PORTFOLIO II by Juanma Fernández Cordón

PORTFOLIO SEMESTER II

SUMMARY FOREWORD PRESENTATION PAGES 2-3

CHAPTER 1 FIRST PROJEC-PACKAGING PAGES 4-25 CHAPTER 2 SECOND PROJECT-UPCYCLING PAGES 26-42 CHAPTER 3 THIRD PROJECT-SET&SERIATION PAGES 43-66 CHAPTER 4 VENICE ACADEMIC STAY PAGES 67-77

FOREWORD

PRESENTATION 2

First of all, I think I should introduce me, I’m Juanma Fernández, a simple design lover who is currently studying design at the University of Navarra.You will be asking what is this,the following portfolio is a summary of the work I have done during the second semester of the first year of the degree and I have translated it in an aesthetic and conceptual way. During these four months my work has been divided into three projects, and within each one I have developed 5 different subjects in which I have learned and experienced different areas.

ANTHROPOLOGY This is an anthropology course, from a philosophical perspective. Throughout the year there will be different activities that will try to bring anthropology to design and provoke the students thinking. INSTRUCTOR:Raquel Cascales CREATVE TRADITIONS IN HISTORY This course expects to foster the following objectives: Content previous to present time, history for designers,suitable ideas,refine taste in the last decades and cultural objects from social groups not considered before,awaken interest many objects are different or strange in Western culture, and by being less common,memorize forms and datas to draw them. INSTRUCTOR: MªAngelica Martínez

COMPREHENSIVE LAB II The subjects of Form and Matter Laboratories offer the students the required resources to complete their formation by means of practice and experimentation, and, as a consequence, to reach a better understanding of the possibilities offered by the existent relationship between Form and Matter. Students are to acquire a thorough and direct knowledge of the materials, their physical characteristics and geometry, as well as of the most adequate resources to transform and reshape each of them. Being clearly experimental subjects, the students, learning by doing, manage to develop fundamental skills and abilities for them as futures designers. INSTRUCTOR:Cristina Sanz FORM & MATTER This course provides the basic tools for proper physical conception of objects design. With a strong reflective character supported by the practice and physics, they are shown as instruments that determine the realization of reality. INSTRUCTOR:Borja Iraola DESIGN STUDIO II This subject is based on an integrated and coordinated mechanism of creative experiences. It fosters a spontaneous learning experience under the guidance and stimuli of the faculty in the Studio space. Design theory and design practice are blended in a coherent way by means of mixing diverse references. In this second semester, the projects deal with aspects of design a bit more complex than the first semester, topics such as matter and usefulness. Some of them will be developed individually and others in small groups of students. The prototyping and the creative thinking will receive a special attention during the semester and the topics to be covered are: Upcycling; Packaging & ergonomics; and Sets & Seriation. INSTRUCTOR:Javier Antón Sancho

PACKAGING

AGGRESSIVE URBAN BREAKER YOUNG REBEL

PROJECT 4

In this fourth project we faced our first 3D project,on the last semester we have just done digital work,but design is also prototyping and create objets and goods.For this project we had the huge help of LaCia,the proffesional company that lead packagings works,It was a huge efficiency to have LaCia (Sergio and Newton) such as the guest professor for me. They gave us several speeches about the world of packaging, what is right, what they sell, what we should avoid, apart from the advice and dedication they had with each one of us.Packaging has a big relationship with design but also with market strategyy, a good packaging has to be sold for its design, it has to transmit what is the product and conquer the buyer,for it,we,the designer,have to make a study,respect colors,form,concept and identity,it is the first step,the next would be,prototyping, externalize our ideas and materialize them, make them possible, see what works and what does not, for it,we have to make prototypes,a essential part in design process.

WHATÂ´S BEHIND PACKAGING?. A packaging project is always designed around the duality of showing/protecting: it has to explain, make visible and recognisable the content while creating a container that allows the fragrance bottles to be stored and shipped without being damaged.The success of the project involves the ability to make coherent technical and aesthetic choices involving materials, colours, patterns, typography... All the elements have to convey the same identity. PROJECT DESCRIPTION. This project will be developed in pairs. Each pair of students needs to bring two bottles, one must be a fragrance bottle and the other can be a bottle of any type that the students may want to use it a fragrance bottle, the professors will choose one of the bottles to work with and the students will be asked to have it physically in the school for the design process. Through the concept of folding, cutting and decorating a surface the students have to design a packaging that can contain a specific fragrance bottle. The students will have to work on many different aspects regarding: how to portray an identity through the elements they have, convey technical information, research and select materials and develop a 3D shape from 2D elements.

PACKAGING

INTRODUCTION

ackaging design has a great connection with the consumer, a good packaging aims to capture the attention of one or several sectors of society, so the designer had to do a study of the psychology of the human analysis before design later,the designer createthe packaging and finally he/she launch to the market,but this is only the before of selling the product .When the product is already sold comes the real problem,most times the consumer gets rid of the packaging and sometimes does not even recycle it,the ethics in the desig n and the option of the designer to change and improve its design compromising with the environment.All these points leads us to the anthropolical part,what can we d us designs to make a good design looking up all apects that involucre the own design?.

