Creative Concept A & B + Naming Proposals Kostas Lainas, Coffee Store Visual Identity Development / p.v1 / 08, April 2019
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Creative Concept A & B + Naming Proposals Kostas Lainas, Coffee Store Visual Identity Development / p.v1 / 03, April 2019
� Prelude General Overview / Process details————————————— p4 � Brand Strategy Your companion in the cheerful surprise of experimentation —————————————————————————————— p14 � Concept A Experiencing ritualism & origins through fusion——— p18 � Concept B Exploring exercises of freedom————————————— p28 � Name Proposal A Filtered concept stream / Long list / Short list / Top 5 recommendation ————————————————————————————— p38 � Name Proposal B Long list / Short list / Top 5 recommendation — p42 � Apendix Naming details: Long list A & B—————————————— p49 3
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�I-II-III-IV
Prelude - From conversations to evocations - General Overview Procedimiento Naming Creative Concept Brand Strategy
Concept A
Discovery
Definition
Conceptualization
Naming
Concept B Part I Interview 1 Interview 2 - Visit Briefing Counter Briefing
Part II V-B-A Personality Statement
Brand DNA
Name Proposals A
Part III General Research i & ii
Name Proposals B Part IV Creatives axes Brainstorming Vetting
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�I-II Model
Prelude - Brand Strategy Process - Overview Procedimiento
Discovery
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Part II V-B-A Personality Statement
Brand DNA
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Part I Interview 1 Interview 2 - Visit Briefing Counter Briefing
Definition
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ďż˝-I Brief
Prelude - Brand Strategy Process - Part I (Discover)
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ďż˝-II Model
Prelude - Brand Strategy Process - Part II (Definition) Procedimiento
Values
Can be of a rational or emotional nature. They are in the mind of the consumer.
Are abstract, universal, poWEWsitive and desirable. They are in the brand.
Benefits
Are tangibles, measurable and objectives. They are in the product.
Attributes
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Prelude - Brand Strategy Process - Part II (Definition) Procedimiento ďż˝-II Model
Values The guiding principles and behavior of the brand.
DNA: Idea of brand The essence: The shortest and simplest expression of what a brand represents. The central thought that governs all actions and expressions of the brand.
Statement
Core: Personality
Written statement able to describe and synthesize the spirit of the idea of the brand.
Features that help the interpretation and development of brand DNA, in words, images, style and attitude.
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Prelude - Brand Strategy Process - Part II (Definition) Procedimiento
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�II-III
Prelude - Creative Concept Process - Overview Procedimiento Concept A
Definition
Conceptualization
Concept B Part II V-B-A Personality Statement
Brand DNA
Part III General Research i & ii
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�II-III-IV
Prelude - Naming Process - Overview Procedimiento
Concept A
Definition
Conceptualization
Naming
Concept B Part II V-B-A Personality Statement
Brand DNA
Name Proposals A
Part III General Research i & ii
Name Proposals B Part IV Creatives axes Brainstorming Vetting
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� Brand Strategy Your companion in the cheerful surprise of experimentation —————————————————————————————— p14
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ďż˝ Creative Brief
Brand Strategy - Diving - Part I (Discover) Procedimiento
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Brand Strategy
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ďż˝ Creative Brief
Brand Strategy - Diving - Part I (Discover) Procedimiento
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ďż˝
Brand Strategy - Diving - Part II (Definition) Procedimiento The benefits can be of a rational or emotional nature. They are in the mind of the consumer.
The values are abstract, universal, positive and desirable. They are in the brand.
