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Real Estate is Our Life So You Can Live Yours
A POWERFUL TRILOGY
When you combine the Undisputed Global Luxury Brand, the South Florida Real Estate Leader, and a Highly Successful Realtor Team, the results are extraordinary!
Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures.
The Sotheby’s brands form an
unwavering alliance, jointly committed as one of the most storied names in business. Sotheby’s International Realty was founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings. With over 90 Sotheby’s offices and 800 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world. The Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.
ONE Sotheby’s International Realty was founded in December 2008 and specializes in the sale of luxury properties in Miami and Fort Lauderdale encompassing the markets of Pinecrest, Coral Gables, Coconut Grove, Key Biscayne, Downtown Miami and Brickell, Miami Beach, Aventura, Hollywood, Las Olas, Hallandale, Ft. Lauderdale, Coral Ridge and Lighthouse Point. Already recognized as a market share leader in many of these markets, ONE Sotheby’s associates bring passion and commitment to every client they serve. Building on a reputation for emphasizing experience, reputation and passion to its customers, qualities that define the Sotheby’s International Realty brand, the company has now quickly grown to 9 offices between Miami-Dade and Broward Counties with more than 400 top producing agents.
As one of Sotheby’s top producing teams, The Jill Penman Group offers a fresh take on real estate. Jill Penman, already an accomplished individual Realtor, formed the group in 2010 to bring a focused team of professionals together. Our group delivers more to clients than the individual agent can through scale and efficiency, yet each client is still
JILL PENMAN
handled with personalized focus and care. Our philosophy is that bigger is not better,
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better is better, therefore we focus on the results that matter most to our clients. We are
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responsive, responsible, professional, efficient, and approach each step of the process with integrity and transparency. We are experienced and tough negotiators, achieving the best possible deals for both buyers and sellers. The Jill Penman Group is not just another boutique agent team, we are an agent for change.
ABOUT JILL PENMAN Jill Penman offers a fresh approach to South Florida real estate, providing expert guidance throughout Coconut Grove, Coral Gables, South Miami, Pinecrest, Key Biscayne, Brickell and Downtown Miami. Professionalism and passion, along with sharp market insights and dedication to client needs drives the success she achieves in all transactions. Her remarkable sales record in the luxury market and consistent rave reviews over the past 14+ years speaks for themselves, whether she’s advocating for buyers or sellers. Her luxury real estate passion and mastery of every part of the sales process, from navigating city codes to negotiations and contracts, manifests itself in over $205,000,000 in total sales since 2003. In 2013 she was recruited to join South Florida’s luxury leader, ONE Sotheby’s International Realty. Jill was a major acquisition due to her commitment to client satisfaction, natural intensity and standing as a top sales agent in the region. ONE Sotheby’s is the fastest growing luxury real estate brokerage firm in South Florida with a strong network of highly qualified global clients. The firm holds the majority market-share of properties sold for over $1 million and reported a 53% increase in sales volume from 2015-2016. With industry leading marketing resources and increased global reach of the Sotheby’s network, Jill logged her most successful year of sales with over $35 million in sales. In 2016, Jill was part of the ONE Sotheby’s “Top Producer Circle,” a designation awarded to the firms top 2% producing agents. Jill’s innovative approach to lifestyle marketing and resulting successes demanded the attention of major broker associations in 2016. She was a finalist in the Residential Agent category for the Real Estate Summit and R.E.A.L. (Real Estate Achievers and Leaders) Awards. Additionally, she earned a spot on the exclusive “Best of Zillow” list due to her strong sales performance which places her at the top 1% of all agents on the platform. It also attracted partnerships with major developers and renowned architects. Prior to her tenure with ONE, Jill was awarded the prestigious Coldwell Banker “International President’s Circle” which put Jill in the top 2% of Coldwell Banker’s national network of over 40,000 sales agents for 10 years of consistent performance. Jill roots her success in hard work, a positive “can do” attitude and adding value to the decision making process. She is rewarded time and time again for her openness to technological advances, new marketing mediums, and relationship building with local influencers. Jill is a longtime resident of Coconut Grove where her 4 children attend schools from preschool on up. Recognized as a community leader, Jill is a member of the Coconut Grove Chamber of Commerce and a fellow at The Kampong in Coconut Grove where she serves on the Bali Ha’i Event Committee. She is an avid supporter of The Villagers Incorporated in Coconut Grove which works to preserve historic properties. She is also a member of the Master Brokers Forum of Miami-Dade and the Women’s Council of Realtors. Follow her on social media for a daily update from the industry leading Jill Penman Group.
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JILL PENMAN Estate Agent ONE Sotheby’s International Realty 305.807.9199 jill@jillpenman.com
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AWARDS & ACCOLADES When you’re good at what you do, it shows. Below are just a few of the many nods Jill has received over the years.