“GOOD DESIGN IS OBVIOUS, GREAT DESIGN IS TRASPARENT” JOE SOPRANO The proposal exercise on this project was to redesigning a packaging yet existing that reduce or solve the problem of excess garbage and pollution that generated that packaging. In today’s world, 1,000,000 plastic bottles per minute are bought and 170 kg are disposed of per person per year. Since it is impossible for us to solve this problem on a large scale, we have thought that a good way to start would be to focus on our environment and our day to day, so we have chosen as a university study center. Since one of the things we use most are vending machines and in particular coffee and bottles water, we had the idea to put in each faculty a dispensing machine for all kinds of drinks, so we would avoid the waste of all coffee cups and water bottles. The process would be as follows: each student or teacher can buy a stainless steel water bottle which can be reused as many times as you want.The canteen will have a QR code and you can only activate the dispensing machine with it.

PACKAGING

ANTHROPOLOGY

WORKING FOR OTAZU Following the initiative of the winery Otazu for the creation of the wine labels of the first semester, the company continued to trust us and made us the proposal to create a packaging for one of the chosen bottles taking advantage of our skills acquired during the packaging project .The subject in charge of this exercise was Comprehensive lab, which would value the execution, result and the creative idea, but apart from the academic side the winnery house together with the University of Navarra offered the possibility that the chosen box would enjoy a prize of a quantity of money to spend on laboratory material.

In this exercise, second part of the contest organized by Bodega Otazu and the University of Navarre, after having designed individually the front and back labels for a Pago de Otazu 2010 red wine bottle, the students are required to complete the packaging for a determined labelled bottle, by designing a box and any other element of the packaging, if considered necessary. The exercise will be done in couples to be determined by the students themselves and the first thing to be done is the choice of one of the selected labels to be the one to be used in the design of the packaging box. I carried out this exercise with my classmate Ana Moreno,and we selected the Sara´s Osta label to base on our box,we selected it but nevertheless,our box is adaptable to no matter what label,the process we followed up was to study the Otazu´s bottle.We designed a box composed of two piezes,a bag and a box,the bag is a kind of extensible spiral that wrap the bottle and that lead transport it easily,the geometrical shape let see the label and identify the bottle fastly,it is all black and it has not any decoration that lead to focus the attention to the wine bottle.The other pieze is the bottle,a kind of light cover that his main function is to protect and make it more rigid,the front part is trasparent,composed by a plastic that make that the consummer see what he/she want to buy. Our box was selected into the 20´s best proposal and we defended it in a jury formed by the Otazu´s representation and severals design proffesors but finally the jury selected a great box.Honestely,this exercise help me to understand to real market and the design packaging,at the same time,all the opctions inspired me,so I thamks Otazu for this big oportunity as well as the previous one.

PACKAGING

COMPREHENSIVE LAB

The otazu winnery has a great relationship between design,art and wine,in this packaging work we have tried to capture this concept in our box,based on a proposed label made by a classpartern .The design is divided into two parts,on the one hand the bag that holds the bottle with a geometric design that wraps the bottle and on the other hand the box that protects this,composed of the same material on both sides and the back but on the front a trasparent sheet that allows the consumer to see the product that he will buy,the wine.The design is simple and without excessive and unnecessary decoration in order to stand out the bottle that it has a strong character.We have chosen the black color because it often represents elegance and prestige and we have manipulated the cardbiard as main material.On the right we can see the diecut of the bag and the box and one of its views with its measurements, as well as two photos of both.

PACKAGING

COMPREHENSIVE LAB

PROTOTYPING WORKSHOP BY LACÍA.

A prototype is a draft version of a product that allows you to explore your ideas and show the intention behind a feature or the overall design concept to users before investing time and money into development. A prototype can be anything from paper drawings (low-fidelity) to something that allows click-through of a few pieces of content to a fully functioning site (high-fidelity). The beneficts of prototyping are that It is much cheaper to change a product early in the development process than to make change after you develop the site. Therefore, you should consider building prototypes early in the process. Prototyping allow you to gather feedback from users while you are still planning and designing your Web site. Prototyping can be made in a lot of materials but in this case,Sergio and Newton advice us to make in carboard.

