JUAN LATORRE Industrial Design Portfolio
/in/juanlatorredesign juan.latorre.irigoien@gmail.com
Contents in this portfolio are designed by Juan Latorre & different work teams between 2013 and 2016. Do not reproduce or share with any mean without permission. 2016
INTRODUCTION Design for me is the way of improving people’s daily life, and bring together necessity and beauty to get products which make anyone feel better in any way. I always try to find the essence of things, to rethink everything afterwards, taking the environment and the person as the core of the process. Here are some moments of my life as a designer, and my passions: drawing, creating, music and cargo bikes.
1 My first drawings at the age of 2 2 Researching at the 24 hours de l’innovation, Biarritz, France 3 Playing with my band on the street 4 Gorbea Mountain, Alava, Basque Country
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Photo by: Jon Ander Elosegi
Photo by: Johan Morin
Photo by: Pablo Celis
HELLO, this is me I am a junior Industrial Designer with an eye for finding the essence of what surrounds us. I like to bring simple, honest, and sustainable designs to reality. I have studied in Mondragon Unibertsitatea (Basque Country, Spain) and I am currently based in Aarhus, Denmark, where I have fallen deeply in love with cargo bikes and the purity of Scandinavian Design. On this page you can see what I am made of, in order to know me a bit better. This portfolio showcases some of my recent jobs, focusing on design approach and results. Do not hesitate contacting me for further information or even for just a talk!
In this brain creative & innovative ideas take form, for achieving fresh solutions to real problems
In order to convert ideas into concepts, I combine personal skills with digital tools:
2D These eyes seek beauty and inspiration around me, and they are pretty good for details too
Illustrator
Photoshop
InDesign
Solidworks
Rhinoceros
SolidThinking Inspire
NX Unigraphics
T-Splines
SolidThinking Evolve
Keyshot
VRED
V-ray
Inkscape
3D I use my ears for listening to people, as users should always be at the core of the design process
Maya
Rendering Speaking is the way to work together with a team, which allows to bring better ideas into reality
Personal Drawing hand & tablet
Prototype sewing
Teamwork & leadership
PROJECTS Industrial Design
HEX
BILBAO SENTITU
HARDKORD
UCOM
Shaped lighting
Enclosing a beautiful city
Pasive & active smartphone protection
Shell for an open sourced drone
Graphic Design
ADM The Dolomites’ DNA, bottled
Upcycling projects
TOTE & MESSENGER BAGS A range of bags made from upcycled materials with focus on functionality and aesthetics
OBJECTIVE Design a simple and adjustable desk lamp PROBLEM Current solutions are aesthetically complex APPROACH Enable different positions with a simple unibody part SOLUTION Hexagon shaped, streamlined and edgy LED lamp with two standing positions WHAT I LEARNED The interaction with this product is simplified due to its form. It is important to showcase the functionality of solutions to make the understanding and the interaction easier.
DEC-jan
2013
HEX
Shaped lighting
SKETCHING & SHAPE RESEARCH
The aim of this research is to find a distinctive shape for a lamp, which also permits using it in different ways consisting on a single part.
MODELLING & VERIFYING
The final idea is fully developed and modelled. Dimensions, stability and shape are verified through a volumetric model.
Model built with foam board, covered with satin finish paper.
Shaped lighting Edgy & hexagonal LED & multiposition
OBJECTIVE Design a terrace enclosure for the streets of Bilbao PROBLEM Current solutions on the market do not match with the strong essence of the city APPROACH Blend characteristic materials and aesthetic elements of the city while functionality is enhanced
SOLUTION Industrial looking characteristic materials are used to create the module of the enclosure. A rotary base enhances its functionality WHAT I LEARNED Important insight was acquired regarding manufacturing processes of steel and glass. Limits of 3D printing techniques were also addressed during the prototyping phase.
MAY-JUN
2014
BILBAO SENTITU Enclosing a beautiful city
FINDING THE ESSENCE In order to find the shapes and feeling of the terrace enclosure, an exhaustive research must be done around the aesthetics of the city it needs to fix in. We have to find the soul behind the concrete and the asphalt of Bilbao.
INSIGHTS & ON-SITE RESEARCH All the aspects of the project were reached through brainstorming techniques. The team accomplished the gathering of the essence, the surroundings and the soul of the city while enjoying the current enclosures of the terraces.
Brainstorming in the head office
Terrace in Ledesma st., Bilbao
INSPIRATION Tempered glass brilliantly combined with stainless steel, with a structural look. This is the Nomos table, designed for Tecno by Norman Foster, who is also the responsible for the design of the famous metro entrances of Bilbao.
