HAPPINESS STYLE INTERPRETATION PASSION STRENGTH POWER SOLUTIONS POSSIBILITIES INTERESTS ASCETICS TECHNIQUE SKILLS SYNERGY METHOD PATIENCE PERSISTENCE TIME DISCIPLINE SIMPLICITY INTUITION
FINDING / MYSELF CULTURE COMBINATIONS PATIENCE APTITUDE ACCEPTANCE COMMUNITY GROWTH FRIENDSHIPS RELATIONSHIPS
/ 005 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 006 Title / Con Of The Dead
TRUTH
Instructor / Kelly Conley
MEANING
Class / Graphic Design 3
LOGIC
Project / Convention Design
DRIVE
Client / Con Of The Dead
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH
CON OF THE DEAD
/ INTERESTS AESTHETICS
Comments / The goal of this project was to design a convention and all the materials that would go along with it. I really love
SKILLS
this project because it was so involved. The subject of the
IMPORTANCE
convention was zombie movies in pop culture. The concept
SYNERGY
for the design was the gradual stages of a zombie outbreak.
STRENGTH
The early ads and flyers for the event would mimic news reports about individuals found eating human flesh, later materials released closer to the date of the event would be
METHOD SOLUTIONS
items like a registration conformation sheet that looked like
POSSIBILITIES
a quarantine zone announcement. The actual event would
PATIENCE
look like a military quarantine zone with posters and items
CULTURE
to match. All the type and textures were distressed by hand using various chemicals.
TECHNIQUE TIME INTERPRETATION DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 007 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 008 Title / Con Of The Dead
/ 009 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 010 Title / Con Of The Dead
/ 011 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 012 Title / Con Of The Dead
/ 013 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 014 Title / Con Of The Dead
/ 015 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 016 Title / Con Of The Dead
/ 017 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 018 Title / Con Of The Dead
/ 019 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 020 Title / Con Of The Dead
/ 023 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 024 Title / Petco The General Store
TRUTH
Instructor / Thomas McNulty
MEANING
Class / Packaging 1
LOGIC
Project / Store Rebranding Project Client / Petco
DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS IMPORTANCE SYNERGY STRENGTH METHOD SOLUTIONS POSSIBILITIES PATIENCE CULTURE
PETCO THE GENERAL STORE
/ TECHNIQUE TIME
Comments / This project was all about rebranding a store. I thought it would be nice to take Petco into a more small town store feel. At this new Petco you would get fresher
INTERPRETATION DISCIPLINE
ingredients and have more eco friendly items like reusable
INTUITION
store bags. For this project I hand made all the items including
PERSISTENCE
the shopping bag and the employee apron. All the logos were
COMBINATIONS
done with iron on transfers for the fabric pieces.
APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 025 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 026 Title / Petco The General Store
/ 027 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 028 Title / Petco The General Store
/ 029 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 030 Title / Petco The General Store
/ 033 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 034 Title / Outside The Game
TRUTH
Instructor / Thomas McNulty
MEANING
Class / Packaging 3
LOGIC
Project / Band Line Expansion
DRIVE
Client / Microsoft Xbox 360
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS IMPORTANCE SYNERGY STRENGTH METHOD SOLUTIONS
OUTSIDE THE GAME
/ POSSIBILITIES PATIENCE
Comments / The challenge for this project was to create a line of packaging for house wear products that would be an offshoot of an existing brand. It needed to fit within the brand,
CULTURE TECHNIQUE
but not be exactly the same. I chose to do the Xbox 360 as
TIME
my line to start with, because I love video games, but I also
INTERPRETATION
thought it would be a line that I might buy myself if it were
DISCIPLINE
real. There were many challenges that came up while doing this project, the hardest of which was finding items that were the right shapes to go into the line.
INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 035 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 036 Title / Outside The Game
/ 037 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 038 Title / Outside The Game
/ 039 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 040 Title / Outside The Game
/ 043 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 044 Title / The Hidden Mind of Man
TRUTH
Instructor / Megumi Kiyama
MEANING
Class / Print 1
LOGIC
Project / Ted Conference Topic
DRIVE
Client / Ted Conference
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS
THE HIDDEN MIND OF MAN
/ IMPORTANCE SYNERGY
Comments / This project revolved around the Ted Conference. We needed to pick a topic that we thought could be discussed at the conference, but wasn’t used that year. I had recently
STRENGTH METHOD
seen a PBS special about autistic savants and thought it
SOLUTIONS
would make a perfect subject. When people with normal
POSSIBILITIES
brain functions take in information the brain filters out what
PATIENCE
it feels is unnecessary to retain, but an autistic savant’s mind takes in and keeps all information. This is why autistic savants can listen to a song once and play it back perfectly or see a
CULTURE TECHNIQUE
city and be able to draw it accurately. It’s the autistic savant’s
TIME
flood of information versus our filtered information intake
INTERPRETATION
that I used as the concept to drive this project. I wanted to
DISCIPLINE
show the viewer what it’s like to be an autistic savant while at the same time educating them about autistic savants. This is why I chose to do a small book within a lager book, to
INTUITION PERSISTENCE
illustrate the full amount of information versus the filtered
COMBINATIONS
amount of information we get.
APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 045 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 046 Title / The Hidden Mind of Man
/ 047 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
MUSIC
NORMAL
SAVANT
/ 048 Title / The Hidden Mind of Man
6
SAVANTS WITH MUSIC SKILLS
Understanding true sounds
Savants with musical skill are a lot like savants with image creation skills, but instead of visual information, they deal with audio information. Many times musical savant can play an instrument, most of the time it is the piano, without being taught. Some are able to reproduce melodies and identify notes in music after listing to it only once. In fact many musical savants are able to recreate entire songs after one listing. This skill is thought to work in the same way image based savant skills work. The person with this skill is able to retain the audio information in their mind without editing it in to a concept. On top of that the person is able to recall the notes and reproduce them.
/ 049 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
6 06 6 8 2 30829 89 79 6 2 3 3 6626 302 05 7 8 6 399 3 7 72
6 8 4 0 9 9 7 WHAT IS 2 6 7 2 4 3 7 9 7 0 0 2 88 YOUR 2648739MIND 1 0 4 9 6 9 7 9 2 3 3 3 0 3 8 0 1 2 2 6 9 8 1 NOT 3 6 9 0 8 8 8 4680 03 1 47 368079 1 9 9 1 9 6 6 1 6 3 1 1 1 TELLING647YOU? 1
306678960781762
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0
8 9 4 0 72 706 029 9 146 4467 8 0 1 4 10739742791 01739749071971 1-80234890317 9 4 072 94 2 8 1 79 0 3 7 6 4 9 1 9 907 0 2 7 319719071 129 690 9868968923 1970 6914 902 016
197961664467 18 7467 64
76 56 7164 90 3364 7167 4 9 6 4 7 7 6 0 0 7 1 0 9 0 10 71
/ 050
96
0139 5
8 4
0 1 63 10 1 9 7
76 56 716 90 336 9 7 0 1
60
3
3
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19 12 071 1 581 279 9 0 1 24 027 5 9 8 7 4 90 0 7 9 58 4 4 2 7 3 9 0 4
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1 3 790 9 19 374 7 8 1 6 8 90 91 9 6 71 9 8 9 2 3
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8
1 19 79 1837107 69 96 9972 1 4 6 7 8 6 4 6 6 7 8 8 4 4 9 6
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688
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T W. W W
M
CO
. ED
/ 051 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 052 Title / The Hidden Mind of Man
/ 053 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 054 Title / The Hidden Mind of Man
/ 055 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 056 Title / The Hidden Mind of Man
/ 059 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 060 Title / The New Côte d’Or
TRUTH
Instructor / Thomas McNulty
MEANING
Class / Packaging 1
LOGIC
Project / chocolate Rebranding Project
DRIVE
Client / Côte d’Or
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS IMPORTANCE SYNERGY STRENGTH METHOD SOLUTIONS POSSIBILITIES PATIENCE
THE NEW CÔTE D’OR
/ CULTURE TECHNIQUE
Comments / The goal of this project was to brand a line of chocolates not marketed in the United States. We needed to brand them as if it were going to be brought into the US
TIME INTERPRETATION
market. I chose Côte d’Or for my brand. The original packaging
DISCIPLINE
was very different from the way I ended up taking the design,
INTUITION
but the key element of the elephant was kept to connect it
PERSISTENCE
with the original. I wanted the look of it to be very fresh and fashionable. The packaging was inspired by the music of pop singer Kylie Minogue.
COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 061 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 062 Title / The New Côte d’Or
/ 063 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 064 Title / The New Côte d’Or
/ 067 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 068 Title / Life Made Easy
TRUTH
Instructor / Michael Osborne
MEANING
Class / Packaging 4
LOGIC
Project / Kmart Redesign Project
DRIVE
Client / Kmart
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS IMPORTANCE SYNERGY
KMART LIFE MADE EASY
/ STRENGTH METHOD
Comments / This was a group project for Packaging 4. As a group we took Kmart in a new direction that would help them
SOLUTIONS
do better against their competitors. This was a great project,
POSSIBILITIES
because it was the first time I worked in a group. Usually we
PATIENCE
work alone so we don’t get a lot of opportunities to work in
CULTURE
a group setting. I feel that I got a lot out of this experience,
TECHNIQUE
because it taught me how to work as one unit. For this project I painted all the cosmetics bottles and caps and made the
TIME
pillow and blanket. I also sculpted, molded, and cast the
INTERPRETATION
blocks for the milk.
DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 069 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
Inspired by Kmart’s heritage, we combined Kmart’s deep–rooted retail history with a welcoming visual aesthetic, strengthened environmental values, and a focused marketing strategy. The result is a house of brands organized in a four-tier system according to a price point and lifestyle criteria that adds value to the consumer’s shopping experience and strives to attract a younger consumer base.
We honored the founder’s by naming this first tier after them. Catherine & Sebastian offers premium products at a great value. The package design for these home goods are rich and sophisticated, providing the consumer with a sense of pride in their purchase.
A sub-brand of Catherine & Sebastian, C+S offers a line of premium products for babies, toddlers, and mothers. Innovative packaging structures, like the rice milk four-pack, promote learning and brand loyalty: the cubed bottle caps help teach children the letters of the alphabet, while collecting them encourages the continuous purchase of a Kmart product.
Serendipity honors the meaning of its name: good luck in making unexpected, fortunate discoveries. Determined to make the new Kmart a one-stop shopping experience, we created the Serendipity beauty salon, and a line of beauty products that makes a direct connection to the salon. This reciprocal connection strengthens the presence of the beauty salon, while visiting the salon further promotes Serendipity.
Kmart became well known for it’s “Blue Light Specials” in the early 90s. We recognized the value in the strong connection people made between these promotions, Kmart, and savings. To expand this idea into Kmart’s own private line, we took a cue from the French word soleil (meaning sun), and transformed it into a renewed “light”, for a renewed Kmart. Inspired by the natural beauty and goodness of the sun, Soleil products pair sustainable materials and organic ingredients
/ 070 Title / Life Made Easy
/ 071 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 072 Title / Life Made Easy
/ 073 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 074 Title / Life Made Easy
/ 075 / JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 076/ Title / Kmart Life Made Life Easy Made Easy
/ 077 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 078 Title / Life Made Easy
/ 079 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 080 Title / Life Made Easy
/ 081 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 082 Title / Life Made Easy
/ 083 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 084 Title / Life Made Easy
/ 085 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 086 Title / Life Made Easy
/ 087 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 088 Title / Life Made Easy
/ 089 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 090 Title / Life Made Easy
/ 091 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 092 Title / Life Made Easy
/ 093 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 094 Title / Life Made Easy
/ 095 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 096 Title / Life Made Easy
/ 099 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 100 Title / Anywhere Anytime
TRUTH
Instructor / Roland Young
MEANING
Class / Print 2
LOGIC
Project / Product Promotion Project
DRIVE
Client / Canon
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS
ANYWHERE ANYTIME
/ AESTHETICS SKILLS
Comments / This project was all about the promotion of an item. I chose to promote the Canon digital SLR and
IMPORTANCE
it’s variety of interchangeable lenses. The promotion was a
SYNERGY
contest / ad campaign. In the ads there would be a photo
STRENGTH
and if you filled out the information card and guessed the
METHOD
correct lens and settings used to take the photo you would
SOLUTIONS
win that lens. This would get people thinking about Canon and also the information cards would be a great way for Canon to get a lot of research on potential customers.