Atributtes
Benefits
Values
Personality
++ aromatic (coffee) ++ flavour bitter (coffee) ++ temperature hot / cold (coffee & beverages) ++ paper coffee cup ++ plastic coffee cup ++ fresh ingredients (sandwiches & plates) ++ ready made & fresh (sfoliates) ++ plastic / paper bags ++ strait store ++ take away
++ wake up (coffee) ++ quick satisfaction (hunger) ++ feel social gathering ++ comfort / relaxation ++ intelligent solution ++ feel appreciated ++ have personalized treatment ++ feel polite ++ feel at home ++ happy surprise ++ amazed at the quality ++ rejoice in the good treatment ++ be surprised by the innovation
++ satisfaction ++ sociability + ++ innovation ++ equality + ++ generosity + ++ versatility ++ team work + ++ quickness + ++ perfection ++ optimism ++ ++ amiable ++ ++ originality + ++ youth ++ modesty / pride + ++ experimentation ++ memorability +
++ custom service ++ ++ social ++ quick + ++ innovative + ++ cozy +++ ++ generous + ++ equality + ++ modern ++ ++ modest / proud ++ ++ amiable +++ ++ professional ++ jovial ++ ++ staggering +++ ++ cool + ++ authentic ++ ++ trendly ++ ++ experimental + ++ memorable +++ ++ optimistic ++ ++ original ++ ++ young ÂŽ 2019
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The attributes are tangible. measurable and objectives. They are in the product and service.
8, April 2019
++ generous + ++ equality + ++ modern ++ ++ memorable +++ ++ optimistic ++ ++ staggering +++ ++ cool +
Statement
++ amiable +++ ++ jovial ++
++ custom service ++ ++ quick +
ďż˝
Brand Strategy - Diving - Part II (Definition) Procedimiento
DNA: Idea of brand
Values ++ sociability + ++ equality + ++ generosity + ++ team work + ++ quickness + ++ optimism ++ ++ amiable ++ ++ originality + ++ modesty / pride + ++ memorability +
++ innovative + ++ cozy +++ ++ modest / proud ++ ++ original ++ ++ authentic ++ ++ trendly ++ ++ experimental + Core: Personality
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Brand Strategy - Diving - Part II (Definition) Procedimiento Statement
Values
X is the name of the coffee shop, beverages & snacks (sfoliates, sandwitchs, crepes & plates) most often sold by delivery and take away, mostly through orders (phone or efood). It is characterized by its exotic home treatment, its kindness and especially to make you feel like one of us, which makes it an amazing and memorable experience. X is the coffee shop that accompanies you (travels), cares and gives a personalized treatment in the immediate way, anywhere and for any place.
Statement Brand DNA
Core: Personality
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Brand Strategy
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ďż˝
Brand Strategy - Diving - Part II (Definition) Procedimiento Statement
Values
X is the name of the coffee shop, beverages & snacks (sfoliates, sandwitchs, crepes & plates) most often sold by delivery and take away, mostly through orders (phone or efood). It is characterized by its exotic home treatment, its kindness and especially to make you feel like one of us, which makes it an amazing and memorable experience. X is the coffee shop that accompanies you (travels), cares and gives a personalized treatment in the immediate way, anywhere and for any place. Brand DNA Your companion in the cheerful surprise of experimentation
Statement Brand DNA
Core: Personality
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� Concept A Experiencing ritualism & origins through fusion——— p18
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation
Many artistic works have set out to intervene in these strange habits (primitive art); what is at issue, then, is not whether painting or sculpture is beautiful in our opinion, but whether it works, that is to say whether it can perform the magic required. In addition, the artist works for people of his own tribe, who know exactly what each form and each color are intended to mean. They are not expected to invent or change elements of their medium, but only to apply all their skill and knowledge in the execution of their work. E. H. Gombrich, History of Art
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Core/Personality: ++cozy — — — — — — — — — — — — experiences like ex-home to your home ++amiable— — — — — — — — — — — — — — — — — — — sharing & experimenting ++staggering——————————————————————————discovery ++memorable — — — — — — — — — — — — new horizons and experiences
++warm — — — — — — — — — — — — — — — — — — — — — — — chromatic palette ++international — — — — — — — — — — — — — — coffee origins / aesthetic ++carefree — — — — — — — — — — — — — — — — — — — — — — — — — fusion design ++modern — — — — — — — — — — — — — — — — — — communication trends ++organic — — — — — — — — — — — — — — — — — — — — — — — — — origins/forms ++equal — — — — — — — — — — — — — — — — — cultural inclusion / esthetics 23
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Greece + Origins It is proposed to create a visual identity with two basic elements, one representing the tradition of coffee in Greece (stable element) and the other representing the origins of coffee (variable element), such as Ethiopia, Yemen, Arabia, South America, etc ....
