M.A.P PUBLIC RELATIONS . EVENT PROMOTIONS . CREATIVE MARKETING
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MEGAN ANNE PETRILLA
PERSONAL PORTFOLIO
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MY THOUGHTS People are wonderous creatures. I live for the story and welcome every morning whole heartly. Crossing my paths between the world of business and the way my eyes view the wolrd, I found myself walking in straigt path by leveraging years of training from the Art Institute of California - San Francisco in the Fashion Marketing & Management department. I have gain experience in both the manufacturing and promotion side of the fashion industry. After working with fashion designer Jaqueylne Love for five years, I then decided to pursue in the life of Public Relations with Cross Marketing based out of San Francisco. I entered Cross Marketing as an intern, working side by side with Claudia Ross, the founder. Claudia then soon hired me to join Cross Marketing with the title of Account Coordinator. I have gained the knowledge of how to generate a multi-platform marketing and branding campaign. I have assisted with launching brands such as EDITION by Banana Republic in San Francisco. After working with clients, Restoration Hardware, Judith Ripka, CHANEL, MARLOWE, LIULI and popchips, I now understand the process of maintaining a solid, lucid and personable relationship with clients, as it is an essential.
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MY RESUME
Megan A. Petrilla 2708 ½ Bryant Street San Francisco, CA 94110 775-745-1807 M.A.Petrilla@gmail.com …………………………………………………………………………………………………………………………………………………………………... EDUCATION THE ART INSTITUTE OF CALIFORNIA - SAN FRANCISCO, CA Bachelors of Science, Fashion Marketing and Management Expected Graduation – March 2011 Academic Excellence – Deans List ………………………………………………………………………………………………………………………………………………………................... PROFESSIONAL EXPERIENCE CROSS MARKETING SAN FRANCISCO, CA Account Coordinator, March 2010 –Present Intern, August 2009 – March 2010 • Accounts: CHANEL, EDITION by Banana Republic, popchips, Judith Ripka, Epi Center MedSpa & Restoration Hardware • Assist with store openings; organize events; manage client press. • Research/execute press grids and press releases for targeted clients. • Office administration, organization and operation. JACQUELYNE LOVE DESIGNER APPAREL Marketing Assistant, November 2003 – March 2008 • Assisted with all aspects of public relations, event production, and marketing. • Helped with production, manufacturing and merchandising of apparel. • Assistant stylist for photo shoots and runway shows including: o Look Book Photo Shoot – Rio De Janeiro, Brazil, July 2005 o Mercedes Benz Fashion Week – Los Angeles, CA
INCLINE VILLAGE, NV
GLOSS MEN’S AND WOMEN’S BOUTIQUE Sales Associate and Store Merchandiser, February 2007 – February 2008 • Sold ready-to-wear apparel while aesthetically managing the boutique’s service. • Created artistic window displays and merchandised store.
NORTHSTAR SKI RESORT, CA
RELATED EXPERIENCE EYE OF FASHION - THE JACK MCGOVERN COATS’ DISEASE FOUNDATION SAN FRANCISCO, CA Account Coordinator, March 2010 • Lead of sponsors outreach, created calendar listings and press grid, managed entrance. GLOBAL GREEN’S 5th ANNUAL GORGEOUS AND GREEN BENEFIT Public Relations Assistant, December 2009 • Managed press table and assisted celebrities.
SAN FRANCISCO, CA
EDITION by BANANA REPUBLIC PRIVATE TRUNK SHOW Public Relations Assistant, December 2009 • Assisted with production of event and organization of guest.
SAN FRANCISCO, CA
CHANEL BOUTIQUE OPENING Public Relations Assistant, November 2009 • Organized and distributed gift bags, greeter and managed post-press.
SAN FRANCISCO, CA
LISA MIRZA GROTTS BOOK SIGNING AT MONTBLANC Event Coordinator, October 2009 • Oversaw event timeline, guest list and press.
SAN FRANCISCO, CA
FASHION SHOW METAMORPHIS Public Relations Director, June 2009 • Developed a team and led the organization of the press and the VIP’s at event.
SAN FRANCISCO, CA
GEN ART FRESH FACES IN FASHION Event Coordinator, October 2008 • Greeted and assisted press attendees at fashion show.
SAN FRANCISCO, CA
MERCEDES BENZ FASHION WEEK Designer Assistant, October 2005 & October 2006
MIAMI, FL & LOS ANGELES, CA
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MY SATIONARY M.A.P
Megan Anne Petrilla 1428 Hayes Street Apt B San Francisco, CA 94107
Business Card
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Megan Anne Petrilla 1428 Hayes Street Apt B San Francisco, CA 94107
From:
PUBLIC RELATIONS . EVENT PROMOTIONS . CREATIVE MARKETING
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Producers::
Fashion Marketing & Managment In-House Promtion Course
Host::
The Art Institute of California San Francisco
Instructor:: Mung Lar
FASHION EXPOSED
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FASHION EXPOSED EVENT Presented by the In-House Promotions class of The Art Institute of California - San Francisco, Fashion Exposed, was a book launch showcasing the works of the Fashion Marketing and Fashion Design students. As a part of this course I was head of Public Relations for the book launch event. Working with Jennifer Tomoro, Public Relations Lead at The Art Institute of CA - SF, we created a press release and organized the execution of the of the book launch. In collaboration with Cross Marketing, I was able to get popchips donated to the event. I also conducted the outreach for the social networking to help spread the word of the first annual event, Fashion Exposed.
