Jeremy Scott for adidas Originals by Originals
EDITORIAL It’s been over five years now since the first issue of JPEOPLE Brand File came to life, and while the magazine’s appearance and content has developed throughout time, one thing remains the same: JPEOPLE’s dedication to authentic people whose superb work stands out through its creative nature and conviction to craft the extraordinary. Our clean-cut layout prefers to let the visuals do the talking rather than plaster you with flustered information. Reserved content, strong design, personalised images and timeless interviews – somewhat like a portfolio from the worlds of fashion and design – create an individualised screenshot of our time. Every issue is unique in its appearance, making sure to keep out busy advertisements in order to streamline the moods, emotions and movements within. Authenticity – it’s reflected by the artists we feature, the brands we like and the contemporary fashion we present. JPEOPLE features genuine, honest and hard-working individuals who have the courage to push against the mainstream and realize their dreams. Investigating their background and point of view, JPEOPLE discovers the energy and inspiration behind the formation of their ideas. Images from their past and present create visual and informative content that presents a well-rounded snapshot of their inspirational minds.
This issue includes features of outstanding graphic artists such as Mike Cina/YouWorkForThem, who have recently designed the visuals & videos for U2’s 360º world tour, MWM Graphics and Marcelo Baldin. Also watch out for promising newcomer designers such as Berlin based fashion label SOPOPULAR, who just received a Young Designers Award for their beautifully tailored Spring Summer ‘10 menswear collection during Berlin’s Fashion Week. From Carin Wester, Kilian Kerner to Nicholas K and Eluise, we found young and dynamic designers who introduce a differentiated point of view with their upbeat collections. Showcasing the eclectic mixture of streetwear, casual fashion and chic-bohemian inspired designs, we spiced things up with an energetic photo story to further communicate our relaxed and adventurous attitude. In this spirit: Welcome to JPEOPLE’s “Unresisted Youth”. Jennie Konrad
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SuPRB Anywhere but here? Why is it that people never appear entirely happy with where they are in life? Once things seem perfect, a voice starts nagging at your conscience, urging you to go forth and explore the world that lies beyond your own.
Well, things aren’t quite as melodramatic in the life of Andreas Pihlström, because the specialist in graphics and typography for both print and interactive design is more than satisfied with his circumstances. Yet despite loving what he does, Andreas isn’t quite convinced with where he lives - somehow hard to relate to when looking at his beautiful country house in Sweden. But then again it might be tough to settle back into a quiet, comfortable life in the place you were born and raised after residing in a buzzing metropolis like NYC and collaborating with talented designers from around the globe such as David Rondel Cambou (HelloHikimori), Robert Lindström (Design Chapel), Dimitre Lima and Si Billam. In the industry since 1996, Pihlström started as a junior designer at a traditional advertising agency in Sweden. After roughly twelve months the firm transferred him from print to interactive design, as it had started a web-related company in Stockholm. Subsequently he was sent to New York in 1999 to get his hands on some international clients, and life hasn’t quite been the same ever since.
Founder of Subtype, Reform&Revolution (together with Emil Olsson) and his newest project Beep Machine, the gifted multi-talent has also thought up Dropular and is working on the second version of the WordPress template Grid-A-Licious that is used on sites such as TypeNeu or even for the website of JPEOPLE. Apart from this, he is collaborating with Universal Everything on a new online tool as well as custom designing fonts for various magazines. In 2008 he was the leading Art Director at North Kingdom prior to freelancing full-time and working as a Consultant Designer & Developer at Universal Everything. So as you can see, Andreas likes to keep himself a busy man. Nevertheless, he always takes care to make time for the most important and inspiring thing in his life: The Pihlström family. So at the end of the day, living in Stockholm and spending his days enjoying beautiful sunsets across the water bordering his country residence can’t be that bad after all!
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Font «Wyld» via Subtype Foundry
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«Flux» Photomanipulation
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FEATURES - fedra malara
«Porcelain» Photomanipulation
«Doll» Photomanipulation
11. What would you like to do that you are not doing at the moment? In this very moment I’d like to smoke a relaxing cigarette while enjoying the evening cool.
14. What is ugly? To not possess it. 15. Describe your typical day. Wake up at 7.30 A.M., fall asleep and wake again at 8.00, run fast to the editorial office, work work work – and then, free again from 6.30/7.00 P.M. The evenings and the nights, then, well – it all just depends on the situations!
12. What stops you from doing it? I’ve already finished the whole pack!! 13. What is beautiful? Personality.
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MWM Range is conductive to growth Scrolling through Matt Moore’s online portfolio simply makes your head spin. An array of beautiful ideas, energy and talent represented across an impressive spectrum of disciplines are the norm at MWM Graphics.
