SPEED SPORT 2020 Media Kit by jtripp-speedsport

2020 MEDIA KIT

America’s Motorsports Authority for 85 Years Since 1934 we’ve been there. From the board tracks of New Jersey to the high banks of Daytona SPEED SPORT has been and remains America’s Motorsports Authority. And with an enduring ethos of accurate, credible motorsports journalism, SPEED SPORT stands alone as the oldest, most trusted source for racing news. Generations of motorsports fans have relied on SPEED SPORT for the information, stories, and insight that fuels their passion. Today’s generations rely increasingly on television and digital media, and SPEED SPORT has adapted with the times and is today a full-fledged motorsports media company, delivering its award-winning content through print, web, television and emerging digital and social media platforms. In 2019 we celebrate our longevity while looking to the future. Grassroots motorsports is stronger than ever…and we’ll continue to bring our subscribers, viewers and fans along for the ride.

AUDIENCE

(OUR CUSTOMERS ARE YOUR CUSTOMERS) The SPEED SPORT audience is mature, engaged and in a position to spend money on products and services that are relevant to them. They are diehard race fans. They are industry insiders. They are racers, gear heads, and outdoor enthusiasts. Why waste your precious advertising dollars chasing nebulous impressions with general interest media when SPEED SPORT can deliver precisely the audience you are trying to reach?

50%

attend 5 or more races per year

own a motorcycle, ATV or UTV

47%

75%

prefer to buy from companies that support racing

are active participants in motorsport competition

own their home

89%

45%

own a race car, hot rod or collector car

67% have income greater than $55,000

83%

35%

use social media to stay connected

watch video on their mobile device are male

90%

AUDIENCE (LOCATION, LOCATION, LOCATION) Our customers are concentrated in America’s Heartland. They support their local racetracks and the companies who support racing.

MEDIA(CONTENT PLATFORMS IS KING) SPEED SPORT produces award-winning news, editorial, video and television for all forms of media. From magazines to websites, television to Twitter - we deliver authentic, informative and relevant content to passionate fans on their terms.

PUBLISHING

• SPEED SPORT Magazine • SPRINT CAR & MIDGET Magazine • The National Speed Sport News Archives • Custom program, calendar and book publishing

PRODUCTIONS

• SPEED SPORT Presents • LIVE From • The Ralph Sheheen Show

• Custom product, personality or company videos • Complete in-house studio and editing suite • Full race productions capabilities

DIGITAL

• SPEEDSPORT.com • SPEEDSPORT.tv • The SPEED SPORT Network

• SprintCarandMidget.com • The SPEED SPORT DAILY, “Hot Laps” • Facebook, Twitter, Instagram, YouTube

EVENTS

• SPEED SPORT keys-in on “tent-pole” motorsports events, such as the Chili Bowl, the Knoxville Nationals, the World Finals and others with high-profile content-gathering and marketing footprints.

PUBLISHING

PUBLISHING The One Publication That Covers It All With roots dating back to 1934, SPEED SPORT Magazine is quite simply America’s Motorsports Authority - the publication proudly celebrated its 85th anniversary in 2019. From its genesis as a weekly racing newspaper, to its present monthly form in print and digital editions, SPEED SPORT Magazine is the foremost source for insightful motorsports news and information. With its emphasis on features, opinion and industry news, SPEED SPORT Magazine is a mustread for anyone who wants to stay up to date on the widest range of motorsports news. It’s no wonder that SPEED SPORT Magazine is read by hard-core race fans, industry professionals and racers themselves. Advertising opportunities include traditional display ads, custom cover art, sponsored event distribution, sponsored content and more. See the supplement section for details and rates.

BY THE NUMBERS

6,000

total readership

* Includes subscriptions, sponsored distribution, industry/promotion distribution and pass-around.

PUBLISHING America’s #1 Open Wheel Racing Publication Sprint Car & Midget Magazine is a favorite among passionate dirt open wheel fans nationwide! Since 2002, SC & M has delivered rich, insightful features, editorial and brilliant photography in a high-quality glossy format you’d expect more from Architectural Digest than a dirt magazine. But that’s what makes it special, and why readers and the industry love it. With a team of Hall of Fame writers and photographers, lead by an award-winning editorial staﬀ, SC & M is a coﬀee table quality publication that makes your product stand out…and readers will support. Whether traditional print ads, sponsored stories, or integrated campaigns that leverage the full potential of the SPEED SPORT family of media platforms, SC & M is the ideal choice for advertisers wanted to target passionate dirt open-wheel fans. Advertising opportunities include traditional display ads, custom cover art, sponsored event distribution, product buyers guide, sponsored content and more. See the supplement section for details and rates.

BY THE NUMBERS

10,000

total readership

* Includes subscriptions, sponsored distribution, industry/promotion distribution and pass-around.

