Minerva Ensemble Brand Development 2010
The Client
The Minerva Ensemble is a trio of graduates from the Royal Northern College of Music in Manchester, all of whom are now professional musicians playing with the orchestras in the North of England. These include the Halle Orchestra, Liverpool Philharmonic, Opera North, Manchester Camerata and the BBC Philharmonic. Whilst studying at the Royal Northern College of Music they formed a successful Wind Quintet performing with several instrumental combinations. As their music progressed they developed as a trio of strings and oboe, allowing the elegance of the strings to be heard as you expect at a wedding, combined with that of the lyrical and warm sound of the oboe. Minerva Ensemble have been performing at weddings, functions and public concerts since 1996. They have had the opportunity to play at recitals, festivals and competitions as well as tour across Europe and teach through the “Live Music Now� organisation. They have also recorded a number of performances and performed concerts all over the UK, Europe and the rest of the world both as a group and individually with other orchestras. With a wealth of experience playing both together and as individual musicians, they have developed a unique and beautiful sound.
Brief
General Overview: The Minerva Ensemble, a unique musical trio specialising in providing music for weddings and special events, are a growing business and have built up their own successful product from scratch. As they are becoming known through out the music industry, taking more bookings and are generally forming a highly professional reputation, they need to develop a fitting brand that can help promote their services. The trio are looking to further promote themselves through a variety of ways including: social networking - both on and off-line, direct mail sent to a client base, a company website and a series of wedding shows running across the country. The new brand must represent them effectively across all these promotional forms and speak about them in a descriptive tone of voice that suites not only the trio’s services but their personalities. Brand Material: Logo Letterheads Business Cards CD wallets/ Dual Cases Promotional Posters Website
Logo Design: on white
Logo Design: on black
Business Card & CD
Promotional Poster
Website