A Luxury Collection.
We are very pleased to know that you are considering marketing your home through our Luxury Division: Prestigio International. Entrusting the sale of a property of such magnitude is a significant decision, one to be taken with a great deal of diligent consideration. We are confident that you will find Prestigio International to be the answer to your most discriminating expectations. We created Prestigio International for two main reasons: • One cannot market extraordinary homes with ordinary means. In the select upper-end market, every home is unique. The marketing vehicles and services need to be tailored to each property, based on location, architecture, style, size and price range. Prestigio International is Intero Real Estate Services’ High-End Division, specializing in the listing, the marketing and the sale of exceptional homes and estates. • Luxury properties are local / Most of the likely buyers are not. The luxury market has changed and keeps on evolving, because the world has changed. While many years ago the majority of the buyers came from the local market, today’s buyers often reside or work thousands of miles away. Buyers from China, India, Europe, the Middle-East or other continents and countries, represent the most active and potent segment of the qualified demand. This is why we created the Prestigio International Division and devised the most innovative, exhaustive and effective Global High-End Program in the industry. We cater to the unique character and marketing needs of your property and reach out to the largest pool of qualified prospective buyers, wherever they happen to come from, whether the local market, the region, the State, the US or from abroad.
Respectfully,
Alain Pinel General Manager of Intero Prestigio International
Prestigio International Custom Marketing Strategy Plan
Global Connection We broaden your exposure to include a wide geographic pool increasing the chances of selling your home for the best price in the shortest time. We have taken steps to make it easier for homebuyers everywhere to find and view your home by offering translations into 19 languages and multiple currencies on our website.
Global Connection Of the approximately $1.2 trillion in existing U.S. home sales in 2013, approximately $92 billion came from foreign buyers. As part of Prestigio International, you will be taking advantage of our partnerships with the largest international real estate networks. These associations allow us to reach over 30 countries and approx. 9,700 offices & 208,961 real estate agents.
Argentina Australia Bahamas Belgium Canada Cayman Islands China Costa Rica Denmark
Fiji France Germany Greece Hong Kong Indonesia Italy Jamaica Mexico Netherlands
New Zealand Portugal Singapore South Africa Spain Switzerland Turks & Caicos Islands United Kingdom U.S. Virgin Islands
Global Connection Percentage of Foreign Buyers of U.S. Property.
19%
24%
North America
Europe
4% MIddle East
19%
2%
South America
Africa
32% Asia
Global Connection Luxury Portfolio is a luxury division of Leading Real Estate Companies of the World®, representing more $1 million+ properties than any other luxury real estate network. The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results which gives your property a great advantage. With submission to Luxury Portfolio, your home has the opportunity to be featured on their homepage and blog.
Most US $1M+ Listings
Most U.S. Listings U.S. Total Total U.S.$1M+ Properties
12000 10500 9000 7500 6000 4500 3000 1500 0
Intero & LuxuryPortfolio.com SothebysRealty.com ChristiesGreatEstates.com ColdwellBankerPreviews.com KWLuxuryHomes.com
Source:Mintel International Website Survey Q4 ‘13
Website Demographic: • Annual Household Income: $1.32 million • Own a primary home valued at more than $3.8 million • Own a secondary home valued at more than $5 million
Global Connection ®
®
As an affiliate of Leading Real Estate Companies of the World®, we are connected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S. with #1 market rankings in 39% of the top markets — significantly more than our closest national franchise competitor. Once again proving the power of connecting local brands with a pervasive national and global network. PERCENTAGE OF TOP 108 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, Percentage of top 108 U.S. markets in which network TRANSACTION SIDES OR BOTH IN 2013
affiliates were #1 in sales volume, transaction sides or both in 2013. Intero and Leading Real Estate Companies of the World ®
Intero and Leading Real Estate Companies of the World 39%
®
Coldwell Banker
24% 9%
Keller Williams
8%
Unaffiliated Firms RE/MAX
5%
Berkshire Hathaway Home Services
4% 3%
Prudential
2% Sotheby’s 2% ERA 2% Century 21 1% Realty Executives 0
5
10
15
Source: REAL Trends Market Leaders for 2013.