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Greece + Origins
Greece Ethiopia variable element (origins)
stable element
Greece Brazil 25
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation
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#jonacthan Fusion reference, example
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Greece + Origins Session 1: Session 2: Session 3: Session 4: Session 5: ...
Greece + Ethiopia Greece + Yemen Greece + Arabia Greece + Brazil Greece + Peru
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Greece Rituals and origins in the culture of coffee ++Orthodox traditions during the period of the Ottoman Empire ++Fusion between orthodox and islamic traditions ++Traditions of the Byzantine Empire up to the resistance of otomanization ++European alchemy, which has origins in Greek philosophy, Hellenistic Egypt, and Christian mythology
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Greece Rituals and origins in the culture of coffee ++Orthodox traditions during the period of the Ottoman Empire ++Fusion between orthodox and islamic traditions ++Traditions of the Byzantine Empire up to the resistance of otomanization ++European alchemy, which has origins in Greek philosophy, Hellenistic Egypt, and Christian mythology
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Ethiopia (Origins → S1) Rituals and origins in the culture of coffee ++The coffee tree comes from the north of Ethiopia (before called Abyssinia). Cafeto is probably originally from the province of Kaffa, Etiopía. ++The ceremony is Ethiopia’s homage to coffee as proclaimed by the ancient proverb, Buna dabo naw, “Coffee is our bread” ++The Ethiopian ancestors of today's Oromo tribe, were the first to have recognized the energizing effect of the native coffee plant. Waqa god. 30
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Ethiopia (Origins → S1) Rituals and origins in the culture of coffee Sini Ethiopian Coffee Cup
Rékébot Ethiopian/Eritrean Coffee Tray
Jebena Pot Container used to brew coffee
Woven Straw Fans-Plates
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Ethiopia (Origins → S1) Purpose of the Coffee Ceremony Throughout the country, the coffee ceremony serves to bring people together, primarily women, to discuss their daily lives, their families, to gossip; nonetheless, it is always a social gathering. It is a time to relax and to take a break from the stresses of daily life. Done on a daily basis, it forges a strong bond between neighbours as it conveys a sense of ritualism and hospitality since it is performed in a particular fashion that needs to be satisfied each time.1
The Comforts of Coffee: The Role of the Coffee Ceremony in Ethiopians' Efforts to Cope with Social Upheaval during the Derg Regime (1974-1991), Dahay Daniel, p80
1
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Concept A Experiencing ritualism & origins through fusion DNA―Your companion in the cheerful surprise of experimentation Coffee fusion: Ethiopia (Origins → S1) The Therapeutic Effects of the Coffee Ceremony "The trauma that Ethiopians experienced throughout the regime could not be remedied by any formal counseling or psychiatric services since there were limited facilities available at the time. Having coffee, then, was in itself a form of therapy as it allowed for family, friends, and neighbours to share their problems."2
2
The Comforts of Coffee: The Role of the Coffee Ceremony in Ethiopians' Efforts to Cope with Social Upheaval during the Derg Regime (1974-1991), Dahay Daniel, p89
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� Concept B Exploring exercises of freedom————————————— p27
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation
In the background, all pleasure of the spirit; there lies that inexhaustible source, flowing in the form of desire that no satisfaction would know how to satisfy. E. Jünger, Approaches
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation Core/Personality: ++cozy— game with "get out of the comfort zone" and "come back." ++amiable— —companion who encourages liberation, or reflection ++staggering—————————discover reality (or reality itentions) ++memorable — — — — — — — experience of leaving the cave, sharing
++warm — — — — — — — — — — — — — — — — — — —sun / looking for warmth ++international — — — — — — — — — — — — — — — —universality (liberation) ++carefree — — — — — — — — — — — — — — — — — — — — attitude and courage ++modern — — — — — — — — — — — — — — — — — — communication trends* ++organic — — — — — — — — — — — — — — — — — — — — — — — — —origins/forms* ++equal — — — — — — — — — — — — — — — — cultural inclusion / esthetics* 38
*aesthetics of graphic language Kostas Lainas, Coffee Store Visual Identity Develop.
