IN THE FRAME TO BUY OR SELL PROPERTY?
Thank you for the opportunity discuss how I may be able to assist in the sales process. When selling a home or investment property, there are 4 key matters for consideration: The method of sale The marketing and pricing strategy Choosing the right agent for you Agent responsibilities and owner statutory obligations This proposal will address the key points and answer any questions you may have about the sales process. Our aim is to ensure you select a sales method that best suits you, your home and your time frame. Our extensive experience, knowledge of the market and unrivalled marketing and negotiation skills all enable us to find the right buyer for you and the best possible price. We stand proudly beside our service driven brand with the aim of making sure the sale of your home is an easy and memorable experience and we look forward to you appointing us as your agent of choice. Warm regards,
BEN WILSON 0407 584 378 ben.wilson@codepg.com.au CONNECT
THE
MARKET
PROPERTY SELLS IN ANY MARKET, IT’S THE TIME FRAMES AND PRICES THAT VARY. It’s critical in any market to make sure your property is well presented, superbly marketed and represented by an agent you trust. Due to the continued growth on the Sunshine Coast, we are currently experiencing a real estate market weighted in favour of the seller. Essentially there are more buyers than there are properties available in many suburbs, which traditionally means premium prices are being achieved in shorter time frames. Choose an agent who knows the market, your area and the buyers.
METHOD
OF
SALE
THERE ARE 2 PRIMARY CHOICES FOR METHOD OF SALE; PRIVATE TREATY AND AUCTION. We will recommend the best strategy for you and your property, but ultimately you as the seller will choose your preferred method based on the outcome and timeline required.
PRIVATE
TREATY
•
Price is clear
•
Sale date is not fixed
•
Buyers choose terms and conditions of sale
AUCTION •
Price is protected – eliminating risk of over or under pricing
•
Settlement date set by the seller
•
Terms and conditions set by the seller
•
Buyer competition is high
•
Most effective method for premium price
BENEFITS
OF
AUCTION
BUYERS TRADITIONALLY SPEND UP TO 15% MORE ON A PROPERTY THAN THE PRICE BRACKET THEY SEARCH IN. The auction process removes price and enables a buyer to become emotionally committed to a property without a price tag and once bidding, healthy competition usually sees a premium price achieved
WHY
AUCTION:
•
Lower days on market – 33 for auction 54 for private treaty
•
Fixed settlement date
•
Marketing campaign deadline
•
Unconditional contract
•
Seller remains in control of the process
YOUR
BUYER
WHO ARE OUR CURRENT BUYERS? At Code we keep an extensive database of buyers seeking homes and investment properties.
THESE
PEOPLE LIVING NEAR YOUR PROPERTY
BUYERS
PEOPLE MOVING TO THE AREA
ARE:
FIRST HOME BUYERS
INVESTORS, LOCAL, NATIONAL AND INTERNATIONAL
Our team builds strong rapport with buyers and is in regular contact with people who are ready, willing and able to purchase and often a property sells to one of our buyers before it even hits the market.
MARKETING TIMELINE THE FIRST FEW WEEKS OF MARKETING A PROPERTY ARE THE MOST IMPORTANT AS BUYERS SEEK NEW STOCK EVERY DAY AS THEY SEARCH FOR THE RIGHT HOME OR INVESTMENT.
ACTIVITY
NUMBER
OF
BUYERS
BUYER
1
2
3
4
5
6
7
EXISTING BUYERS AND NEW BUYERS CREATED BY MARKETING
8
9
10
11
NEW BUYERS TO THE MARKET
WEEKS
12
MARKETING
PLATFORMS
ABOUT LOCATION BROCHURE CONTACT
DIGITAL MARKETING Most buyers will find and research your property online. Our marketing team knows how to capture the interest of a buyer with well written material utilising key words and search engines for maximum exposure. The use of video further propels a property to higher visibility using search engine optimisation and multiple social media platforms.
SAGE LANDING Website - home, first view (look 1)
DATABASE WEBSITES
Our database has numerous buyers who we communicate with through weekly updates, just listed, just sold, monthly newsletters and market overviews. Our first step is to profile your property to this database of buyers and sales can often occur before your property hits the open market.
codepg.com.au domain.com.au realestate.com.au
SOCIAL
MEDIA
With a high volume of followers across our company and agents Facebook, Instagram and Twitter feeds, we encourage sellers to share our links and property information to further enhance the promotion of an upcoming auction or private treaty campaign.
