suoicileDDenim Plum shapes winter 2013/2014
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TABLE OF CONTENTS
M2Di
edith kofler elena thyssen lisa schroeder juanita inez prawitasari maike weiser
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INTRODUCTION VISION mission,brand BRAND values TARGET group TRENDS plum shapes competitors DD´s COLLECTION width COLLECTION desc. INSPIRATIONALpics card DETAILcard COLOR card FABRIC collection OVERVIEW STYLE sheets
p.4 p.6-7 p.8-9
p.10-11 p.12-13 p.14-15 p.16-17 p.18-21 p.22-25 p.26-28 p.30-31 p.32-34
p.36-41 p.42-73
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Introduction My body is myself, my personality; who I am and what I do. I will never neglect it, but treat it with respect and care for it with patience. My body won’t ever be victim of someone else’s perception of beauty. Never will it be hidden behind meaningless clothing. What I wear is who I am and what I believe in. I wear quality, long lasting garments with a value, because they are produced consciously and with respect. Unrefined and natural garments, nothing polished or glossy. I want a fashion brand that finds innovative and new solutions for existing environmental issues and I want to be informed about it. Yes, I do believe that the times were I had to lie in bed, wiggling around just to get into my jeans are simply over. Jeans should fit me and not the other way around! This is the collection plan of Delicious Denim, presenting the brand’s first collection “Plum Shapes f/w 2013/14.
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VISION
MISSION brand description
Vision Delicious Denim notices a change in priority setting among women of the age 55+. What we observe is a growing desire for self-fulfillment and an increasing interest in environmental matter. The women do not only want full recognition for their bodies, but also environmental awareness in the fashion industry.
Mission As one of only few fashion brands, we understand this need. Therefore, we provide our customer with a distinct product that contributes to this self-actualization by taking her body-consciousness and forward-thinking mind into complete consideration. It is a product that acknowledges both her personality and outer appearance, so it can work with her and not against her.
Brand description Delicious Denim is a brand, based on the image of a fruit as central theme. Its characteristics, such as naturalness, authenticity and juiciness are used in two different ways. Firstly, in a metaphoric way, standing for our target customer: the mature, self-confident and body-conscious woman. Secondly, do we use the image of the fruit in a very literal way, by including fruit fibres and natural dyestuff, as well as the C2C principles in our production philosophy. We blend organic cotton and lyocell with fruit fibres such as coir, banana leaf and pineapple fibre so we can lower the harmful impact of the jeans production on the environment. By disassembling, recycling and biodegrading the worn out clothes, we guarantee a fully closed garment life-cycle.
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BRAND
values
Natural pride Delicious Denim admires nature and treats it with respect and care. We feel inspired by our natural surroundings and consider it as a unique possibility to widen fashion’s horizon and to finally take action. Therefore we follow the C2C philosophy.
Seductive comfort Being attractive and having a positive charisma is a simple question of feeling good in what you are wearing, A combination of carefully chosen fabrics and an innovative cut will ensure an unforgettable clothing experience.
Perfect flaws „ Embrace imperfection! “ Delicious Denim values an honest and trustful relationship with its customer. We share our philosophy and want our customer to be part of it. We appreciate a natural environment and regard flaws in every sense as auspicious. It is the unexpected and natural that triggers diversity and authenticity.
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Natural pride
seductive comfort
perfect fl aws
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TARGET group Our customer is self-conďŹ dent, independent and quick-witted. An individual taste, unconventional thinking and a certain responsibility towards the environment set her apart from all the others. She is a woman, who experiences herself as authentic and aesthetic, someone who is proud of her body’s flaws and her individuality. In order to remain true to herself, she buys clothing that reflects her attitude and instead of hiding her body, adors it. Besides, she wants to make a statement against fast fashion by wearing meaningful and qualitative garments that last. You can find her in a cosy mid-sized city, which offers a lot of opportunities. She is a socialized person, who likes having dinner with friends or drinking a coffe in a nice cafĂŠ. As much as she likes company, she also like beeing by herself, caring for her inner balance with Yoga or reading a book in a park.She knows how to treat herself and she enjoys that.
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Flawesome
TRENDS
The modern consumer tends to prefer brands that act more humanly by exposing their flaws. Being more approachable helps building up a good relationship with the customer and therefore increases brand loyalty. Moreover is it important to point out that the consumer feels more comfortable in such an encouraging environment where, he can simply be himself. Delicious Denim translates this social trend in its customer-brand relationship, but also in a rough, authentic and natural fabric selection.