Cardboard is a cheap material that allows to be easily manipulated,for it the proffesores made prototype with this material.The master teached us the principles of prototyping,how to make it correctly and their personal experience as proffesionals.As well,We have to study the propieties of cardboard because it is important to know about the material before work with it,it is a important role that plays the form and matter subject.In adiction,this helps us,with the packaging project and next 3D projects,because we improve the technique of prototyping and traslate our ideas physically,this,have a wide connection to physics terms,thus,we have to analyse the resistence,the elasticity,the density,the specific heat and others data that affects the proccess and the result of the prototype. 12

PACKAGING

KNOWING

ABOUT THE MASTERS Lacía is a global design agency focused on branding and packaging for fast moving consumer goods (FMCG). They work out of Madrid, Spain, where they’ve been based for almost 20 years and serve more than 70 companies around the world, with a particular focus on Europe. Their raison d’être? To grow their clients’ businesses through outstanding design. Offering a vertical service: consulting and business strategy, design, final artwork, mockups, 3D structural design - they take the project from its very beginnings to the finished article. As design specialists for FMCG products and brands their key sectors include: food and drink, pharmaceutical goods, beauty and personal care, home care, pets and DIY.We work with small, medium and large clients – it’s not size that interests them, but attitude and commitment. They are interested in clients who want to grow their businesses with intelligent, unique, impactful branding and packaging design, leaving egos to one side and focusing on the results. A great idea can come from anyone, the important thing is to recognise it and get the most out of it.They have worked for some wellknown brands in terms of packaging,for instance:Nestle,Pescanova,Granini,Koipesol and not only in food sector,but in other as wall.The principle is no matter what is,the importance is to make a good packaging of every object that can be packaging. FORM & MATTER

HISTORY AS INSPIRATION During history there have been major cultural changes, in all areas: cultural, artistic, ideological, architectural and scientific, of all this, fortunately, we are aware and can currently serve as inspiration. Speaking about design, in the subject of Creative Traditions in history we are interested in analyzing the artistic, cultural and architectural field, not only to understand the different times, but also to understand the design. We are constantly talking in design about differents references of movements or artistic currents, for this is important to know what is being talked about, so that later we can know what is being done. We have studied and analyzed differents periods of history as the Anciente Greece,the Roman ornments and mosaics,the early christian and bizantine art,the islamics ones,romanesque and gothic style,the renaissance period and others.Each issua have helped us and have served as inspiration in all the three projects,in terms of the packaging project,for me,the iconic greek and roman vases,as well as the barroque and roccoco ones has been a exemple of great and particular packaging. To complete this contents we did some extra activity such us the visit of the Museo of Navarra to add and to be able to adquire more useful information regarding reals pieces of history in differnts periods like the roman mosaics,somes sculptures and ornaments etc.To caught and memorize the whole information view during all the semester ,we got all a moleskine sketchbook to make skecht of importnat data and to draw interestings objects or things that are include in the subjects mencionated before,this sketchbook has been submitted to the instructor of the subject,Maria Angelica,at the end of the semester,in order to evaluated this regarding the quantity and quality of the sketchs,the goal of this is that we can take advantage of historic traditions absorbing and assimilating art,to,in a future,create our own criteria and identity as designers. In the next page you can see a roman vase,Terracotta vase in the shape of a cockerel, that allows at the archaic period,done in the 600-650 BC,it is a vase of the etrhuscan culture,the material is terracota-bucchero and now we can find this wonderful vase in the MET.Finally,on the next pages,there is a photo of severals sketch of somes typical vases of the Ancient Grecee.

PACKAGING

CREATIVE TRADITIONS

PACKAGING

CREATIVE TRADITIONS

PROCESSING

THE NEW CK FRAGANCE In this project,we have faced a new challegence in design,the packaging,for it we wew asked to create a fragance box,developping our skills and improving them.On the design studio subject we have carried out a process,that was composed of three main phases:The exploration,the development and the final presentation,each one with a increasing follow-up.

them an A1 pannel with the final result in a visual way as if it were a commercial spot,and just another A1 with the technical drawings.In this jury we had the oportunity to explain briefly our project and tried to convince how good was it.Luckly he had the oportunity to had expert assessment to take advance of their conseils and put them on practise on next projects.In addition on this project,LaCia selected his best opction and they ave a prize to the winner.

EXPLORATION PHASE:CREATE A MOODBOARD The first step as always was the exploration phase,in this packaging project the cructial point was to choose a identity,the identity would be connected to the fragance chosen,we had to focus on a distinctive cologne and study her concept,so,for the moodboard we had to showed what we wanted to trasmit with the packaging and the relationship between the fragance bottle and the packaging through photos,words,colors and other aesthetic and visual item.My moodboard is showed on the first page of this chapter.The fragance we choose was Calvin Klein one shock for him and our concept was urban and breaker. DEVELOPMENT PHASE:TRIALS AND REVIEWS When the moodboard is made I started to develop my ideas,looking for the odeal material to manipulate and do it easily but that had sense with our concept at the same time,we had to study the forms and shapes,the colors,the sizes etc,all details was important.We had done a cilindrical box made of cardoard and we had change the traditional bottle for another one that was a simulation of a graffity spray.The packaging was composed of two part,the main part as the result of the overlap of cardboard disks and the other one that was a kind of protection that wrapped the first one. PRESENTATION PHASE:JURY When the work is already done we just need to present it, in the jury I explained to the teachers and the whole class my project,especially directed to this subject and the guest proffesors,the tem of the ciompany LaCia, our development until the final result,I showed