Massive aerosol murals, freeform watercolour paintings, collages, stylized illustrations, in addition to his signature ‘Vectorfunk’ style are some of the numerous techniques that Matt has mastered so far. The 28-year old could easily be labelled a genius when referring to his mind-blasting client record, which lists some of the most successful global brands. Nike SB, Microsoft Zune, adidas and Burton as well as internationally renowned magazines and newspapers like The Guardian, are just a few of his patrons.Matt’s immense diversity results from his belief that he performs best when challenged to break out of his comfort zone and perceive things from a new perspective. His ability to think ‘diagonally’ has helped him flourish on a creative level as well as on the commercial front. Understanding both worlds allows him to alternate effortlessly between branding, advertising, product and package design, just as between graffiti art or graphically diverse, simple and user-friendly web design. Driven by the motivation to constantly expand and improve his work, he recently launched his own clothing company
‘Glyph Clue’, in addition to working on masses of client projects and attending an abundance of his international solo displays. The Portland based designer is currently preparing for a show in Argentina (BLAST August 09). Previous exhibits include POP in Sao Paulo, ROJO Artspace in Barcelona, REVOLVE in L.A., Threadless Gallery Chicago as well as the Concrete Hermit in London. Even though Matt seems to be jetting around the world and joining forces with the ‘big boys’, he is an incredibly charming down-to-earth guy, with an open mind and great sense of humour. Thus it comes as no surprise that he was invited to be a guest speaker at OFFF in Lisbon last May, which turned out to be another great success. Yet it is not commercial success that Matt ultimately strives for. When it comes down to what it is he really wants to achieve, it’s simple: Be focused and work hard on your client projects in order to allow space and time to play and explore your personal work. Sounds great – looks even better!
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1. Where do you live & why did you decide to live there? I am based in Portland, Maine, but I travel for 50% of the time. It is a perfect little sea-side city. Very beautiful and quiet, but lots of amazing artists and graffiti homies. Only 100 miles from Boston and 300 miles from NYC. I love it here. Perfect place for my MatCave. Gotham bugs me out. Haha. 2. Where do you feel at home? Give me an internet connection, a strong coffee, and a big bed. I am easy to please. 3. Describe your individual style/work. Scrambled Geometry. Wild Color. Topography maps of my daydreams. 4. What methods, tools or techniques do you use? I try to do it all. Vector, Paint, Aerosol, Ink, and anything else that makes a strong mark! 5. Why are you doing what you do right now? For the love. The journey is the destination. The explorations and process are magic. 6. How did you get started? I came up as a graffiti kid. Learned how to paint with brush. Then learned design and Adobe. Now I combine ideas and apply across disciplines. 7. What were you doing when aged 15? Doodling, skating, BMX, bong hits, Phish Tour and chasing girls. 8. What/who are your influences? So many‌ Geometry, Nature, Outerspace, The Past, The Future, Music, Friends, Knowledge. 9. What/who inspires you at the moment? Just got back from Portugal. Lisboa and Cascais charged me up! 10. How do you come up with your ideas? Good question. I am still asking myself the same thing.
Matt´s Workspace
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2009 Fall Collection Fashion Show
30. Your favourite artist, designer or photographer: N: Andy Goldsworthy, Gus Van Sant, Wim Wenders, Jose Guerrero. C: Ansel Adams – I have a strong appreciation for the art found in nature. My most memorable experiences are when I find myself watching the sunrise on top of a mountain, surrounded by nothing altered by the touch of man. He captures what people who love the outdoors actually experience. _
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Unresisted Youth They’re young and curious, roaming the streets of Berlin in search of the perfect adventure, before the brisk winter air sweeps all life from the outside world, embedding the city in chilling silence. Enjoying the last rays of warm autumn sunshine, the five defiant juveniles explore derelict locations and experience the unrestricted possibilities of their carefree youth. An atmospheric snapshot of a frivolous quest showcasing fashion that plays with minimalist, jester, 80’s and natural styled looks within Berlin’s urban landscapes.
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This page – Annette: shirt by Levi’s, silk dress Nicholas K, tights H&M, shoes and earrings stylist’s own, vintage gloves / Nico: outfit by Levi’s, sneakers by Vans / Philipp: leather jacket by Nicholas K, vintage t-shirt and Levi’s jeans / Charlotte: Grün jacket by adidas and silk dress by Nicholas K Page 94 – Merle: knit hoody Nicholas K, plateau shoes by Acne 97
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Quirky Eccentricities
Acne Jeans creates durable and stylish clothes for individuals who want to express their personality with a wild array of interesting pieces. Visits to Berlin's unconventional art scene as well as numerous Parisian flea markets stimulated Acne’s main collection for women. Heavy traditional church textiles that Johansson fell in love with at Clignancourt, mixed with the eccentricities of vibrant gallery owners in Mitte, embody this seasons core influences. Unusual cuts symbolise unrestrained self-confidence: Towering platform boots suggestive of horse hooves may seem bizarre at first, but fascinatingly enough, turn every outfit into a fashion statement with attitude. Similarly attention grabbing is the women’s pre-collection, focused on mixing classic garments in odd proportions with modern casual pieces. Combining styles from various centuries, incorporating pieces from the opposite sex and topping them off with avant-garde jewellery is how Acne Jeans suggests the ladies enjoy this autumn/ winter. For men, it’s all about wearing numerous layers. Well co-ordinated arrangements are pepped up with loud colours such as cobalt blue, indigo, grass green and sapphire. The male designs include casual influences of folk culture mixed with a more athletic style, just as they contain scruffy and elegant elements. Consequently, Acne has made a wide-ranging collection that incorporates luxuriously hand-finished garments at one end of the spectrum and casual wear at the other. Overall a quirky and eccentric assortment that lightens up the cold winter days.