Eco-cycology While in times of recession, economic interests tend to overrule eco-causes, the quest for a more sustainable lifestyle will remain a pressing issue for the years to come. One of many green trends is the practice of brands helping consumers recycle their worn out garments, by taking back purchased items and then doing something constructive with them. The reason for that is simple: consumers increasingly become aware of the importance to take action in environmental issues and to look more into the carbon foot print they produce with their buying and consuming behaviour. Delicious Denim offers them that opportunity.
Body-consciousness Even though the “size 0 trend� still rules the fashion industry and consequently also society, a new movement has come into being: the natural body movement. Women are taught that in order to be valued you have to look utopist and unnatural beauty ideals. By showing more models that are equally as beautiful, but have a more natural shape, will help women to realize that there is nothing wrong with their bodies and that having a womanly feminine shape is a good thing. 12
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DELICIOUS DENIM COmpetitors
We consider GAP and Rosner as the two main competitors of Delicious Denim. GAP Similarities: GAP is very similar to Delicious Denim. The designs are simple, very clean, but with the particular details which makes it more special. In fact, those details are created by knitting techiques and quirky finishings, like outside seams. Differences GAP uses a lot of synthetic materials and the production of the garment is rather low-cost and lowquality. Besides that, GAP targets younger customers and puts a lot of effort into that, instead of simply focusing on their loyal customer base, which are slightly older.
GAP
GAP
ROSNER Similarities: What Rosner and Delicious Denim have in common, is their focus on qualitative-high and modern designs and a common target group. Rosner puts a lot of emphasis on the right cut and the right fit, in fact, they claim that “jeans is what they do best�. Difference: Delicious Denim, is seen in the mid to high price range. Rosner considers itself as a high end brand, whereas Delicious Denim offers qualitative clothing for an affordable price.
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ROSNER 15
COLLECTION
Width & depth
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COLLECTION description
plum shapes
In common English language, “plum” can be used as an idiom to describe something a lot of people would love to have or be. Taking this expression as an inspiration, Delicious Denim decided to launch its first collection under the name “Plum shapes fall/winter 2013” More and more people turn away from the glossy and polished side of fashion and turn to naturalness, flaws and individuality instead. A plum is far from being perfect and so are “Plum shapes”. The choice of fabric, colors and cut contribute to this mood. The collection is a tribute of the bodyconscious, self-confident and authentic woman, giving her the chance to express herself in the right clothing - clothing that doesn’t hide her, but underlines her personality.
Round, soft and natural: femininity and excitement
Raw and irregular structures: authenticity and individuality
Earthy and saturated colors: surprising and real 18
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The 4 Body Types Silhouette: -Fashionable cut -Innovative fabrics. -Combination of different knitting techniques ->gives our knitwear section an irregular, but authentic and trendy look -Round shapes and special finishings -Visible seams on the outside -Delicious Denim rivet Talking shape: With the right fit, the right details and the right size, we make everyone look great, no matter what shape you are. We offer garments for the 4 most common body shapes.
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1) the Apple
2) the Pear
the apple gives nice shape to your backside and the displaced side seams will emphasize your long and straight legs
due to the higher waistline and the extra fit at the hips, comfort is no longer a mystery to this body shape.
3) the Strawberry
4) the Rhubarb
a high waist and a boot cut give the strawberry an even sweeter appearance as she already has
curves are no luxury, but the right jeans that make them work, are.
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General Inspiration
INSPIRATIONAL
pictures
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Inspirational pictures Items
Inspiratinal pictures Denim
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Back Pocket Stitching
Zipper (Cotton, Metal)
DETAIL
CARD Round Rivet
Banana Rivet
Â
Item Button
Â
Jeans Button
Pineapple Rivet
3 by 1 rib for Visible sleeve and collar outside seams hems 26
Raw edge finishing extra band to be attached to basic collars 27
Care Label
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COLOR CARD For “Plum shapes f/w 2013� we chose a new and environmental friendly option for dyeing our garments, using only natural dyestuff from fruits. The result is an earthy and natural color palette.This color choice is also supported by upcoming trends for more toned down and earthy colors.
