UNLABELED 2022-23 ROADMAP/ BUNDLE PRESENTATION

UNLABELED ROADMAP

Q4 2022 – Q4 2023 16 SEPTEMBER 2022

AGENDA

Decision Points/Recap/Next Steps

Details Review

UNLABELED ROADMAP Q4 2022 – Q4 2023

Maximize holiday sales over the next 4 months by: LEVERAGING existing products with minimal cost, while INCREASING

BRAND AWARENESS and SALES between Unlabeled and Dose. & Utilizing Lessons Learned from the Holiday season to continue the momentum through 2023

1. BUNDLE

COLLECTIONS/SETS

(1 OF 11)

A. UNLABELED BOX SETS(UNISEX, LADIES, UNLABELED & DOSE OPTIONS)

1.SWEATS (1 of 2)

2.KNIT TOP BASICS

3.RIB BASICS – (3 pack)

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

1. BUNDLE COLLECTIONS/SETS (2 OF 11)

A. UNLABELED BOX SETS(UNISEX, LADIES, UNLABELED/DOSE OPTIONS)

1.SWEATS (2 of 2)

2.KNIT TOP BASICS

3.RIB BASICS – (3 pack)

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

1. BUNDLE COLLECTIONS/SETS (3 OF 11)

A. UNLABELED BOX SETS(UNISEX, LADIES, UNLABELED/DOSE OPTIONS)

1.SWEATS

2.KNIT TOP BASICS

3.RIB BASICS – 3 pack

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

1. BUNDLE COLLECTIONS/SETS (4

OF 11)

A. UNLABELED BOX SETS(UNISEX, LADIES, UNLABELED/DOSE OPTIONS)

1.SWEATS

2.KNIT TOP BASICS

3.RIB BASICS – (3 pack)

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

1. BUNDLE COLLECTIONS/SETS (5

OF 11)

A. UNLABELED BOX SETS(UNISEX, LADIES, UNLABELED/DOSE OPTIONS)

1.SWEATS

2.KNIT TOP BASICS

3.RIB BASICS – (3 pack)

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

1. BUNDLE COLLECTIONS/SETS (6 OF 11)

A. UNLABELED BOX SETS(UNISEX, LADIES, UNLABELED/DOSE OPTIONS)

1.SWEATS

2.KNIT TOP BASICS

3.RIB BASICS – (3 pack)

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

1. BUNDLE COLLECTIONS/SETS (7 OF 11)

A. UNLABELED BOX SETS - (UNISEX, LADIES, UNLABELED/DOSE OPTIONS)

1.SWEATS

2.KNIT TOP BASICS

3.RIB BASICS – (3 pack)

4.LEGGINGS & BIKE SHORTS

5.COMPRESSION (bodysuits, l/s crop top, bike shorts, seamless tops)

6.LEGGINGS

7.BOYFRIEND TEE

8.ACCESSORIES

a. BEANIE – (3 pack)

b. SOCKS – (3 pack)

c. NEW ITEMS - see below

1. BUNDLE COLLECTIONS/SETS (8 OF 11)

1. BUNDLE COLLECTIONS/SETS (9 OF 11)

C. HOLIDAY SETS/LAUNCHES

1.HOLIDAY BLOCK PARTY (Focus on giftable items/sets) Nov 12-13

2.12 DAYS OF CHRISTMAS - Launch late November or Early December- (after Block party) - sell excess bundles as limited 1 day only sets!

3.TRUFFLE SET - Launch Nov- 1-2nd week

FALL/HARVEST/THANKSGIVING (Block party & 12 days)

4.SKULL HOODIE SET - Launch Late Sept 2nd week

Oct - HALLOWEEN/DIA DE LOS MUERTOS

a. Skull hoodies - (less than 100/size/color) promote for Halloween

b. show with a skeleton face makeup - TUTORIAL & get the look MAKEUP BUNDLE

c. Pair with lilac, pink, and black seamless crop top

D. GIFT SETS

5.DOSE x UNLABELED

1. ADVENT GIFT BOX: Unlabeled accessories & Dose items

2. SELF CARE: Robe/Eye Mask/SKINCARE

6.DOSE

1. SKINCARE

2. “HIM” set

3. MAKEUP BRUSH Set… etc.

1. BUNDLE COLLECTIONS/SETS (10 OF 11)

C. HOLIDAY SETS/LAUNCHES

1.HOLIDAY BLOCK PARTY (Focus on giftable items/sets) Nov 12-13

2.12 DAYS OF CHRISTMAS - Launch late November or Early December- (after Block party) - sell excess bundles as limited 1 day only sets!

