CONCEPT & MOOD
Keycolors
Ol’ family the orchard
• eclectic earth tones w/ soft citrus hues
Keycolors
• natural bers
• fresh & natural whites
all in the Details
• vintage inspired garden orals
• eclectic fruit oral prints
• pastel & sheer gingham
• watercolor tie dye
• watercolor graphics
spring
Key prints
• eclectic silhouettes
• ru es
• texture
• natural buttons
• statement sleeves
• bows/ties
• pop color accents
• HAIR: scrunchies, bow clips, headbands, barrettes, etc
• BAGS: purses, totes, fanny pack, mini backpack
• leather accessories
• heeled shoes age 7+
• HATS: bucket hats, molded straw and felt hats, baseball caps
• SHOES: cool kicks, burkenstocks, combat boots, converse, printed and solid
• layering: oversized cardigans, lt weight twill jackets, denim jackets
itemsKey&trends
Keyitems
girl
• retro skirtall
• button front a-line mini skirt
• are pant- denim & other fabrications
• rompers , jumpsuits, 2 pc sets
• sundresses- vintage orals (above knee & maxi lengths)
• joggers with feminine tops
Classic
items
Key&trends
• slim and taper leg pants (high comfort)
quality basic tees
joggers
2 pc sets
twill & linen shorts
sport coat
seasonal hawaiian
linen basics
• layering: sweatshirts, hoodies shirt jackets, lt weight twill jackets, hooded denim jackets, pullover sweater
Keyitems boy
back to the Good Ol’ days
• retro inspired sunbleached hues & patterns
Keycolors
• Bringing back key favorites from the 60’s- 80’s with a modern twist
• carefree comfort
Kids just wanna have fun!
• eclectic vintage inspired
• watercolor: abstract tropical orals, graphics, stripes, ect
• heathered knits
Key prints
all in the Details
• sunbleached colors with bold pops of color
• watercolor tie dye
• beach & retro graphics
summer
accessories girl
• eclectic jewelry sets
• SUNGLASSES: various styles including aviator & retro styles
JEWELRY: bangles, necklaces, earrings
accessories
• BAGS: , fanny pack, backpack , sport
boy
• BELTS: leather, twill, etc
• SUNGLASSES: various styles aviator, wayfarer, & retro styles
• HATS: bucket hats, straw hats, baseball caps, beanies
• SHOES: cool kicks, burkenstocks combat boots, converse-
• typography graphics
• vintage rock in uences
• academia
• retro
• play on words
• aspirational
• humor
• incorporate “Jack” in typography
• J & J
• San Francisco
• est. 2002
• pen sketched graphics based on theme
• watercolor & heathered stripes
prep a little bit of a little bit of
Keyitems boy
• Prep school classics with a twistie: white button up, blazer, etc
• unexpected pops of color
• paired with casual jeans & edgy kicks, untucked, scrunched sleeve
TWEEN- the “tween” mentality is starting earlier due to the in uences of social media, apps, and games- kids are exposed to fashion & trend at an earlier age and aging out of traditional kid styling earlier than ever before, creating a void in the market for high end sophisticated tween fashion.
* Huge potential for growth- Interim goal: add edgy brand right styles to the current line to refresh and add newness -retain current trend aware customers approaching tween mentality, and bring in new customers looking for a fresh modern take (with a little bit of edge) on the Iconic styles of Janie & Jack. End goal- TWEEN store with apparel and accessories and/or tween collection in dept stores
High Impact, low cost changes:
• tween sizes transition from kid numeric sizes to alpha sizing after 10/12 (consider dropping largest sizes )
• update website with at lays & photos in tween sizing
• when searching under tween- default to tween images
• design tween speci c styles/variations for easter & special occasion.
**For interim make minor styling adjustments and accessorize existing product in marketing photos**
NEED a place for tweens to try on clothing (especially girls), tween line in dept stores?
ACCESSORIES: * create di erent looks and vibes to apparel - encourage tweens to “make it there own” and “ experiment with style”
**4 Categories of accessories: EDGY, BOHO CHIC, CLASSIC, VINTAGE**
EXPAND CURRENT CATEGORIES- o er a larger assortment/ variety of hats, shoes, and hair accessories speci cally designed with the trendaware consumer in mind- select styles can be o ered in smaller sizes as well to add a little ”edge” and “attittude” to the CORE kids line
HATS: trend driven and seasonal hats- add casual headwear such as beanies, bucket hats and baseball caps to the assortment in addition to felt & straw molded styles
GIRL key items :
HATS:
SHOES:
• MOLDED WOOL/FELT : panama, rancher, wide brim fedora, gaucho, boater, oppy, etc,
• STRAW/ WOVEN: sun hats (wide & short brim), wide brim visor, boater,
• TWILL/ NOVELTY FABRICS: baseball, bucket,
• SEASONAL: beanie, beret, winter knitted headwear (matching gloves & scarves)
• COMBAT BOOT/ WORK BOOT ( neutral & prints- DOC MARTIN inspired)
• ANKLE BOOTS- pointed toe, (higher seasonal styles)
• COOL KICKS/SNEAKERS- basic, printed, edgy
• HIGH TOP (CONVERSE inspired)- natural white
• SANDALS: espadrilles, BURKENSTOCKS, Slides, Combat Boot scandal hybrid (New concept!), additional trend driven
• DRESSY: low heeled dress shoes in core colors, ballet ats, wedges
BAGS:
• CROSS BODY FANNY PACK
• BACKPACKS/ MINI BACKPACKS
• PURSES (Edgy tween options), matching WALLETS
• BEACH BAGS/ TOTES/
• SPORT BAG
BOY key items :
HAIR:
JEWELRY:
HATS:
SHOES:
• BOW clips, fashion clips/clamps, scrunchies/ scarf scrunchy, headbands/ wraps, barrettes, hair coils
• heatless curling ribbon
• head scarf
• NECKLACES
• EARRINGS
• BRACELETS
• HAIR JEWELRY Barettes, headbands, clips
• CORE: beanie, baseball, bucket,
• SPECIALTY: fedora/panama, straw , leather rancher (indiana jones), Safari, (make select girl felt & straw hats neutral to be unisex)
• COMBAT BOOT/ WORK BOOT ( neutrals- various fabrications)
• COOL KICKS/SNEAKERS- basic, sporty, edgy, printed, leather
• HIGH TOP (CONVERSE inspired)- natural white
• SANDALS: BURKENSTOCKS, Slides, additional trend driven
• DRESSY: loafer & more elevated lace up styles with more pointed/squared toe(core colors: black, brown, grey, tan suede, + fun seasonal colors)
BAGS:
• CROSS BODY FANNY PACK
• BACKPACKS/ Adventure BACKPACKS
• WALLETS
• SPORT BAG