SKETCHING & CONCEPT DEVELOPMENT Once the materials and the aesthetic lines are defined is time to look for how to tie all the elements up. The resulting concept is stainless steel combining with tempered glass, composing a stylish structure which adds extra functionality by allowing the enclosure to open partially.
MODELLING & VERIFYING 3D printed and painted part for a 1:4 scale model
FINAL MODEL & SOLUTION Stainless steel, glass and red details with sharp single shapes. The proposed enclosure fits on the city streets thanks to its aesthetical alignment with most of the representative icons of Bilbao. Even the well-known tile of the city is represented. The enclosure is composed of the necessary single modules, so each client could set the desired composition. Each module houses a LED lighting system, which ambients the terrace at night. For hot summer days, a rotative mechanisms on the base allows to open the panels, letting the air flow throgh them.
SOLUTION ON DETAIL
The single module of the enclosure is composed of three main parts and the inner illumination system. This small amount of parts keeps its production cost low.
Each module rotates independently up to 5 degrees. The resulting gap ensures the air flow through the enclosure while keeping a privacy feeling.
The whole enclosure fits perfectly in the modern, industrial look of Bilbao, but it could be easily placed on any modern-looking city environment. Its features make it fit all the specified requirements, and it could even be manufactured locally.
Enjoy the city, from inside the street
OBJECTIVE Find solutions for issues derived from our current connected life
PROBLEM Smartphones are too important and too fragile at the same time APPROACH Find a mechanical solution to prevent the phone from being dropped, that also protects it in case of falling
SOLUTION Minimal silicone case that suits any phone, and holds a retractable cable that enables multiple ways to passively secure the phone WHAT I LEARNED Remarkable knowledge about silicone injection (LSR) was acquired. The importance of early prototyping and user testing was identified as well.
DEC-JAN
2014
HARDKORD Active & pasive smartphone protection
CONNECTED LIFE After a little observation of our daily routine, one conclusion is clear: our everyday life is directly related to smart technology. At the heart of this tendency we have the smartphone. Every single day new applications are given to this device, so it has become an indispensable item that we always carry with us.
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Communication used to be the main purpose of these devices, but this tendency is changing.
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Payments, transfers, financial data and more is also controlled through smartphones.
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Access to buildings and domotic homes can be also smartphone-controlled
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Interaction with products like e-bikes, mart watches and more
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MAIN PROBLEMS Smartphones break too often. There is no app nor OS update to solve this issue.
most cases cute cheap useless
though expensive full of features
Current average phone cases do not offer proper usability at affordable prices. They are often sold as personalizing accessories instead of as protective devices.
goal
?
Each phone demands a made-to-measure case, which needs to be replaced when changing the phone and also makes it difficult to find one if it’s not for a popular model.
SHAPE & COLOUR
Strong shapes with curved edges fit with current smartphones perfectly, giving a discreet and characteristic appearance. Metallic neutral colours are combined with distinctive bluish green details.
SKETCHING & IDEAS DEVELOPMENT CONCEPT SELECTION
Following the aim of the project, one concept was clear: the product needs not only to protect the phone from impacts but also to prevent it from falling. After different concepts, probably the most simple one resulted to be the most effective too. Why not tie a retractive rope on a case that just protects the corners?
FINAL DESIGN
The final concept is able to fit any phone model due to its elastic silicone part. The generated tension keeps it securely attached. This part also reduces the material amount to a minimum, and allows the user to keep using it with different phones
A retractive rope is located on the back. It only takes a maximum of 17 mm in width, and it helps holding the phone more confidently.
Looking from the front view, only the corners are covered with material, so it is not too overwhelming while it is enough protected from almost all kind of impacts.
PART BY PART
FUNCTIONAL MODEL 1
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Elastic part got from a common silicone case.
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3D printed 1:1 scale parts for functional prototype of the retractive system housing.
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Testing on different phones to verify its adaptation and touch with hands.
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SCENARIO: ANYWHERE AT ANY TIME
The HardKord case is aimed to help the user anywhere at any time. Thanks to its retractive rope, in case of fall the phone will stay hanged instead of hitting the ground. It also helps finding it faster inside a bag, or permits tying it up to the wrist. It is ideal for outdoor activities such as for a stressing daily routine. HardKord combines usefulness and style while adding extra functions to your phone. Now you can measure with it!