3.TRUFFLE SET - Launch Nov- 1-2nd week FALL/HARVEST/THANKSGIVING (Block party & 12 days)

4.SKULL HOODIE SET - Launch Late Sept 2 nd week Oct - HALLOWEEN/DIA DE LOS MUERTOS

a. Skull hoodies - (less than 100/size/color) promote for Halloween

b. show with a skeleton face makeup - TUTORIAL & get the look MAKEUP BUNDLE

c. Pair with lilac, pink, and black seamless crop top

D. GIFT SETS (SEE BOARDS, FOR SPECIFIC SETS)

5.DOSE x UNLABELED

1. ADVENT GIFT BOX: Unlabeled accessories & Dose items

2. SELF CARE: Robe/Eye Mask/SKINCARE

6.DOSE

1. SKINCARE

2. “HIM” set

3. MAKEUP BRUSH Set… etc.

1. BUNDLE COLLECTIONS/SETS (11 OF 11)

C. HOLIDAY SETS/LAUNCHES

1.HOLIDAY BLOCK PARTY (Focus on giftable items/sets) Nov 12-13

2.12 DAYS OF CHRISTMAS - Launch late November or Early December- (after Block party) - sell excess bundles as limited 1 day only sets!

3.TRUFFLE SET - Launch Nov- 1-2nd week FALL/HARVEST/THANKSGIVING (Block party & 12 days)

4.SKULL HOODIE SET - Launch Late Sept 2nd week

Oct - HALLOWEEN/DIA DE LOS MUERTOS

a. Skull hoodies - (less than 100/size/color) promote for Halloween

b. show with a skeleton face makeup - TUTORIAL & get the look MAKEUP BUNDLE

c. Pair with lilac, pink, and black seamless crop top

D. GIFT SETS

5.DOSE x UNLABELED

1. ADVENT GIFT BOX: Unlabeled accessories & Dose items

2. SELF CARE: Robe/Eye Mask/SKINCARE

6.DOSE OF COLORS

1. SKINCARE

2. “HIM” set:

3. MAKEUP BRUSH Set… etc.

2. REDONE STYLES

Create “NEWNESS” utilizing EXISTING product Scraps, and DAMAGES to create NEW products with MINIMAL COST to effectively bridge the gap in development while facilitating an amazing Fall 23 Launch over the next 12 months.

1. SCRUNCHIES - (Matching Sweats, BF tees, and Compression)

a. CAN MAKE 10-30 PER GARMENT (in-house)

b. Trending and easy IMPULSE buy

2. JOGGERS* -

a. CUT OFF SWEATS - Option for Shade B joggers (in-house)

3. SWEATSHIRTS* -

a. CUTOFF - Sleeveless, Short Sleeve, Crop

4. RIB KNITS* -

a. RUCHED KNITS - add ruching to existing styles for a new look (in-house?/ send-out)

b. SHORT SLEEVE KNITS - cut and refinish sleeve hem- (send out)

5. BODYSUITS* - cut RAW neckline, SS option (send-out)

a. *STORY - Doing our part to eliminate excess waste by repurposing and or renewal

b. **FUN OPTIONS - (not for sale) - (social content/private events)

6. STATEMENT piece* - construct a dress out of the Dose facemasks - (PR social content) - “fashion UN-masked”

7. DECOR PROJECTS* -

a. Pillows from sweatshirts or BF tee quotes

b. Abstract vases out of fabric from damages

c. Use products on canvas to create art

* Items are great options for newness to Launch Spr/Sum 2023 since there is nothing in the current pipeline

3. REORDER BESTSELLERS & KEY ITEMS

1. SEAMLESS TOPS (BONE/LATTE)

a. replenish sizes

b. key items for bundle sets and stocking stuffers

2. BLACK LEGGINGS (replenish sizes)

3. Replenish Out of Stock Best Sellers

4. NEW GIFTABLE ITEMS/ACCESSORIES

1.NO SHOW UNDIES – (for bodysuits and leggings)

2.COZY SOCKS

3.BEANIES - NEW COLORS (reorder Black)

a. GLOVES (to match Beanie)

4.PU TOTE - (Essentials inspired)

5.ROBE/EYE MASK (luxury/self-care/wellness)

6.SILK PILLOWCASE (Trending)

Decision Points - (Time Sensitive)

1. BUNDLES - Gain APPROVAL and start implementing Bundle Concepts asap to maximize Holiday sales

a. Finalized bundle selections

b. START loading into the POS system

2. REDONE - Gain APPROVAL and start implementing Redone Concepts

a. Scrunchie- START producing in-house for Stocking Stuffers (impulse buy)

b. Purchase Thread & Elastic, cut, sew

3. REORDERS & NEW Giftable items

a. Finalize reorders & New private label selections

1) Order & Request 1st round of samples (pending Vendor update of timeline & product options)