Jazeera Paints Company Profile - EN

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Company Profile


05

About Us

09

Our History

07 11

15 17

19 21

23 25 27

29 31

33 35 37

39 41

43 45 47

49 51

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A Word from the CEO A Journey of Success

Vision, Mission, and Objectives Values

Jazeera Paints in Numbers Company Ethos Products

Products Categories Range of Colors Factories

Showroom Design

Jazeera Paints Institute Work Environment

Research & Development (R&D) Quality Control Our Services

Happy to Serve You Logistic

Certificates

Our Projects

E-Commerce Contact Us

TC

Table of Content


AU About Us

Company Profile | 5

Founded in Riyadh, Saudi Arabia

Jazeera Paints is the leading

pioneering paint manufacturer

States, that manufactures

in 1979, Jazeera Paints is a

in the Gulf Cooperation Council (GCC) and Middle East and

North Africa region (MENA), with an established reputation for

manufacturing and exporting high-quality and eco-friendly paints.

Since the founding of the

company, its production capacity has grown to 400,000 tonnes

annually, and Jazeera Paints is

now displayed in more than 750 active showrooms.

company, outside the United

ISO 14001, ISO 9001, and ISO 45001.‬‬‬‬

“Green Seal” certified paint

Through the Jazeera Paints

Leadership in Energy and

endeavors to raise the level

products, which meet the

‬Environment Design (LEED) requirements. In addition, Jazeera Fire Damp paint

products are certified by Exova Warringtonfire, a certification

that ensures safety and quality compliance. The company

operates with the highest

international standards and

follows the ISO management

systems, including OHSAS 18001,

Academy, Jazeera Paints

of quality and progress of the paint industry in the region.

related to nanotechnology, Jazeera Paints has

signed an agreement of

cooperation with King Saud University with the aim of revolutionizing the paint industry.

In 2012, the academy became

To further support these

specialized training in paint

a dedicated research and

the first institution to offer

manufacturing and applications

in the GCC countries and in the entire MENA region. Moreover, in its pursuit to maximize investments in a certain

field of scientific research

efforts, Jazeera Paints has development (R&D) center

that specializes in evaluation and testing of paint products

in the uniquely harsh weather conditions of the GCC and MENA region.


Company Profile | 7

From the beginning, Jazeera Paints has paved the path toward success while building on its experiences over the years to deliver the best products.

Our long-standing partnership with clients was established on mutual trust and our commitment to deliver the result that best aids and

fulfills their own vision. Our dedication to our partners goes beyond providing regular services. For our partners, we constantly push the

limits to pave the way with a high level of creativity, new innovations, and better products and services!

Today, Jazeera Paints is one of the top-ranking companies in the

construction industry in the GCC and MENA region. Because of our

emphasis on growth and development, as well as a zeal to sustain and improve the company’s stance in the market, Jazeera Paints’ strategy is to continuously work toward recognition as a top-ranked company on a worldwide level!

Our ambition is to achieve the highest stance at an international

level by adding value to our customers through offering high quality products and best-in-class services, meeting their expectations, and fulfilling their needs. Jazeera Paints strives to keep the flow

AC

of communication open with our customers. We believe it is the

Abdullah Saud Alromaih Chief Executive Officer

customer who contributes the most toward advancing the company beyond all expectations.

A Word from the CEO


OH Our History

Company Profile | 9

Established in Riyadh in 1979,

What started as a small

crucial technical skills and

showrooms located in strategic

its journey as a small enterprise

production capacity turned into

offering top-notch training that

showrooms are dedicated and

Jazeera Paints Company began with long-term goals and aspirations.

Within a short span of time, the

company with 4,000 tonnes of a conglomerate with a rapidly rising production capacity of

400,000 tonnes per year today.

company laid the foundations

For the past four decades,

paint manufacturing industry in

playing its role in boosting the

of a pioneering venture in the

the GCC countries and MENA at large.

The unwavering commitment and vision of the company’s

founders have driven Jazeera Paints’ rise to success,

positioning it as a leading

technological expertise,

opens rewarding employment

opportunities in Jazeera Paints’ projects.

Jazeera Paints maintains

that best suits their needs and tastes.

The potential of the paint

economic diversification of the

that facilitate sustainable

Paints strives to harness every

Kingdom of Saudi Arabia and prosperity to its population. Jazeera Paints has always

bestowed various forms of

support to local communities in every way possible.

and international standards development based on strong,

trustworthy partnerships. The company also seeks to build

strong bonds and trust among its own staff, promoting the

values of diversity, creativity,

and innovation to build a highly

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talented workforce.

paints, carefully crafted to fulfill

Kingdom’s youth by providing

Products of Jazeera Paints

professional training in

in more than 750 company

commercial sectors.

clients in choosing the product

the highest professional

The company has worked

the needs of both industrial and

professionally trained to assist

Jazeera Paints has been

manufacturer and developer of high-quality and eco-friendly

locations. The staff at these

toward empowering the access to education and

are sold across the Kingdom

industry is boundless. Jazeera opportunity to win the trust

of its customers through the creation of paints that color their lives.