Fashion Basic Colors Item Colors Blueberry F101
Pineapple F102
Banana Leaf F103
Pomegranade F104
Main Colors (Basics, FB, Items) Coconutmilk B101
Aubergine B102
Khaki B103
Renette B104
Plum B105
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FABRIC CARD
Basics Name:Light Lyocell/Cotton Knit Number:FW0001 Quality:70% Lyocell, 30% Organic Cotton Name:Sheer Lyocell Knit Number:FW0002 Quality:100% Lyocell
Fashion Basics Name:Heavy Ladder Knit Number:FW1001 Quality:40% Lyocell, 60% Wool
Name:Tight Knit Number:FW1002 Quality:100% Organic Cotton Name:L/R Loop Knit Number:FW1003 Quality:65% Lyocell, 35% Organic Cotton Name:Light Transparent Knit Number:FW1005 Quality:100% Lyocell
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Fashion Items Name: Heavy Mohair Knit Number:FW2001 Quality: 100% Mohair Name: Light BouclĂŠ Knit Number:FW2002 Quality:100% Lyocell
Denims Name:Coated Twill Weave Number:FW3001 Quality: 65% Organic Cotton, 25% Banana Leaf, 10% Purtex
Name: 3byl Twill Weave Number:FW3002 Quality:70% Organic Cotton, 30% coir Name:1byl TwillWeave Number:FW3003 Quality:70% Organic Cotton, 30% Pineapple
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COLLECTION
OVERVIEW
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Grape Basic Top
Banana Boxy Shirt
Kiwi Longsleeve
Cherry Sleeveless Top 1
Cherry Sleeveless Top 2
Mulberry Sweater
B102 Aubergine
B101 Coconut Milk
B101 Coconut Milk
B101 Coconut Milk
F104 Pomegranade
F101 Blueberry
B104 Renette
B103 Khaki
B104 Renette
F104 Pomegranade
B101 Coconut Milk
B104 Renette
FW0001 LightLyocell/ Cotton Knit
FW0002 Sheer Lyocell Knit
FW0002 Sheer Lyocell Knit
FW1002 FW0001 Tight Knit L.Lyocell/ Cotton Knit
FW1002 FW0001 Tight Knit L.Lyocell/ Cotton Knit
Raspberry Batsleeve
Blackberry V-neck
Orange Longsleeve
Lemon Cardigan
Grapefruit Cardigan1
Grapefruit Cardigan2
B102 Aubergine
B102 Aubergine
B101 Coconut Milk
B103 Khaki
F101 Blueberry
F104 Pomegranade
B103 Khaki
B103 Khaki
B104 Renette
F104 Pomegranade
F103 Banana Leaf
F101 Blueberry
FW0001 LightLyocell/ Cotton Knit
FW0001 LightLyocell/ Cotton Knit
FW0002 Sheer Lyocell Knit
FW1001 Heavy Ladder Knit
FW1003 R/L Loop Knit
Orange Longsleeve
Melon Boxy Sweater
Peach Sweater
Prune Sweater
B101 Coconut Milk
F104 Pomegranade
B101 Coconut Milk
F104 Pomegranade
B104 Renette
F102 Pineapple
B104 Renette
B102 Aubergine
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FW0001 LightLyocell/ Cotton Knit
FW1003 R/L Loop Knit
FW1003 R/L Loop Knit
FW1003 R/L Loop Knit
FW1002 Tight Knit
FW1002 FW1003 R/L Loop Tight Knit Knit
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Grapefruit Cardigan1
Pear Wide
Pear Regular
F104 Pomegranade B102 Aubergine
FW1001 Heavy Ladder Knit
B105 Plum
FW3002 3by1 Twill Weave
Rhubarb Bootcut
Rhubarb Ankle Pant
B104 Renette
FW3003 1by1 Twill Weave
Apple Dress
Nectarine Cape
Litchi Sweater
F101 Blueberry
F102 Pineapple
F102 Pineapple
F103 Banana Leaf
B102 Aubergine
F104 Pomegranade
FW2002 Light BouclĂŠ Knit
Apple High Waist
Apple Straight
FW2001 Heavy Mohair Knit
FW1001 FW0001 H. Ladder L.Lyocell/ Knit Cotton Knit
Pear Bootcut B102 Aubergine
B102 Aubergine FW3003 1by1 Twill Weave
B104 Renette
FW3002 3by1 Twill Weave
B102 Aubergine
Apple Bootcut
Strawberry Straight Cut
Strawberry Bootcut
B105 Plum
B105 Plum
B104 Renette
FW3003 1by1 Twill Weave
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FW3002 3by1 Twill Weave
F104 Pomegranade FW3002 3by1 Twill Weave
FW3001 Coated Twill Weave
F103 Banana Leaf
FW3002 3by1 Twill Weave
FW3003 1by1 Twill Weave
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STYLE
SHEETS
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Denims
p.42-53
Basics
p.54-60
Fashion Basics
p.61-70
Fashion Items
p. 70-73
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Style Sheet ‘Plum Shapes’ Model Nr. DD210P551
Fabric A
FW3002 3by1 Twill Weave
Fabric B
Pocket Lining
Name: Pear Wide
Season: F/W 2013/2014
A: B105 Plum B: B101 Coconutmilk
sts-F102-100 sts-F102-120 sts-F102-200 Pineapple
Zipper front middle
Size label back middle
Details tight fitted at the bottom and waist wide leg cut falls until the ankle regular waist front and back pleats zipper closure in the front
Style Sheet ‘Plum Shapes’ Model Nr. DD210P552
Fabric A
FW3003 1by1 Twill Weave
Yarn Color & Nr.