The Real Deal South Florida is a must-read news source for real estate news in the South Florida-metro area. Every year they rank the top agents in their respective catagories. In 2017 Jill Penman was honored to be part of this group of market makers and market leaders in residential sales. Every Realtor on the list brings a unique set of skills and value to the South Florida and Jill is no exception. She truley has established herself as one of the best.
Since teaming up with ONE Sotheby’s International Realty in late 2013, Jill Penman and her team have recorded record sales year-over-year as well as lower than average days on market and a 97% plus sale-to-list price ration. In 2016, Jill was part of the ONE Sotheby’s first ever “Top Producer Circle,” a designation awarded to the firms top producing agents. In 2017, Jill was again part of this prestigious group of the 25 top Agents in the company.
Miami Agent magazine is Miami’s leading source of local news and information for the wellinformed residential real estate professional. The exclusive, Who’s Who in Residential Real Estate feature was developed to showcase, celebrate and promote Miami’s residential real estate leaders. Jill has received this notable recognition in 2015-2017, recognizing her impact in South Florida’s marketplace.
Jill Penman was selected one of three finalists amongst a very competitive group of nominees in the Residential Agent category for the 2015 Real Estate Summit: The State of Real Estate and R.E.A.L. (Real Estate Achievers and Leaders) Awards Luncheon. Spearheaded by the Greater Miami Chamber of Commerce, the Realtors chosen were evaluated by an esteemed panel of judges.
In it’s inaugural year, Jill was selected among the top realtors nationwide to the Best of Trulia list. Agents were selected based on their client reviews, their past sales and their Trulia star rating. Jill’s track record is reflected in her stellar client reviews, a telling sign in today’s peer-to-peer economy where your reputation is sometimes only as good as your last transaction.
While previously at Coldwell Banker, Jill was recognized as a top producer amongst her peers, earning both the International Diamond Society Award and the International Presidents Circle Award. The prestigious “International President’s Circle” recognized Jill’s place in the top 2% of Coldwell Banker’s national network, comprised of over 40,000 sales agents in 2010, 2011, 2012, and 2013. She was recognized as Top Individual Agent in her office, selling more than 45 properties in 2013.
TESTIMONIALS work with no one other than Jill and her team for the sale “ orI willpurchase of any meaningful piece of Miami real estate. ”
“My wife and I went through an interview process of real estate agents and even though we liked a few, and in all honesty, they were all qualified, we decided on Jill as she was the most upbeat, with great personality, disposition and trust worthy. We left everything in her hands from selecting the sale price, de-cluttering the house and making suggestions to maximize our value. Her exceptional knowledge of the Coconut Grove area was truly unmatched. She was very accommodating to our needs as we were in the process of selling the Grove house, relocating back to Texas, and buying a new one. We could have not done it without her great diligence and understanding of all moving parts. Thanks Jill!” “Jill is the consummate professional. She has assisted us twice, and both transactions were both flawless and fun. Jill and her team are on top of every detail with unparalleled responsiveness. We will turn to no one else for our local real estate needs.” “Jill was not only knowledgeable, but professional, dedicated and such a pleasant to work with. She takes her role very seriously and accepts nothing short of expeditious results. I have a few properties, and will definitely use Jill in the future and have zero hesitation in referring her to my friends, family members and colleagues alike.“ “I love Jill and her group! For about 4 years, Jill helped me rent my property in Coconut Grove for top dollar to reliable tenants. As an out-of-state owner, Jill accommodated my needs to help make seamless transitions year to year. Finally, when we sold this year, Jill and her group successfully advertised my property and presented me with a strong contract close to asking price. Despite confounding circumstances, Jill persevered and we closed in February 2016.” “Jill is an exceptional real estate advisor. She is knowledgeable, hard working and dedicated. She goes above and beyond to ensure her customer’s needs are being met or exceeded. She knows the market, she does her homework and she is on the top of things. She is by far the best real estate professional I have had the pleasure to work with. I highly recommend her.” “Jill has helped us sell one home and buy two homes. We have worked with her for over ten years. She always has been right on the money when it comes to honest assessment of purchase prices or selling prices. She and her team provide excellent and candid insight on ways to maximize the selling price of your home. They always deliver prompt and responsive service, being available without exception whenever you need her or her team. Finally, the closing support provided is simply second to none. We have been through three separate closings for substantial sums of money and they have all been smooth as silk without delays.“