PACKAGING

DESIGN STUDIO

175

168,4

175

263

175

200

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

200

168,4

175

200

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

168,4

175

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

2 81,7

263

53 5

168,4

81,7

200

81,7

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

81,7

2 263 81,7

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK CREADO CON UNA VERSIÓN PARA ES

263

168,4

53 53

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

PACKAGING 81,7

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

20 CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

CREADO CON UNA VERSIÓN PARA ESTUDIANTES DE AUTODESK

22 22

2 81,7 2

22 22

168,4

263 263

DESIGN STUDIO

263

81,7

The design has many areas, one of them is the packaging, which will consist of this project whose purpose was to create the packaging of a fragrance in pairs.

cardboard wrap you stay with the sheet of "the graffiti wall", other option to keep as just decoration.

The first thing we did was to choose a fragrance and analyze its character, we opted for the fragrance of calvin klein one shock for him, an edition of the classic ck one with a more fresh, energetic and youthful touch.Warm and spicy, ck one shock for him flaunts the natural and

In relation to references and inspiration for this project, we can say that we have been inspired by street style, something that is a trend right now and that many designers have acquired for some of its collections, but which nevertheless takes many years effect among young

innate provocation of the young generation, ck one is adorned with green letters as inscribed with spray to create "a rebellious effect",opposite to the perfume ck one, the shock version is not shared.His logo led us directly to the street style with the letters painted in graffiti, so we decided to change the bottle, facing the existing one with a new version of a graffiti spray simulation, this gives a more rebellious and funny touch to the fragrance.The versionated bottle is a aerosol spray that contains the fragance inside. Once the new bottle of fragrance was chosen, we had to move on to the development of the packaging, being faithful to the essence of the brand and the fragrance we thought of several designs that would adapt to the bottle, the first step was to think about the materials with which the packaging would be made, from the first moment we had the clear idea that the base element would be the cardboard, an element of the street that maintains the concept. Regarding the format and the form, we tried several options and we came to the conclusion that the cylindrical shape was the one that most adapted to the fragrance, due to the difficulty of creating a cylindrical shape with cardboard, we began to think how to do it and we the idea of making a cylinder based on gluing round cardboard discs one on top of another so that the cologne fit perfectly, the carton we chose was a corrugated cardboard thickness of 4 mm, the overlay of this cardboard created a rough feeling but at the same time I see the spray through its holes and somehow it looks like a beam of an unfinished building or even the ripples led us to the drops of paint sprays spilling.Also the circular discs remind us a bit of the wheels and the movements of the skate or a hand transportable speaker for it circular form. Thinking about protecting this cylinder of damage cardboard we thought about wrapping it in some way, adding the title of the fragrance and adding the graphic design that has so much strength in our packaging, we had the idea of covering it with a manageable sheet of cardboard that would wrap it in In a uniform way, this sheet would contain on the outside the logo of calvin klein one shock, so that the consumer could see directly what the product is about and when opening it, on the inside of the sheet there are some graffiti that contrast with the cardboard cylinder and resembles a wall full of painted colors. the texture of the surrounding film is wavy, we try to create a similarity with a fence of a typical street shop, which when closed a group of rebellious young people go with their graffiti to make graffiti and to show their art. Once this design was achieved, another challenge was how to integrate this part to the cylinder so that it becomes a one-piece packaging, we looked at several possibilities of joints and the one that we liked the most was to integrate another material that would unite it, velcro, This fastener keeps the essence and the concept sought because when you open it and close it creates a feeling of aggressiveness and strength, as if you were breaking the rules. With the velcro in addition to protecting and unifying the packaging, it gives us the possibility to see the saving packaging in two ways, without the wrapper or the, in addition to removing the

PACKAGING

people.In the fashion sector it has not been Calvin Klein who has alluded to this style with the fragrance, other luxury brands such as Balenciaga and Gucci have made collections with this style that is so risky but nevertheless has had great success, even the prestigious brand chanel designed a bag with this graffiti style.Moving to a more artistic area, an obvious source of inspiration was the artist Jean-Michel Basquiat, an American poet and painter who admired the art that young people undertook in the streets of Brooklyn, a polemic style that is still considered a sign of rebellion.Other well known artist related to this style is Andy Warhol for his technique and how to see things. On the three photographs bellow you can apreciate some examples of the similars pieces of art that we had said before,the first ine is a photograph is a catwalk of the balenciaga brand of the winter 2018 collection, which is a skateboard full of brushstrokes and graffiti spray painted, the second is a gucci bag of the Autum/Winter 2016 Gucci collection, the autumn/winter 2016 Gucci show in Milan witnessed something of a creative coup for the labelâ&#x20AC;&#x2122;s creative director Alesssandro Michele. Alongside the â&#x20AC;&#x153;bourgeois Renaissanceâ&#x20AC;?-inspired clothes, came bags that were made in collaboration with the graffiti artist GucciGhost (real name Trevor Andrew), who Michele brought on board as an official member of the Gucci design team after seeing his unsolicited interpretation of the double G logo on the street.Finally the third one is a photograph of the mentioned artist Basquiat with a painting behind him.It is an evidence that all of them has the same character and the street style in common.