SERUTAEF
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...
CONTINUED
MARKETING
PLATFORMS
MEDIA
Code’s strong relationship with the local media means the properties we are marketing often receive priority placement and all content links directly with the online marketing.
PROPERTY BROCHURES Professional Photography and 3D Floor plans. Our photographers specialise in real estate images and know exactly what to capture to showcase the selling points of each property, including stunning walk throughs and twilight shoots.
...
CONTINUED
MARKETING
PLATFORMS
SIGNBOARDS
S A L E
Our signboards have been designed in both shape and layout to set them apart from traditional real estate signboards to ensure we capture the eye of both pedestrian and vehicular traffic in a memorable format.
MODERN WITH A STYLISH TWIST 3
2
2
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F O R
22 STREET ROAD SUBURB
SOLD
AGENT NAME 0400 000 000 name@codepg.com
FOR SALE
codepg.com.au
SOLD 3
2
2
AGENT NAME 0400 000 000 name@codepg.com codepg.com.au
...
CONTINUED
MARKETING
PLATFORMS
COPYWRITING GRAPHIC DESIGN, FURNITURE HIRE AND STYLISTS
At Code we focus on superb marketing and unrivalled negotiation skills, so our agents often engage professionals to prepare and present your property and many of the marketing tools we utilise.
YOUR AGENT
BEN WILSON sales and marketing manager Manager of the high performing sales division, Ben still actively sells property due to the high demand of repeat owners who know and love his philosophy of “people above all else”. A dedicated family man, Ben has the enviable reputation of being the most down to earth agent on the coast.
“We are here to help people achieve their real estate goals whether it be an investment or a new home.”
0407 584 378 ben.wilson@codepg.com.au codepg.com.au
YOUR
TEAM
AT CODE PROPERTY GROUP, OUR PEOPLE ARE OUR BRAND. OUR CULTURE IS CREATED SIMPLY FROM A UNITED TEAM AND THEIR PASSION FOR DELIVERING THE ULTIMATE CUSTOMER EXPERIENCE. WE ENGAGE IN THE RELENTLESS PURSUIT OF EVER CHANGING CUSTOMER SATISFACTION AND ENABLE OUR TEAM WITH THE TOOLS AND FREEDOM TO EXCEL. CANDICE
GILLIES
director As Managing Director of Code Property Group, Candice leads a team of high performing sales consultants and property managers engaged in the relentless pursuit of the ultimate customer experience. With over 11 years’ experience across both residential and commercial sectors, Candice is firm in her belief in creating a culture of uncompromising service through a united team, passionate about exceeding customer expectations.
BEN
WILSON
sales and marketing manager Manager of the high performing sales division, Ben still actively sells property due to the high demand of repeat owners who know and love his philosophy of “people above all else”. A dedicated family man, Ben has the enviable reputation of being the most down to earth agent on the coast.
KELLY
PARES
personal assistant Kelly is skilled in all aspects of the sales process and has gained the trust and respect of clients through attention to detail and problem-solving. A confident communicator, she has certainly found her niche in real estate; an industry that is a perfect fit for her personality, skills and ambition.
MATT
GLYNN
auctioneer/sales & marketing consultant With 14 years of real estate experience, Matt is well known as a highly successful auctioneer and consultant. He has forged a career built on trust and has an innate ability for property / buyer matching with a history of achieving premium prices through understanding the needs of his sellers.
JAY
ELLISON
sales & marketing consultant 30 years of sales experience stood Jay in great stead when she joined the team in real estate sales and her successes have been recognised nationally. Jay displays her dedication to customer satisfaction by only taking on 5 properties at any given time so her clients experience incredible levels of service.
...
CONTINUED
YOUR
TEAM JAMIE-LEE BILLERWELL investor relations and business development manager Jamie is one of the rare few who thrives on constant challenge, pressure and change. Her unwavering commitment to personal growth and career development has seen a meteoric rise to success in investor management and rent roll growth. Jamie works closely with the property management division to protect her client’s investments.