PUBLISHING Sponsored Content & Distribution

GIFT IDEAS

For events or our targeted distribution lists, a cover ad or fully customized cover is a high-impact way to drive a promotion. (below) Showcase your product, service or company with a customized placement within the pages of either publication. From buyers’ guides to full blow editorial features, our team will work with you to help you get your message across. (right)

14 - SMILEY SITTON’S OUTLAW DRIVING SCHOOL Located minutes from the Dallas/Fort Worth Airport, Smiley Sitton’s Outlaw Driving School offers courses for all levels of experience, from a novice just looking for a great thrill to professional racers wanting to improve their program or classroom only for crew chiefs or fans. Their RaceSaver (305) course is rapidly becoming their most requested course due to the popularity of the RaceSaver class across the country. The crew chief program is a classroom only course. Students from all over the world have attended, including from New Zealand, Australia, Ireland, Scotland, China and most of the 48 states. New classes for this year – classroom only can be done for race fans whether an individual or a group – call for pricing on these programs. Classes available for RaceSaver/305’s, 360’s and 410’s.

SOURCE Charles “Smiley” Sitton Outlaw Driving School www.outlawdrivingschool.com (214) 331-4664 Price: Prices vary depending upon package.

1 –TONY STEWART SPRINT CAR DIECAST

Tony Stewart made his return to full-time dirt racing in 2017! You can purchase a 1:24 scale version of his No. 14 Rush Truck Centers/Arctic Cat/FordPerformance/ Curb/J&J Auto Racing entry for your collection. Produced by Round 2 Corp., LLC

SOURCE

Tony Stewart Racing http://www.tonystewartstore.com/category/1009/diecast Phone: (317) 299-6066

16– HEWITT’S Price: LAW $55.50

After a long hiatus, Hewitt’s Law by Jack Hewitt and Dave Argabright is back. Jack Hewitt

15 – NATIONAL SPRINT CAR HALL OF FAME 2018 CALENDAR

2 –BR MOTORSPORTS T-SHIRT

remains one of the most compelling personalities part ofautobiography the BR Motorsports team with Twelve months of spectacular color phoin sprint car racing, andBe hisa 2004 this highacclaim. quality Long shirt. The bright tos vibrant takencolors in and around the museum. Each enjoyed critical and popular out of out in crowd. What monthstocking lists birthdays of National Sprint Car print, the book has been stand reproduced anda includes all of a great stuffer one.that Sizes S–2XL. chapters Hall of Fame inductees and other signifithe text from the original along with for twoyour newloved cant individuals in the sprint car industry. bring us up to date on Jack and his family. A limited run (500 copies) CollecIncludes a group shot of the class of 2017 tor’s Edition has also been produced, and includes SOURCE www.SPEEDSPORT.com • SUBSCRIBE: 704.790.0136 National Sprint Car Hall of Fame inductees everything in the standard edition PLUS a bonus BR Motorsports and co-inductees. A description of the photo section of photographs. The Collector’s Edition is2216 East Mineral King Ave. is included on each page. 17” x 22” numbered and autographed by the authors. Visalia, CA 93292 Harcover, 332 pages. email: info@brmotorsports.com 3 –CROW ENTERPRIZES GEAR BAG Phone: (559) 739-1515 SOURCE Price: $15.00 (plus s&h) SOURCE National Sprint Car Hall of Fame & This gear bag from Crow Enterprizes offers plenty of room for your suit, helmet, gloves, shoes and plenty more. Featuring American Scene Press, LLC Museum detachable padded shoulder straps with quick-release buckles, www.daveargabright.com PO Box 542 easy-to-grip handles with wrap closures, roomy zippered pockets (317) 598-1263 Knoxville, IA 50138 Prices: www.sprintcarstuff.com on the ends, and Crow’s logo. Big and roomy, at 26” x 12” x 14”, and if you mention seeing it Standard edition: $29.95 (641) 842-6176 in this gift guide they’ll ship it for free anywhere in the continental Collector’s Edition: $49.95 (800) 874-4488 Price: $12.00 (plus s&h) United States.

30 • SprintCar & Midget

1711-xmas.indd 30

Luc Swensson Drives To Help Others

Your Ad

Your Ad Here

www.SPEEDSPORT.com • SUBSCRIBE: 704.790.0136

JULY 2017

SOURCE

SPEED SPORT MAGAZINE

ilovethislife.org SoVa Motion Eyes Dirt Trackers

In a small race shop in Great Falls, Montana, Luc Swensson works diligently on one of his two INEX Bandolero race cars. The 12-year-old driver started racing quarter midgets in 2013 1711-xmas.indd 25 and his passion for driving race cars has transformed his young life to a much larger calling. In 2015, a now semi-retired NASCAR driver shared a social media post that has changed Swensson’s life forever. Brian Scott, then a NASCAR XFINITY Series driver posted a story about a young girl that designed the paint scheme for his No. 2 Shore Lodge Chevrolet. Swensson learned very quickly LUC SWENSSON that there was something bigger than “just being a race car drivIn 2016, thanks to the staff at er.” radio station WOW 104.3 FM in In the years since, Swensson Boise, Idaho, Swensson was able has dedicated every waking to meet and perform with country moment to helping others, espe- stars LoCash. Their song “I Love cially children. He used his plat- This Life,” inspired Swensson to form as a young race car driver start www.ilovethislife.org. to raise money and create awareIn January of this year, ness for those struggling with Swensson was back on stage cancer. with LoCash in Los Angeles to In 2016, he took a page out of his launch the new apparel fundraisfavorite driver’s playbook and ing venture. While chasing reached out to officials with St checkered flags is still the dream, Jude’s Children’s Hospital to see helping others has fueled the if there was a young patient that passion to be a champion for a would like to design the paint cause. scheme for one of his cars. In every city he races, With the help of sponsors, Swensson takes time to visit a Swensson was able to bring a six- children’s hospital to meet with year-old cancer patient’s car nurses, administrators and drawing to life and create a one- patients in hopes that he can of-a-kind paint scheme to recog- somehow make a difference. nize pediatric cancer. As the pasTo become a #44Fighter, please sion for raising money for those contact Swensson on Instagram in need grew, so did the size of @lucswensson44 or at the platform. www.ilovethislife.org.