DESIGN STUDIO

22 24

PACKAGING

DESIGN STUDIO

2523

UPCYCLING PROJECT 5

As a result of the todayâ&#x20AC;&#x2122;s fast consuming society we live in, we are all, more or less, daily or regular consumers of low price disposable mass produced products and excessively packaged food and beverage or technological gadgets and devices. And most of them are made of plastic.Single-use items from land-based sources make up 89% of the plastic waste in the ocean, an 80% of it being plastic bottles and bags, the rest straws and other disposable utensils. The pollution is now reaching deeper ocean locations than ever, having been stated the existence of plastic bags in the Marina Trench, the worldâ&#x20AC;&#x2122;s deepest ocean trench, 10,898 meters below the surface of the water, an evidence of the devastating link between human activity on land and the consequences for marine life below water.

A RESPONSABLE DESIGN. The prevalence of plastic in the ocean is of increasing concern to the public and government bodies as its impact on the environment and marine life becomes more understood than ever before. Plastic can last for thousands of years on Earth and leads to the death of more than 100,000 marine animals annually. Plastic is often found in the stomachs or necks of dead marine animals as various species, including sea. Cleaning up our oceans is more important than ever, with more and more plastic being dumped into the ocean every day. But the real challenge to reverse this problem is to cut back on our plastic-use on land, lessening the amount of plastic that finds its way into the oceans.This affects design,an it is in our choose to change it or not. PROJECT DESCRIPTION. Facing the slow design philosophy to the throw-away culture, this exercise aims to introduce the students in the concept of upcycling which consists in transforming by-products, waste materials and useless or unwanted products into new materials/products of better quality or environmental value. In this case, by designing a new useable product from any of the waste items described before as being the main source of the ocean pollution.Plastic or glass bottles, plastic bags, straws or any other disposable item or pacging waste can be used to desig in groups of 5 or 6 students a new object, with the only requirement of being a product to be produced on and industrial scale, either small, medium or large, depending on the specific design and, evidently, upcyclable or recyclable itself.

UPCYCLING

INTRODUCTION

he word upcycling has crept into our vocabulary and has become a fundamental part in the design. Pollution is something that affects us all and therefore we must be aware that we have to change our habits, detect what we are doing wrong and correct them, the designers like the rest can contribute.

“UPCYCLING IS THE NEW WAY OF DOING MAGIC” UNKNOWN

Contributing to this cause of taking care of our environment is our hands, on the part of designers can build in many ways, either creating objects or recycled clothing or with the new “trend”, which is upcycling, create something that no other object is used or completely different functionality but using the same material or element and most importantly without using new raw materials or polluting our precious planet. Because as they say brands contrubuidas with the cause as Ecoalf does not exist planet b, so we must take care of it as much as we can. This is where the anthropological and ethical part of each person comes in, there is no obligation or law that determines what we have to consume, spend and do, but it enters into the morality of each one to choose what he considers to be good or not.

UPCYCLING

ANTHROPOLOGY

BASKETRY WORKSHOP BY IDOIA CUESTA.

“Basket weaving (also basketry or basket making) is the process of weaving or sewing pliable materials into two- or three dimensional artifacts, such as mats or containers. Craftspeople and artists specialized in making baskets are usually referred to as basket makers and basket weavers.Basketry is made from a variety of fibrous or pliable materials—anything that will bend and form a shape”.Idoia came to show us the process of making a simple basketry,she teached us how to manage the material to create this forms and shapes,the proposals materials were two,but one of them recycled material,(from there,the relationship between the upcycling project and the workshop.The materials that we used in this workshop were,wicker and power cables,this last,were recycled.The election of this materials is because both are quite moldeables and it is easy to manipulate them,giving the form that we want to obtain easily.