LARA
CLARKE
property manager A second-generation real estate agent with 14 years of experience, Lara has an intimate understanding of superb property management and is a firm believer in a proactive approach. Her personalised service along with systematic tasking ensures that all aspects of property management are covered, reflected in the loyalty shown by many landlords.
LINDA
HOWELLS
property manager Linda’s experience in the banking and legal industries has created a sharp eye for detail and a dedication to diligence and professionalism. She understands the depth of commitment undertaken when purchasing an investment property, and the level of trust involved when an owner places their property in the care of a third party.
SAMI
LEIFELS
property manager Sami’s warmth and ability to engage with people from all walks of life mean she quickly builds relationships with landlords, tenants and trades to ensure a harmonious working environment. She is systems driven and a firm believer in providing a high level of personal service.
KATHY
TAYLOR
office manager A truly talented multi tasker, Kathy is directly responsible for the day to day management of the entire team. Her attention to detail, commitment to excellence and complete understanding of the business operations and structure, make her an invaluable staff member and key contributor to the continued success and growth of the company.
LORI
WYER
sales administration As the first point of contact for Code for most clients, Lori is truly the “face” of the business. Her natural desire to assist and problem solve matches perfectly with her skills in advanced marketing, sales administration and communication ensuring every client’s experience with the company is a positive one.
LOANS
MADE
Our partners at Loan Market can compare rates and features from over 800 home loans to help potential buyers get the right finance in place to secure the property they want. Naturally, we all want the best when it comes to our home and the same should apply for our home loan. That’s where our partners at Loan Market can help - whether they are speaking to first home buyers, investors or owner-occupiers moving home, Loan Market brokers can compare rates and features from over 800 home loans to help potential buyers get the right finance in place and secure the property they want. During the sales process, your Code agent will introduce potential buyers to their recommended local Loan Market broker who will respond quickly to provide them with the information they need to find a home loan that suits their needs. Exposing your property to a pool of educated, and where possible, preapproved purchasers, who are ready to make an offer or bid at auction increases the likelihood of getting
SIMPLE your home sold and settled on time and at the right price. Your local Loan Market broker can even assist you with your own home finance options. As one of the largest home finance brokerages in Australasia, Loan Market enjoys industry links and contacts that mean they are better placed to negotiate on your behalf with major banks and secure lenders. They may even be able to find you a better deal with your own bank. LOAN MARKET GLANCE:
AT
A
Top 5 mortgage broking firm in Australasia Over 600 mortgage brokers and support staff in Australia and New Zealand Access to more than 800 home loans from a panel of 30 lenders Expertise and a track record of developing mortgage brokers into business owners with their own staff
WHAT OUR CLIENTS HAVE TO SAY
“
CARALIE
AND
JOHN
HALLORAN
We would like to take this opportunity to sincerely thank Ben Wilson and Kelly Pares for the professional and highly efficient manner in which they handled the sale of our home at 16 Wandarri Street, Wurtulla. We could not be happier with the service provided by the team. Throughout all of our transactions and dealings from initial contact right through until settlement day, the team worked diligently and with the utmost integrity to help us achieve the result we were looking for. We were kept informed of all events and actions during the sale process within a timely manner and every dealing with Kelly and Ben we found them to be considerate and thoughtful and would not hesitate to recommend them to any family or friends who are looking to sell their home. We believe that we would not have reached the end result that we achieved on auction day if it was not for the hard work that both Ben and Kelly carried out in the lead up to and on the day of auction and we would also like to thank the Auctioneer Matt Glynn for the professional manner in which he carried out proceedings on the day.
LEISA
AND
IAN
MCKENZIE
After having our home on the market for many months with various agents, we decided on one last change. We decided to list with Ben Wilson. Ben had come highly recommended to us by a friend who was very satisfied with the sale of their own home. Unlike many agents we had dealt with, Ben was very professional from the beginning. He was also very honest with what he thought we would achieve and accepted our view on certain aspects as well. At all times Ben and his team were willing to conduct regular Open Homes, review marketing strategies and provide feedback. With the ever changing Real Estate market, what worked for us in terms of strategy may not work for others. However, with Ben’s guidance we found what worked for us. This was not in the form of an auction but instead a more traditional approach of quality marketing and open homes. We would recommend Ben Wilson to anyone wishing to purchase or sell their home if they are looking for honesty, professionalism and results.