20
25
30
35
40
Global Connection
VISITOR VISITORSESSIONS SESSIONS 6,935 6,935 199,225 199,225
With more than 4 million page views per month, LuxuryRealEstate.com is the most viewed luxury real estate website in the world. It holds the #1 placement in searches on google, bing, and yahoo.
TOP TOP10 10VISITING VISITINGCOUNTRIES COUNTRIES
309 ,309
United UnitedStates States
Germany Germany
711 ,711
Canada Canada
Italy Italy
United UnitedKingdom Kingdom
France France
Australia Australia
Spain Spain
Sweden Sweden
Mexico Mexico
...62 .62
925 ,925
Total TotalVisiting Visiting Countries Countries208 208 Total Visiting Countries: e.com te.com | | 208 800.488.4066 800.488.4066 | | info@luxuryrealestate.com info@luxuryrealestate.com
Website Demographic: • Annual House-Hold Income: $500,000 or
more – 22.6% Average HHI - $368,571 • Education: College Grad – 66.3% Masters – 19.1% PHD – 13.9% • Average Value of Primary Home: $1,202,428 • Average Percentage of Users Owning 2nd, 3rd, or 4th home: 57%
Global Connection Not only will your listing be shown on InteroRealEstate.com and InteroPrestigio.com, but through our extensive international network, it will also be shown on many of the industry’s top real estate websites. Specifically reaching millions of potential buyers across the globe.
Luxury Listing Syndication
Online Marketing With roots in Silicon Valley, there is no doubt Intero is all about innovation and technology both in their business practices and their marketing. Having an online presence extends the reach of your home locally, regionally and internationally allowing your home to be introduced to the perfect buyers wherever they may come from.
Online Marketing Website. Mobile. Your home will be highlighted as a luxury listing on InteroRealEstate.com in our Intero Prestigio Showcase. Every listing is translated into multiple languages catering to our globally diverse audience.
Online Marketing Virtual Magazine Your home will have an exclusive listing in the Intero Prestigio virtual magazine which is sent out to our extensive list of Intero agents worldwide as well as thousands of Intero’s subscribers. This exclusive luxury home magazine is available at Intero’s many online outlets and viewed worldwide with over 250,000 impressions.
Online Marketing Social Media
Virtual Tours
Taking full advantage of being able to drill down to specific demographics and behaviors, we create unique campaigns targeted specifically to the perfect buyer for your home.
A high quality virtual tour and full color photographs will be produced by an Intero Prestigio Certified Photographer to provide a stunning presentation of your home. All will be displayed on a unique page specifically designed to showcase your home to potential buyers.
Print Marketing Although we are in the digital age, print media is still an important aspect of getting the word out about your property. Strategically using local and national print advertising pushes more interested buyers to the online marketing we set up for you. It simplifies the buyer’s search by providing the information right in front of them.
Print Marketing Property Brochure
Direct Mail
Leave a lasting impression. Custom property brochures will be created for home tours and open houses.
Customized direct mail pieces will be sent out over the lifetime of the listing to a geographic and affluent targeted list surrounding your home.
A Stunning Luxury Estate 1234 Main Street, Anytown US
Luxurious Living
Gourmet Kitchen
This home offers 5 bedrooms and 4.5 bathrooms with approximately 4,345 square feet of living area arranged over 2 levels and an approximate 10,200 square foot lot. From the portico you enter through the double glass doors inset with iron scrollwork to the grand foyer. Dramatic sky-lit entrance with stone-like tiled floors, graceful arches and marble staircase with custom iron railing. Subtle faux finished walls and distressed hardwood floors throughout the living areas.
This Gourmet Kitchen has been beautifully finished with glazed antiqued cabinetry, granite slab countertops with tumbled stone back splash and top of the line stainless steel appliances which include a Wolfe Range with 6 burners, griddle and 2 ovens, a pot filler with custom tiled medallion backsplash; Sub-Zero refrigerator and Miele dishwasher with custom cabinet panels; GE Compactor and Dual Compartment sink with instant hot water dispenser.