The workshop was divided into two parts, one was the making of the basketry of wicker,and the other one the composition of a kind of rug as a result of the interlace of recicled power cables.The process of the workshop was the following,Idoia teached us the principles of the basketry,firstwe did the wicker basketry,for it,we wet it to make it more manageable and later we started to did it by the interlacing method,the technique is completly methodique,so,when you got it is everytime the same process. The second part of the process was the realization of the rug wityh the recicled power cables that Idoia gave us,now,the technique is interlace but in a different way,it consist in make all the time the same movement in circular shapes,the form reminded a flower,the result of all together make the interlace. 30

UPCYCLING

KNOWING

ABOUT THE MASTER Born in the Basque Country and settled in Lugo, the textile designer Idoia Cuesta has combined expertise, tradition and experimentation to bring Basketware to new stages, such as the Mercedes Benz Fashion Week Madrid Fashion Show, Portugal Fashion and the various editions of the Gala Lucus Fashion Started in 1998 his artisanal activity, linked to basketry and textiles, and since then he has continued training in different specialties such us upcycling. In their projects, the sources of inspiration draw from the tradition to give rise to a new concept of craftsmanship, in which the important thing is the personalization and authenticity of their creations. Starting from traditional basketry techniques, she researches and experiments with the fabric, transforming materials and volumes to unleash her creativity in the design of new lines and products applicable to different areas, such as decoration or fashion.Her work has been recognized with the Special Mention of the jury, in the Innova Category, in the 2011 edition of the National Crafts Awards, convened by Fundesarte. With this renovating sense of craftsmanship, it gives way to a new concept in the design of each of the different pieces of its collections, which have even reached the Mercedes Benz Fashion Week Madrid Fashion Show with the proposals of the Galician designer Sara Coleman and international fairs. COMPREHENSIVE LAB

UPCYCLING

COMPREHENSIVE LAB

VISIT DESIGN FACTORIES EZCARAY

The Hijos de Cecilio Valgañón S.L. business is the continuation and legacy passed down by Cecilio Valgañón, who in around the year 1930 switched from making cloths on manually operated looms to making shawls, scarves, sashes and blankets.In the manufacturing processes, only the finest natural fibres that nature can bring are used, worked by the skilled, expert hands which transform them.The incorporation of Mohair into their creations in 1950 has marked the path followed until today.From the 70s onwards the founders children began to work in the business, leading to growth and expansion. Currently a new generation is coming into the business which will ensure its continuity in the future. Since the 15th century we have had master carders, shearers, dyers and weavers. The passing of time has meant that today we are the only manufacturers left in Ezcaray, and even in Spain, making blankets from Mohair, Cashmere, Alpaca, wool, etc.We continue to keep up the traditional skills in washing and dying wool and in the finish. Only expert hands are able to analyse all the processes in minute detail until the end product is finished. We are proud to do things well and satisfied with the positive response of our customers. We traveled to the factury and we looked how they work in Ezcaray and how they make this gorgeous blankets and scarves,but more important than that,the love that all the workers have with their works and the stunning work-atmosphere between all the stuff there. And what about the town? Ezcaray is the largest town in area in the Upper Oja Valley, set at an altitude of 813 metres.Surrounded by mountains, Woods and abundant water, it has been a reference in the textile sector for centuries. The resources of the area have made its economic development possible for hundreds of years.A rural small town but however,a iconic in the design production in Spain,that despite the years it is still active.

UPCYCLING

COMPREHENSIVE LAB

HISTORY AS INSPIRATION During history there have been major cultural changes, in all areas: cultural, artistic, ideological, architectural and scientific, of all this, fortunately, we are aware and can currently serve as inspiration. Upcycling sound so modern and current but nevertheless,upcycling, It was introduced into history many years ago, started by the artist Marcel Duchamp himself with his readymade creations,the term readymade was first used by French artist Marcel Duchamp to describe the works of art he made from manufactured objects. It has since often been applied more generally to artworks by other artists made in this way, Duchamp’s earliest readymades included Bicycle Wheel of 1913, a wheel mounted on a wooden stool, and In Advance of the Broken Arm of 1915, a snow shovel inscribed with that title. In 1917 in New York, Duchamp made his most notorious readymade, Fountain, a men’s urinal signed by the artist with a false name and exhibited placed on its back. Later readymades were more elaborate and were referred to by Duchamp as assisted readymades. This lead us to the upcycling projects known a day,such a inspiration of Duchamp ones,for example,a clear example is the Taburete Sella by Zanotta,(this one showed on the next page),an original design object: the Sella stool is a true race bike seat. Designed in 1957 by the architects Achille and Pier Giacomo Castiglioni for an artistic exhibition at the prestigious Villa Olmo in Como, the Sella stool is a real cyclist seat, designed for the time telephone stations, when the devices were fixed vertically in the wall. Zanotta proposes this little jewel of design for your living room, with a unique combination of colors, precisely so as not to alter the original style and spirit, perfectly represented and expressed by the name chosen for an artistic style decoration: “Colors and shapes in the house today “. Appart from this we also have some designers who follow these trends as Castiglioni,with the mezzadro chair (1957),Alessi with his Spirali ashtray (1971) ,Martino Gamper with his 1oo chairs (2007) between others designers that carry out this ready made or upcycling work.

UPCYCLING

CREATIVE TRADITIONS

EXPLORATION ACTIVITY UPCYCLING At the beginning of the project, in the design studio course, as a first contact with the project we made a case study.