POSSIBILITIES PATIENCE CULTURE TECHNIQUE TIME INTERPRETATION DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 101 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 102 Title / Anywhere Anytime
/ 103 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 104 Title / Anywhere Anytime
/ 105 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 106 Title / Anywhere Anytime
/ 107 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 108 Title / Anywhere Anytime
/ 111 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 112 Title / By Hand
TRUTH
Instructor / Megumi Kiyama
MEANING
Class / Print 1
LOGIC
Project / Pantone Poster Project
DRIVE
Client / Pantone
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS IMPORTANCE SYNERGY STRENGTH METHOD SOLUTIONS POSSIBILITIES
BY HAND
/ PATIENCE CULTURE
Comments / The goal of this project was to promote Pantone with a set of three posters. For the posters I chose to do Japanese papercrafts as the subject. This way the person
TECHNIQUE TIME
could have more than just a poster, they would have an
INTERPRETATION
activity to do. I ended up going with puzzles for the actual
DISCIPLINE
papercrafts that I used, this way the person can do the activity
INTUITION
of putting the papercraft together and also have a puzzle that they can play with afterwards.
PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 113 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 114 Title / By Hand
/ 115 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
BY HAND
1
2
A reconnection with the art of doing things by hand
PANTONE MATCHING SYSTEM
PANTONE 2995 C
PANTONE 130 C
4
PANTONE 132 C
STEP 1
STEP 2
Folding tabs and joints
Gluing parts together
Cut out all parts as neatly as possible to ensure that each part fits together correctly. All parts are grouped in to corresponding families for easier assembly.
Once you have all your parts, fold all tabs and joints into the correct direction. The fold lines are marked in a darker color then the main color of the parts.
After cutting and folding all parts apply glue to the tabs as needed. Construct each part as shown in the instructions. Use tape to hold parts together as the glue sets.
Cutting out parts
3
PANTONE 1205 C
Get help creating quality color graphics for printed materials. Pantone provide designers, technicians and printers with the tools and equipment they need to specify exact color at every stage of the process. Select from Pantone’s world-renowned line of color chips books, formula guides, ink scales and viewing lights to optimize your printed work.
5
STEP 3
14 6
2
7
7
8
8
13 15 3 10
11 12
6 4
9
13
14
15
1
5
10
11
12 10
11
12
10
12
© Pantone, Inc., 2008. All rights reserved.
ITEMS NEEDED
11
9
/ 116 Title / By Hand
/ 117 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
BY HAND
1
A reconnection with the art of doing things by hand
PANTONE MATCHING SYSTEM
PANTONE 7515 C 3
PANTONE 696 C
STEP 1
STEP 2
Folding tabs and joints
Gluing parts together
Cut out all parts as neatly as possible to ensure that each part fits together correctly. All parts are grouped in to corresponding families for easier assembly.
Once you have all your parts, fold all tabs and joints into the correct direction. The fold lines are marked in a darker color then the main color of the parts.
After cutting and folding all parts apply glue to the tabs as needed. Construct each part as shown in the instructions. Use tape to hold parts together as the glue sets.
Cutting out parts
2
PANTONE 2365 C PANTONE 691 C
Get help creating quality color graphics for printed materials. Pantone provide designers, technicians and printers with the tools and equipment they need to specify exact color at every stage of the process. Select from Pantone’s world-renowned line of color chips books, formula guides, ink scales and viewing lights to optimize your printed work.
STEP 3
3
3
4
5
4 1
5
2
2
© Pantone, Inc., 2008. All rights reserved.