1234 Main Street
Family Gatherings The family room adjoins the gourmet kitchen for a spacious and comfortable feel. The family room has a coffered ceiling with up-lighting, distressed flooring, two-way fireplace with gas-log and sliding glass doors which lead to the garden.
Elegant Living Space
Anytown, US
The formal living room has a vaulted ceiling to a center peak and distressed hardwood floors; a focal point fireplace is surrounded to the ceiling in precast stone. The formal dining room continues the distressed wood flooring and features a coffered ceiling with up-lighting and a center medallion with crystal chandelier; enjoy a two-way gas-log fireplace which enhances the ambiance of the room and is shared with the family room. The family room has a coffered ceiling with up-lighting, and sliding glass doors to a spacious garden courtyard. The library has a double door entrance with inset glass panels. The second family room/recreation room on the lower level of the home offers flexibility for media, play and fitness; features include tiled floors, a wet bar with granite counters, wine cooler, sink and curved island; sliding glass doors lead to the patio.
Elegant Tuscan Estate Beautiful home overlooking amazing white water ocean views and elliptical tide pools of Fitzgerald Marine Reserve. Graciously designed for entertaining or as a peaceful retreat, most of the living areas, including the master bedroom, face the Pacific Ocean with huge expanses of windows.
The main-level master suite is romantic and luxurious with the double door entry; enjoy the Master Retreat serenity of the spa inspired bathroom which has been beautifully finished in tile and marble; dual vanities, whirlpool tub, steam shower with rainspout, handheld sprays and a private commode room. The Master Suite features an elevated gas-log fireplace, dual walk-in customized closets with cedar floors, and carpeting. Sliding glass doors lead to a private garden terrace.
• • • •
Additional Amenities Two bedroom suites are conveniently located on the mail level of the home. Each suite features a customized walk-in closet and private bath. One with a glass enclosed shower and the other with a tub/shower combination. The fourth bedroom includes a large sitting room, coffered ceiling, two closets and direct access to the hall bath. The fifth bedroom which is also ideal for an office has a double door entrance, mirrored closet doors and opens to a private patio and light well.
• Beautifully remodeled with the finest amenities
• Conveniently located within 25 miles of San Francisco
Offered at $5,000,000
Additional Amenities: Surround sound in the Family Room, Sound speakers throughout the interior and exterior, 2 zone air conditioning, intercom, central vacuum system and dual pane windows.
www.1234MainStreet.com
Excellent Los Altos Schools: • Almond Elementary • Ardis G. Egan Intermediate • Los Altos High
Agent Name, REALTOR® 650.245.2366
2014 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable but not guar nteed. This is not intended as a solicitation if you are listed with another broker.
Agent Name, REALTOR® 000.000.0000 agent@interorealestate.com www.InteroRealEstate.com
aName@interorealestate.com www.AgentUrl.com
Lic.#0000000
2014 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
www.1234MainStreet.com
3 Bedrooms 2 Bathrooms 1,230 Sq. Ft. 11,507 Sq. Ft. Lot
Lic.# 00000000
Print Marketing Local Market Print Advertising. Local weekly or monthly newspaper publications are still read by the majority. Therefore, it is extremely important to be listed in these publications. Your home will be featured in one of the many of the local community newspapers. 2055 Darylview Court, San Jose, CA 95138 A Luxury Collection By Intero Real Estate Services.
The Solution to Selling Your Luxury Home. 5 Betty Lane, Atherton
655 Manzanita Way, Woodside
280 Family Farm, Woodside
$22,800,000
$10,800,000
$9,998,000
Listing Provided by: David Kelsey, Tom Dallas, Greg Goumas Lic.#01242399, 00709019, 01878208
Listing Provided by: Linda Hymes, Lic.#01917074
Listing Provided by: Dana Cappiello, Lic.#01343305
3240 Paseo Vista Avenue, San Martin, CA 95046 Ultimate Country Living!
1510 Topar Avenue, Los Altos
10800 Magdalena, Los Altos Hills
$7,500,000
$6,995,000
Listing Provided by: David Troyer, Lic.#01234450
Listing Provided by: Cutty Smith, Melissa Lindt, Lic.#01444081, 01469863
Drive to your new home above the valley floor and experience tranquility this sanctuary has to offer. The unique and pastoral property is located in a gated community with end of the road privacy. Park-like setting surrounded by nature and wildlife, yet conveniently located to schools, shopping and freeway access. 10 acres with seasonal creek and native oak, deciduous and evergreen trees surround this gorgeous home.