WHAT IS A CASE STUDY? It is a study on a specific topic, explaining its characteristics, purpose etc. In this project we made case studies related to upcycling and recycling issue, the teacher proposed a list of artistic works related to these topics, in this case, these could be designs product or fashion.A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions, The resulting body of ‘case study research’ has long had a prominent place in many disciplines and professions,in this situation,we made a design case study based on a fashioncompany that made a recycling project. WHAT CASE STUDY I DID? First of all, we had to do this work in groups,and later randoomly the proffesors give us a topic to make the case study,we have adjudicated “The in and out steam caper seat and rug”,this is a project carried out by the fashion jeans company that made a collection of a seat and a rug made by the rest of “rubish”of non-used jeans.The result is these that you couls see in the page of the left.When the case study is made,we have to explain this in front of the class. WHY WE DID IT? Of course, everything we do has a reason or an objective, this in particular is essential for the development of the project, it allows us to understand the project comparing it with the work of a professional, we put ourselves in the place of an authentic designer and even we can inspire in part of their work. They are always issues related to the projects and not only can we be inspired by our case study, but also by our classmates, so it is also important to present it for the whole class and a good explanation for show that we have not just done a search but that it has helped us to learn something new and to acquire more culture that can serve us at some point in our professional career.

The steam camper seat and the rug.

CASE STUDY: THE IN AND OUT STEAM CAMPER SEAT AND RUG/ NUDIE JEANS/ UPCYCLING

UPCYCLING

$299 -$899 2014

Juan Manuel Fernández,Emilio Argenzio,Jesus Musitu.

PANTONE COLORS P 5405 C / P 5455 C /P 464 C /P 7578 C Nudie Jeans is a sostinible swedish demin brand based in Gothenburg (Sweden) founded in 2001 by Maria Erixon.Due to the alarming amount of textile waste generated by the fashion industry, the brand decided to carry out a project in 2014,”Denim Maniacs”, a project by Nudie Jeans that is using old denim in new ways. Putting 90% of 27000 worn-out recycling jeans were exploit, discarded Nudie Jeans denim to good use, the company has produced a limited edition selection of items for your home and the outdoors.The brand launched two furnuture recycled goods,the first one was a steam camper seat inspired by the popularity of camping in Sweden,they were available in two color tonnes,light and dark blue, the chair was composed by strips of nine Nudie jeans, a belt and a leather patch braided by hand.The other recycled object made by Nudie was a rug, each of the Rag Rugs were made from shredded pieces of all recycled Nudie jeans, in two sizes. The Lill-Mats (the smallest ones), with a limited quantity of 275 units and the Stor-Mats (the biggest ones),they were in blue tonnes too,there’s only 75 of them made. The messure are 140x70 for the Lill Mats rug,240x170 for the Stor Mats and 45x40x59 for the seat.This project allowed in an ethical way to contribute to the environment using ecological methods and innovative construction techniques, creating a new lake object that we no longer want,at this way not only make a good cause but they got the exclusivity and the innovation of their product conserving their own philosophy.

BIBLIOGRAPHY https://www.complex.com/style/2014/12/nudie-jeans-limited-edition-recycled-denim-camper-seats-rug

The seat´s packaging.

The recycled camper seat made by jeans,a belt and a leather patch.

DESIGN STUDIO

PROCESSING

THE FLOATING GARDEN In this project,we have faced a new challegence in design,the packaging,for it we wew asked to create a fragance box,developping our skills and improving them.On the design studio subject we have carried out a process,that was composed of three main phases:The exploration,the development and the final presentation,each one with a increasing follow-up.

UPCYCLING

DESIGN STUDIO

PROJECT REPORT

THE FLOATING GARDEN

“Floating Garden”

24,98mm

In this project we have made a sustainable creation made of totally recycled materials designed to inhabit in any aquatic surface. We have done this garden with water plastic bottles which work as the pots for the flowers and a recycled pvc structure attached with cable ties.

133mm

197,56mm

320mm

46,31mm

72,32mm

43,39mm

24,38mm

80mm

2mm

17,5mm

520mm

Technical description: The task of this project was to design a new functional product from a daily use waste material that is characterized for being a main source of the ocean pollution. This designed product must be produced on an industrial scale in order to be manufactured. For that reason we decided that the best option was to use plastic water bottles as the main material of the product. This is a material that becomes waste everyday, is easy to obtain and it is not expensive. The product consist in a set of bottles fitted in a structure which formed with PVC strips that are joint with flanges by the center of the bottle, the structure is composed of five vertical and horizontal rows, creating in this way a kind of grid in which the water bottles are embedded. The position of these is alternating, one upwards and one downwards and so on, in the bottles with the upward position would serve as a flowerpot cutting the bottle from the top and introducing earth, the bottles that have the position of the stopper downwards would serve to stabilize the garden, filling the bottle with water until the middle, in this way it would float right up to that position.The structure is composed of five vertical and horizontal rows, creating in this way a kind of grid in which the water bottles are embedded. The position of these is alternating, one upwards and one downwards and so on, in the bottles with the upward position would serve as a flowerpot cutting the bottle from the top and introducing earth, the bottles that have the position of the stopper downwards would serve to stabilize the garden, filling the bottle with water until the middle, in this way it would float right up to that position. The PVC strips we used to do the structure give the flexibility that is required to make it float.