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation Allegory of the Cave
Plato, Republic (514a–520a) The situation of men chained from birth to a cave where all they see are the shadows reflected on the wall of the cave and some outside noises that create reality from what they feel. One of the prisoners finally gets rid of the chains and goes out into the outside world learning and knowing about 'reality'. When the free man returns to the cave to free his prisoner friends, nobody listens to him, accuses him of being a liar and condemns him to death. 39
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation
exploring the outskirts of the cave
(Plato)
sharing with the consumer the temporary experience of
freedom
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation
exploring not corrupt ways of
expression
sharing with the consumer the temporary experience of
freedom
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation
exploring not corrupt ways of
expression
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation
exploring not corrupt ways of
expression
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation
Symbol
Logotype
The management professor Peter Drucker credits Kafka with developing the first civilian hard hat while employed at the Worker's Accident Insurance Institute, but this is not supported by any document from his employer.His father often referred to his son's job as an insurance officer as a Brotberuf ,literally "bread job", a job done only to
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Introspection
Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation �
Exercises of freedom: Drawing, subjective selfexpression / share these exercises with customers a. Exploration/Illustration with collaborators: Co-Design:
Example
Sentiment/emotion Maria, cashier What is most important to you when you work? 07/04/2019 Make customers happy, brighten
→ ( T* ) →
→
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Form
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T*: Translator/guide ++ Workshop with Art Therapist ++ Workshop with Studio Stage 1
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Concept B Exploring exercises of freedom DNA―Your companion in the cheerful surprise of experimentation Exercises of freedom: Drawing, subjective selfexpression / share these exercises with customers a. Exploration/Illustration with collaborators: Co-Design b. Exploration/Illustration with objects (subjectivity) of collaborators c. Exploration/Illustration with abstractionist artist with works in freedom and exploration
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a e i t h e r í t h a l p o r t h á l p s i é n t e f x i e i r . f ý s i t h e l k t í é v m i k t o a g i s t ý a t r o p o a m o t h a r d o i k e í o ó t h o m a k e d n ó e f t o p o h o i p o l l o a n t o c h é t a i r e í e t a i r o o p a o s y n i v o a d a i t r o x e n i o Lainas, Coffee n Store eKostas u o o Visual Identity Develop.
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� Name Proposals A Filtered concept stream / Long list / Short list / Top recommendation ——————————————————————————— p38 Experiencing ritualism & origins through fusion
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� Filtered concept stream A&B proskairos afno afnidios diakymaino BWV211 211 Picander copernico camara etheria Cortazar compass black highcaffeine blckblck blck jako aeitherís thalporí thálpsis éntefxis eiri .fýsis thelktír évmiktos agistýs atropos
amothi ardo oikeíos óthomai kednós eftopos hoi polloi antochí étaireía etairos opaon synivos adaitros xenios eunoos euopos filioo filofilos alegizo anaklisis cafetheria to'om co&ffee ffee&co co-space co&me
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Cult of Coffee ccooffee feel&co coffer companero comrade coffeine etherly cobeen cafether metabean cafenia metacup kafether buzzcup psitakos coffeeunion kafennoia arestos coffee is for everyone Coffee Cult Co Coffee&Co cife cc ccc 8, April 2019
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aléi théros paraifasii protelios atýzo alala aeiestó ekvolion ksypnō enia efodios euodia odaios kella euilios alegizo eisopsis autoagatho arystis fausis fotagogia diilioo eili iliosteris aiorisis kinima
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ďż˝(Filtered concept stream A&B)
name proposal
descriptor blck coffee store Coffee Cult Company
descriptor
name proposal
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�A - Long List - Experiencing ritualism & origins through fusion opaon synivos adaitros xenios eunoos euopos filioo filofilos alegizo anaklisis cafetheria to'om co&ffee ffee&co co-space co&me Cult of Coffee ccooffee feel&co coffer
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Name Proposal A&B
companero comrade coffeine etherly cobeen cafether metabean cafenia metacup kafether buzzcup psitakos coffeeunion kafennoia arestos coffee is for everyone Coffee Cult Co Coffee&Co
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aeitherís thalporí thálpsis éntefxis eiri .fýsis thelktír évmiktos agistýs atropos amothi ardo oikeíos óthomai kednós eftopos hoi polloi antochí étaireía etairos
cife - CCC - CC Stage 1
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�A - Short List - Experiencing ritualism & origins through fusion
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co&me co-space Cult of Coffee Coffee Cult Co ccooffee companero etherly metabean cafenia buzzcup co&ffee P-