“
WHAT OUR CLIENTS HAVE TO SAY
“
ALAN
PATERSON
I suspect most of us could make mediocre estate agents with a bit of effort. However, there is clearly a difference between a mediocre, good and very good agent in ascending ability of getting property listed and presented, satisfactorily sold and sold at the best price possible respectively. In my opinion, Ben displayed all the attributes of the mentioned higher echelon in selling my property at the right price in today’s difficult market. I think this higher grade of “very good agent” is accredited to the subtle difference in quality of final sale price discussion/negotiation in addition to the expected attributes of simply a good agent, such as professionalism, hard work, tenacity, knowledge and expertise.
GARY WATERSON AND CARLA DAVIE “We had been looking for a house to buy since our arrival on the Sunshine Coast from the UK. We had been scouring the property papers / websites on a daily basis looking for something with the “spec” we were after and in our price range but with no success. That was when we enlisted the help of Ben Wilson to find us a home. He quickly realised that we were not going to compromise on what we were after but using great tenacity, patience and his unrivalled knowledge of contacts in the Sunshine Coast residential property market, he managed to find exactly what we were looking for and our offer was accepted. The whole purchase process was handled very efficiently and professionally. We would have no hesitation in recommending Ben if you are looking to buy a home on the Sunshine Coast. You’ll save yourself a lot of leg work and frustration!”
GEOFF
MCWILLIAM
“Many thanks Ben for a sensational result on the sale of my properties. Achieving 2 contracts within a month, one at list price was exceptional given I felt you advised listing at full prices. I particularly enjoyed dealing with you as your approach was open, you responded to my thoughts and kept me informed on all inspections. You really went the extra mile driving to Brisbane to present the contracts to me signed by the buyers. I look forward to working with you again as you’re a cut above the real estate agency industry. Happy Selling!”
“
NEXT
STEPS
Thank you for the opportunity discuss how I may be able to assist in the sales process. When a home investment property, there are 4 key matters In order for us selling to proceed to aorsale, we would recommend for the consideration: following procedure: •
The method of sale Finalise our appointment as the exclusive agent for your home
•
The marketing andthe pricing strategy Approve and sign marketing plan
•
Choosing the sign rightour agent for you Approve and agency agreement
•
Agent responsibilities and owner statutory obligations Sell your property
This address at theallkey points and answer any questions you If youproposal have anywill questions in regards to this submission or may have about the sales Our aim to ensure you select a sales marketing plan, please feelprocess. free to give us aiscall. method that best suits you, your home and your time frame. Our extensive experience, knowledge of the market and unrivalled marketing and negotiation skills all enable us to find the right buyer for you and the best possible price. BEN beside WILSONour service driven brand with the aim of making KELLY We stand proudly sure the PARES salesis&an marketing sale of your home easy andmanager memorable experience and we look forward to you personal assitant appointing us as your agent of choice. 0407 584 378 ben.wilson@codepg.com.au Warm regards,codepg.com.au
0447 987 384 kelly.pares@codepg.com.au codepg.com.au
NOTES
NOTES
THANK
YOU
THANK YOU FOR YOUR TIME TODAY AND I LOOK FORWARD TO WORKING ALONGSIDE YOU FOR A SUCCESSFUL OUTCOME IN A TIME FRAME THAT BEST SUITS YOUR NEEDS. PLEASE FEEL FREE TO CONTACT ME ANYTIME.
OUR PEOPLE OUR PASSION YOUR BRAND
YOUR AGENT
BEN WILSON sales and marketing manager Manager of the high performing sales division, Ben still actively sells property due At Code Property Group, to the high demand of repeat our people are our brand. owners who know and love his Our culture is created philosophy of “people above simply from a united team all else”. A dedicated family and their passion for man, Ben has the enviable delivering the ultimate reputation of being the most customer down toexperience. earth agentWe on the engage in the relentless coast. pursuit of ever changing customer satisfaction and enable our team with the tools and freedom to excel.
“We are here to help OUR PEOPLE people achieve their OUR realPASSION estate goals YOUR BRAND whether it be an investment or a new home.” BEN WILSON 07 5438 0407 5843444 378 codepg.com.au ben.wilson@codepg.com.au codepg.com.au