Jazeera Paints is committed to fulfilling its promise of quality and innovation in all of its

products, while maintaining a world class standard of

professionalism and excellence.

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Remaining Steadfast in keeping our promise


AS

A Journey of Success

Company Profile | 11

Jazeera Paints has become an

industry in the GCC and MENA

MENA region, banking on more

become a leading authority

industry giant in the GCC and

than forty years of professional experience. The company has

achieved many milestones that

have been beneficial to all of its stakeholders, clients, and the

country’s economy as a whole. Its achievements include the following:

1- Jazeera Paint is the only paint manufacturer on the list of

the 100 most popular Saudi brands.

2- It has had exponential

growth—from 4,000 tonnes

of initial capacity to 400,000 tonnes annually today. This

rapid evolution was achieved through fully automated

state-of-the-art factories, in

addition to new technologies that empowered Jazeera

Paints to manufacture ecofriendly and water-based paints.

3- In 2012, the first paint

academy in the region,

appropriately named the

Jazeera Paint Academy, was

established by Jazeera Paints to offer professional training and education in the paint

region. The academy has

through innovations that bridge the gap between academic research and practical applications.

4- As a premier authority in the

paint industry, Jazeera Paints has hosted four editions

of Saudi Paint and Colors

Conferences themed “Interior Architecture Day (paints & colors)”. The conferences reiterate the company’s

commitment to enhance paint manufacturing process based on scientific research.

5- As a pioneer in the GCC market, Jazeera Paints


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Company Profile | 13

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Commitment to preserve public health and safeguard the environment

introduced anti- corrosion

called “Mashashco,” which

quality, serving multiple

prolong the life span of

modern houses, an ode to the

“OxyCare”, “Firedamp”,

and anti-rust products that metals. In 2006, the company showcased these products at the Middle East Anti-

Corrosion Conference held in Manama, Bahrain.

6- Jazeera Paints was able to

develop and produce some of the world’s most successful paint products, including

the whiteboard paint called “Jazeera Notes,” “Jazeera

Magnetic” paint, and odorless interior matte paint “Jazeera Novel Charm”, which is a

stain-resistant and washable paint. Jazeera Paints also

developed paint products for exterior use that are

able to resist harsh weather conditions, such as the

self-priming “Maxim” paint,

which resists dust, dirt, and acid rain, and even reflects sunlight to keep houses relatively cool.

7- Jazeera Paints is known for

its distinctive paint product

endows a clayish look to

architectural heritage of the region.

8- As Jazeera Paints has

revolutionized the paint

industry with the launch of a germ-fighting paint

product that can be used

in emergency and delivery

rooms of healthcare facilities. The new paint comprises

silver ions and has the Agion

Technologies, Inc. laboratories certification.

9- Jazeera Paints is the

first Saudi company to

manufacture ship paint

without TBT, a component that is harmful to marine

environments. This innovative paint is a testament to the company’s commitment to public health and

environmental preservation. 10- Jazeera Paints invented and manufactured a wide range of paints with the highest

purposes. These include

“Afrw”, “Ultimate”, “Royal Grand” and more.

11- Jazeera Paints is trusted on large projects by leading

government entities and

corporate clients in several sectors such as health,

education, commercial,

and tourism, with notable

clients that include the King Abdullah Petroleum Studies and Research Center of

ARAMCO, Princess Nora Bint

Abdulrahman University, and King Abdulaziz International Airport.


Company Profile | 15

Vision

The vision of Jazeera Paints is to become a

global leader in innovative painting, coating, and

construction solutions, and the most reliable partner to customers in the market.

Mission

Jazeera Paints’ mission is to deliver maximum value for its clients, shareholders, and partners. In addition, the

company provides innovative and eco-friendly construction solutions and paint products in line with the highest international standards.

Objectives 1. To deliver the leading and most competitive paint

products in the Kingdom of Saudi Arabia, the GCC, and by extension the MENA region.

2. To maintain long-term, sustainable partnerships with industry players and clients and to forge

new ones, reflecting our commitment to conduct

business in a responsible manner and to generate value for our stakeholders.

3. To continuously raise the quality standards of our products and achieve excellence in the industry through knowledge and expertise coupled with balanced growth.