Read more at www.jillpenman.com/testimonials
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RECENT SALES
5020 SW 86th Street
$4,300,000
5020 SW 86th Street - $4,300,000 185 Los Pinos Court - $3,350,000 12625 SW 78th Avenue - $2,850,000 3180 Munroe Drive - $2,500,000 755 Curtiswood Drive - $2,300,000 3618 St Gaudens Road - $2,210,000 550 Sabal Palm Road - $2,080,000 6485 Snapper Creek Drive - $2,055,000 3969 Hardie Avenue - $2,050,000 6495 Snapper Creek Drive - $2,000,000 4184 Ingraham Highway - $1,999,000 6701 SW 102nd Terrace - $1,950,000 6490 SW 84th Street - $1,800,000 3679 Frantz Road - $1,780,000 760 Myrtlewood Lane - $1,750,000 2627 S Bayshore Drive #606 - $1,625,000 4047 Ensenada Avenue - $1,600,000 842 Palermo Avenue - $1,595,000 1041 Catalona Avenue - $1,585,000 3529 St Gaudens Road - $1,575,000 6760 SW 98th Street - $1,500,000 5250 SW 76th Street - $1,499,000 3071 Lucaya Street - $1,460,000 6090 SW 116th Street - $1,345,000 3559 Palmetto Avenue - $1,330,000 2001 Secoffee Street - $1,325,000 3829 Stewart Avenue - $1,318,616 3350 Devon Road - $1,295,000 13635 Deering Bay Drive #254 - $1,260,000 3863 S Douglas Road - $1,200,000 929 Anastasia Avenue - $1,200,000 3810 Loquat Avenue - $1,150,000 1041 Catalonia Avenue - $1,130,000 498 NE 55th Terrace - $1,095,000 3495 Main Highway #21-319 - $1,090,000 1027 Andalusia Avenue - $1,050,000 4080 Ventura Avenue - $1,033,000 731 Santurce Avenue - $999,000 3631 Frantz Road - $989,000
12625 SW 78th Avenue
3220 Calusa Street - $975,000 1049 Malaga Avenue - $965,000 1000 S Alhambra Circle - $960,000 3970 Kumquat Avenue - $940,000 4071 Lybyer Avenue - $929,000 2928 SW 30th Court #2829 - $890,000 731 Santurce Avenue - $885,000 110 Morningside Drive - $885,000 4135 Pomona Avenue - $860,000 3840 Kent Court - $850,000 3069 Orange Street - $825,000 3124 Aviation Avenue #3124 - $800,000 12600 SW 68th Court - $800,000 3098 Blaine Street #3098 - $795,000 421 Aurelia Avenue - $785,000 2235 Lincoln Avenue - $776,000 3034 Orange Street - $760,000 3069 Orange Street - $760,000 2621 Natoma Street - $760,000 12885 SW 82nd Avenue - $755,000 1000 S Alhambra Circle - $755,000 4059 Park Avenue - $749,000 3064 Blaine Street #3064 - $740,000 6020 SW 80th Street - $730,000 2200 Overbrook Street - $722,000 8690 SW 100th Street - $720,000 2699 Tigertail Avenue #41 - $705,000 1823 S Bayshore Lane - $702,000 4150 Ventura Avenue - $696,000 3131 Jackson Avenue #3131 - $688,750 177 Ocean Lane Drive #313 - $676,000 3138 Gifford Lane #3138 - $670,000 3266 Virginia Street #B-3 - $665,000 4110 Lybyer Avenue - $660,000 3077 Allamanda Street # 3077 - $655,000 3140 Gifford Lane #3140 - $643,500 3075 Allamanda Street # 3075 - $640,000 3182 Lamb Court #3182 - $635,000 3063 Indiana Street - $630,000
See more at www.jillpenman.com/recentsales
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$2,850,000
6485 SW 85th Street
$2,199,000
2215 Lincoln Avenue - $630,000 3264 Virginia Street #B-2 - $625,000 3272 Virginia Street #5 - $624,900 3070 Shipping Avenue #3070 - $622,500 3067 Virginia Street - $622,000 3231 Gifford Lane #3231 - $620,000 908 Obispo Avenue - $615,000 2200 Overbrook Street - $615,000 7971 SW 110th Terrace #7971 - $615,000 3067 Virginia Street #3067 - $615,000 3030 Matilda Street #3030 - $610,000 3741 Kumquat Avenue - $609,000 3233 Gifford Lane #3233 - $605,000 3174 Virginia Street #10 - $600,500 6475 SW 83th Street - $600,000 3029 Oak Avenue - $600,000 1540 Mercado Avenue - $596,000 3909 La Playa Boulevard - $590,000 2930 Bridgeport Avenue - $585,000 330 Camilo Avenue - $580,000 2960 Bridgeport Avenue #B - $579,478 3916 Anderson Road - $572,500 3266 Virginia Street #B-3 - $570,000 2931 Day Avenue #2931 - $567,500 900 Biscayne Boulevard #2112 - $560,000 3262 Virginia Street #A-2 - $560,000 3084 Aviation Avenue #3084 - $558,000 3187 Lamb Court #3187 - $550,000 1530 Miller Road - $540,000 2960 Bridgeport Avenue #A - $540,000 3164 Virginia Street #5 - $535,000 2960 Bridgeport Avenue #B - $530,000 2441 Swanson Avenue - $530,000 3121 Paloa Drive #16 - $528,000 7510 SW 63rd Court - $525,000 2970 Bridgeport Avenue #B - $525,000 2970 Bridgeport Avenue #A - $520,000 2811 Kirk Street - $520,000 2960 Bridgeport Avenue #A - $520,000
ONE SOTHEBY’S INTERNATIONAL REALTY
TOP 10 REASONS TO LIST WITH ONE SOTHEBY’S INTERNATIONAL REALTY
UNSURPASSED MARKETING INITIATIVES
OUR MARKETING STRATEGY
Our marketing strategy involves creating global connections, establishing local engagement and making impressions worldwide.