1: d 2cm
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Woman
Available in Colors
Buttons
-
Edith Knofler
Fabric B
Pocket Lining
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Buttons 1: d 2cm
Zipper front middle
Size label back middle
Name: Pear Regular
Edith
Woman
Knofler
Season: F/W 2013/2014
Available in Colors A: B104 Renette B: B102 Coconutmilk
Yarn Color & Nr. sts-F102-100 sts-F102-120 sts-F102-200 Pineapple
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Details -
tight fitted at the bottom regular cut falls until the ankle regular waist two stitchlines in the inside of the pantlegs rolled at the hem zipper closure in the front
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Style Sheet ‘Plum Shapes’ Model Nr. DD210R561
Name: Rhubarb Ankle Pant
Fabric A
Available in Colors
FW3003 1by1 Twill Weave
Fabric B
Pocket Lining
Season: F/W 2013/2014
sts-F102-100 sts-F102-120 sts-F102-200 Pineapple
Zipper front middle
Size label back middle
Details relaxed fit from the thighs down falls until the ankle regular waist rolled at the hem tied waistband zipper closure in the front
Style Sheet ‘Plum Shapes’ Model Nr. DD210R562
Name: Rhubarb Bootcut
Fabric A
Available in Colors
FW3002 3by1 Twill Weave
Yarn Color & Nr.
1: d 2 cm
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Woman
A: B102 Aubergine B: B101 Coconutmilk
Buttons
-
Elena Thyssen
Fabric B
Pocket Lining
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Elena Thyssen
Woman
Season: F/W 2013/2014
A: B104 Renette B: B102 Coconutmilk
Yarn Color & Nr. sts-B102-100 sts-B102-120 sts-B102-200 Aubergine
Buttons 1: d 2cm
Zipper front middle
Size label back middle
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Details -
tight fitted at the bottom relaxed fit from the thighs down bootcut jeans falls until the ankle regular waist regular closure in the front
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Style Sheet ‘Plum Shapes’ Model Nr. DD210A531
Fabric A
FW3002 3by1 Twill Weave
Fabric B
Pocket Lining
Name: Apple Straight
Season: F/W 2013/2014
A: B102 Aubergine B: B101 Coconutmilk
sts-F102-100 sts-F102-120 sts-F102-200 Pinapple
Zipper front middle
Size label back middle
Details tight fitted at the bottom relaxed fit from the thighs down straight jeans falls until the ankle high waist regular closure in the front
Style Sheet ‘Plum Shapes’ Model Nr. DD210A532
Fabric A
FW3003 1by1 Twill Weave
Yarn Color & Nr.
1: d 2 cm
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Woman
Available in Colors
Buttons
-
Juanita Inez Prawitasari
Fabric B
Pocket Lining
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Name: Apple Bootcut
Juanita Inez Prawitasari
Woman
Season: F/W 2013/2014
Available in Colors A: B105 Plum B: B101 Coconutmilk
Yarn Color & Nr. sts-F104-100 sts-F104-120 sts-F104-200 Pomegranade
Buttons 1: d 2ccm
Zipper front middle
Size label back middle
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 8 round
Print/ Embroidery back pocket stitching
Details -
regular waist tight fitted at the bottom relaxed fit from the thighs down falls until the ankle bootcut extra front pockets zipper closure in the front
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Style Sheet ‘Plum Shapes’ Model Nr. DD210S541
Fabric A
FW3002 3by1 Twill Weave
Fabric B
Pocket Lining
Name: Strawberry Woman Straight Cut
A: B105 Plum B: B101 Coconutmilk
sts-F102-100 sts-F102-120 sts-F102-200 Pineapple
Zipper front middle
Size label back middle
Details tight fitted at the bottom and waist regular waist regular fit straight cut falls until the ankle extra seams at the front pockets zipper closure in the front
Style Sheet ‘Plum Shapes’ Model Nr. DD210S542
Fabric A
FW3003 1by1 Twill Weave
Yarn Color & Nr.