Active & pasive smartphone protection
OBJECTIVE Design of visual identity for an Italian mineral water manufacturer
SCOPE The bottle needs to represent values such as the purity of nature and resemble the northern Italian essence
APPROACH A single stroke logotype will be used to showcase the content of the bottle, and the Dolomites will be used as the main motif
SOLUTION Blend the DNA helix with the Dolomites’ characteristic silhouette, and place a tiny Italian flag at front. Replace the label with a vinyl sticker to avoid reflections.
WHAT I LEARNED Realised that the best way to tell the purity of something is to show it naked. The packaging must be honest and be in line with the product itself.
MAR-APR
2015
ADM
The Dolomite’s DNA bottled
BACKGROUND
The main challenge of the project is to represent the majesty of this amazing view.
Photo by : Alberto Giomix
INSPIRATION
The water of San Pellegrino is said to be one of the purest of the world. That is why we thought about it as the essence of life, as the DNA of the mountain. Afterwards we realised that mixing both the Tre-Cime Lavadero landscape and the helix of DNA we got an interesting metaphor.
SKETCHING & CONCEPT SELECTION
Different concepts were born from the same idea, but we thought that one of them was more representative of the DNA. This idea is the highlighted one.
FINAL LOGO & VARIATIONS Red Lines show alignment Gray Zone shows safe zone Squares show proprtions
APPLICATION ON THE LABEL
The logotype version for the label lengthens its opened lines until they give a complete turn to the bottle. This has a lot to do with represent the infinite essence of life through water.
The round version is used for the cap, where it works fine despite its smaller size.
natural carbonated mineral water
San Pellegrino Terme taste the Dolomite’s DNA +info
The handmade typography for the logo is rounded, representing the tops of the Tre-Cime mountain. As well as this famous landscape, it has three peaks.
The rest of the label contains just the essentials. Thanks to the QR code the label can be kept clean and simple by writing part of the info required on the web. Also de Italian flag can be seen, as an Italian distinguishing mark.
The Dolomites’ DNA bottled
OBJECTIVE Design a shell for a drone that fits the identity of the company
PROBLEM Quickly evolving field, need to create a powerful visual identity APPROACH Find a characteristic shape that matches the company and add visual elements that differ from any other existing drone SOLUTION Hexagon shaped and edgy body resembles a beehive and gives a sharp look, while the asymmetry on graphics create a differentiation
WHAT I LEARNED Useful knowledge on carbon fiber manufacturing was acquired, as well as experience on branding and packaging. The importance of adjusting the solutions to the reality of the company has also been an important insight.
MAY-JUN
2015
UCOM
Shell for an open sourced drone
MEET THE COMPANY
The project began with interviews to the company staff and deeply analysing their products and philosophy. As a small and fast-growing startup the need for a thrilling, sharp product aesthetics was identified.
Hardware Robot Operating System
CURRENT PRODUCTS Erle Robotics sells a wide range of components and products online. The use of standard components allow them to easily offer a large number of configurations. However, it has been noticed that these products look unmatched among them, and they have electronic components unprotected. Even though this gives a DIY feeling, a closed case would add an unified appearance and enhance the usability of their drones. Due to the nature of the company as a still-growing start-up, the investment quantity should remain as low as possible.
RESEARCH & INSIGHTS
ma rket resea rch
wa re t f o s pen sting o
Te
Requirements 1
Market analysis. The team looked for tendencies and more valious information in different kind of shops, such as in department stores, specialized commerces and on the Internet.
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Work team’s headquarters. The Open Software used to program the drones has been tested, as well as the physical construction of them. This has added insight on the customer experience.
Easy to carry Lightweight Hermetic Impacts
Economic Aesthetically appealing Stand-out
Small badge / reallistic, feasible solutions
GEOMETRY & COLOR APPROACH
Outcome:
Hexagon shape PANTONE 432 C
Asymmetrical body
PANTONE 7405 C
Sharp edges
SKETCHING & AESTHETIC DEVELOPMENT
Once the insights are embraced and general geometric lines are clear the first sketches put all the pieces together to show the lines and specific geometries of the drone case. Concepts like asymmetry or turned surfaces appear during this process, as well as ideas like adding holders or different kinds of attachments.
RAPID PROTOTYPING & GEOMETRY VERIFICATION
FINAL MODEL & SOLUTION Its two-shell body remains as one due to five screws that are easily accessible. This feature enables to check or modify the inner components within minutes.
The resulting outer shell focuses on giving a shocking impression at a first glance. Its edgy arms are created from combined basic geometric shapes, and the asymmetric graphics give a dramatic look to it.
It can be taken out directly from the side and without disassembling any part to change it as fast as possible.
