COLOUR STORY

There is a lot that goes into colour. Different colours can stimulate certain emotions and can have different meanings in different cultures.

We won’t bore you with the theory, but we will explain why we chose the colours we did for the 2023 Summer collection.

This colour pallette allows us to produce a range of products that aligns with our goals for the range. We have seen a huge boom of people getting outdoors in our country of the past couple years, and we want them to continue getting out there and exploring. These colours represent adventure, the outdoors and enjoying life, 3 things that we want you to embody, not just over 2023 summer, but forever.