Crow Enterprizes 160 E. Freedom Ave. Anaheim, 10/18/2017 CA 92801 9:47:25 PM www.crowenterprizes.com BY MIKE KERCHNER(714) 879-5970 Southern Virginia Price: $45.00

The Vehicle Motion Labs have been making competitors in sports car racing and other mainstream motorsports faster for years. Now, a division of The Global Center for Automotive Performance Simulation, known simply as SoVa Motion, is getting into a new segment of motorsports — short-track racing. For years, much of SoVa Motion's business came from automotive OEMs. Now Frank Della Pia, executive director of the Global Center for Automotive Performance Simulation, is focusing his troops on a new exciting customer base. Short-track racing — dirttrack racing in particular — is an untapped markets for this technology. SoVa Motion uses several different technologies to perform vehicle dynamics testing, but is best known for its seven-post and eightpost shaker rigs. It’s the eight-post shaker rig attracting dirt-track car builders and some team owners to SoVa headquarters, which is located adjacent to Virginia Int’l Raceway in Alton, Va. Dr. Kevin Kefauver is the technical director for SoVa Motion. “We are trying to bring advanced technology down to short-track and dirttrack teams,” Kefauver told SPEED SPORT. “We are utilizing our eight-post shaker rig to do a dirt-track simulation. We have it set up in a conventional seven-post shaker-rig configuration. We have one actuator under each tire and then three actuators that position the body and then a fourth actuator that we drive the rear axle in such a way that it would be driven on the race track. “With a pavement car, we do not have that longitudinal actuator pushing on the

November 2017 • 25

SoVa Motion Phone: 434-770-6077 Web: www.GCAPS.net Scan to see the video

10/18/2017 9:41:26 PM

DAVID REUTIMANN’S MODIFIED DEREK PERNISIGLIO PHOTO

rear axle. What you have is that extra actuator grabbed on to the chassis,” Kefauver added. “That longitudinal actuator is important because braking and acceleration forces are such an important part of the rear suspension, we need to simulate that in order to produce better simulations and acquire better data.” Kefauver explains how the testing process works. “You are able to come in, and if you have an idea of things that work on the track or don’t work on the track, we can try those things and we can begin to understand what the suspension mechanism is that is causing something to work and when you start to understand that, you are able to do more in that realm,” he said “For example, if it is some sort of spring combination or shock combination, if you can understand what is good and what causes positive benefit on the track, you can try that here and then you can tune on that to find more positive benefit and make your race car faster.” Former NASCAR Cup Series racer and longtime modified driver David Reutimann, who now builds dirt modifieds under the Beak Built banner, is among those who have tested at the SoVa Motion facil-

ity. He says testing, whether on the race track or in the lab, is all about learning the car. “Racing is about learning. Cars are always evolving and that’s about learning how to make the car go faster by adding traction,” Reutimann said while testing at the SoVa Motion facility. “We are trying to make as much traction as possible to make the cars enter the corners faster and exit the corners faster. We want to go in a circle faster, really. Having this stuff as a chassis builder, you can incorporate these things into your cars and make it available to your customers and make your product a little better than the next guy’s. “Originally, this was geared toward changes at the race track, but as you find things that are better, we are finding that maybe we have to change the way we build the cars, too,” Reutimann continued. “The learning process has been two-fold. We are able to do what changes we need to make at the race track, and right off the jig when we build these cars to incorporate more things into these cars to make them easier to work on and more versatile. At the end of the day, a car that is easy to adjust is a car that is going to be a better car for the

customer and for me, as a driver. That is what I am looking for.” Kefauver believes SoVa Motion is an affordable option to testing for grassroots racers. “We are new on the scene bringing this technology to short-track racing,” he said. “We believe we can bring this to people at an affordable rate. That’s why we are here. We are trying to bring technology down to the lower levels of racing. It’s here. Some teams are using it, some teams aren’t. We just want people to have the ability to have that as an option if they would like to try it.” Prices start at $3,000 for an eight-hour day with an operator at SoVa Motion’s testing lab. According to Reutimann, that’s not bad when compared with at-track testing. “Any kind of racing is about the cost and things being cost effective,” he said. “For us, this is an important testing tool. Testing costs money. The wear and tear on your motor, the tires, the fuel, the renting of the race track — all those things that happen cost money. We can come here and do one track test and build a track map and then we can come back here repeatedly and do individual tests, where we don’t always have to go