VA

Company Profile | 17

Values

Innovation Reliability

Consistency Integrity

Accountability

Delivering on our promises

Maintaining the wellbeing of our stakeholders


JN Jazeera Paints in Numbers

Company Profile | 19

Years of operation

40+ Years

Square area of showrooms

195,000 m2

City coverage

250+ Cities

Number of showrooms

750+

Showrooms

Country coverage

14+

Countries

Number of display products

11,700+

Product Displays

Number of employees

4,00+0 Employees

Number of website visitors

1+

Million Per year

Square area of logistic warehouses

70,000+ sqm

Number of factories

5

Factories

Jazeera Institute graduates through 2020

50,000+ Trainees

Square area of research & development (R&D)

2,260 m2

Square area of factories

100,000+ m2

Number of colors

2,000+ Colors

Paints production exceeded

4.7

Million Tonnes

Total annual production capacity

400,000+ Tonnes

Number of products

450+

Products


CP

Company Ethos

Company Profile | 21

1) To use only the highest

quality raw materials in the production of paints and

implement extensive testing

and experimental procedures

important assets, ensuring

that they gain the expertise

and qualifications to advance

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the company’s position in all markets.

before production and

3) To employ state-of-the-art

2) To invest and constantly

machinery in our daily

distribution to the market. strengthen the company’s

human resources as its most

technology and advanced operations.

4) To continue engaging in research and development and quality control.

5) To adhere to national as well as international standards

and specifications including

Saudi Metrology and Quality Organization standards,

American specifications and

standards, and ISO standards.

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Jazeera Paints utilizes high quality raw materials


PR Products

The company offers more than 450 different products, from

architectural, decorative, industrial, and marine products, to

protective paint, wood paint, and fire-resistant paint products among other unique products.

The product range has been carefully designed to meet the needs and expectations of customers when it comes to

preference for base paints, pastes, insulation, external textures and interior paints.‬‬‬‬

Company Profile | 23

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More than 450 different products


PC Products Categories

Company Profile | 25

Architectural paints Protective coatings

Dry mortar products Marine coatings Floor coatings

Road marking paints Fireproofing paints

Tank lining coatings Insulation paints Coil coatings Wood paints Solvents


RC

Range of Colors

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Company Profile | 27

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Sail in a world of colors and place in your hands more than 2,000 different colors At Jazeera Paints, we appreciate colors and understand that each hue and shade create the ambience that affects the atmosphere. The company derives inspiration from more than 2,000 different colors, assorted into unique and inspiring collections in sync with modern infrastructure. Jazeera Paints has put its heart and soul into creating catalogs of color combinations that are a result of collaboration by the

region’s leading color experts. Customers also have the option to sift through the Jazeera Paints solution books to help them choose color themes for their homes. The solution books include instructions on how to color match in a modern style for any kinds of rooms, whether it’s the bedroom, the hall, bathroom, children’s play areas, or even the kitchen among other areas.


FA

Company Profile | 29

1. Factories in Kingdom of Saudi Arabia Jazeera Paints has five large-scale, round-the-clock operating plants in Saudi Arabia with a production

Factories

capacity of more than 400,000 tonnes of paint products and construction solutions every year. The plants utilize highly sophisticated monitoring systems to ensure that only the highest quality of products is delivered to the market.

Having established a huge customer base with more than 40 years of experience, Jazeera Paints is

committed to achieving the best of everything from protecting the property of our clients to renovating them into beautiful architecture—with the help of our interior and exterior decoration products.

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2. Jazeera Paints’ Factory in Arab Republic of Egypt Based on the regional and global expansion strategy of Jazeera Paints Factory, at the beginning of 2021, we successfully opened a huge new factory in the Arab Republic of Egypt with a production capacity of more than 100,000 tonnes annually. The factory is well equipped and powered by the state-of-the-art technologies and machinery to provide innovative, creative, and high-quality products.

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Over 400,000 tonnes of paint products and construction solutions every year

Jazeera Paints facilities feature:

• Six production sections • Six raw material warehouses

• Three finished goods warehouses


SD

Showroom Design

Company Profile | 31

Jazeera Paints’ showrooms

With more than 750 operational

modern concepts to assist our

the Kingdom, GCC, and MENA,

are designed with simple and

customers in confident decisionmaking. Model structures have

been set up to demonstrate all product categories that can be

showrooms located across

the company strives to inspire customers in exploring their color imagination

applied in different settings in a house.

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More than 750 Showrooms across the region


JP

Jazeera Paints Institute

Company Profile | 33

Jazeera Paints understands that a professional team makes a huge difference in acquiring a high level

of excellence and collectively achieving the company’s goals. It is equally important to give back to the community and contribute towards quality of life for all.

In order to support the GCC paint market, Jazeera Paints established the Jazeera Paints Institute in 2012

to provide professional and experienced workers for the industry. The institute is the first of its kind to be certified by Technical and Vocational Training Corporation across the GCC countries and MENA region.

