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I know that out there are ideas to discover. They take refuge in unexplored creative territories. They live far from conventions and are trapped in the depths of the unknown. I learned that in order to reach them, you need the courage to get lost within the new, and geetting los taught me that my mission is to conquer ideas in creative territories.
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You have entered the portfolio of be curious and explore it.
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Content. Most of photographs used and intervened in this portfolio are made by Juan Antía. Those that are not part of my property, are permitted use photographs and will be indicated with a *.
Profile Experience Abilities Branding Typography Illustration Photography Contact
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Profile.
Professional in Graphic Design with emphasis on editorial and design management. (2016) Graduate at “Fundación Universitaria del Área Andina.”
Always prepared for Create stories and brands through creative thinking looking for its correct development and execution. Solve problems with an analytical mind and an entrepreneurial attitude, overcoming challenges effectively and functionally. Provide effective solutions in a comprehensive way thanks to knowledge in different creative fields like Photography, illustration, typography, video, marketing, editorial design and final arts creations. Lead work groups for the correct execution of a graphic and/ or strategic project. Analyze and obtain insights from the target group together with the creation of strategies that replace the opportunities found.
Curiosity is the origin of all design and this feeds my creative process. I like to explore, to try, to fail and improve every day.
My characteristics Friendly and sociable personality. I enjoy interacting and cooperating with the work team, achieving a better atmosphere contributing ideas for a better result. Both oral and digital ability to present with Trust creative projects to clients. Passionate about design, attentive to detail and good graphic quality. Always thinking about the functionality of each project to be done, it is useless to create a project highly aesthetic if it does not communicate efficiently. Creative thinking and “outside the box”, with the ability and desire to develop memorable projects. Understanding of design concepts and thoughts. Clear and respectful communication with the team. Ability to make final arts for ON/OFF line. Balance and manage work according to the established needs and priorities. Design experience across digital, mobile, print and video platforms. In constant exploration of what happens in the world of design to contribute to the work team.
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Juan José Valencia Antía Pereira, Colombia Nacido el 09/03/1990
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Experience. Co-funder and Brand Director at Pacóa Travel.
Freelance.
In 2015 I co-founded the company Pacóa Travel, a project focused on better tourism for Colombia. We were awarded with the “New ideas that change the world” award and today it is a leading company in responsible tourism in the Colombian coffee region. I was in charge of the entire strategic and creative sector of the company, in the same way, I was the creator of all its graphic identity. www.pacoatravel.co (+57) 321-5551727
A large part of my experience has been with clients who invest in their projects and who are looking for great graphic results. For years I have created brands for different companies in my region; I feel this is one of my passions, promoting and supporting small and medium-sized companies that seek to improve our country. I have also worked as a food and travel photographer; I am passionate about highlighting, in a natural way, the importance and history that each culture has in its kitchen and community. (2013 - present). www.behance.net/juanantía @juanantia
Graphic Designer Agencia Fantástica. At the Fantástica advertising agency (Bogotá, Colombia) I worked on national campaigns for clients such as Cerveza Redd’s (“Without bitterness” campaign), Grolsch, Peroni, Miller, ICBF (#yocuidomifuturo) among other creative projects. (2015 - 2016).
Creative Director. Centro Comercial Victoria. In 2016 I was in charge of the graphic conceptualization and the strategy of the monthly campaigns of the most important shopping center in the city of Pereira in Colombia. (2016 - 2017). victoriacentrocomercial.com Contácto: @josevalderrama
@instafantastica CEO: @Danielbermudez
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Art Director. Restaurantes Olivia 3 Sibaritas S.A.S. Medellín. My role as a member of the brand team consisted of different tasks in a collective work context. Conceptualize external and internal campaigns, redesign of the entire visual identity of the company, constant meetings with the other consulting teams, visual and data analysis to obtain insights about our clients, redesign of packaging from its visual aspect and cost reduction, design of effective and experiential strategies
Sr Graphic Designer. Universidad Tecnógica de Pereira - UTP CRIE - Centro de recursos Informátivo y Educativos. My role as a member of the design team at CRIE is to design all kinds of graphic pieces and strategies for each of the faculties and administrative headquarters subscribed to the Uni-
for each OLIVIA point of sale, product photography for the constant operation of social networks and graphic pieces, new menu design from its visual and commercial aspects, among other creative developments that the company requires thanks to my ability to adapt and respond to all kinds of contexts. (October 2018 - 2019). Marca@3sibatiras.co Immediate boss Diego Roldán: (+57) 312-838866
versity. Some examples of my daily tasks are: Logo design, book layout, signage design, photography, illustrations, among other graphic tasks that require being able to respond with quality to all kinds of requirements. (October 2019 - Present).(October 2018 - 2019). vhugo@utp.edu.co immediate boss +57 6 3137141
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Abilities. *
Creative abilities. Illustration Conceptualization Photography Typography
Knowledge in languages. 7 8 8 6
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Native spanish. English C1 advanced.
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Software abilities. Illustrator Photoshop Indesign Lightroom
I like that my imagination runs freely.
Hobbies 8 8 7 7
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Create graphic ideas Do sport daily. To compose music. Travel and photograph.
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Acknowledgments. Bullying Cartel Design Second place “Exposición RAD Disfunción intra familiar y bullying” Marco Ospina México Foundation.
Winner of “2 Gala Buen Diseño” 2014 - Signage Category Fundación Universitaria del Área Andina
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Winner of “Buen Diseño” 2013Typography Category Fundación Universitaria del Área Andina
Projects.