to the race track. “The word technology scares the grassroots racer,” Reutimann continued. “They are scared to death of it because generally technology means money. In this case, you have to spend a little bit, but it is more affordable to do it this way than it is to go to the race track for days and days of testing. It’s pretty cool to see what you can do here on the fly as opposed to at the race track.” Reutimann says the information he has gained through SoVa Motion testing is invaluable. “There are some extremely intelligent guys working here,” he noted. “Way beyond my level, but they can break things down in real time using graphs and other information that you can understand. There is so much information coming out of this stuff and these guys walk you through every step of it and at the end of the day you have a better understanding of your car. “The thing that impressed me most is that some times a really big change equals a really small result, or vice versa, sometimes there is a little thing we change and it increased things in a certain way that I never dreamed it would do.” That’s testing the SoVa Motion way. !

PRODUCTIONS

PRODUCTIONS Award-winning, Primetime, Grassroots Anchoring the primetime kickoﬀ to the weekend, SPEED SPORT Presents on MAVTV delivers the best of American Grassroots racing action from across the country. In 2019, SPEED SPORT Presents celebrated its 6th season on MAVTV, showcasing the best of American racing in its many varied forms via MAVTV and SPEEDSPORT.TV. Exciting racing each week includes everything from Outlaw Karts to Super Modifieds, Sprint Cars to Dirt Late Models and more! For promoters, sanctioning bodies and advertisers, SPEED SPORT Presents represents an unprecedented value, with packages such as event, segment and graphic sponsorships available for far less than you’d expect.

BY THE NUMBERS

40 million

total households

PRODUCTIONS The SPEED SPORT News Center Featuring daily short, high-impact features video segments designed for digital consumption, the SPEED SPORT News Center series is our fastest growing media product. These videos are broadly distributed via SPEEDSPORT.com, SPEEDSPORT.tv, our passionate social media audience, and the massive SPEED SPORT Network, reaching more than 1 Million viewers every month. Daily episodes include a Tuesday in-studio news program, a mid-week interview or lifestyle segment, “Eye Candy” or Raw Racing highlights features, and our weekly Short Track Round Up. And when breaking news happens, SPEED SPORT is on scene to get the story and share it immediately via our News Center videos. Title sponsorships by week, by episode or by subject matter available for as little at $500. Pre-roll advertising is available for as little as $15 per thousand impressions.

PRODUCTIONS Feature Productions Our award-winning production staﬀ and talent create a formidable team for showcasing your product or company. Combined with our writers and perspective, as well as the many media platforms SPEED SPORT oﬀers, there’s no better way to get your message out. Whether you want to showcase your latest product line, announce a new service or tell your company story, SPEED SPORT, with years of experience at the pinnacle of the industry, will get the job done. Professionally, timely and for far less than you might imagine. Talk to your sales rep for ideas and pricing.

PRODUCTIONS

Race Productions Our production staﬀ has the expertise and experience to deliver the highest quality production of your event. As an authorized producer/packager for ESPN, CBS Sports and MAVTV, and armed with decades of television and live streaming production, you know you’re getting the right team for the job. Our capabilities include:

• • • • •

Full LIVE Event Production - television or streaming Post Production and packaging for television ENG and Feature Production Broadcast support, pre/post race coverage Turn-key live PPV broadcast solution - technology, security, support, marketing, analytics, and training.

Our priority is to work with sponsors, promoters, PPV producers and television networks to deliver the highest quality motorsports content at the most economical price.

DIGITAL MEDIA

DIGITAL MEDIA The Online Motorsports Authority SPEEDSPORT.com is America’s Online Motorsports Authority. With content updated 24/7, our readers return throughout the day for the latest, most accurate racing news and information. With a simple, straightforward design dedicated to ease-of-use and eﬃcient content delivery, advertisers can trust their campaigns won’t get lost in the clutter of other sites. No need for an “app”. With over 50% of our traﬃc accessing SPEEDSPORT.com via their mobile devices, we’ve optimized the site to work on any size screen, making for a seamless user experience from desktop to mobile phone!

Online Advertising Includes: • • • •

Served through Double Click for Publishers (DFP) - optimized delivery with reliable third-party tracking Geo-targeting available Provide your own tags or remote ad code at no extra cost Creative services available at extra cost

BY THE NUMBERS

1,000,000

pageviews/mo.

33%

www.SPEEDSPORT.com

visit daily

DIGITAL MEDIA

America’s Number One Open Wheel Website! SprintCarandMidget.com is America’s source for accurate and timely open wheel racing news, 24/7! SprintCar & Midget Magazine is the original must-read publication for die-hard open wheel fans nationwide. Online, SprintCarandMidget.com is the go-to site for 24/7 open wheel racing news, plus all of the great articles and columns by our award-winning editorial staﬀ! SprintCarandMidget.com is optimized for any size screen, making for a seamless user experience from desktop to mobile phone! Get all your open-wheel news plus exclusive subscriber-only magazine content all in one place!