Go simple. When a reallistic and feasible approach is the most effective solution
They are used to show the direction of flight at a first instance, but they are fully programmable so it is up to the user’s imagination to give them new functions such as blink when getting close to the ground, etc.
Two threaded grafts allow to place a bracket that holds a wide range of attachments and accessories. It is intended to be an universal part so anyone can create their own accessories with a 3D printer and adapt the Erle drone to fit the adventure the users are up to.
Ground
Water
Rocks
Anything!
SOLUTION FOR PACKAGING
The drone would come in a fully recyclable cardboard and pulp packaging. This realistic and affordable solution matches the requirements found on the analysis phase, where the need for low-cost, feasible solutions was identified.
Go simple. When a cardboard box suits the real needs of the company
The packaging has been conceived to add functionality and reduce waste. Once the drone has been unboxed, the pulp can be splitted to a half, and the removed part and the cover can be disposed for recycling. The remaining pulp part and the lower cardboard part are turned into a smaller and more convenient box to properly store the drone at home.
A cutting-edge flight
UPCYCLING & TEXTILE DESIGN Various bags made from waste material
TOTE BAG FOR EVERYDAY USE Materials are a combination of reused soft-touch black lining and a water resistant textile for the exterior. It also has a reinforced bottom made from wax-coated rough cotton. The straps are also reused from an old duffel bag.
The aim of this project was to enhance the usability of a daily wearable in a simple way. An elegant looking, large bag was created, targeting a user with comfort and capacity in mind. It also features a water resistant and tough outer shell, which makes it resistant to the hard city conditions.
Its aesthetic lines are minimalistic and pure, with a strong Scandinavian reminiscence. The straps and the bottom give a heavy duty appearance while the carefully chosen, plain colour provides a calm and urban look.
COFFEE SACK TOTE BAG
For this project, coffee sacks from a local factory were used, combined with a reused table cloth as a lining. The aim was to create a bag that claims sustainability by itself. The simple lines and ease to produce make it a simple and effective way to replace regular plastic and even cotton bags.
The jute sack gives a rough but nice appearance to the bag, which brings along with the simple square shape to make it simple and easy to produce. It is also interesting how the previous inscriptions of the sack match the new bag to create even a stronger reused look.
The reused table cloth features a nice, vintage-looking pattern, which contrasts with the rough appearance of the sack and enriches the general aesthetics of the bag.
FUNCTIONAL MODEL
This bag’s strength is its simplicity. A single, big compartment ensures the highest capacity while it gives a minimalistic and neat look. The bottom is reinforced in order to stand heavier loads and to enhance its resistance when putting it on the ground. The seatbelt straps make it easy and comfortable to wear it, and easy to tighten and adapt to the necessary size. This last feature makes it an extremely versatile bag that expands up to a 95% its original size while it remains balanced. It is built with durability in mind. All the stitches have been reinforced, and the edges have been trimmed with folded seatbelt. This provides the edge with the necessary stiffness to ensure a tight enclosure when it is folded. There is no rainy day that will wet the content of this bag.
Combining the most useful waste materials available, a high capacity roll-top backpack was made. With just one big compartment, its size runs from 40 to 75 liters approximately. The water resistant truck tarp and the single-strap closing made of seatbelt make this bag extremely easy to use. As it adapts to a wide range of loads, it is appropriate for a weekend trip, adventure activities, etc.
WATERPROOF MESSENGER BAG
The bag’s sliding feature allows the user to access every compartment while wearing it. A 15� laptop strap keeps it separated from the main section, and three additional convenient pockets are attached onto and under the opening flap.
Due to its materials and construction, this bag mixes a high functionality and an impressive resistance. The truck tarp makes it water-resistant, while the seatbelt straps provide a high tensile strength and comfort. All the edges are trimmed with bike tubes, which make them durable and good looking. The main compartment is closed with a 50 mm velcro strap from side to side that secures the flap on a fast and easy way. A nylon strap, sewed with gaps, provides multiple attachment points for accessories such as locks or bike lights. Two other nylon straps are used to secure the flap and compress the bag so it fits its size to the content. An extra seatbelt strap on the back enables the user to attach the bag to a suitcase when travelling.
This project’s purpose was to gather the most useful waste materials available and produce a highly functional bag for riding and commuting in an urban environment. Specific compartments for electronics as well as for spare tubes, high visibility, and a 3-point sliding back attachment are some of the features of this bag.
THIS IS ME Do not hesitate to contact me!
/in/juanlatorredesign juan.latorre.irigoien@gmail.com