Picture Book Perfect!
13195 Glenshire Drive, Truckee $6,900,000 Listing Provided by: Greg Goumas, Lic.#01878208
Karlene DiNapoli, REALTOR 408.612.7090
/Broker Associate
®
kdinapoli@interorealestate.com www.karlenedinapoli.com Lic.#01799916 All information deemed reliable but not guaranteed. Intero Prestigio is a division of Intero Inc. Not intended as a solicitation if you are listed with another broker.
12733 Dianne Drive, Los Altos Hills
12390 Hilltop Drive, Los Altos Hills
195 Brookwood Road, Woodside
$6,398,000
$5,249,000
$4,600,000
Listing Provided by: Greg Goumas, Lic.#01878208
Listing Provided by: Greg Goumas, Lic.#01878208
Listing Provided by: Virginia Supnet, Lic.#01370434
12861 Alta Tierra Road, Los Altos Hills
600 Hobart Street, Menlo Park
24877 Olive Tree Lane, Los Altos Hills,
• • • • •
• LushSilver gardens Vista and views of foothills is a stunning masterpiece offering the essence 5 Bedrooms This lovely Estates • 2 Stall barn, paddocks, two pastures 3½ Bathrooms of luxury living and understated elegance. This home is a designer showcase. and arena Approx. 4,398 Sq. Ft. • 30’X50’ workshop with front/back Approx.10 Acre Lot The extensive windows capture the glorious views of the city and the 15th hole oversized doors Pool and spa with valley views
of The Ranch Golf Course.
Offered At: $2,190,000 www.3240PaseoVista.com • 5 Bedrooms • Gourmet Chef’s kitchen, mahogany
• 4 Bathrooms • 3,333 Sq. Ft. • 8,505 Sq. Ft. Lot
stained cherry cabinets, hardwood flooring, slab granite countertops • Overlooking Golf Course
List Price: $1,559,950 $4,198,800 Listing Provided by: Greg Goumas, Lic.#01878208
$4,098,000
$3,850,000
Listing Provided by: David Bergman, Lic.#01223189
Listing Provided by: Carol Casas, Lic.#01354442
www.2055DaryliewCt.com
1840 Kickapoo Court, Morgan Hill, CA 95037 Approx. 4,667 Sq. Ft. Approx.18,731 Sq. Ft. Lot
scott@grantgriffithandjones.com Perfectly situated near the end of a cul-de-sac on one of Morgan Hill’s most coveted streets www.SilverCreekHomePreviews.com of newer custom homes. The stone covered old world portico along the entry path leads you to a private courtyard sanctuary you call home. LIC# 00890691 12200 Winton Way, Los Altos Hills $3,688,000 Listing Provided by: David Troyer, Lic.#01234450
1250 Miramontes Street, Half Moon Bay
25333 La Loma Drive, Los Altos Hills
$3,400,000
$3,598,000
Listing Provided by: Dana Cappiello, Lic.#01343305
Listing Provided by: David Troyer, Lic.#01234450
See the complete collection
w w w.InteroPrestigio.com
2014 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
Grant, Griffith and Jones 408.239.0990 scott@grantgriffithandjones.com www.grantgriffithandjones.com
®
Lic.#00890691 ®
All information deemed reliable but not guaranteed. Intero Prestigio is a division of Intero Inc. Not intended as a solicitation if you are listed with another broker.