Online Advertising Includes: • • • •

BY THE NUMBERS

100,000

pageviews/mo.

45%

visit daily

www.SPRINTCARANDMIDGET.COM

DIGITAL MEDIA SPEEDSPORT.TV SPEEDSPORT.TV is an “Over-the-top” 24/7 grassroots motorsports channel. It is available on any connected device, including smart TV’s, Roku, Amazon Fire, Apple TV, Android, iOS, and via the web. With over 2.4 billion connected devices worldwide already, and a better-than-tv experience, OTT television (like Netflix, Hula, etc.) is overtaking satellite and cable as the wave of the future.

Content includes feature length on-demand shows like SPEED SPORT Presents and World of Outlaws, digital shorts including Short Track Roundup, SPEED SPORT News Center, Dirt Collective and more. Live free and PPV events will also be broadcast through the channel, including SPEED SPORT’s LIVE From specials, PPV events and more.

With new content partners coming onboard every month, SPEEDSPORT.tv is fast becoming America’s destination of choice for racing content. The platform provides advertisers with an ideal way to engage with their consumers. Through content sponsorships, in-program advertising, integrated social media, and even in-app product placement and shopping, backed-up by detailed analytics and tracking SPEEDSPORT .tv is an ideal way to maximize advertising ROI.

SPEEDSPORT.tv Network Advertising Options: • • • •

Pre-roll and mid-roll video ads Program title sponsorships Category/Channel sponsorships Sponsored content productions

Learn more at SPEEDSPORT.tv BY THE NUMBERS

2.4 billion

connected devices

100,000

video views/mo.*

10,000’s

hours of programming

DIGITAL MEDIA The SPEED SPORT Digital Network SPEED SPORT has teamed up with hundreds of motorsports websites, ad networks, social networks, gaming platforms and marketing agencies in order to deliver unparalleled opportunities to distribute content and advertising across a passionate, targeted network of digital media properties. With SPEEDSPORT.com at the center of it all, this network allows us to compete with search engines and social media on price while delivering a quality audience, and supporting racers, tracks and businesses that support you. Furthermore, we have the unique ability to provide integrated campaigns across all our platforms. As an advertiser, you get the potential for high volume, high quality and highly coordinated campaigns.

Online Advertising Includes: • • • •

BY THE NUMBERS

5,000,000

pageviews/mo.

1,000,000

video views/mo.

15,000,000

ad impressions/mo.

DIGITAL MEDIA

Email Marketing Opportunities Exposure and Results Delivered Daily The SPEED SPORT Daily delivers news and race results every morning, seven days a week. Subscriptions are free. Open rates are as high as 50%, making it one of the most effective email advertising platforms available. Like the SPEED SPORT website, The Daily provides timely, relevant content in a straightforward, easy-to-use way. Readers trust SPEED SPORT and rely on The Daily to keep them up on the latest news. If you’re looking for an affordable, cost-effective way to promote your product or service, consider The Daily. Creative Specifications

• •

Double Leaderboard 728px wide x 180px tall E-Blast (dedicated email to our Daily subscriber list) 1028px x 2800px

BY THE NUMBERS

40,000

active subscribers

20%

open rate

EVENTS

EVENT MARKETING

We Are Experts At Activation SPEED SPORT maintains a high profile at many of the premier short track racing events each year, such as Daytona Speed Weeks, the Chili Bowl, the Knoxville Nationals, Super Dirt Week, and the World Finals. Not only are we there to capture and tell the stories, we are there to support our many marketing partners. We provide cost-eﬀective options for marketers to promote their company or product without having to fully invest in an event marketing presence. Furthermore, by associating with SPEED SPORT and the extensive coverage we deliver from key events, consumers will in turn support your brand. Our leading Integrated/Event Marketing Campaign is our “LIVE From…” program. Your brand is directly associated with our live and same-day major event coverage across digital, social media and mobile, and further bolstered with high traﬃc on-site activation and data capture. Let us work with you to craft an event marketing solution that achieves your goals and fits your budget. * Example Event Marketing Services:

• • • • •

Lead Generation On-site Branding Sample Giveaways Custom Media Production Product Demos & Staging

• • • • •

Co-Branded Promotions Custom Publications Social Media Activation Data Capture Integrated Pre-event Campaigns

* See the Integrated Campaigns section for specific oﬀers and ideas…

EVENT MARKETING The Road To… An impactful way to build up your event or connect your brand with passionate, targeted fans! “The Road To” program is a combination of editorial, video features, advertising and social media designed to create a buildup to an event. Our current portfolio of “Road To…” campaigns include the Chili Bowl, the Knoxville Nationals, Super Dirt Week, and the World Finals. If you’re a promoter, you know how important it can be to develop storylines leading into your event - it puts butts in the seats and creates lasting relevance for your event. We can easily craft a “Road To…” campaign for your event as well!