THE BOOKS
!!!!"#$%&'(!)'*+&,#-&'(!!!!!
A RETROSPECT
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THE INVENTATIONS
FASHION EXPOSED PRESS RELEASE
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SOCIAL MEDIA
THE FASHION EXPOSED EVENT
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Founder::
Claudia Ross
Account Executive:: Keely Sulprizio
Account Coordinator:: Megan Petrilla
Social Media Maven:: Natalie Franklin
CROSS MARKETING
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ABOUT CROSS MARKETING Public Relations Cross Marketing was founded in 2005 to provide marketing and public relations service for various types of clients including fashion, entertainment, lifestlye, retail, hight-profile indiviuals, high-tech, and non-profit organizations. By creating multi-platform markting and branding campaign, each recieves individualized attention and strategic opportunieies to ultimately achive our unique goals. Cross Mareting has been recognized by many of its clients and peers and media partners as a necessary markting partnership. Cross Marketing helps in the launching brands, execution of events and develops the necessary tools to make the connection with our client’s target customers through advertising, special events, marketing, social metwokding and philanthropy.
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CROSS MARKETING ACCOUNT COORDINATOR A Glimps of Luxary. Claudia Ross, the founder of Cross Marketing hired me as an intern in August of 2009, after working as both Claudia’s and Keely’s right hand, I was then hired as Cross Marketing’s Account Coordinator. With this title my expectations were high. While at Cross Marketing I directed the popchips account and took on the roll of doing product placement in events for Epi Center MedSpa. Some of the roles that I managed at Cross Marketing were press lists, influencer gifting, event guest lists, event planning, newsletters, event calendars, and email blasts.
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CROSS MARKETING PRESS KIT
PRESS KIT FOLDER
PRESS COVERAGE CD
CROSS MARKETING PRESS RELEASE
FOR IMMEDIATE RELEASE Contact: Claudia Ross Cross Marketing claudia@crossmarketingpr.com 415.986.0342 Cross Marketing Public Relations Firm Celebrates Five Years of Continual Revenue Growth San Francisco’s striving Public Relations firm, Cross Marketing, celebrates its fifth year as a standing company through tough economic times.
San Francisco, Calif. -- April 29, 2010, Cross Marketing, a San Francisco Public Relations Firm, announces the celebration of its fifth year in business with continual revenue growth. Cross Marketing clientele base continues to increase while maintaining ongoing, long-term relationships with current clients. “Cross Marketing doesn’t just offer a PR platform, but an approach to sales based on my 15 years of experience in advertising,” says Claudia Ross, CEO of Cross Marketing, “It’s all about the ROI. Knowing who the customer is and creating a target for sales opportunities is paramount. At the end of the day, if my client reports they are making a profit, then we’re doing our job.” Cross Marketing clientele growth has been constant since its establishment in 2005. Services include, marketing and public relations for various types of clients including fashion, entertainment, lifestyle, retail, high-profile individuals, high-tech, and non-profit organizations. As Chairman of the Board for Raphael House and Founding Board Member for Care Through Action, Claudia Ross has been active in the community as well as served as Chair for several large-scale fundraising opportunities. She is also on the Editorial Board for Benefit Magazine, The Lifestyle of Giving Magazine. --More—
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CouRTeSY oF DReW ALiTzeR PHoToGRAPHY
CROSS MARKETING
W RoLLS ouT THe ReD CARPeT AT SAKS FiFTH AveNue NeW YoRK
ALL THAT GLITTERS
CouRTeSY oF DReW ALiTzeR PHoToGRAPHY
To celebrate the sparkling holiday season, W and Saks Fifth Avenue New York hosted a special shopping event in the Jewelry Gallery. Led by philanthropists Claudia Castillo Ross, Kimberly Guilfoyle and Lori Levine, the event was attended by over 200 guests and benefitted Fran Drescher’s Cancer Schmancer Movement. Guests experienced the stunning collections from Chopard, H. Stern, Marco Bicego, Garrard, Mikimoto and Stephen Webster and participated in W’s holiday shopping passport program.
W SoCiAL STYLe HoSTS CLAuDiA CASTiLLo RoSS, LoRi LeviNe AND KiMBeRLY GuiLFoYLe
PRESS COVERAGE
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POPCHIPS think popped Cross Marketing’s primary goal with its client popchips, a chip that is heat pressured not fried or baked but popped, was to distribute popchips throughout nationwide events. I managed this account, by strategically placing popchips in the top nationwide events. From the Emmy Awards to the GPA Golf Tour, the Sundance Film Festival to the top US charities, I arranged the distribution of popchips in-kind donations.
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DONATION LETTERS
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EPI CENTER MEDSPA A San Francisco based eco medspa. Cross Marketing manages all of Epi Center MedSpa’s public relations. With this account one of the task that I handled was Epi Center MedSpa’s product placement throughout Bay Area events. I distributed Epi Center MedSpa’s promotional gift cards to San Francisco’s most prestigious Galas.
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DONATION LETTERS
MAY 2010 NEWS LETER
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