Facility Rental Brochure

Project Goal

Design a visually appealing and informative brochure to promote the facility rentals at a performing arts center.

Summary

The Southern Kentucky Performing Arts Center (SKyPAC) was looking for an attractive yet straightforward brochure that could be used year after year, showcasing each rental space. The brochure needed images and text that captured the facility’s unique features and provided easy-to-understand information about the various rental options available.

CLIENT: APPLIED SKILLS

Branding, Design Principles, Typography, Photography, Color Theory, User Research

MADE WITH Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Southern Kentucky

Performing Arts Center

Billboard

Project Goal

Using

approved Broadway Performance marketing guidelines produce a simple billboard.

Summary

This touring Broadway production had rigorous brand and layout guidelines for this billboard project. Using their approved marketing collateral from their EPK was essential. The challenge with this project was satisfying all logo parties while meticulously adhering to the Broadway production’s branding requirements. NOTE: I do not own the rights to the featured Broadway Performance “Beauty and The Beast.”

CLIENT:

Southern Kentucky Performing Arts Center, Pepsi, Broadway Musical: Beauty and the Beast

APPLIED SKILLS

Branding, Design Principles, Typography, Color Theory, User Research

MADE WITH Adobe, InDesign, Adobe Photoshop, Adobe Illustrator

NOTE: I do not own the rights to the featured Broadway Performance “Beauty and The Beast.”

Logo Redesign

Project Goal

The goal for this logo design was to create a fresh logo design that incorporates dual entities of the organization with a vibrant, more attractive style for full color and gray scale usage.

Summary

For this project, the client wanted a logo that utilized the Baker Arboretum and the Downing Museum in the same colorful logo. The new logo will be used on all branding collateral, from print and digital to textile staff apparel. It was also crucial to the organization that the color palette artist Joe Downing used to incorporated into the logo to carry on his legacy.

CLIENT:

Baker Arboretum & Downing Museum, WKU

APPLIED SKILLS

Design Principles, Vector Drawing, Color Theory, Typography, User Research

MADE WITH

Adobe Illustrator, Adobe InDesign