There is an art to selling fine homes. It starts with a brand and a presence that extends beyond and in between individual real estate transactions. Sotheby’s, ONE SIR, and the Jill Penman Group maintain a high level presense and engagement at all times. When it is time to market your property, just as an art gallery carefully displays art, we position your property in it’s finest light to showcase it’ s true value. We use tried and true marketing initiatives but we also embrace innovation. We understand the lifestyle our audience is looking for is just as important as the home itself, and we strive to convey that in our advertising and marketing materials.
At the international level, the Sotheby’s media plan is expected to deliver over one billion impressions due to robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out the plan, create global connections and increase exposure, Sotheby’s has handpicked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.
In South Florida, ONE Sotheby’s International Realty’s attention to detail, strong creative work and innovative marketing strategies have been instrumental in the path to becoming the luxury leader in South Florida real estate. The Jill Penman Group shares this philosophy and beings the same rigor and approach to their hyper local and targeted marketing and networking programs.
A TRUE GLOBAL NETWORK
18,000 associates 800 offices 60 countries and territories 14,000 annual referrals
GLOBAL AND LOCAL NETWORKING Sotheby’s International Realty’s 18,000 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices.
ONE Sotheby’s International Realty understands that, in order to succeed in the culturally-diverse real estate market of South Florida, local and international networking is of the utmost importance. As a company, ONE Sotheby’s consistently attends and sponsors high-profile event and meetings in Miami, Broward and beyond. From art auctions to yacht shows, ONE Sotheby’s International Realty has a strong presence in events catering to our target market.
At the hyper local level, Jill and her team members are deeply engrained in the communities in which they specialize. Whether it is a formal setting like the work Jill does with the Kampong National Tropical Botanical Garden in Coconut Grove or engaging and interacting with the community, local presence is imperative. It is the juxtaposition of international presence and local connections that drive the group’s success.
MARQUE EVENTS
power of connecting with your peers is a significant point of differentiation for Sotheby’s. “ TheI leave the GNE energized and full of new property marketing ideas and relationships.
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- Jill Penman
GLOBAL NETWORKING EVENT Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
LEADERSHIP FORUM Specifically designed for brokerage owners, managers and key leaders, it is the perfect opportunity to create long- lasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.
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NETWORKING AND EVENTS
“ I love to visit other cities
and affiliates of Sotheby’s, I always feel right at home.
- Jill Penman
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BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.
AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International `Realty associates are able to meet colleagues and forge connections with auction house clientele.
OUTBOUND CONNECTIONS ONE Sotheby’s Realty focuses on exposure through human connections including visiting brokerage offices in our largest source markets like New York, Hong Kong, Mexico, and Latin America. We also fully leverage South Florida Events that capture a global audience such as eMerge Tech Conference, Art Basel, and the Miami and Ft Lauderdale Boat Shows.
LOCAL PRESENCE In addition to participating in Sotheby’s global events and ONE SIR networking opportunities, members of the Jill Penman Group are active members of community organizations, networking groups, and philanthropy initiatives.
BRAND EXPOSURE OVERVIEW
LISTING EXPOSURE OVERVIEW
PROPERTY EXPOSURE STRATEGY
PROPERTY PREPARATION AND CONTENT To get your property ready for presentation and viewings we offer everything from basic room preparation to full staging services, cleaning and maintenance to a full design refresh. Professional photography and video have become increasingly more important as property distribution has gone global. Photography and video virtually present the property so that Buyers should feel like when they actually step into the property for the first time it feels like their second visit. We use everything from special wide angle camera equipment, drones, digital retouching, and virtual staging in order to best position every aspect of the property.
PROPERTY BROCHURES Storytelling is the most natural form of human communication and has been a key tool for advertisers since the craft began. As we complete photography and video capture, we quickly do an assessment of the residence and surrounding neighborhood and begin to tell the story that will assist to bring your property to life. Then we create the property brochures for local buyers and global distribution alike. Your brochure can be shipped to over 912 Sotheby’s offices east & west of the Mississippi in the US and to 318 International offices as well as 3 Auction Houses around the world.
PROPERTY MAILERS In addition to a global property exposure strategy, we are very attentive to the local market. Sometimes the buyer for your home could literally be just around the corner. We use the tried and true Real Estate best practice of local mailers to announce your property for sale. We also will send additional mailers or deliver to multiple local areas as appropriate during the selling process. We know that mailers are not only a great source of peaking the interest of a primary buyer, they are also shared amongst neighbors, friends and business and industry networks for great person-to-person marketing.
