy) Z h u
Title
RECEIPTS TELL
Cou rse
CONCEPT DEVELOPMENT
Instr u ctor
MICHELE RONSON
PROJECT 1 2 3 4 5 6 7 8 ISO 400
101
THE JOY OF DESIGN
102
Hui ( Joy) Z h u
Title
RECEIPTS TELL
Cou rse
CONCEPT DEVELOPMENT
Instr u ctor
MICHELE RONSON
PROJECT 1 2 3 4 5 6 7 8 ISO 400
103
ISO 400
104
Hui ( Joy) Z h u
FILM
SOME PERSONAL WORKS
THE JOY OF DESIGN
When I feel tired of school work, I put on my apron and play with some colors for a while.
TITLE
Per s o n a l wo rk s — po s t er s PROJECTS
1 . Th e E a t B o o k 2 . Th e Gir l In t he Showe r 3 . Ni a o Nia o 4 . Br a d d o c k Tow n
JOY OF MAKING
PROJECT
I started to paint since I was a little girl, and I have never stopped since then. I first learnt how to use pastel and gouache, then I tried to paint with oil color. When I have time, I find it very pleasing to create some art works with different media. I combine traditional painting with the final touch of computer graphics. MEDIA
1
Woodblock prints / Watercolor / Computer graphics
2 3 4 5 6 7 8 ISO 400
105
THE JOY OF DESIGN
106
Hui ( Joy) Z h u
Ti t le
PERSONAL WORKS
Proj ect name
T H E E AT B O O K / T H E G I R L I N T H E S H O W E R / N I A O N I A O / B R A D D O C K T O W N
PROJECT 1 2 3 4 5 6 7 8 ISO 400
107
THE JOY OF DESIGN
108
Hui ( Joy) Z h u
Ti t le
PERSONAL WORKS
Proj ect name
T H E E AT B O O K / T H E G I R L I N T H E S H O W E R / N I A O N I A O / B R A D D O C K T O W N
PROJECT 1 2 3 4 5 6 7 8 ISO 400
109
THE JOY OF DESIGN
110
Hui ( Joy) Z h u
Ti t le
PERSONAL WORKS
Proj ect name
T H E E AT B O O K / T H E G I R L I N T H E S H O W E R / N I A O N I A O / B R A D D O C K T O W N
PROJECT 1 2 3 4 5 6 7 8 ISO 400
111
THE JOY OF DESIGN
112
Hui ( Joy) Z h u
Ti t le
PERSONAL WORKS
Proj ect name
T H E E AT B O O K / T H E G I R L I N T H E S H O W E R / N I A O N I A O / B R A D D O C K T O W N
PROJECT 1 2 3 4 5 6 7 8 ISO 400
113
THE JOY OF DESIGN
114
Hui ( Joy) Z h u
Ti t le
PERSONAL WORKS
Proj ect name
T H E E AT B O O K / T H E G I R L I N T H E S H O W E R / N I A O N I A O / B R A D D O C K T O W N
PROJECT 1 2 3 4 5 6 7 8 ISO 400
115
THE JOY OF DESIGN
Hui ( Joy) Z h u
When I realize that I might be able to change the world one bee at a time, I rejoice.
TITLE
Proj e c t BeeFr i en d — M FA t hes is pro j ec t INSTRUCTOR
C arol i n a De Ba r t o l o B ob Sl ot Ph i l Ham l et t
SPECIAL THANKS
C h ar l i e Bl ev i n s Josh ua Mc Crea d y
PA L E T T E
JOY OF MAKING
I’ve been hearing a lot about the problem that honey bee population is dropping dramatically. My research found that urbanbeekeeping can help raise their population. However, beekeeping is considered as difficult and dangerous by most people. I designed the BeeFriend app, which is in a form of a fun game but also very informative to let people experience virtually how beekeeping is like. People play the game, donate money to the beekeeper association and go to on-site events to learn more about beekeeping and our nature. DELIVERABLES
Mobile app / Packaging / Poster / Catalogue / Video / Website
116
ISO
400
M FA T H E S I S P R O J E C T
FILM
PROJECT
1
2
3
4
5
6
7
8
ISO 400
117
THE JOY OF DESIGN
Hui ( Joy) Z h u
Honey bees started dying off at unusually and mysteriously high rates since a decade ago. In the winter of 2013, nearly one-third of U.S. honeybee colonies died or disappeared, and the problem seems to be getting worse.This appeared due to something called colony collapse disorder. This problem needs public attention and more thorough researches.
118
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 9 ISO 400
119
THE JOY OF DESIGN
120
Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
121
THE JOY OF DESIGN
122
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
123
THE JOY OF DESIGN
124
Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
125
THE JOY OF DESIGN
126
Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
127
THE JOY OF DESIGN
Hui ( Joy) Z h u
THE APP: BUILD UP YOUR HIVE BOX
By following the instruction arrow, one can build up hive box and install bees at the chosen location on an actual map.
128
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
129
THE JOY OF DESIGN
Hui ( Joy) Z h u
PLANT TREES
Surround your bees with enough food resources by planting trees and flowers. You can also produce certain flavor of honey by planting certain kind of crops.
130
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
131
THE JOY OF DESIGN
Hui ( Joy) Z h u
BACKGROUND COLOR
The app’s background color indicates how healthy the hive is. Red is a sign of being in danger and blue means the hive is in good condition.
132
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 2 3
Everyone who goes to the first BeeFriend event will receive a bucket of presents. This includes a poster, honey samples, note book and some toys.
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THE BEEKEEPER BUCKET
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
PROJECT
1
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8
ISO 400
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
PROJECT 1 2 3 4 5 6 7 8 ISO 400
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
Title
M FA T H E S I S — P R O J E C T B E E F R I E N D
Instr u ctor
PHIL HAMLETT / CAROLINA DE BARTOLO / BOB SLOT
vimeo.com/106340281
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THE JOY OF DESIGN
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Hui ( Joy) Z h u
T H A N K YO U I want to express my deepest gratitude to my dearest family, friends and instructors for being supportive and encouraging to me during my study in the past four years. Family Mom, Dad you are the best parents in the world! I love you guys forever! Dear Grandma, I really wish you were here see what I’ve accomplished this far. Friends Jemin Fang, Andre Carnevale, Manjia Zhao, Guille Ruiz, Nina Huang, Ming Hsu, Earnest Huang, Ann Tsai, Sandy Frank, Jana Heyer, DaMo He, Betty Cai, Charlie Blevins and last but not least, Joshua McCready. Instructors Mary Scott, Phil Hamlett, Bob Slot, Hunter Wimmer, Carolina De Bartolo, Andrew Loesel, Christopher Morlan, Stan Zienka and Michael Kilgore.
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Title The Joy of Design Photography Hui(Joy) Zhu Typeface Helvetica Neue / Adobe Garamond Printing Blurb.com Paper Proline uncoated Cover Image wrap Time November 2014