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CC CCC
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.fýsis atropos ardo oikeíos eftopos hoi polloi étaireía xenios filioo cafetheria to'om
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�A - Top 5 recommendations - Experiencing ritualism & origins through fusion / Your companion in the cheerful surprise of experimentation
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�A - Top 5 (1) - Experiencing ritualism & origins through fusion
.fýsis 57
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�A - Top 5 (1) - Experiencing ritualism & origins through fusion
companion of origin, where everything be-
gins
Descriptive - Evocative /φύσις/ origin,
.fýsis coffee place [εfýsi:z]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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�A - Top 5 (1) - Experiencing ritualism & origins through fusion
.fýsis coffee place www.fysis.coffee www.fysiscoffee.com #fysiscoffee 59
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�A - Top 5 (2) - Experiencing ritualism & origins through fusion
to'om 60
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Name Proposal A
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�A - Top 5 (2) - Experiencing ritualism & origins through fusion
if you don't tell them that coffee is very good
and very nice...they will keep doing it, all day"
Abstract - Descriptive tasty in Tigrinya "
to'om coffee place [to om]
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DNA: Your companion in the cheerful surprise of experimentation ÂŽ 2019
�A - Top 5 (2) - Experiencing ritualism & origins through fusion
to'om coffee place www.to-om.com www.to-om.coffee #toomcoffee 62
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�A - Top 5 (3) - Experiencing ritualism & origins through fusion
cafetheria 63
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Name Proposal A
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�A - Top 5 (3) - Experiencing ritualism & origins through fusion
καφετέρια. Alchemy in coffee, liquid as the
quintessence.
Descriptive - Evocative cafe+ether,
cafetheria [kə'feiθəriə]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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�A - Top 5 (3) - Experiencing ritualism & origins through fusion
cafetheria www.cafetheria.com www.cafetheria.space #cafetheria 65
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Name Proposal A
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�A - Top 5 (4) - Experiencing ritualism & origins through fusion
companero 66
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Name Proposal A
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Evocative companion (spanish, latin),
co - companion, coffee. be the partner of.
�A - Top 5 (4) - Experiencing ritualism & origins through fusion
companero coffee eng[kαmpən'jεrou], esp[compañ'Irou]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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�A - Top 5 (4) - Experiencing ritualism & origins through fusion
companero coffee www.companero.coffee www.companerocoffee.com #coffeecompanero 68
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Name Proposal A
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�A - Top 5 (5) - Experiencing ritualism & origins through fusion
etherly 69
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Name Proposal A
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�A - Top 5 (5) - Experiencing ritualism & origins through fusion
nify) cup of the day, clear sky. Alchemy and
quintessence.
Evocative ether (coffee) + early, first (mag-
etherly coffee place ['iθərli]
70
DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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Name Proposal A
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�A - Top 5 (5) - Experiencing ritualism & origins through fusion
etherly coffee place www.etherly.coffee www.etherlydosis.com #etherlycoffee 71
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� Name Proposal B Long list / Short list / Top recommendation — p41 Exploring exercises of freedom
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Name Proposal B
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�B - Long List - Exploring exercises of freedom
Kostas Lainas, Coffee Store Visual Identity Develop.
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Name Proposal B
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afnidios diakymaino BWV211 211 Picander copernico camara etheria Cortazar compass black highcaffeine blckblck blck jako 8, April 2019
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73
euilios alegizo eisopsis autoagatho arystis fausis fotagogia diilioo eili iliosteris aiorisis kinima proskairos afno
aléi théros paraifasii protelios atýzo alala aeiestó ekvolion ksypnō enia efodio euodia odaios kella
�B - Short List - Exploring exercises of freedom
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alala eili ilioster kinima 211 copernico camara etheria compass high caffeine blck
aléi aeiestó ksypnō enia efodio euodia kella arystis fotagogia diilioo
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�B - Top 5 recommendations - Exploring exercises of freedom / Your companion in the cheerful surprise of experimentation
75
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�B - Top 5 (1) - Exploring exercises of freedom
aléi 76
Kostas Lainas, Coffee Store Visual Identity Develop.