INTERNATIONAL PRINT EXPOSURE The Sotheby’s International Realty cooperative advertising program offers associates unparalleled opportunities to promote exclusive listings. Art & Home and Sotheby’s Magazine, two of the brand’s powerful publications, serve as a vehicle for global listing exposure to top-tier clientele.
REGIONAL PRINT EXPOSURE While our marketing strategy is all about making impressions worldwide, we also know, however, that local marketing especially in a diverse market such as South Florida, can reach our clientele all around us. ONE SIR publishes two locally focused pieces, our lifestyle focused One Life Magazine, and our data rich Trends Market Report. In addition, our brokerage firm and our listings are constantly promoted in publications such as The Miami Herald, Cultured, Miami Magazine, Ocean Drive Magazine and many others.
HYPER LOCALIZED PRINT EXPOSURE
We live in a world where data is availabe to anyone. Real Estate is no exception and in today’s marketplace, searches for property are almost always done in a digital world. However, while not as important as it once was, we still repsect the time honered tradition of real estate clasified ads in both community specific magazines and local newspapers.
AVENTURA · BAY HARBOR · BRICKELL · CORAL GABLES · FORT L AUDERDALE · KEY BISCAYNE · MIAMI BEACH · SUNNY ISLES · WESTON
545 Glenridge Road, Key Biscayne $4,799,999 or $16,999/Mo 6 bedrooms 6,275 sf
545GlenridgeRoad.com
6/2 bathrooms 10,476 sf lot
Superior custom residence newly constructed on an oversized corner. Property was built as seller’s forever home. Architecturally significant contemporary design with a wealth of luxurious high-end textures & finishes with walls of solid glass. Spacious rooftop and immense covered terraces perfect for entertaining! Available for purchase or lease.
1771 N View Drive | $21,500,000
Jill Penman 305.807.9199 jill@jillpenman.com
Mirce (Miki) Curkoski 786.395.2139 mcurkoski@onesothebysrealty.com
1771NViewDrive.com
7 bedrooms
7/1 bathrooms
6,670 sf
Set in the exclusive, gated community, Sunset Island I, five minutes from any beach, restaurant, hotel or club. Albert Justo 786.326.9613 ajusto@onesothebysrealty.com
881HarborDrive.com
2305 Lake Avenue | $19,500,000 8 bedrooms
9/3 bathrooms
630 South Mashta Drive | $8,750,000
10,090 sf
15,000 sf lot
Mashta Island Waterfront Property
881 Harbor Drive | $5,950,000 14,250 sf Lot Size
Striking modern residence built in 2013 with 150 foot of direct waterfront and dock. Three levels overlooking South Beach.
Prime waterfront lot with unobstructed bay views. Lot size is 100’ x 150’ and water frontage is 100’. Best location in Key Biscayne.
Gorgeous vacant lot. Deep water dockage. Overlooking a lovely wide lagoon. Will accommodate parking for multiple watercraft.
Michael Martinez 305.979.9367 mmartinez@michaelmartinezrealtor.com
Ana Beatriz Gutierrez 305.753.3349 agutierrez@onesothebysrealty.com
Barbara A. Lamar, P.A. 305.776.8785 blamar@onesothebysrealty.com
791 Crandon Boulevard #308 | $5,499,000
445 Grand Bay Drive #208 | $2,690,000
370 Woodcrest Road | $2,250,000
370WoodcrestRd.com
4 bedrooms
5/1 bathrooms
5,207 sf
3 bedrooms
4 bathrooms
3,290 sf
3 bedrooms
3 bathrooms
2,513 sf
Enjoy direct ocean views, a luxurious and pampered lifestyle in this fabulous, most desirable “08” line in Ocean Tower 2.
Gorgeous unit available at the exclusive Grand Bay Residences in Key Biscayne. Perfect for family living, or part-time residency.
Amenities include open floor plan, modern kitchen, gorgeous pool/patio and lush tropical landscaping. Beach club membership.
Barbara A. Lamar, P.A. 305.776.8785
Gloria Grajales Sesana 305.431.4646 gsesana@onesothebysrealty.com
Barbara A. Lamar, P.A. 305.776.8785 blamar@onesothebysrealty.com
1310 San Benito Avenue | $1,149,000
1111 Crandon Boulevard, B1104 | $950,000
Jo-Ann Forster 305.778.5555
Ana Leighton 305.586.8899
1111CrandonBlvd-B1104.com
365 Ridgewood Road | $1,845,000 4 bedrooms
2 bathrooms
1,867 sf
3 bedrooms
3 bathrooms
3,140 sf
2 bedrooms
2 bathrooms
1,409 sf
Chic tropical home with natural light throughout. Situated on a beautiful lot with lovely outdoor living.
Brand new and spacious home features, high ceilings, beautiful pool, Porcelain floors thru-out, and so much more.