ITEMS NEEDED
BY HAND
1
2
3
A reconnection with the art of doing things by hand
PANTONE MATCHING SYSTEM
PANTONE 234 C PANTONE 358 C
Get help creating quality color graphics for printed materials. Pantone provide designers, technicians and printers with the tools and equipment they need to specify exact color at every stage of the process. Select from Pantone’s world-renowned line of color chips books, formula guides, ink scales and viewing lights to optimize your printed work.
PANTONE 557 C PANTONE 575 C
STEP 1
STEP 2
Folding tabs and joints
Gluing parts together
Cut out all parts as neatly as possible to ensure that each part fits together correctly. All parts are grouped in to corresponding families for easier assembly.
Once you have all your parts, fold all tabs and joints into the correct direction. The fold lines are marked in a darker color then the main color of the parts.
After cutting and folding all parts apply glue to the tabs as needed. Construct each part as shown in the instructions. Use tape to hold parts together as the glue sets.
Cutting out parts
STEP 3
4
5
6
7
6 7 8
4
3
2
5
1
© Pantone, Inc., 2008. All rights reserved.
8
ITEMS NEEDED
BY HAND
1
2
A reconnection with the art of doing things by hand
PANTONE MATCHING SYSTEM
PANTONE 2995 C
PANTONE 130 C
4
PANTONE 132 C
STEP 1
STEP 2
Folding tabs and joints
Gluing parts together
Cut out all parts as neatly as possible to ensure that each part fits together correctly. All parts are grouped in to corresponding families for easier assembly.
Once you have all your parts, fold all tabs and joints into the correct direction. The fold lines are marked in a darker color then the main color of the parts.
After cutting and folding all parts apply glue to the tabs as needed. Construct each part as shown in the instructions. Use tape to hold parts together as the glue sets.
Cutting out parts
3
PANTONE 1205 C
Get help creating quality color graphics for printed materials. Pantone provide designers, technicians and printers with the tools and equipment they need to specify exact color at every stage of the process. Select from Pantone’s world-renowned line of color chips books, formula guides, ink scales and viewing lights to optimize your printed work.
5
STEP 3
14 6
2
7
7
8
8
13 15 3 10
11 12
6 4
9
13
14
15
1
5
10
11
12 10
11
12
10
12
© Pantone, Inc., 2008. All rights reserved.
ITEMS NEEDED
11
9
/ 118 Title / By Hand
/ 121 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 122 Title / Creating The Canon
TRUTH
Instructor / Ariel Grey
MEANING
Class / Print 3
LOGIC
Project / Paper Promotion Project
DRIVE
Client / French Paper
OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF
CREATING THE CANON
/ GROWTH INTERESTS
Comments / This project is very dear to me. It was done for my Type 4 class where we needed to use experimental type. At first I had a very hard time letting go of what I thought
AESTHETICS SKILLS
type should look like. I had spent years learning the right
IMPORTANCE
way to set and use type. In this class all that changed for
SYNERGY
me. The book itself is about the uncanny valley and how
STRENGTH
humans relate to robots. The look and feel of this book is impaired by the computer scenes and the way characters interact with digital information in the movie Johnny Mnemonic.
METHOD SOLUTIONS POSSIBILITIES PATIENCE CULTURE TECHNIQUE TIME INTERPRETATION DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 123 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 124 Title / Creating The Canon
/ 125 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
Escape by design We hope to design robots or prosthetic hands that will not fall into the uncanny valley. So I recommend designers take the first peak as the goal in building robots rather than the second. Although the second peak is higher, there is a far greater risk of falling into the uncanny valley. We predict that it is possible to produce a safe familiarity by a nonhumanlike design. So designers please consider this point. A good example is glasses. Glasses do not resemble the real eyeball, but this design is adequate and can make the eyes more charming. So we should follow this principle when we design prosthetic eyes. We can create an elegant prosthetic hand ? one that must be fashionable. Artist who makes statues of Buddhas created a model of a human hand that is made from wood. The fingers bend at their joints.
The hand has no finger print, and it assumes the natural color of wood. But we feel it is beautiful and there is no sense of the uncanny. Maybe wooden hand can serve as a reference for future design.
