RE-BRANDING GUIDE
OLD LOGO
PIN TEA REBRANDING OLD LOGO VERSION
PIN TEA REBRANDING LOGO ADJUSTMENT
NEW LOGO ADJUSTMENT
LOGO
PIN TEA REBRANDING
ADJUSTMENT
PIN TEA REBRANDING LOGO ADJUSTMENT
General adjustment on :
Simplify brand icon set 35% lighter of logo color
PIN TEA REBRANDING COLOR SETTING
NEW COLOR SETTING
PIN TEA REBRANDING COLOR SETTING
STRAWBERRY ORANGE LEMON KIWI BLUEBERRY GRAPES
# 2d12 #f68124 # ce39 #60d550 #37c0 #7d79ca
PIN TEA REBRANDING ELEMENT
NEW ELEMENT
PIN TEA REBRANDING ELEMENT
Golden ratio element :
Leaf = natural / healthy / tea
Fruitier Than Ever = true taste of fruit / everything about fruit
PIN TEA REBRANDING REBRAND LOGO
REBRAND LOGO
PIN TEA REBRANDING REBRAND LOGO
The brand name
The icon - leaf / natural
-- Passion
-- Healthy
-- Innovative
-- Nature
Ideal Brand #808285
CHARCOAL FRUIT ORANGE
Passion # 2d12 Healthy #f68124
Innovative # ce39 LEMON Natural #60d550 MELON
Re-design logo to enpharsize the icon “LEAF” leaf to implies the core value of the brandNatural ingredient & Healthy product.
PIN TEA REBRANDING REBRAND LOGO
Primary Typeface :
Gotham (Book)
Gotham (Medium)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Brand extension : Black & White version :