Enjoy unobstructed views of Biscayne Bay over Bill Baggs National Park from your balcony. Completely updated.
Barbara A. Lamar, P.A. 305.776.8785 blamar@onesothebysrealty.com
Michael Martinez 305.979.9367 mmartinez@michaelmartinezrealtor.com
Dennis Carvajal 786.255.3334 dcarvajal@onesothebysrealty.com
ONESOTHEBYSREALT Y.COM ©MMXVII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Oportunity. Each Office Independently Owned And Operated. Prices subject to change without notice.
DIGITAL AND SOCIAL MARKETING
DIGITAL MARKETING - INTERNATIONAL Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle-focused sites, to our global network of local websites (such as ONESothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.
DIGITAL MARKETING - REGIONAL / LOCAL ONE Sotheby’s International Realty’s digital efforts are constantly growing and evolving. Our website, ONESothebysRealty.com, makes it easy to search for a property by address, condo or neighborhood. It also houses several content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates. ONESothebysRealty.com was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.
When you list with the Jill Penman Group, your property will also be featured on ONESothebysRealty.com and the Jill Penman Group’s website. Over the course of the sales process, your property will be highlighted in blogs, social posts, and in distributed content in order to maximize exposure in the highly relevant local markets that we have nurtured over the many years of local focus.
INDIVIDUAL PROPERTY WEBSITE
When you list with the Jill Penman Group, your listing will receive it’s own website with a URL based on the property address. This website prominently features the photography as well as all the relevant information that buyers are looking for. Information includes:
PROPERTY DETAILS AMMENITIES TAX INFORMATION LOCAL SCHOOLS RESTAURANTS SHOPPING NEARBY ACTIVITIES WALKABILITY CONTACT / SHOWING REQUEST
We direct property advertising efforts to these websites, allowing the property to stand on it’s own without the distraction of other content or properties.
PROPERTY DISTRIBUTION - WORLD CLASS PARTNERSHIPS In order to increase exposure for your home and ultimately uncover the right buyer, we have partnered with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 190,000,000 times across all of our partner sites annually.
PROPERTY DISTRIBUTION - WORLD CLASS PARTNERSHIPS
NATIONAL ASSOCIATION OF REALTORS
As members at the National Association of Realtors, the listings from the Jill Penman Group are shared to participating MLS real estate boards and members across the state of Florida with just a single search. The list of participants are as Follows:
Amelia Island - Nassau County Association of Realtors
Navarre Area Board of Realtors
Bartow Board of Realtors Realtors
New Smyrna Beach Board of Realtors
Bay County Association of Realtors
Northeast Florida Association of Realtors
Bonita Spinas-Estero Association of Realtors
Ocala/Marion County Association of Realtors
Cape Coral Association of Realtors
Okeechobee County Board of Realtors
Central Dasco Board of Realtors
Orlando Regional Realtor Association
Chipola Area Board of Realtors
Osceola County Association of Realtors
Daytona Beach Area Association of Realtors
Pinellas Suncoast Association of Realtors
Desoto County Board of Realtors
Punta Gorda-Port Charlotte - N. Port Association of Realtors
East Pasco Association of Realtors
Realtor Association of Franklin and Southern Gulf Counties
East Polk County Association of Realtors
Realtor Association of Greater Fort Lauderdale
Emerald Coast Association of Realtors
Realtor Association of Martin County
Englewood Area Board of Realtors
Realtors Association at the Palm Beaches
Flagler County Association of Realtors
Realtor Association of Sarasota and Manatee
Greater Tampa Realtors
Realtor Association of St. Lucie
Heartland Association of Realtors
Realtors of Lake & Sumter Counties Inc.
Hernando County Association at Realtors
Royal Palm Coast Realtor Association
Jupiter-Tequesta-Hobe Sound Association of Realtors
South Broward Board of Realtors
Key West Association of Realtors
Space Coast Association of Realtors
Lakeland Association of Realtors
St. Augustine & St. Johns County Board of Realtors
Lake Wales Association of Realtors
Tallahassee Board of Realtors
Melbourne Area Association of Realtors
Venice Area Board of Realtors
Miami Association of Realtors
West Pasco Board of Realtors
Naples Area Board of Realtors
West Volusia Association of Realtors
The information provided is understood to be true and correct but is not guaranteed.
