UNLABELED PROJECT- INITIAL CONCEPTS

INITIAL

JEN PETERSON 2020/2021

CONCEPTS BY

• Greyscale Tones In A Variety Of Contrasting Textures

• Mixing Feminine & Masculine Fabrications & Silhouettes

**add Hints Of Blush Tones To Soften The Look, & Vintage

Inspired Denim To Add A Casual Element To The Collection

• Easy To Wear Peices With A Casual Elegance & sophisticated Palette.

•Soft Tailored peices

• Add O beat Details Such As Textured fabrics, Edgy Graphics, & Accessories to complete this look

**natural Whites Paired With Earthtones Add Newness In Natural /sustainable Fabrications.

Effortless (almost)

Natural

White on white

(backto)

Business

Black white

• blazer with high waist

leather city short

• leather belted waist details

items

Key&trends

• sheer lace & sleeve details

• long statement pencil skirt

• leather shirt jacket

• novelty jacquard blazer

INITIAL CONCEPTS BY JEN PETERSON

INITIAL CONCEPTS BY JEN PETERSON

bodysuit looks

sheers

& lace

• use sheers with solid blackto create a sophisticated Nude/Black color palette

cowl

itemsKey&trends

draped

tied

• use body- conscious “inclusive” ts with “exclusive” details

• universally attering

• accentuate assets &

o er solutions

• incorporate shapewear

• use a variety of tops & blouse styles -amd convert to bodysuits

basics

• instantly create a styled/ tucked- in look without bulk •Collection ot

bodysuit looks

long for the busy mom or woman on the go

jogger tradional

• semi-dressy

• stretch lux suiting

• faux leather

• sweater knit

• pima cotton blends

update with new fabrications that blur the line between sophistication, business, & loungewear

• leather look in a trouser inspired silhouettes

• exaggerated & statement

high waist with belt

reimaginedjogger

• introduce weathered olive tones with black

• pair with structured or belted coats in mid to calf lenght to complete the look ie: longline coats, trench coats, utility, blazers, etc

• utility elements

• pocket details

• novelty hem details

sportjogger

• sporty sihoetteswith o beat detailsin a range of fabrications draped

• drapey light weight fabrications w/ gathered details to add femininity

jogger