MD2: cc108304d211818fae20ee8ee5d4c179 MD4: c95141ad51fa8cb763c93f9bad7131b8 MD5: 8074cd0673fc72ff28cd177b56e2a1c5 CRC 8, ccitt, 16, 32 : 6e, 64c, 19db, 26e9d3ef CRYPT (form: $ MD5? $ SALT $ CRYPT): $1$6rIgzPy7$twrImiEjtpmh3QBtucVeK/ (form: SALT[2] CRYPT[11]): pscpq18xPWMpU SHA1: 5aa5f039478e9ea0aeca31781e6381047e583656 RIPEMD-160: 48bd3fbe 737d5589 d6e4a869 2dcab81b edfc9227 SHA2-256: 9e320b73ad311f1f56e121609e89d336 ced664e3a105e91d0e215e865d7e5a3d
y-axis x-axis
-0,0 origin
/ 126 Title / Creating The Canon
THERE IS A FAR GREATER RISK OF FALLING INTO THE UNCANNY VALLEY
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/ 127 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 128 Title / Creating The Canon
/ 129 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
ARTIFI C PERFEC T
Understanding our reaction to the machine Thoughts on smart white paper from the think on paper series of promotions from French paper.
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[COMMON] FILES=01 Country=044,850,C:\WINDOWS\COMMAND\UNCANNEY.TXT
[MENU] REM *********Start Menu************************************* MENUITEM=1, Dos
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[1] MD2: 5e8cf6f6d7e3a9eba2fe3519c0677dd7 MD4: 86b5a1fbc045e22210cacb0db27937a1 MD5: ddf3c04f66236bc1b162405e8982cfe0
/ 130 Title / Creating The Canon
ARTIFI C I A PERFEC T I O
Understanding our reaction to the machine Thoughts on smart white paper from the think on paper series of promotions from French paper.
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[COMMON] FILES=01 Country=044,850,C:\WINDOWS\COMMAND\UNCANNEY.TXT
[MENU] REM *********Start Menu************************************* MENUITEM=1, Dos
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REM ***********OPTIONS************************************************* MENUCOLOR=15,0 MENUDEFAULT=2 ,4
[1] MD2: 5e8cf6f6d7e3a9eba2fe3519c0677dd7 MD4: 86b5a1fbc045e22210cacb0db27937a1 MD5: ddf3c04f66236bc1b162405e8982cfe0 CRC 8, ccitt, 16, 32 : 1, b5e4, bb2, 559f3071 CRYPT (form: $ MD5? $ SALT $ CRYPT): $1$7HiZIxV8$oPVAZZcnXLgViEOVvFAIr0 (form: SALT[2] CRYPT[11]): psNdqZtgCGKHY SHA1: fb0d72af13cfe1f64c2f53193c255cdb017f2f20 RIPEMD-160: d3e5ea83 7624ebe3 b349c122 73966f0e eb43363d SHA2-256: ce54d314ea2ed451c7061e1077d0bd11 2d7527531338576e9c98e362ba6ed508 SHA2-384: 5a4814197490a5438a530c777afde61e 0798f0e26a6daa4036e951aa0134e581 681770ea5187c09af232e0142c405b8b SHA2-512: cbcb485b40087ffec9778eb39f952ce2 32fbf149e84487d002e384837fab867d 564fe8a2f9a74509cfc4fd1b385719ca 564fe8a2f9a74509cfc4fd1b385719ca RIPEMD-160: d3e5ea83 7624ebe3 b349c122 73966f0e eb43363d
WWW.MRFRENCH.COM Programmed for maximum opacity, brightness of 98 (independent lab tested), and an ultra-smooth uncoated surface. It’s not only brighter than you computer monitor, but after looking at your project on screen, Smart White will make the final printed project look better, by holding a better four-color process dot screen. With over 125 years of paper making behind us, our Smart White line has proven to be light years ahead of the competition. Unlik other, more generic white papers, Smart White pushes the envelope as well as text and cover to a whole new level. $ The uncanny valley is a hypothesis that when robots and other facsimiles of humans look and act almost like actual humans, it causes a response of revulsion among human observers. The “valley” in question is a dip in a proposed graph of the positivity of human reaction.