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Name Proposal B
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�B - Top 5 (1) - Exploring exercises of freedom
motive that incites to leave the cave, to
explore, life.
Evocative /ἀλέη/ warm sunshine, that
aléi coffee place [aléI]
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Name Proposal B
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�B - Top 5 (1) - Exploring exercises of freedom
aléi coffee place www.alei.coffee www.alei.gr #aleicoffee 78
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Name Proposal B
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�B - Top 5 (2) - Exploring exercises of freedom
ksypnō 79
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Name Proposal B
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�B - Top 5 (2) - Exploring exercises of freedom
to explore new boundaries. reason to leave
the cave.
Evocative /ξυπνῶ/ wake up. action needed
ksypnō coffee place [ksypnó]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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Name Proposal B
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�B - Top 5 (2) - Exploring exercises of freedom
ksypnō coffee place www.ksypno.com www.ksypno.coffee #ksypnocoffee 81
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Name Proposal B
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�B - Top 5 (3) - Exploring exercises of freedom
kinima 82
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Name Proposal B
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�B - Top 5 (3) - Exploring exercises of freedom
necessary to explore new limits. descrip-
tor that incites the liberation of being.
Evocative /κίνημα/ movement. action
kinima coffee place [kinima]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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�B - Top 5 (3) - Exploring exercises of freedom
kinima coffee place www.kinima.coffee www.kinima.space #coffeekinima 84
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Name Proposal B
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�B - Top 5 (4) - Exploring exercises of freedom
camara etheria 85
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Name Proposal B
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�B - Top 5 (4) - Exploring exercises of freedom
ber, eher, alchemy and quintessence. place
of change, liberation.
Descriptive - Evocative camera, cham-
camara etheria coffee [kα'mαrə etheria]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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�B - Top 5 (4) - Exploring exercises of freedom
camara etheria coffee www.camaraetheria.com www.camaraetheria.coffee #camaraetheria 87
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Name Proposal B
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�B - Top 5 (5) - Exploring exercises of freedom
blck 88
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Name Proposal B
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�B - Top 5 (5) - Exploring exercises of freedom
coffee, simbolism. mysticism, association
with the darkness of the product and our being that seeks liberation.
Descriptive - Evocative - Abstract black
blck coffee [blæk 'kαfi]
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DNA: Your companion in the cheerful surprise of experimentation Kostas Lainas, Coffee Store Visual Identity Develop.
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Name Proposal B
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�B - Top 5 (5) - Exploring exercises of freedom
blck coffee www.blck.gr www.blckcoffee.co #blckcoffee 90
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Name Proposal B
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� Apendix Naming details: Long list A & B—————————————— p9
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Appendix
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�A - Long List - Experiencing ritualism & origins through fusion
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Appendix
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/ἀειθερής/ always warming /ἀμφιθάλπω/ warm on both sides, cherish /θάλψις/ warming, fomenting /ἔντευξις/ lighting upon, meeting with /εἴρη/ a place of assembly / rainbow /φύσις/ origin /θελκτήρ/ soother, charmer /εὔμικτος/ social /ἁγιστύς/ ceremony /ἄτροπος/ not to be turned, unchangeable, eternal /ἁμόθι/ together, in common /ἄρδω/ water /οικειος/ friend /οθομαι/ I take care of someone /κεδνός/ careful, diligent, trusty /ευτοπος/ good place /οι πολλοί/ the many /ἀντοχή/ adhesion /ἑταιρεία/ association, brotherhood /ἑταῖρος/ comrade, companion