Jazeera Paints Institute offers a variety of training programs that seek to transfer the knowledge and skills

that are crucial for contemporary jobs, both on local and international levels. A curriculum of online courses is also offered.

In addition, the company launched a mobile training center equipped with samples and training tools that tours the Kingdom as part of the central training institute.

The Vision of the Institute

Investing in People: Jazeera Paints believes in the value that a highly trained workforce and a well-

educated society brings to the table. Through detailed and thorough training for the skills required in

this industry, the company will fulfil its purpose of giving back to the community which will, in return, benefit the company and its customers with enhanced access to a trained local workforce.

Corporate Social Responsibility: The company seeks to keep innovating and investing in scientific research through partnerships and joint ventures with universities and colleges, and by organizing conferences focused on developing new paint products and construction solutions.

Quality Development: Jazeera Paints is known for its quality products. The company pledges to

continue serving the best interests of the market. We invest in the latest technical training equipment and tools to ramp up production and operate using the latest technologies. Moreover, Jazeera Paints has several sub-training centers located in different regions in and around Saudi Arabia.


Company Profile | 35

WE

Work Environment

To encourage innovation and excellence, Jazeera Paints strives to provide a

work environment that attracts competent professionals who are keen to grow the company. We invest in employees to expand and develop their skills by providing opportunities for further professional training.

Our national cadre includes people with special needs, and we offer them

an opportunity to make a career for themselves, positively contributing to

society. The company puts value on work ethics with our teams. We engage

youth via annual meetings to help them understand and meet their goals and expectations within the job market.


Company Profile | 37

RD

Research & Development (R&D)

Since innovation is at the heart of Jazeera Paints, the company puts a lot of emphasis on research and development (R&D). The first R&D center was established by the company in 1993. The center is equipped to handle all the field testing, product experiments and inspection of our products. The goal of the R&D center is to ensure that the products developed and sent to the market are compatible with the harsh weather conditions of GCC countries and MENA region, where temperatures tend to rise quite high, sometimes above 50°. Based on the same policies and processes of the most advanced R&D centers in the world, the Jazeera Paints’ R&D center has been allocated a budget of tens of millions of Saudi riyals. With a unique one-step product innovation process, the center strives to create better solutions in the construction field and improve existing products through innovation. The center employs highly competent engineers and experts who conduct continuous research using the latest technologies and who develop products in accordance with the expectations and requirements of our clients.


Company Profile | 39

QC

Quality Control

At Jazeera Paints, quality control forms an integral part of the manufacturing process where raw material,

packing material, intermediate goods, and finished goods undergoes a thorough analysis of various physical and functional parameters. The quality control department of the paint factory was established in 1979. Since then, it has been actively involved in ensuring the best quality products using state-of-the-art equipment.

Today, the department has expanded from a single lab facility to an extensive operational complex,

including one main lab, a separate color lab, and five quality control sections to support various activities.

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Quality testing is conducted with state-of-the-art equipment


OS

Company Profile | 41

Our Services

Jazeera Paints serves as a guide for its customers in choosing the ideal paints and construction

solutions for a property or project and leads them to the right product that matches their needs and requirements.

Consultation

The company offers consultation services where professional

consultants meet with clients, discuss their plans and expectations, and suggest the best product bundles based on their preferences and lifestyles.

Color Coordination

There is a color center established at each Jazeera Paints showrooms

that aims to guide and advise clients in selecting the right colors and coordination themes that will match their unique taste.


Company Profile | 43

HS

Happy to Serve You Jazeera Paints takes customer care very seriously in order to provide best in-class

services for retail customers and corporate clients. The company launched its first Customer Service Center in Saudi Arabia, and it has been globally recognized as one of the most advanced contact centers.

Jazeera Paints strives to respond to customer inquiries and address their support

needs promptly from 07:00 AM to 10:00 PM, six days a week. The calls are recorded for monitoring and training purposes, which helps the company measure the quality of services being offered.

Our highly trained customer care team is bilingual and attends to customers both in Arabic and English.


LO Logistics

Jazeera Paints Company is proud to manage a huge logistics fleet that is organized, monitored, and

directed by a professional team that distributes

inventory to the company’s 750 showrooms efficiently and accurately throughout the GCC and MENA region.

Company Profile | 45

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Meeting and exceeding our customer’s expectations and needs around the GCC countries and MENA Region

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CE

Company Profile | 47

From the very beginning, Jazeera Paints has sought to offer its clients and customers the best quality products that have been certified by the top global authorities.

Certificates PSB Singapore

S O L U T I O N S


OP

Our Projects

Company Profile | 49


Company Profile | 51

E-Commerce

Jazeera Paints has launched its e-shopping platform, making it the first paints manufacturing company in

MENA to empower customers to order products online and receive them through our rapid delivery system.


CU Contact Us

Company Profile | 53



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