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MIAMI ASSOCIATION OF REALTORS As members at the Miami Association of Realtors, when you list with the Jill Penman Group your listings can be featured on more than 500* websites through the associations partnerships including:
Websites Realtor.com Miami.com Herald.com Miamire.com Proxiopro.com Terrafly.com Imapp.com Miamibeachchamber.com Floridalivingnetwork.com WorldProperties.com MiamiHomePrograms.org BrowardHomePrograms.org SouthFloridaHomePrograms.org SmarterAgent.com GoogleMaps Yahoo! Real Estate CyberHomes.com Realopedia.com Juwai.com Homes.com HotPads.com RealtyTrac.com AOL Real Estate CLRSearch.com Vast.com HomesAndLand.com LakeHomesUSA.com OceanHomesUSA.com RiverHomesUSA.com MyRealty.com PropBot.com Enormo.com LandWatch.com ResortScape.com OverStock.com eRealnvestor.com
Foreclosure.com listings.freedomsoft.com MoveTube.com HomeTourConnect.com HomeWinks.com iasreo.com LearnMoreNow.com HomeTVOnDemancl.com NationalRelocation.com PropertyPursuit.com PropertyShark.com RealEstateCentral.::om Relocation.som TweetLister.com USHUD.com ALLHUD.com HUDExchange.com CampusHornesOnline.com Clickable Directories, Inc. ePropertyStop.com HomeGain.com TheHousingBlock.com HouZoo.corn JunoDomains.com MilitaryFSBO.com NewYorkTimes.com NewsyHomes.corn Point2Homes.com Real estate Active RealTawn.com RealtyShowcase.tv UltraForeclosures.com RealtyStore.com UniqueGlobalEstates.com BackPage.com CraigsList.com eBay.com
Homefinder.com HGTV.com countrylife.co.uk Networks Plus Network of l30* local Newspaper sites Kazork\LinkShare Trovit S.L. United States AgentShowroom Bilingual marketing Group PCS Real Estate Services Scripts Frontdoor Powers real estate classifieds Web sites For 15 newspapers in the Scripps Network Zillow.com Zillow powers classifieds for more than 100 local newspaper websites Trulia.com Powers 72 other real estate Web sites including the Washington Post, Kiplinger and US News and World Report HomeFinder.com Powers real estate classifieds for more than 100 local newspaper Web sites Oddle.com Powers real estate classifieds for LycosClassitieds.com, Local.com, Military.com, Walmart.com, Comcast. net. abc.go.com, coxmedia.com/home, expressnightout.com, flpress.com, mediageneral.com and the nypost.com
* Not all listings appear on all websites, The information provided is understood to be true and correct but is not guaranteed.
INTERNATIONAL SOCIAL MEDIA EXPOSURE
REGIONAL SOCIAL MEDIA EXPOSURE Sotheby’s social media outlets are buzzing with activity. These social media channels serve as great traffic sources making it easy to connect with our loyal followers and provide an engaging platform for ONE Sotheby’s International Realty associates to communicate and remain updated on the latest company news. Whether it’s South Florida’s top realtors coming together on our YouTube channel or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more.
PERSONAL SOCIAL MEDIA EXPOSURE
Over many years we have grown our followings on social networks as well as our database of qualified individuals and satisfied clients always willing to refer interesting properties to their own sphere or interested friends. We utilize paid social ads to reach the audiences that match the demographic most likely to buy your listing. In addition we leverage our organic followings on Twitter, Facebook, Linkedin, Youtube, Pinterest, Instagram, and our blog to expose your listing to our influencers.
Facebook is still the social media king in terms of total reach and influence. We use our personal profiles to stay connected to our sphere as well as a group page. These provide rich territory for exposing your property.
Twitter is an outlet where we establish our expertise through ongoing tweets on the industry, market trends, and other relevant information. We leverage this audience to promote your property in an organic way.
Video has and continues to grow as the dominant content for high quality engagement. If a picture is worth a thousand words, then property videos are a must. We use YouTube as well as other video channels for distribution.
Instagram is best when used as a medium to connect with a personal sphere. Amongst our personal posts, we lightly mix in real estate posts and videos for properties we are representing.
We use Pinterest to curate useful content for both buyers and sellers. This channel allows us to establish connections with like minded people. While we don’t post properties here, this channel brings people into our ecosystem
Google Plus is a critical component of our property marketing plan due to it’s power to influence Google search. Google plus along with YouTube as Google owned properties play a big role in your properties search rankings.
LinkedIn is a business-oriented social channel and which establishes our credibility in the industry and connects us with peers and trades. These relationships are essential when getting from initial contract to the closing table.
Snapchat is the fastest growing social channel and has higher engagement than any social network on the planet right now. It also is video oriented which is perfect for property exposure in a fun, personal, and authentic way.
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This is a highly influential audience.
EMAIL MARKETING Your listing exposure plan will also include an email marketing program to promote the property and open houses. Our sphere includes other Realtors, past and current customers, home seekers and prospects, etc. Our list of over 12,000 individuals is highly engaged with above industry norm email open and engagement rates. In order to provide an additional value exchange other than property announcements, we also email a weekly Miami “Scoop� and other relevant content in order to keep our audience engaged.