1: d 2 cm
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Season: F/W 2013/2014
Available in Colors
Buttons
-
Maike Weiser
Fabric B
Pocket Lining
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Name: Strawberry Woman Bootcut
Maike Weiser
Season: F/W 2013/2014
Available in Colors A: B104 Renette B: B101 Coconutmilk
Yarn Color & Nr. sts-B102-100 sts-B102-120 sts-B102-200 Aubergine
Buttons 1: d 2 cm
Zipper front middle
Size label back middle
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Details -
tight fitted at the bottom and waist regular waist, higher at the front regular fit bootcut falls until the ankle rip structure at the front pockets zipper closure in the front
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Style Sheet ‘Plum Shapes’ Model Nr. DD310A521
Name: Woman Apple High Waist
Lisa Schröder
Season: F/W 2013/2014
Style Sheet ‘Plum Shapes’
Lisa Schröder
Name: Pear Bootcut
Model Nr. DD310P522
Woman
B
B
B
Season: F/W 2013/2014 B
A
Fabric A
FW3001 Coated Twill Weave
Fabric B
Pocket Lining
Available in Colors A: F104 Pomegranade B: B101 Coconutmilk
sts-F104-100 sts-F104-120 sts-F104-200 Pomegranade
1: d 2 cm, 4: d 1,5cm
Zipper front middle
Size label back middle
Details -
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FW3002 3by1 Twill Weave
Yarn Color & Nr.
Buttons
tight fitted at the bottom and waist regular fit straight cut falls until the ankle high waist closure in the front with buttons
Fabric A
Fabric B
Pocket Lining
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Available in Colors A: F103 Banana Leaf C: B101 Coconutmilk
B: B102 Aubergine
Yarn Color & Nr. sts-B102-100 sts-B102-120 sts-B102-200 Aubergine
Buttons 1: d 2 cm
Zipper front middle
Size label back middle
Barteck yes, as in technical drawing
Rivet 1 Pineapple, 7 round
Print/ Embroidery back pocket stitching
Details -
tight fitted at the bottom and waist regular fit bootcut falls until the ankle regular waist zipper closure in the front
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Style Sheet ‘Plum Shapes’ Model Nr. DD120565
Fabric A FW0001 Light Lyocell/Cotton Knit
Fabric B
Name:
No
Zipper No
Size label neck, middle back
Woman
Grape Basic Top
Available in Colors
A: B104 Renette
A: B102 Aubergine
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F/W 2013/2014
Model Nr.
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside of the side seams single hem at hem and sleeve hems overlock seams on outside at shoulders and hem second topstitch line on sleeve hems raw edge finishing at collar 3/4 sleeves
Maike Weiser
Name:
DD120544
Orange Longsleeve
Fabric A
Available in Colors
FW0002 Sheer Lyocell Knit
Buttons No
Zipper No
Size label neck, middle back
Woman
Season:
F/W 2013/2014
A: B104 Renette
A: B101 Coconut Milk
Yarn Color & Nr. sts-B101-100 Coconut Milk sts-B101-120 Coconut Milk
sts-B104-100 Renette sts-B104-120 Renette
Details -
Season:
Style Sheet ‘Plum Shapes’
Fabric B
Yarn Color & Nr. sts-B102-100 Aubergine sts-B102-120 Aubergine
Buttons
Elena Thyssen
sts-B104-100 Renette sts-B104-120 Renette
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside of the side seams single hem at hem and sleeve hems overlock topstitching on shoulders and hem second topstitch line on sleeve hems raw edge finishing at collar
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Style Sheet ‘Plum Shapes’ Model Nr.
