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suoicileDDenim Edith Kofler, Elena Thyssen, Lisa Schroder, Juanita Inez Prawitasari – M2di
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Delicious Denim
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Vision & Mission
Vision:
DeliciousDenim observes women 55+ who seek a fashion brand that takes environmental action and fully recognizes their bodies. Mission:
As one of the few fashion brands, DeliciousDenim sees and takes this unique opportunity to create a highly C2C friendly and body conscious product that responds to these demands.
+ Target Group
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Product
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Collection Overview Fall/Winter 2013
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Core Identity
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Cradle 2 Cradle
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Production Country
Turkey
Specialization in denim production
New technologies
Production efficiency
Fair trade agreements
+ Financial Plan
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Rent of shop and office in Rotterdam
The term “Owner’s equity” stands for the six shareholders that invest in DeliciousDenim. The owners Elena Thyssen, Maike Weiser, Lisa Schröder, Juanita Inez Prawitasari and Edith Kofler all invest 10.000€ from their private savings. Innocent smoothie decided to become a shareholder as well, by investing 10.000€
COG that arise from the production and sourcing from the material, as well as transport are paid on account in instalments, spread evenly over the year
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Investment and Financing Plan
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Bank Loan
171,631.87
Owners Equity: 6 Shareholders (Elena Thyssen, Edith Kofler, Lisa Schroder, Maike Weisser, Juanita Inez & Innocence Smoothie = 60.000
Bank loan = 171,631.87 – 60,00.00 = 111,631.87
Loan are from Rabobank
Sales Forecast
Sales forecast DeliciousDenim 2013
140 120 Axis Title
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100 80 60
Knits
40
Denim
20 0 June
July
August
September
October November December
250
Sales forecast DeliciousDenim 2016
200 150 100 50 0
Knits Denim
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Opening Balance Sheet
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Delicious Denim Break Even Sales
Fixed
500
1,000
Total Costs
BEU approx. = 1893
€ 400,000 € 350,000 € 300,000 € 250,000 € 200,000 € 150,000 € 100,000 € 50,000 €0 0
1,500
2,000 Units
2,500
3,000
3,500
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P&I
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Closing Balance Sheet
+ Conclusion
suoicileDDenim
+ Thank you very much for your attention.