Weekly task 4&5
Showcasing Success
1. EXTERNAL
Strategies for showcasing success
2. INTERNAL
1.EXTERNAL
ď‚– Unique Value Proposition (or external value proposition):
Unique Value Proposition
ď‚– The main characteristic of a product or service that makes it appealing to the customer. Specifically the trait that helps differentiate it from competitors.
How can NPS help me find this?
G-T-C-M GOALS = Organisational goals And not just campaign MoS
Where to find Content Promoters and Stories Collect testimonials, photos and documentation from current or previous customers.
Messaging
NPS promoter testimonial Related content on Social Media
Learn from Detractors, what is missing that would have made their experience? --this is you unique value proposition
Global Example
Click to edit Master text styles Second level Third level Fourth level Fifth level
Young People with IT background Minimum Profiles and key Skills Click to edit Master text styles Second level Third level Fourth level Fifth level
50
Telecommunications Engineers
Facebook Cy partnerships Twitter Youtube
Young People with IT background Click to edit Master text styles Second level Third level Fourth level Fifth level
1500 GIP IT Re 200 IT EP Ra 5000 ORS Registrations
Facebook Cy partnerships Twitter Youtube
Links for more…
http://bit.ly/guidetomarketing http://bit.ly/aiesecittp
2.INTERNAL
ď‚– What are your key national communication channels?
1. CENTRALIZE
Strategies for showcasing internally
2. Accessibility is key, where can they see these stories, are people willing to share directly?
3. SIMPLIFY
4. Is the story replicable (take it down to its basic core elements and split them up for implementation)
5. KEEP UPDATED
6. Timely and new. A story that is already outdated is not helpful. How can things be shared right away, and immediately acted upon
Weekly task 6
Weekly task 6
1.
Plan to use impactful stories to enhance our brand
2.
MCs plan to use successful LC stories to incentivize CEM implementation
3.
Finalized Resource center with all materials