appendix
aeitherís thalporí thálpsis éntefxis eiri .fýsis thelktír évmiktos agistýs atropos amothi ardo oikeíos óthomai kednós eftopos hoi polloi antochí étaireía etairos
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/ὀπάων/ comrade /σύνηβος/ young comrade /ἄδαιτρος/ undivided /ξένιος/ belonging to friendship,hospitality /εὔνοος/ well-disposed, kindly, friendly /εὐωπός/ friendly /φιλιόω/ make a friend of /φιλόφιλος/ loving one's friends /ἀλεγίζω/ trouble oneself about /ἀνάκλησις/ calling on, invocation, cafe+ether, καφετέρια to om, tasty in Tigrinya coffee, companion, companion & coffee, coffee & feel coffee, feel & companion, amiable coffee space, company space come, coffee & company, coffee & me, company & me ritualism, company ritualism, repetition feeling & coffee, feeling & company company, coffee + offer, offering, offering, test
appendix
opaon synivos adaitros xenios eunoos euopos filioo filofilos alegizo anaklisis cafetheria to'om co&ffee ffee&co co-space co&me Cult of Coffee ccooffee feel&co coffer
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�A - Long List - Experiencing ritualism & origins through fusion appendix
companero companion (spanish, latin), co - companion, coffee comrade companion, friend, contemporary coffee coffeine caffeine, coffee, /ένια/ the meaning etherly ether (coffee) + early, first (magnify) cup of the day, clear sky cobeen companion, coffee + been (be), bean of coffee cafether cafe+ether metabean /μετά/ after-over + bean, coffee metaphysics cafenia cafe + /ένια/ the meaning metacup /μετά/ after-over + cup (of coffee) kafether cafe+ether buzzcup sound of coffee, glup psitakos parrot coffeeunion coffee + company, synergy kafennoia cafe + /ένια/ the meaning arestos tasty coffee is for everyone equality, companionship, cife - coffee cife Coffee Cult Co - CCC ritualism, company, repetition, CCC beans, cup of coffee Coffee&Co - CC coffee & companion, coffee & coffee, CC beans, cup of coffee
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/ἀλέη/ warm sunshine /θέρος/ summer /παραιφασίη/ comfort /προτέλειος/ before a ceremony of initiation /ἀτύζω/ to be distraught from fear, mazed, bewildared /ἀλαλά/ wild cry /ἀειεστώ/ eternal being /ἐκβόλιον/ drug /ξυπνῶ/ wake up /ένια/ the meaning /ἐφόδιος/ for a journey /εὐοδία/ a good journey /ὁδαῖος/ that for which a merchant travels, merchandise /κέλλα/ cella, room, chamber
appendix
aléi théros paraifasii protelios atýzo alala aeiestó ekvolion ksypnō enia efodio euodia odaios kella
Appendix
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�B - Long List - Exploring exercises of freedom /εὐήλιος/ sunny, genial /ἀλεγίζω/ trouble oneself about |/εἴσοψις/ spectacle /αὐτοαγαθόν/ the ideal good, the form of good /ἄρυστις/ bumper /φαῦσις/ lighting, illumination /φωταγωγία/ magical process of drawing down supernatural illumination /διηλιόω/ expose to the sun's heat /εἵλη/ the sun's heat /ἡλιοστερής/ depriving of sun /αἰώρησις/ oscillatory movement /κίνημα/ movement /πρόσκαιρος/ occasional, extraordinary /ἄφνω/ unawares, of a sudden
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appendix
euilios alegizo eisopsis autoagatho arystis fausis fotagogia diilioo eili iliosteris aiorisis kinima proskairos afno
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�B - Long List - Exploring exercises of freedom appendix
afnidios /ἀφνίδιος/ unforeseen, sudden diakymaino /διακυμαίνω/ raise into waves BWV211 coffee cantata, Johann Sebastian Bach 211 coffee cantata, Johann Sebastian Bach Picander bwv211, "If I couldn't, three times a day, be allowed to drink my little cup of coffee, in my anguish I will turn into a shriveled-up roast goat" copernico Nicolaus Copernicus, companion, coffee, co +perni+ co camara etheria camera, chamber, eher, alchemy Cortazar corteza (outside part of the stem, tree), co - coffee, companion, Julio Cortazar - magical realism compass get, achieve, obtain, gain, co - coffee, companion black characteristic of coffee, simobolism, elegance highcaffeine courage, positive description blckblck black coffee, simbolism, repetition, ritualism, descriptive blck black coffee, simbolism, descriptive jako -
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Appendix
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Notas:
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Concept AB
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Any questions please do not hesitate to contact us TheRedGrass Team info@redgrass.gr
TheRedGrass Design Studio ÂŽ2019 0030 210 577 2643 / 0030 694 824 4080 209 Ag. Basileiou 121 37, Peristeri, Greece P-
Concept AB
Stage 1
8, April 2019