This gorgeous home features an amazing gourmet kitchen with Cherry cabinets, top-ofthe-line stainless steel appliances and gorgeous slab granite counters. You’ll also find rich Brazilian Cherry wood flooring and cabinetry throughout and a convenient downstairs guest suite. The incredible, private backyard is perfect for entertaining with a sparkling pool, spa, pergola and an outdoor kitchen. The side yard has a large separate RV parking area with a 50 amp electrical panel. Enjoy classic Old World Italian Renaissance architecture with all of today’s modern conveniences. This home just feels right!”
5 Betty Lane, Atherton, CA 94027 | $22,800,000 | Listing Provided by: David Kelsey, Tom Dallas, Greg Goumas Lic.#01242399, 00709019, 01878208
Customized to the unique style of each luxury property, Prestigio will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.
Grant, Griffith & Jones 408.239.0990 Nine Year Old Italian Renaissance Custom Built Home. 4 Bedrooms 4½ Bathrooms
For more information about listing your home with the Intero Prestigio International program, call your local Intero Real Estate Services office. All information deemed reliable but not guaranteed. Intero Prestigio is a division of Intero Real Estate Services. This is not intended as a solicitation if you are listed with another broker.
Woodside 1590 Cañada Lane Woodside, CA 94062 650.206.6200
Menlo Park 807 Santa Cruz Avenue Menlo Park, CA 94025 650.543.7740
Los Altos 496 First Street, Ste. 200 Los Altos, CA 94022 650.947.4700
®
®
Offered At: $1,695,000
www.1840KickapooCourt.com 2014 Intero Real Estate Services, a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
Print Marketing Lifestyle Print Advertising. We realize your property exudes a certain personality and requires a specific type of buyer. Our ad placement is personalized based on the home’s style and location to attract a buyer that will appreciate its beauty.
Innovation Meets Influence Intero is part of HomeServices of America Inc., a Berkshire Hathaway affiliate. The second-largest full service residential real estate company in the U.S. What does it mean to be a Berkshire Hathaway Affiliate? The HomeServices’ network is comprised of some of the industry’s most respected real estate firms, each of whom is recognized for their services, leadership and integrity. By joining forces with HomeServices, and becoming a Berkshire Hathaway affiliate Intero is unmatched in ability to serve the real estate needs of new and existing clients.
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” -Warren Buffett, chairman of the board, Berkshire Hathaway Inc.
Custom Marketing Plan A 12-month custom marketing plan will be produced based on your home’s location, price and style, creating a unique strategy that is best suited to reach your buyer. (Examples of mediums used)
Online Marketing:
International and National Marketing:
• InteroRealEstate.com, InteroPrestigio.com,
• Submission to Luxury Portfolio for potential
LuxuryRealEstate.com, LeadingRE.com, LuxuryPortfolio.com, PropGoLuxury.com, duPontregistry.com, WSJ.com, Asia.WSJ.com, Zillow.com, Trulia.com, ContraCostaTimes.com, MLSListings.com, Frontdoor.com, YahooRealEstate.com, MercuryNews.com, Realtor.com, Juwai.com • Intero Prestigio Virtual Magazine featured listing • Social media site posting: YouTube / Facebook / Twitter / Pinterest dedicated channels to Intero Prestigio homes • Virtual Tour
• • • •
homepage placement Submission to Luxury Portfolio for blog entry Wall Street Journal Ad (U.S. version) LuxuryRealEstate.com regional featured property of the week on homepage Wall Street Journal Int’l edition (Asia)
Local Print Marketing: • 3x (1 per quarter, for the first 3 quarters)
250 geo-targeted direct mail campaigns • ½ page (1x per month for 2 months) appropriate local newspaper • 1 full page in appropriate Lifestyle Magazine
Why Prestigio International? Intero Prestigio International is a luxury collection from Intero Real Estate Services of the finest and most exclusive homes. A Prestigio home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each luxury property, Prestigio International will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.
Š 2014 Intero Real Estate Services, Inc., a Berkshire Hathaway Affiliate and wholly owned subsidiary of HomeServices of America, Inc. All rights reserve. The logo is a registered trademark of Intero Real Estate Services, Inc. Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
A Luxury Collection.Â
www.InteroPrestigio.com