Typical Elements and Pricing 2 Week Example Campaign:

www.SPEEDSPORT.com • SUBSCRIBE: 704.790.0136

AUGUST 2017 SPEED SPORT MAGAZINE

• Editorial feature in SPEED SPORT and/or Sprint Car & Midget to preview the event

• Press Release distributed to 1000’s of motorsports media outlets • Daily multiple posts (editorial, news, photo galleries, etc.) on SPEEDSPORT.com • Dedicated Short Track Roundup video feature Thursday before your event

2009 PAUL ARCH PHOTO

weekend

• Dedicated landing page for all web content with links back to sponsor site • Title sponsorship includes banner ads and branding on all features and • • •

creative Link and mention on all web content Social media posts daily $5000 - $10,000

TALE OF TWO HAUDS

WAYNE COUNTY SPEEDWAY - 2017

BY BRIAN LISKAI Much like Charles Dickens’ “A Tale of Two Cities,” the racing Haudenschild family has that “before” and “after” feel. There’s the son, Sheldon, trying to make a name for himself during his first year racing with the World of Outlaws Craftsman Sprint Car Series. Then there’s the dad, Jac, a driver already inducted into the National Sprint Car Hall of Fame, who wants a chance to prove he can still win in a sprint car. The Haudenschild name has been around sprint car racing for many NSSN ARCHIVES PHOTO decades and Sheldon, 24, promises to add to the legacy for many years to come. His dad, Jac, 59, feels he can still add to the family’s victory total. “I can’t tell you how proud we are of Sheldon,” said Patty Haudenschild, Jac’s wife and Sheldon’s mom. “To put his team together and run it, pay the bills, pay the help, make sure the team has what they need and to do it at such a young age is amazing. He’s so organized. But, he’s seen how this works his whole life and he knows how to run the deal.” Jac Haudenschild was just starting to show speed when his summer racing season hit a few bumps in the road. He was involved in a scary crash at Ohio’s Eldora Speedway in May that left him shaken. Then, early in June a piece of mud came through the screen of his car and hit him in the helmet, breaking his nose. After undergoing and recovering from surgery, Jac Haudenschild got the opportunity to drive the Stenhouse Jr. Wood Racing No. 17 in the World of Outlaws Craftsman

PAUL ARCH PHOTO

EVENT MARKETING LIVE From… Drive engagement with your customers in real time during major events throughout the year! “LIVE From” is real-time coverage of the stories on and oﬀ the track as they unfold throughout an event. We get the news, tell the stories and showcase the motorsports lifestyle. We use social media, our digital network, and our website to engage directly with race fans - on all devices. Our current portfolio for “Live From…” campaigns include the Chili Bowl, the Knoxville Nationals, Super Dirt Week, and the World Finals. If you’re a promoter, you know how important it can be to develop and capitalize on storylines during your race weekend.

Typical Elements and Pricing Example Campaign:

• Massive social media and SPEED SPORT Digital Network distribution • Daily Pit, midway, campgrounds, etc. walks with driver, fans, key figure interviews LIVE • Press Release distributed to 1000’s of motorsports media outlets • Multiple breaking news and feature content throughout the day (editorial, news, photo • • • •

galleries, etc.) on SPEEDSPORT.com Same-day produced video content such as interviews, race preview, analysis, etc. Title sponsorship includes branding on all features and creative Link and mention on all web content $5000 - $25,000 depending on length of event

INTEGRATED SOLUTIONS

INTEGRATED SOLUTIONS SPEED SPORT advertisers have access to an ever-expanding audience of diehard race fans. By combining print, online, email, radio, television, and social media, savvy marketers can surround their audience with a consistent message has the best chance to garner maximum impact. To make it as easy as possible, we recommend the following “package deals” to get you started. Of course, we’re more than happy to customtailor a solution to meet your specific needs.

PACKAGE 1: $3,000 value • • • • •

PACKAGE 2: $5,500 value

1/2 page color magazine ad (both) 50,000 ROS website impressions 1 custom email blast SS Daily Leaderboard Ad (7x) 2 Facebook & Twitter posts

• • • • •

1 :30 second television spot 1/2 page color magazine ad 100,000 ROS website impressions 2 custom email blasts SS Daily Leaderboard Ad (7x)

Integrated Social Media Regardless the size of your budget, we’ll utilize our extensive social media presence to help drive your brand further and assure maximum exposure for your campaign.

PACKAGE 3: $12,500 value • 1 TV Segment or Feature Sponsorship • 3 :30 second television spots • Full page color magazine • 200,000 ROS website impressions • 3 custom email blasts

AUCTION MARKETING

Attract Qualified Buyers! The SPEED SPORT audience includes builders, racers and hobbyists across nearly every sector of American short track racing. Let us help you drive consignments or buyers (or both) by crafting a cost eﬀective media plan for your auction or sale. Example Auction Marketing Services:

• • • • • • • •

Editorial stories created and posted to SPEEDSPORT.com, Sprint Car & midget.com, and/or SPEEDSPORT and Sprint Car & Midget social media and included in The Daily email newsletter - $750 Press release distribution, editorial and social channels$500 Social media boosting to targeted audience $500 ($300 to Facebook) 100,000 digital banner ads - $500 (geo and category targeting, re-targeting extra) Auction Photo(s) shared to Instagram/Twitter - $50/ea post (up to 4 photos) Boosted Instagram posts - $300 SPEED SPORT Daily email newsletter banner (728x180, 40,000+ subscribers) $40/day, $250/week, $800/mo Video/Audio production services available upon request. * Contact our sales team for additional ideas and to get your campaign started today!