Maike Weiser
Name:
DD120543
Blackberry V-neck
Fabric A
Available in Colors
FW0001 Light Lyocell/Cotton Knit
Fabric B
A: B103 Khaki
A: B102 Aubergine
No
Zipper No
Size label neck, middle back
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F/W 2013/2014
Model Nr. DD120534
Fabric A
FW0002 Sheer Lyocell Knit
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside of the side seams single hem at hem and sleeve hems overlock topstitching on shoulders and hem second topstitch line on sleeve hems raw edge finishing at collar
Buttons No
Zipper No
Size label neck, middle back
Juanita Inez Prawitasari
Name: Banana
Woman
Boxy Shirt
Season:
F/W 2013/2014
Available in Colors
A: B101 Coconut Milk
A: B103 Khaki
Yarn Color & Nr. sts-B101-100 Coconut Milk sts-B101-120 Coconut Milk
sts-B103-100 Khaki sts-B103-120 Khaki
Details -
Season:
Fabric B
Yarn Color & Nr. sts-B102-100 Aubergine sts-B102-120 Aubergine
Buttons
Woman
Style Sheet ‘Plum Shapes’
sts-B103-100 Khaki sts-B103-120 Khaki
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside at side seams overlock topstitching on the outside of the shoulders and hem loose fitted 3/4 sleeves raw edge finishing on collar
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Style Sheet ‘Plum Shapes’ Model Nr.
Maike Weiser
Name:
DD120545
Redcurrant V-neck
Fabric A
Available in Colors
FW0001 Light Lyocell/Cotton Knit
Fabric B
A: B104 Renette
A: B101 Coconut Milk
No
Zipper No
Size label neck, middle back
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F/W 2013/2014
Model Nr. DD120533
Fabric A FW0001 Light Lyocell/Cotton Knit
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside of the side seams single hem at hem and sleeve hems overlock topstitching on shoulders and hem second topstitch line on sleeve hems raw edge finishing at collar
Buttons No
Zipper No
Size label neck, middle back
Juanita Inez Prawitasari
Name: Raspberry
Batsleeve
Woman
Season:
F/W 2013/2014
Available in Colors
A: B102 Aubergine
A: B103 Khaki
Yarn Color & Nr. sts-B102-100 Aubergine sts-B102-120 Aubergine
sts-B104-100 Renette sts-B104-120 Renette
Details -
Season:
Fabric B
Yarn Color & Nr. sts-B101-100 Coconut Milk sts-B101-120 Coconut Milk
Buttons
Woman
Style Sheet ‘Plum Shapes’
sts-B103-100 Khaki sts-B103-120 Khaki
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside at side seams loose fitted on the arms --> batsleeves long oval neck raw edge finishing on collar overlock topstitching on the shoulders and hem single hem and double topstitching on sleeve hems
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Style Sheet ‘Plum Shapes’ Model Nr. DD120535
Fabric A FW0002 Sheer Lyocell Knit
Fabric B
Name: Kiwi
Woman
Longsleeve
No
Zipper No
Size label neck, middle back
Season:
F/W 2013/2014
Available in Colors
A: B101 Coconut Milk
A: B104 Renette
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Model Nr. DD220536
Fabric A
FW1003 L/R Loop Knit
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside at side seams overlock topstitching on the outside of the shoulders and hem relaxed fit long fit --> falls until the hip raw edge finishing on collar single hem and double topstitching on sleeve hems
Buttons No
Zipper No
Size label neck, middle back
Juanita Inez Prawitasari
Name: Melon
Woman
Boxy Sweater
Season:
F/W 2013/2014
Available in Colors
A: F104 Pomegranade
A: F102 Pineapple
Yarn Color & Nr. sts-F104-100 Pomegranade sts-F104-120 Pomegranade
sts-B104-100 Renette sts-B104-120 Renette
Details -
Style Sheet ‘Plum Shapes’
Fabric B
Yarn Color & Nr. sts-B101-100 Coconut Milk sts-B101-120 Coconut Milk
Buttons
Juanita Inez Prawitasari
sts-F102-100 Pineapple sts-F102-120 Pineapple
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside at side seams overlock topstitching on the outside of the shoulders and at the hem loose fitted long fit --> falls until the hip round neck single hem 3 by 1 rib finishing on the collar and the sleeve hems
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Style Sheet ‘Plum Shapes’ Model Nr.
