PARTNERING WITH ASTON MARTIN RACING ————
ASTON MARTIN LAGONDA ———— A global brand with a rich 103 year heritage. 80,000 cars produced - 95% still in use today. The world’s only independent luxury car company. Focus on craftsmanship and attention to detail using stylish and authentic materials.
ASTON MARTIN RACING ———— Created in 2004 to return the marque to top flight motorsport:. A world class team competing at the pinnacle of GT racing. 3 Le Mans 24hrs GT class victories.
3 World Endurance Championship GT titles and 1 Le Mans Series LMP1 title.
FIA WORLD ENDURANCE CHAMPIONSHIP ———— The pinnacle of sports car racing. More car manufacturers competing than in any other championship. The fastest growing audience in motorsport.
NÜRBURGRING 24HRS ————
World’s largest officially sanctioned motor race (200+ cars).
Contested by all the major sports car manufacturers.
200,000+ spectators.
BRAND AFFILIATION ———— Alongside James Bond, motorsport represents Aston Martin’s foremost marketing pillar. Racing provides the most visible platform for brands to associate themselves with the marque.
A GLOBAL PROGRAMME ———— • •
Global programme, taking place across 5 continents. Year round activation opportunities.
BRAND AWARENESS ————— Sports car racing possesses the fastest growing fan base in global motorsport.
In 2015, Aston Martin Racing’s works programme saw the team compete before record audiences as the renaissance of sports car racing continues.
PR & SOCIAL MEDIA ————
12.3m views A dynamic and rapidly expanding social media network. AMR will create film content at each race in 2016, specifically for social media distribution.
7.3m
likes
1.0m
followers
1.1m followers
* Above figures represent combined totals for Aston Martin and Aston Martin Racing as at 1st February 2016
VIP HOSPITALITY ———— Exclusive environments. Highly tailored experiences. “Back stage” access to the team and drivers. Business networking opportunities. Guests typically include company owners, CEOs and key decision makers.
DRIVING EXPERIENCES ———— Guests receive expert tuition from professional instructors in the very latest road car models. High speed passenger rides in a GT4 race car with one of our works drivers can also be arranged.
SHOW CARS ———— Genuine race cars can be transported anywhere in the world to support partner marketing campaigns and promotions.
DRIVER APPEARANCES ———— • AMR’s works race drivers are available to attend partner events and promote their products and services.
FACTORY TOURS —— Tours of Aston Martin Racing and Aston Martin Lagonda can be organised with our knowledgeable team of tour hosts. Tours can be tailored for the attending guests and combined with the use of the teams’ conference and meeting facilities.
BUSINESS PLATFORM ———— Aston Martin Racing provides partners with an opportunity to engage a variety of stake holders, ranging from the aspirational sports car fan, to some 80,000 road car owners.
TEAM PARTNERS
B2B
TEAM INVESTORS
RACE CAR CUSTOMERS
ROAD CAR CUSTOMERS
FANS
B2C
TESTIMONIAL | HACKETT —— “We couldn’t ask for more than to be associated with what’s probably the most iconic British brand. It’s perfect!”. Jeremy Hackett Founder & Chairman, Hackett London
CONTACT ——
Jeremy Scoones Head of Partnerships
T +44 (0)1295 754 145 E jscoones@astonmartinracing.com