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FRENCH PAPER © 2008
/ 133 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 134 Title / Sustainable Beetle Clock
TRUTH
Instructor / Thomas McNulty
MEANING
Class / Packaging 3
LOGIC
Project / Clock Project
DRIVE
Client / Academy of Sciences SF
OPTIONS HAPPINESS ORDER STYLE PASSION
SUSTAINABLE BEETLE CLOCK
/ SIMPLICITY POWER
Comments / This project is an odd marriage of two things I really love, the Academy of Sciences in San Francisco and the specific shape of Japanese beetles. The assignment was
MYSELF GROWTH
to design a clock for an existing brand or company. This was
INTERESTS
around the time the Academy of Sciences had finished their
AESTHETICS
big remodel so I was super stoked about the museum already
SKILLS
and it seemed like a great idea to do a clock that could be sold in their gift shop. After spending a long time at the museum I knew that I wanted my clock to be in the shape
IMPORTANCE SYNERGY
of an animal and also knew that it had to be an unexpected
STRENGTH
animal. I eventually chose the Japanese rhinoceros beetle,
METHOD
because I have always loved the shape of that type of beetle.
SOLUTIONS
I looked at many different possible materials for the clock, but it wasn’t until my instructor Thomas McNulty showed me an example of laser cut cardboard that I finally found
POSSIBILITIES PATIENCE
what I was looking for. Doing the clock out of cardboard
CULTURE
made perfect sense with the museums new green remodel,
TECHNIQUE
it would cost almost nothing to make and was made almost
TIME
completely from post-consumer materials.
INTERPRETATION DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 135 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 136 Title / Sustainable Beetle Clock
/ 137 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 138 Title / Sustainable Beetle Clock
/ 139 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 140 Title / Sustainable Beetle Clock
/ 141 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 142 Title / Sustainable Beetle Clock
/ 143 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 144 Title / Sustainable Beetle Clock
/ 147 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 148 Title / Logos
TRUTH
Instructor / Mary Scott
MEANING
Class / Portfolio
LOGIC
Project / Logos
DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER MYSELF GROWTH INTERESTS AESTHETICS SKILLS IMPORTANCE SYNERGY STRENGTH METHOD
LOGOS
/ SOLUTIONS POSSIBILITIES
Comments / These are some of the logos that I have worked on over the past few years. The logos range from designs done in my first year to designs done in my last year.
PATIENCE CULTURE TECHNIQUE TIME INTERPRETATION DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
/ 149 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 150 Title / Logos
/ 151 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 152 Title / Logos
/ 153 JUANCARLOS
HENRIQUEZ
FINDING MYSELF
/ 154 Title / Logos
JUANCARLOS
HENRIQUEZ
FINDING MYSELF
Thank you
TRUTH
Book Title / Finding Myself
MEANING
Instructor / Mary Scott
LOGIC
Class / Portfolio
DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION SIMPLICITY POWER
I WOULD LIKE TO THANK
/ MYSELF GROWTH
I would like to thank my mother for giving up everything so I could have a better life. I would like to thank all my family
INTERESTS
for always being supportive of me. I would like to thank my
AESTHETICS
friends for always being there when I needed them. I would
SKILLS
like to thank my cat for letting me use her for my photos. I
IMPORTANCE
would like to thank Laura Milton for teaching how to dive in
SYNERGY
and take a more hands on approach to research. I would like to thank Kelly Conley for teaching me how to let a concept
STRENGTH
drive a design. I would like to thank Ariel Grey for always
METHOD
pushing me to the next level. I would like to thank Thomas
SOLUTIONS
McNulty for opening my eyes to the world of packaging. And
POSSIBILITIES
I would like to thank Mary Scott for guiding me through this
PATIENCE
final and most important step of my education.
CULTURE TECHNIQUE TIME INTERPRETATION DISCIPLINE INTUITION PERSISTENCE COMBINATIONS APTITUDE RELATIONSHIPS ACCEPTANCE COMMUNITY FRIENDSHIPS TRUTH MEANING LOGIC DRIVE OPTIONS HAPPINESS ORDER STYLE PASSION
FINDING / MYSELF