ORGANIC SOCIAL MEDIA PROMOTION
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PAID SOCIAL MEDIA ADVERTISING
2017 MARKETING PLAN BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES
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WALL STREET JOURNAL GLOBAL: FRIDAY TAKEOVERS OF ALL REAL ESTATE ARTICLES WALL STREET JOURNAL: HOUSEGUEST VIDEO SERIES WALL STREET JOURNAL: CHINA AND EUROPE SEARCH WIDGET MY FUN FRIDAY BUYOUTS: 35 FRIDAYS THE TIMES: BRICK AND MORTAR SPONSORSHIP: 50 FRIDAYS NEW YORK TIMES: GREAT HOMES SLIDE NEW YORK TIMES: HIGH END SPONSORSHIP NEW YORK TIMES: HELLO SOCIETY INFLUENCER PROGRAM NEW YORK TIMES: FIND A HOME VIDEO MODULE MANSION GLOBAL: HOMEPAGE HERO MANSION GLOBAL: FRIDAY BUYOUTS: 50 DAYS FINANCIAL TIMES: REAL ESTATE SPONSORSHIP INCL. LISTINGS, PRINT ADS AND DISPLAY FINANCIAL TIMES: LIFESTYLE SEARCH SPONSORSHIP ARCHITECTURAL DIGEST: REAL ESTATE SUB-CHANNEL SPONSORSHIP ARCHITECTURAL DIGEST: INSTAGRAM POSTS ARCHITECTURAL DIGEST: REAL ESTATE INDEX PAGE ELLE DÉCOR: CURATED HOMES GALLERY AND PROMOTION ELLE, HOUSE BEAUTIFUL, VERANDA JAMES EDITION: PROPERTY LISTINGS LUXURY ESTATE: PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY: PROPERTY LISTINGS AND PROMOTION PROPGOLUXURY: LOCAL REGION SPOTLIGHT BANNERS FORBES: PROPERTY BANNERS FORBES: HOME SECTION SPONSORSHIP JUWAI: PROPERTY LISTINGS CHINESE LANGUAGE JUWAI: FEATURED LUXURY LISTINGS JUWAI: CHINESE LANGUAGE SUPPORT DESK ECONOMIC TIMES
PRINT PROPERTY ADVERTISING PROGRAM WALL STREET JOURNAL NEW YORK TIMES MAIN NEWS SECTION FINANCIAL TIMES NEW YORK TIMES INTERNATIONAL EDITION NEW YORK TIMES INTERNATIONAL EDITION WRAPS BARRON'S PENTA LUXURY PROPERTIES OCEAN HOME BLOOMBERG MARKETS BOSTON MAGAZINE THE SUNDAY TIMES OF LONDON ROBB REPORT KINGDOM NONSTOP GULFSTREAM
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2017 MARKETING PLAN SIGNATURE PUBLICATIONS
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RESIDE NORTHEAST RESIDE CALIFORNIA RESIDE MOUNTAIN ART & HOME / SOTHEBY’S MAGAZINE SOTHEBY’S PREFERRED
DIGITAL PROPERTY ADVERTISING PROGRAM GUARANTEED IMPRESSIONS + CLICK-THRUS
MONTHLY PACKAGES AVAILABLE
NYTIMES.COM BANNERS
MONTHLY PACKAGES AVAILABLE
PROPGOLUXURY.COM BANNERS
MONTHLY PACKAGES AVAILABLE
WSJ.COM FEATURED PROPERTY UPGRADE
MONTHLY PACKAGES AVAILABLE
ROBBREPORT.COM REAL ESTATE MEDIA BAR
MONTHLY PACKAGES AVAILABLE
SEARCH ENGINE MARKETING
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GOOGLE BING YAHOO! YOUTUBE
SOTHEBY’S AUCTION HOUSE ADVERTISING OPPORTUNITIES EVENTS (SPRING NY)
SPONSORSHIP PACKAGES AVAILABLE
REGIONAL NEWSLETTERS
QUARTERLY INSERTIONS AVAILABLE
SELECTS NEWSLETTER
WEEKLY INSERTIONS AVAILABLE
DIGITAL ART & HOME
WEEKLY INSERTIONS AVAILABLE
LOCATION PAGES ON SOTHEBYS.COM BANNERS ON HOMEPAGE OF SOTHEBYS.COM
BRAND SOCIAL MEDIA EXPOSURE OPPORTUNITIES
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EXTRAORDINARY PROPERTY OF THE DAY (FEATURED ON FACEBOOK, TWITTER, INSTAGRAM, GOOGLE+, LINKEDIN AND PINTEREST) EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY PROPERTY VIDEO FEATURES
LISTING SYNDICATION [IN ADDITION TO ALL MEDIA PARTNERS LISTED ON THE GRID] APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES: DISTRIBUTION TO OVER 140 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM
TARGETED DISPLAY ADVERTISING AUDIENCE-CENTRIC / MASTERCARD DATA RE-MARKETING (ADS SERVED TO CONSUMERS AFTER THEY VISIT SOTHEBYSREALTY.COM) IN-MARKET & INTEREST TARGETING (TARGETING INDIVIDUALS WITH SPECIFIC PROFILES)
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