E YE S TOWAR D P R OGR E SS
PROB
BLEM
AROUND THE WORLD, THERE IS AN ONGOING PROBLEM WHEN IT COMES TO EYE CARE AND VISION, ESPECIALLY IN DEVELOPING COUNTRIES. HUNDREDS OF MILLIONS OF PEOPLE LACK THE NECESSARY CARE THAT ENSURES A CERTAIN QUALITY OF LIFE WE OFTEN TAKE FOR GRANTED.
INTRODUCING OJOS. THE FOUNDATION OF THIS BUSINESS IS SIMPLE...
DONATE>GIVE BACK>BRING VISION> MAKE THE WORLD A BETTER PLACE
W I O
WHAT IS OJOS?
OJOS IS AN EYEWEAR COMPANY.
OJOS IS A MOVEMENT.
OJOS IS...
THE ONLY THAT
S OCI AL LY- DRI VE N S U N G LASS COMPA N Y
DIRECT LY PROVI DE S V IS ION F OR T H OS E I N N E E D O N A G LOB A L LEV E L.
MEET TYLER REYNOLDS FOUNDER OF OJOS
“
I consider myself a social entrepreneur. I see that our generation has huge potential to make a lasting impact in the world. I started OJOS as an engine for good to make this impact. From green energy to simple consumer products, trends and movements, such as OJOS, people and consumers are given the opportunity to help those in need.
The OJOS: Eyes Toward Progress movement was founded in 2008 and aims at combating vision problems by utilizing new and used eyewear form the collection of prescription eyewear donations as well as manufacturing prescription lenses stemmed from the sales of OJOS Eyewear. By purchasing from OJOS, the customer has the potential and ability to bring vision and better the life of some someone in need. For every pair of sunglasses sold, a pair of perscriptions lenses is donated.
OJOS is a young company and the potential for it to be something great is there waiting to be recognized and executed.
Through innovation and progress this potential can be achieved. But first, a look at the competition must be made.
style of expression + perceived perception WARBY PARKER
MOSCOT
LENS CRAFTERS
EYE FLY OJOS
TOMS
NEW EYES
COMPLEXITY MINIMAL
ORNAMENTAL
WARBY PARKER OJOS
TOMS NEW EYES
LENS CRAFTERS
EYE FLY
MOSCOT
REPRESENTATION REALISM
PERCEIVED MOVEMENT
ABSTRACTION WARBY PARKER OJOS TOMS
LENS CRAFTERS NEW EYES
EYE FLY MOSCOT
DYNAMIC
STATIC WARBY PARKER EYE FLY
POTENCY LOUD/STRONG
LENS CRAFTERS MOSCOT
OJOS
NEW EYES
TOMS
SOFT/WEAK
perceptions created by style and theme MOSCOT NEW EYES
OJOS LENS CRAFTERS WARBY PARKER
TRADITIONAL
TIME FUTURISTIC
OJOS
TIME MOVEMENT RETRO
AVANT GARDE OJOS
TECHNOLOGY HIGH TECH
HANDMADE OJOS
AUTHENTICITY ORIGINAL
IMATATIVE OJOS
SOPHISTICATION CHEAP
LUXURIOUS OJOS
SCALE GLOBAL
REGIONAL
WHO’S DOING IT RIGHT?
DYNAMIC OJOS TOMS
TRENDY
ALTERNATIVE
WARBY PARKER
STATIC
MUNICATION COM
FOCUS
DIFFERENCE
COMBATING VISION PROBLEMS AND GIVING THE GIFT OF SIGHT
DONATE AND DIRECTLY GIVE BACK ON A GLOBAL LEVEL
TREND BUY ONE/GIVE ONE
BRAND MIND
FUNCTIONAL “OJOS provides me with quality eyewear”
SOCIAL
“I get to be apart of a unique socially driven community and want to continue to give and get involved.�
MENTAL
“OJOS gives me the opportunity to directly give back to those in need of quality eyecare.”
SPIRITUAL
“It’s quite a fulfilling feeling, knowing I was able to give the gift of sight to someone in need. What else can I do to help make a difference”
BRAND CODE MISSION
PRODUCT/BENEFIT OJOS provides quality eyewear not only to the consumer but to those in need through donations and in house production from sales.
OJOS aims to provide quality vision care to those in need around the world.
PROGRESSIVE VISIONARY POSITIONING OJOS is the only eyewear company that directly gives back through their “eye care about the world” campaign.
STYLING grassroot, dynamic, west coast, impactful, modern
EYE ADVOCATE
VISION To continue to grow, connect and provide visioncare world wide.
VISION COMBATANT
VALUES reliable, caring, committed, visionary, genuine
and now we can get visual
WW W. OJ OSMO V EMENT .C OM