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ACNE - FASHION
Atacoma Black/Brown Leather Shoe
Pitch cord Cobalt Blue Pants
base check
350 €
Blue Blue Shirt
whisper
150 €
Dark Brown Dress
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100 €
300 €
Intuitive Success
Kilian Kerner is the new darling on Germany’s fashion horizon. His intuitive nature is central to the clean-cut designs that combine casual chic with a dramatic elegance. “Gute Nacht Du Wunderschöner” - Good Night Gorgeous is an homage to outspoken individuals who elegantly fight their way along the stony paths of reality, but are not disheartened by the curveballs that fate tends to throw. This season reinterprets a Dandy Look of the 50's/60's with exquisite materials such as bamboo silk, leather, cotton, fur and taffeta. Pleated-front trousers and blazers are combined with sleek hoodies, while skinny cut pants and shirts boast üüüber-long sleeves for the extra touch of drama, baby! While fashion is a projection of the self it can also be a veil – something to hide behind, to beguile or disguise. In Kilian’s opinion it should be a mirror image of the mood and identity of the individual wearing it. Due to the multi faceted tailoring and varied styles, his couture is distinct yet versatile - wearable at any time and for any occasion. From smart casual with an athletic touch to a more elegant, sophisticated appearance, Kilian Kerner is a handsome alternative to dress self-confident and ambitious men. Based in Berlin, the selftaught designer will have been in business for ten seasons this September. His key to success? Don’t aspire to create something new or avant-garde, it just “tends to make you insecure as an artist/designer.” Sounds easy enough? Good luck trying!
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kilian kerner - fashion
look 35 Blue Trousers
look 44 Checked Blouse
199 €
look 41 Mustard Yellow Pants
look 46
159 €
Anthracite Coat
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165 €
299 €
imprint Creative Director
Dave Rondel Cambou
JPEOPLE Fashion Spread Photographer Stylist Hair and Makeup
Hellohikimori www.hellohikimori.com
Creative Assistance
Renaud Futterer
Production Manager Models & Agency
Nils Hartmann
Art Direction & Cover Editorial
Graphic Design & Prepress Fashion Director
Amandine Cheveau
Jo Jankowski Amandine Cheveau Lisa Zeitler, Agentur: Basics Jennie Konrad Charlotte Marabito Annette Izaio Models: Merle & Philipp m4 models management: Nico
Editor in Chief
Jennie Konrad
Final Edit thanks to
rox
Studio Shooting
Advertising Director
Martin Groeger
Distribution
Editorial Contributors
Andreas Pihlström Fedra Malara Lucy McRae & Bart Hess Marcelo Baldin Matt W. Moore Michael Cina Nicholas & Christopher Kunz
International Mode Information Heinz Kramer
Germany Austria Switzerland W.E. Saarbach
Printing
Medialis Berlin
Office
JPEOPLE Brand File Dropmobile GmbH Hagenauer Str.10 10435 Berlin Germany
Publisher
Martin Groeger
Monika
Special thanks to
All rights reserved. No part of this publication may be reproduced in whole or part without written permission from the publisher. The views expressed in JPEOPLE are those of the respective contributors and are not necessarily shared by the magazine or its staff. © Copyright 2009 Dropmobile
Roland Schütz
JPEOPLE is a product of Dropmobile GmbH, Berlin www.jpeoplebrandfile.com
All prices listed are the manufacturer‘s suggested retail prices.
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survey 09 Trends come and go. In the past, they were places, products or people that everyone wanted to get their hands on. Today, it’s everything that distinguishes you from the mainstream, even if this means looking weird, acting somewhat eccentric or falling a little out of place. As long as you’re swimming against the tide, you should be on the safe side. So JPEOPLE asks the movers and shakers of this planet what spins their world…
1. For you, innovation is? 2. What values are worthwhile striving for? 3. These days you are fascinated by? 4. Three things you expect from the future?
Julia Frömel Marketing Manager Vans Germany & Austria
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Innovation: To create something new that is classy, like Apple design in technology or a Burberry coat in fashion or even better a Vans Era –since ’66 :) Values: Health, education, friendship & freedom. Fascination: Reading right now, books from the Japanese author Haruki Murakami Future: … mobility, sustainability & children.