Maike Weiser
Name: Prune
Woman
Sweater
DD220546
A
FW1003 L/R Loop Knit
Fabric B
FW1002 Tight Knit
Buttons No
Zipper No
Size label neck, middle back
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Name: Cherry
Sleeveless Top 1
DD220554
A
Edith Kofler
Available in Colors A: F104 Pomegranade B: F104 Pomegranade
A: B102 Aubergine B: B102 Aubergine
sts-F104-100 Pomegranade sts-F104-120 Pomegranade
sts-B102-100 Aubergine sts-B102-120 Aubergine
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside at side seams overlock topstitching on the outside of the hem loose fitted, especially on arms --> batsleeves single hem 3 by 1 rib finishing on collar
Season:
F/W 2013/2014
B A
Fabric A
FW1002 Tight Knit
Fabric B
Yarn Color & Nr.
Woman
B
B
Details -
F/W 2013/2014
Model Nr.
A
B
Fabric A
Season:
Style Sheet ‘Plum Shapes’
FW0001 Light Lyocell/Cotton Knit
Buttons No
Zipper No
Size label neck, middle back
Available in Colors A: B101 Coconut Milk B: B101 Coconut Milk
A: F104 Pomegranade B: F104 Pomegranade
Yarn Color & Nr.
sts-F104-100 Pomegranade
sts-B101-100 Coconut Milk
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details - visible seams on the outside - combination of 2 knitting techniques for a more exciting look - fabric B has a raw edge on the neck, fabric a panels are topstitched at the neck - overlock topstitching on sleeve opening and bottom hem line - single hem
63
Style Sheet ‘Plum Shapes’ Model Nr.
Elena Thyssen
Name: Cherry
Sleeveless Top 2
DD220566
Woman
Season:
F/W 2013/2014
B
B
A
Fabric A
FW1002 Tight Knit
Fabric B FW0001 Light Lyocell/Cotton Knit
Buttons No
Zipper No
Size label neck, middle back
64
Model Nr. DD240563
Elena Thyssen
Name:
Woman
Lemon Cardigan
Season:
F/W 2013/2014
B
A B
B
Available in Colors A: B101 Coconut Milk B: B101 Coconut Milk
A: F104 Pomegranade B: F104 Pomegranade
sts-F104-100 Pomegranade
B
Fabric A
FW1001 Heavy Ladder Knit
Fabric B
Yarn Color & Nr.
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside combination of 2 knitting techniques for a more exciting look overlock topstitching on sleeve opening and bottom hem line single hem
Available in Colors
A: B103 Khaki
A: F104 Pomegranade
Yarn Color & Nr. sts-F104-100 Pomegranade sts-F104-120 Pomegranade
sts-B103-100 Pomegranade sts-B103-120 Pomegranade
sts-B101-100 Coconut Milk
Details -
Style Sheet ‘Plum Shapes’
Buttons No
Zipper No
Size label neck, middle back
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details - 30 cm sewn together at the sleeves, the rest is open - 3 by 1 rib finishing on collar and sleeve hems - single hem
65
Style Sheet ‘Plum Shapes’ Model Nr. DD240523
Fabric A
FW1001 Heavy Ladder Knit
Fabric B
Name: Papaya
Woman
Poncho
Available in Colors
A: F104 Pomegranade
A: B102 Aubergine
No
Zipper No
Size label neck, middle back
66
F/W 2013/2014
Model Nr. DD240552
Fabric A
FW1003 R/L Loop Knit
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
visible seams on the outside loose fit straight cut finished with a 3 by 1 rib around the collar and the hem
Buttons No
Zipper No
Size label neck, middle back
Edith Kofler
Name: Grape-
Woman
fruit Cardigan 1
Season:
F/W 2013/2014
Available in Colors A: F101 Blueberry B: F101 Blueberry
A: F103 Banana Leaf B: F103 Banana Leaf
Yarn Color & Nr. sts-F101-100 Blueberry sts-F101-120 Blueberry
sts-B102-100 Aubergine
Details -
Season:
Style Sheet ‘Plum Shapes’
Fabric B
Yarn Color & Nr.
