juan erquicia. project portfolio ‘10
“Connect purpose and meaning to your life, work and world to make a difference” Lori Ogden Moore.
juan erquicia. project portfolio ‘10
page 01/26
campofrío, spain. ‘00/‘02 company description: third largest food and nutrition business in spain offering a large variety of food products._business case: culture
transformation, diversification, international expansion._projects include: branding, packaging and corporate literature.
juan erquicia. project portfolio ‘10
page 02/26
promissor, us. ‘03 company description: part of us-based houghton mifflin publishing group; it provides global solutions in all their specialised areas: the assessment, measurement and
verification of knowledge._business case: merger, culture unification, new market positioning._project includes: naming, branding and creation of brand guidelines.
juan erquicia. project portfolio ‘10
page 03/26
iberdrola, spain. ‘02/’06 company description: sixth largest company in spain; its services focus on the generation, transmission, distribution and marketing of energy related products and services. business case: market liberalisation,
culture transformation, brand repositioning._project includes: branding, brand architecture, retailing, creation of brand guidelines and implementation.
juan erquicia. project portfolio ‘10
page 04/26
ohl, spain. ‘03 company description: spanish construction group that operates in 16 countries across three continents. business case: consolidation of
national market and international expansion._project includes: branding, brand architecture and creation of brand guidelines.
juan erquicia. project portfolio ‘10
page 05/26
melissa odabash. uk/us. ‘04/’06 company description: leading swimwear and beachwear fashion firm._business case: brand positioning and product porfolio
strategy._project includes: branding, communications, retail design, web design and implementation.
juan erquicia. project portfolio ‘10
page 06/26
rodial, uk. ‘03 company description: cosmetics company specialised in premium natural products. _business case: brand repositioning and packaging
revamp. _project includes: branding, packaging design and implementation.
juan erquicia. project portfolio ‘10
page 07/26
induveca, dominican republic. ‘03/‘04 company description: the market leader in the production and distribution of packaged meat products in the dominican republic. _business case: brand repositioning and product
portfolio rationalisation._project includes: branding, packaging design and implementation.
juan erquicia. project portfolio ‘10
page 08/26
mediterranean academy of anti aging medicine, italy. ‘04 company description: the only european institution specialised in the study and development of anti aging medicine._business case: start
up and brand positioning._project includes: branding and creation of brand guidelines.
juan erquicia. project portfolio ‘10
page 09/26
genalta, italy. ‘04 company description: is the only company and brand that commercialises anti aging products and services in europe._business
case: start up and brand positioning. project includes: naming, branding and creation of brand guidelines.
juan erquicia. project portfolio ‘10
page 10/26
cepsa, spain. ‘04/‘08 company description: with over 2000 petrol stations, it is one of spains leading petroleum companies. business case: fuel portfolio
rationalisation, multi-service station, carwash area._projects include: branding, product design, creation of brand guidelines and implementation.
juan erquicia. project portfolio ‘10
page 11/26
garanti, turkey. ‘05 company description: thirds largest private bank in turkey._business case: launch of credit card range
based on new technology. project includes: branding and credit card design.
juan erquicia. project portfolio ‘10
page 12/26
copa américa 2007, desafío español, spain. company description: first ever sailing team to represent spain on the america’s cup, the worlds most prestigious sailing event._business
case: sports marketing, sponsorship, national sentiment._project includes: branding, boat and uniform design and merchandising.
juan erquicia. project portfolio ‘10
page 13/26
yoka, dominican republic. ‘06 company description: the market leader in production and distribution of dairy products. _business case: brand repositioning and product
portfolio rationalisation. _project includes: branding, packaging design and implementation.
juan erquicia. project portfolio ‘10
ceu, spain. ‘05/‘06 company description: one of spain’s leading catholic educational groups. business case: bologna process, market consolidation, corporate culture transformation._project includes:
branding, brand architecture, signage, print advertising campaign, retailing, creation of various guideline books and implementation.
juan erquicia. project portfolio ‘10
page 15/26
gestair, spain. ‘05/‘06 company description: it is spain’s private aviation leader, servicing individuals, businesses and major airlines._business case: internationalisation, strategic plan, total brand experience.