Rates & Specifications

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2020 Print Creative Specifications Width

Height

Live

7.125”

9.125”

Ad Space Name Full Page See below for two page spread widths…

Trim

8.125”

10.125”

Bleed

8.625”

10.625”

Live

7.125”

2”

Trim

8.125”

2.25”

Bleed

8.625”

2.5”

Live

3.875”

2”

Trim/Bleed on left and bottom only

1 Trim b Bleed

3.625”

2.25”

4.125”

2.5”

2/3 Page

4.7”

9.125”

Junior Page

4.7”

6.6”

1/2 Page Horizontal

7.125”

4.45”

1/2 Page Vertical

3.345”

9.125”

1/3 Page Horizontal

4.7”

4.45”

1/3 Page Vertical

2.2”

9.125”

1/4 Page Vertical

3.345”

4.45”

1/6 Page Horizontal

4.7”

2.3”

Performance Edge*

3.375”

2”

Cover Ad (Event Distribution) Trim/Bleed on left, right and bottom of creative only.

Cover Ad (Kicker)

3 1

a b

5 6

Mechanical Specifications

• • • • • • • •

8.125” x 10.125” finished size; 7.125” x 9.125” live area Two-Page Spread widths: 15.75” Live, 16.25” Trim, 16.75” Bleed Bleed pages: .25” bleed all sides File type: eps, tif, jpg or pdf Save files with all supporting artwork and fonts Save colors as CMYK Continuous tone images, 200-300 dpi; line art, 600 dpi 2018 Dimensions eﬀective February issue for SPEED SPORT Magazine

10 8 9

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2020 Print Advertising Rates Ad Unit

Ref #

1 X Rate

6 X Rate

12 X Rate

Full Page

1,900

1,650

1,500

Two Page Spread

2,550

2,300

2,150

Cover Kicker (requires 1 or more full page ads)

1,300

1,235

1,173

Inside front or inside back cover

2,750

2,613

2,482

Back Cover

3,150

2,993

2,843

2/3 Page

1,970

1,855

1,760

Junior Page

1,670

1,570

1,495

1/2 Page Horizontal

1,670

1,587

1,507

1/2 Page Vertical

1,670

1,587

1,507

1/3 Page Horizontal

1,300

1,225

1,160

1/3 Page Vertical

1,300

1,225

1,160

1/4 Page Vertical

745

705

660

1/6 Page Horizontal

490

466

442

Performance Edge

300

285

271

Rate Notes:

• • • • • •

All rates and space reservations subject to a signed Insertion Order Cancelation Policy: any early contract cancelations revert retroactively to the 1x rate A 20% discount is available if purchasing same ad/same creative in both magazines during the same month(s) A 15% discount is available if camera-ready artwork is provided Payment terms are net 30, invoices mailed when issue goes to press All pricing is for four color

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2020 Print Publishing Schedule SPEED SPORT Magazine

Sprint Car & Midget Magazine

Issue

On Sale

Creative Deadline

Issue

On Sale

Creative Deadline

January

Dec. 31

Dec. 13

Champions Issue

Dec. 16

Nov. 29

Speedweek Preview

Feb. 4

Jan. 20

Product Guide

Jan. 20

Jan. 3

March

Mar. 3

Feb. 17

WOO Preview

Feb. 17

Jan. 31

April

Mar. 31

Mar. 16

USAC Preview

Mar. 16

Feb. 28

Indy 500 Preview

Apr. 28

Apr. 13

ASCS Preview

Apr. 13

March 27

June

May 26

May 11

June

May 11

Apr. 24

July

Jun. 30

Jun. 15

July

June 15

May 29

Knoxville Preview

Jul. 28

Jul. 13

Knoxville Preview

July 13

June 26

Drag Racing Issue

Sept. 1

Aug. 17

September

Aug. 17

July 31

October

Sep. 29

Sep. 14

October

Sept. 14

Aug. 28

PRI Show Special

Oct. 27

Oct. 12

November

Oct. 12

Sept. 25

Champions Issue

Dec. 1

Nov. 16

PRI Show Special

Nov. 16

Oct. 30

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2020 Digital Creative Specifications Video or Outstream Player

Homepage Top

Ad Unit Name

Super Leaderboard

Leaderboard Double Leaderboard

Size

Placements

Traﬃcking

970 x 90

CPM, Sponsor

728 x 90

A, B

CPM, Sponsor

728 x 180

Sponsor

320 x 50

CPM, Sponsor

(W x H in pixels)