sts-F104-100 Pomegranade
Buttons
Lisa Schröder
sts-F103-100 Banana Leaf sts-F103-120 Banana Leaf
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside of the side seams wavy/round finishing 3 by 1 rib finishing on sleeve hems overlock topstitching on outside at shoulders and hem the collar and the hem are raw edges
67
Style Sheet ‘Plum Shapes’ Model Nr. DD240551
Fabric A
FW1002 Tight Knit
Fabric B
Name: Grape-
fruit Cardigan 2
No
Zipper No
Size label neck, middle back
Woman
Available in Colors A: F101 Blueberry B: F101 Blueberry
A: F104 Pomegranade B: F104 Pomegranade
68
F/W 2013/2014
Model Nr. DD230564
Fabric A
FW1003 R/L Loop Knit
sts-F101-100 Blueberry sts-F101-120 Blueberry
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
Season:
Style Sheet ‘Plum Shapes’
Fabric B
Yarn Color & Nr. sts-F104-100 Pomegranade sts-F104-120 Pomegranade
Buttons
Edith Kofler
visible seams on the outside of the side seams round edges no closure finished with a 3 by 1 rib on sleeve hems, collar and hem
Name:
No
Zipper No
Size label neck, middle back
Woman
Mulberry Sweater
Season:
F/W 2013/2014
Available in Colors
A: F101 Blueberry
A: B104 Renette
Yarn Color & Nr. sts-B104-100 Renette sts-B104-120 Renette
sts-F101-100 Blueberry sts-F101-120 Pomegranade
Buttons
Elena Thyssen
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside of the side seams wrap sweater look-alike, but pannels are sewn onto each other 3 by 1 rib finishing on collar and sleeve hems single hem overlock topstitching on outside at shoulders and hem
69
Style Sheet ‘Plum Shapes’ Model Nr. DD230526
Fabric A
FW1003 L/R Loop Knit
Fabric B
Name: Peach
Woman
Sweater
Available in Colors
A: B101 Coconut Milk
A: B104 Renette
No
Zipper No
Size label neck, middle back
70
F/W 2013/2014
Model Nr. DD340522
Fabric A
FW2001 Heavy Mohair Knit
sts-B104-100 Renette sts-B104-120 Renette sts-B104-200 Renette
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
Season:
Style Sheet ‘Plum Shapes’
Fabric B
Yarn Color & Nr. sts-B101-100 Coconut Milk sts-B101-120 Coconut Milk sts-B101-200 Coconut Milk
Buttons
Lisa Schröder
visible seams on the outside of the side seams loose fit straight cut single hem overlock topstitching on shoulders and hem topstitching with denim yarn (thickness 200) sleeve hems and collar are finished with 3 by 1 rib
Lisa Schröder
Name: Nectarine
Cape
Woman
Season:
F/W 2013/2014
Available in Colors
A: F102 Pineapple
A: B102 Aubergine
Yarn Color & Nr. sts-F102-100 Pineapple sts-F102-120 Pineapple
Buttons Yes, two buttons of 2 cm diameter for closure at collar
Zipper No
Size label neck, middle back
sts-B102-100 Aubergine sts-B102-120 Aubergine
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details -
visible seams on the outside loose fit straight cut single hem button closure
71
Style Sheet ‘Plum Shapes’ Model Nr.
Edith Kofler
Name: Litchi
Woman
Sweater
DD330553
B A A
Fabric A
FW1001 Heavy Ladder Knit
Fabric B FW0001 Light Lyocell/Cotton Knit
Buttons No
Zipper No
Size label neck, middle back
Season:
F/W 2013/2014
B
B A
A
Available in Colors A: F104 Pomegranade B: F104 Pomegranade
A: F102 Pineapple B: F102 Pineapple
72
DD350A521
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
overlock topstitching on the outside at shoulders and hem combination of two different knit patterns visible outside seams at the side seams finished with a 3 by 1 rib at the collar and sleeve hems single hem
Lisa Schröder
Name: Apple
Woman
Dress
Season:
F/W 2013/2014
B A
A
Fabric A
FW2002 Light Bouclé Knit
sts-F104-100 Pomegranade sts-F104-120 Pomegranade
Details -
Model Nr.
Fabric B
Yarn Color & Nr. sts-F102-100 Pineapple sts-F102-120 Pineapple
Style Sheet ‘Plum Shapes’
Available in Colors
A: F101 Blueberry
A: F103 Banana Leaf
Yarn Color & Nr. sts-F101-100 Blueberry sts-F101-120 Blueberry
Buttons No
Zipper Yes, at the back
Size label neck, middle back
sts-F103-100 Banana Leaf sts-F103-120 Banana Leaf
Barteck No
Rivet 1 banana rivet
Print/ Embroidery No
Details - visible seams on the outside - regular fit - single hem
73
74