project includes: branding, brand architecture, signage, print advertising campaign, retailing and uniform design.
juan erquicia. project portfolio ‘10
page 16/26
casbega, spain. ‘06/‘07 company description: main coca-cola bottler in spain, they produce, commercialize and distribute drinks resgistered by the coca-cola company. _business case: brand repositioning, new product
development and communication. project includes: branding, retail design, editorial design and implementation.
juan erquicia. project portfolio ‘10
page 17/26
garcía baquero, spain. ‘06/‘07 company description: leading cheese company specialised on the production of traditional products. business case: market consolidation,
brand positioning, product portfolio strategy._project includes: branding, packaging design and implementation.
juan erquicia. project portfolio ‘10
page 18/26
iberdrola renewables and scottishpower, global. ‘08 company description: as part of their global brand strategy iberdrola acquires various energy companies in different countries and launches its renewables brands._business
case: international expansion, global brand strategy, renewable energies. project includes: branding, brand architecture and creation of brand guidelines.
juan erquicia. project portfolio ‘10
page 19/26
superDepaso, spain. ‘08 company description: cepsa’s convenience store brand, depaso, expands onto supermarkets. business case: brand extension
and positioning._project includes: branding, retailing, signage and creation of brand guidelines.
juan erquicia. project portfolio ‘10
como en casa, spain. ‘08 company description: chain of restaurants located along main roads and highways across spain. business case: brand positioning,
page 20/26
retail environments, customer segmentation and experience. project includes: branding, retailing and implementation.
juan erquicia. project portfolio ‘10
page page1/2 21/26
iberdrola, spain.
juan erquicia. project portfolio ‘08
company description: sixth largest company in spain; its services focus on the generation, transmission, distribution and marketing of electricity._business case: market liberalisation, culture transformation, brand repositioning._project includes: branding, retailing, creation of brand guidelines and implementation.
valorica, spain. ‘07 company description: leading european hedge fund based in madrid with extensive experience in portfolio management and distribution
of financial products. _business case: brand positioning and identity. project includes: branding and implementation.
juan erquicia. project portfolio ‘10
page 22/26
siacapital, spain. ‘08 company description: family office based in madrid managing investments and trusts. _business case: brand repositioning and packaging revamp. _business
case: brand positioning and identity. _project includes: branding and implementation.
juan erquicia. project portfolio ‘10
page page1/2 23/26
juan erquicia. project portfolio ‘08
iberwine, spain. ‘10 company description: international wine fair promoting mainly iberian and latin american wines.business case: brand positioning and international
expnasion._project iberdrola, spain. includes: branding, implementation and creation of brand guidelines.
company description: sixth largest company in spain; its services focus on the generation, transmission, distribution and marketing of electricity._business case: market liberalisation, culture transformation, brand repositioning._project includes: branding, retailing, creation of brand guidelines and implementation.
juan erquicia. project portfolio ‘10
gaats, spain. ‘10 company description: a label born out of the simple desire to provide basic jet stilish garents produced out of natural fabrics. _business
page page1/2 24/26
case: start up, brand positioning and identity. project includes: branding and implementation.
juan erquicia. project portfolio ‘08
iberdrola, spain.
company description: sixth largest company in spain; its services focus on the generation, transmission, distribution and marketing of electricity._business case: market liberalisation, culture transformation, brand repositioning._project includes: branding, retailing, creation of brand guidelines and implementation.
juan erquicia. project portfolio ‘10
two much, spain. ‘10 company description: independent research studio specilised in the development of brands and market reseach.
page 25/26
business case: brand positioning and identity._project includes: branding, web architecture and design.
thank you.
page 1/2
iberdrola, spain.
juan erquicia. project portfolio ‘08
company description: sixth largest company in spain; its services focus on the generation, transmission, distribution and marketing of electricity._business case: market liberalisation, culture transformation, brand repositioning._project includes: branding, retailing, creation of brand guidelines and implementation.
“it is your work in life that is the ultimate seduction� Pablo Picasso.