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Pacóa Travel.
www.pacoatravel.co - @pacoatravel Pacóa Travel, is a new tourism proposal (Operator Agency) that offers its services under the concepts of community tourism, sustainable and integral experiences. This project is the different way of living and feeling Colombia.
Pacóa are the five regions that compose Colombia Pacifico, Andino, Caribe, Orinoquía and Amazonía. Pacóa is today a benchmark for a new tourism in Colombia. Its brand had to demonstrate all the cultures immersed in the country, that’s why its naming was built from the 5 regions that compose Colombia: Pacífico, Andina, Caribe, Orinoquía y Amazonía. It has an accent in the “O” that improves its sound and increases, in the name, the value of Hispanic speech. It does not have “r”, “g” or “s” for its best pronunciation of all types of foreigners. The name Pacóa did not exist in the imaginary of travelers, today it is the equivalent of responsible tourism and a new way of saying Colombia. The creation of its logotype was inspired by the graphic expressions with vegetal brushes that the native cultures use to express them-
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selves graphically. Its main color is orange; This is a pigment used in the Natives graphic expression and is called “Achiote”, its color is in Pacóa the representation of the Colombian and Latin culture; It is also a striking color for easy identification of the members of the company. His typography was made with the fingers as the Natives do and its reading is optimal for identification at great distances. Pacóa seeks to be a partner that motivates to live experience that the clients never thought about getting to do, so I decided to create the slogan #SorpréndeteDeTi (Spanish) #ImpressYourSelf (English), achieving a challenging and motivating message to increase the connection with travelers.
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José Fernando
@Josefernando.filandia Jose Fernando is a contemporary Colombian food restaurant and café located at Filandia, Quindio (Colombia). In this project are unified the decades of effort lived by its creators. It is a house of colonial architecture that today is the new symbol of tourism in Filandia. It is a place full of contrasts that conveys great emotion through its contrast of ancient and modern.
A restaurant for “Gente echada para adelante.” The founders are a family with history and recognition in the town, and the word that best describes them is “persevere.” The name of the project is in honor of the father of one of them. “José Fernando” was a “arriero” farmer, dreamer and businessman; A Colombian raised in the countryside. Its founders are equal to him, kind, familiar, forged of effort and sacrifice. The brand was designed with the objective of reflecting the growth and effort of its founders, and is based on the difficult mountain paths (Caminos de herradura, in Colombian language) that only the muleteers, together with their mule, as José Fernando did, managed to transport different loads of commerce. In the Colombian context the
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muleteer has been a figure used conventionally, but his executions are timid and lack of innovation. For this reason, the execution of this figure, in an innovative and memorable way, makes the brand a different symbol in Colombian gastronomy. The creation of the new slogan “Los caminos de la vida se obtienen andando” seek to communicate that the brand understand the diary difficulties and efforts of life that the client has. These efforts always seek a reward, experiences like the one offered in “José Fernando”.Its visual identity plays with the contrasts that the house possesses, and also plays with the artisan elements which are represented in illustrations made by Juan Antía.
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Marca auxiliar.
Marca principal.
Marca auxiliar.
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La Mesa De Juan.
@La_Mesa_De_Juan
Juan Alejandro is passionate about cooking, his table is a place to enjoy one of the greatest pleasures that life has, eating. At this table, the bakery is the basis of pleasure and the goal is to offer its customers a place where the passion for good food (Buena Mesa in Spanish) is transmitted and the pleasure of enjoying it properly. The project started its service in the city of Pereira (Colombia), but its goal is to reach the heart of more clients in more national and international cities.
Buena mesa, buena vida. La Mesa de Juan is a clean, simple kitchen, but expressive in its flavor, colors and shapes. He not only wanted to create a good taste bakery, he also wanted to generate experiences around these. The challenge was to create a brand with a lifestyle and graphic identity that reflected the essence of it. His logotype was created simple, creative with its character set and expressive in its texture and colors. The identity acquired a minimalist concept accompanied by the rustic, handling textures inspired by the cutting of bread. The new slogan seeks to be an emotional binding;
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making use of day-to-day moments that create a good life, one of them, good food.
Adaptability of the new brand They want to offer the best experience in the different gastronomic fields, for which, one of their requests was the adaptability of the brand to the different establishments that they will have. This pictogram was created that will always accompany the logo according to the service, and also, the accompanying text in the logo can be adapted according to the service to be provided.
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Marca principal.
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Salvante.
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@Salvante.co
This is a sustainable fashion venture of which I am the founder. In its creation, a name was sought that would reflect the courage to do things differently, to act in the face of fear, managing to save ourselves and save the planet. After a naming process, the name of SALVANTE was selected and its logo speaks about the balance and growth of human consciousness to act in a more responsible way.
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Cliente: @Nataliangaritam
Cliente: @sierragiraldoabogados
Cliente: @Villegascafe
Cliente: @veladearte
Design Brands. Cliente: Cool Like U Blog
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Typography.
“Food made words”
It was a personal project for experimentation and creation of fonts made with manually created foods. Each graphic piece handles a message that enhances the context in which it is located, managing to transmit an emotional and familiar poster to the public.
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Illustration.
Learn more in @From _ juan
It was a personal project for experimentation and creation of fonts made with manually created foods. Each graphic piece handles a message that enhances the context in which it is located, managing to transmit an emotional and familiar poster to the public. Taking everyday elements and expressing other meanings with them is a way to play and enjoy the creative territory we have. I share the search for different ideas with a clip:
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Photography
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Conquering ideas with courage.
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Contact.
soyjua n.a ntia@g m ail.co m (+57) 3127986697 Be.net/jua na ntia Instagra m: @jua na ntia Pereira, Colo m bia.