Mobile Leaderboard Half Page

300 x 600

A, D

CPM

Medium Rectangle

300 x 250

A, B, D

CPM

Third Rectangle

300 x 100

A, E

CPM, Sponsor

Video Pre-roll/Outstream

A, C, D

CPM

Page Side Wings

8 300 x 2096

Sponsor

High Impact Floater

CPM

Sponsor

970 x 90

Site Takeover*

Homepage Mid

Digital Network Video Player

4 7 6

Creative Specifications

• • • • • • •

Sizes are in pixels Files should be indexed RGB, 72dpi and max 240kb in size File type: png, jpg for banners Third party ad serving with all major ad networks Video pre-roll must be .mp4 file, 15 seconds max. CPM = sold on impressions; Sponsor = sold on time in placement Site Takeover = combine Super Leaderboard, Sidewings and Top Medium Rectangle to “take over” the site for an extremely highh impact campaign - call for details

Placements Legend A. B. C. D. E.

SPEEDSPORT.com SprintSource.com, Sprintcarandmidget.com SPEEDSPORT.tv The SPEED SPORT Digital Network The SPEED SPORT Daily (e-newsletter)

9 Newsletter Photo Gallery

z` Placements typical throughout the SPEED SPORT Digital Network.

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2020 Digital Advertising Rates Ad Unit

Ref #

CPM Rates

Sponsorship Rates

ROS/N

Targeted*

Notes rates vary by section, call for details target by category, site, site section, geo

Super Leaderboard

$12.50

$15.00

$250 - 1000/mo

Leaderboard

$10.00

$12.50

$250/mo and up

Double Leaderboard

n/a

$2,500/mo

Mobile Leaderboard

$12.50

n/a

$1,500/mo

Half Page

$12.50

$15.00

$250 - $500/mo

call for details

Medium Rectangle

$10.00

$12.50

$500/mo

Section Sponsor

Video Pre-roll or Outstream banner

$25.00

n/a

Page Wings (site takeover)

n/a

$2,500/mo

limited availability, call for details

High Impact Floating Footer

$15.00

n/a

$500 each

limited availability, call for details

Email Blast

Newsletter Only

Notes

• • • • • • •

CPM = “Cost Per Thousand”. Optimized delivery to maximize quality impressions ROS/N = “Run Of Site or Network”. Ads are traﬃcked across all availability. Best value and maximum traﬃc potential Sponsorship Rates = we will target your ad to a specific timeframe, site page or section and ad unit of your choosing, subject to availability. You can also target most ad campaigns to geographic regions for a small premium Rates are for the minimum order of 100,000 impressions. Generous quantity discounts are available on larger orders Combining multiple creative sizes on an ROS/N campaign will yield the best delivery and lowest rate. Work with your sales rep to craft the ideal digital advertising campaign for your budget

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2020 Television Advertising Opportunities & Rates Ad Unit

Cost

Description

Series Title Sponsorship

$5,000/episode*

Entire series. TITLE SPONSOR Presents SPEED SPORT, Brought to you by PRESENTING SPONSOR”. Naming rights to entire series (26 episodes). Includes open and closing billboards, (4) :30 second commercial spots, sponsor logo incorporated into series logo, etc. Appears on all TV listings, promotional material, social media, etc. *sold for entire season only

Series Presenting Sponsor

$2,500/episode*

Entire series. TITLE SPONSOR Presents SPEED SPORT, Brought to you by PRESENTING SPONSOR”. Includes open and closing billboards, “presented by…” in all opens and closes, (1) :30 second commercial spots, etc. *sold for entire season only

Episode Title Sponsor

$5,000/episode

Per Episode. The EPISODE TITLE SPONSOR - RACE NAME is brought to you by EPISODE PRESENTING SPONSOR. Includes opening and closing billboards and reads, lower third graphics, 1 :30 spot, and more.

Episode Presenting Sponsor

$2,500/episode

Per Episode. The EPISODE TITLE SPONSOR - RACE NAME is brought to you by EPISODE PRESENTING SPONSOR. Includes opening and closing billboards and reads, lower third graphics, 1 :30 spot, and more.

Segment Sponsor

$1,250/segment

Per Episode. “This segment brought to you by SEGMENT SPONSOR…”. Includes lower third graphic and running order graphic during segment. (6 to 8 per episode).

$1,250

1 to 2 minute feature shot on-site during event. Includes live read, graphic and interview or highlight. (Ideal for performance or safety parts, tires, personalities, venue features, etc.)

Tech/Feature Spotlight Graphical Element Sponsorship

$500/element

Starting Grid, Standings, Lower Thirds, etc. Includes live read and logo within graphic.

On-Board Cameras

$750/element

Logo in graphic and read during all on-board camera shots

30 Second Commercial Spot

$500

Available within SPEED SPORT and other MAVTV programing. Call for availability.

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2020 Television Sponsorship Elements

Opening Billboard w/Read

Onboard Camera

Presenting and Segment Sponsor Billboard w/Read

Lower Third Graphic

Starting Lineup or Running Order Graphic

Segment Sponsor

Turn 3 Media, LLC 142 South Cardigan Way, Ste. F Mooresville, NC 28117 advertising@speedsport.com (704) 790-0136