520mm

25mm

520mm

4mm

520mm

In terms of physics we can say that the bottles float because of the density of both materials. The density of the water is higher to the density of the plastic bottles, proving this fact. During the process of fabrication we also took into account severals reactions related to the properties of the plastic bottles. One example is that by adding baking soda and vinegar inside a bottle and mix it together, creates a chemical reaction that make the bottle get a very high pressure and remain harder and more resistant. Another one is that at a hight temperature the bottle melts and becomes moldable, the plastic just stick to another on a specific heat. For the making of the product is requiered at least 5 hours of work, it is not very difficult or complex, and it is need small flanges, larger flanges, PVC strips, water bottles and. Taking into account how much cost each one of them, the total amount of the product will be 8,08€, without including the plastic bottles because they will be recycled. Now is going to be annexed a list of prices for each material, the quantity that is required and the total amount of the product.

Materials Small flanges Larger flanges PVC strips Plastic bottles

Price for unity 0,015€ 0,04€ 0,50€ 0,60€

Quantity 72 25 12 25

Total 1,08€ 1€ 6€ 15€

Total amount: 23,08€ Taking into account that the plastic bottles are recycled: 8,08€ Taking into account this calculations we will sell the product at least in 25€

UPCYCLING

DESIGN STUDIO Juan Manuel Fernández Cordón Ainoa Aramburu Mejías Ana Corona Montes Guillermo Mangado Salvatierra Upcycling project

THE FLOATING GARDEN A sustainable creation made of totally recycled materials designed to inhabit in any aquatic surface, there is a explanation of how we got to get this floating garden and the process we carried out for our 5 project.

24,98mm

One of the objects that most fills and pollutes our oceans are plastics, causing large and disastrous consequences for our environment. More specifically, plastic bottles cause 20% of the contamination, daily consumption objects that however later take hundreds of years to degrade. At this time we are being forced to design and reuse objects to create a circular and responsible consumption. In this proposed recycling project we wanted to take on the problem and design a new object from a one-use material, plastic bottles. We wanted to transmit a sensation of life and nature, designing a new product which can create life from what is taking it away.

The first step we did was to study the properties of the plastic bottles. They are hermetic, flexible, rigid, light, transparent and waterproof. It was clear that the water bottles have a property that we could benefit from that was the buoyancy, they are hermetic, so we were clear that we had to do something to enhance this property. We continued thinking about something that was both aesthetic and functional, something that floats. So we thought of a floating garden, this would have a connection between everything we wanted to express with the project, it deals with a recycling work in which it is intended to avoid contamination, in this case of the bottles, which as we have said both fill the oceans, in this way we offer a garden with bottles floating in the water, in which they grow plants and flowers, is like a kind of paradox of an element that destroys our biosphere, grows a plant that helps the conservation of it. And from this point we started to analize how we were going to do the structure that will hold the garden.

133mm

197,56mm

320mm

46,31mm

72,32mm

43,39mm

24,38mm

80mm

UPCYCLING

80mm

The structure is principally made of PVC strips that are connected together by a system of flanges, that also connects the plastic bottles with the structure. The structure is composed of five vertical and horizontal rows, creating in this way a kind of grid in which the water bottles are embedded. The position of these is alternating, one upwards and one downwards and so on, in the bottles with the upward position would serve as a flowerpot cutting the bottle from the top and introducing earth, the bottles that have the position of the stopper downwards would serve to stabilize the garden, filling the bottle with water until the middle, in this way it would float right up to that position. The PVC strips we used to do the structure give the flexibility that is required to make it float. It can be obtained from industries, industrial services, constructions, PVC carpentry services, etc, that are related with to PVC plastic recycling, such as “Subbetica Del Reciclaje” or “Berken Reciclaje”. The gardening system works by the idea of people designing his own garden. It depends in where people want to put it, if it is going to be outside on a pool, or maybe if is going to be inside in a fountain or in a pond. This will define what type of flowers will be better, if interior plants that requires a lower temperature and cannot support being exposed to the sun, or exterior plants that requires sunlight and higher temperatures. By doing some research we found out that earth plants cannot be exposed to water for a long time because the roots rot, and they die, so we decided that is better to not involve an irrigation system where the plant is exposed to water for a long time and so can live longer, only that people will water their own plants. The idea of this design from the very beginning, after studying in depth the properties of the materials and figuring out how to make a system that really works, was to sell a product in which people take into account that recycling is important, also selling them a good piece of design, a floating garden in which the aesthetic is important, that is recycled but that is also pleasing to see in your home, or in an office, either on a fountain or a pond. Make people conscious about what can we do with the harm we are generating to the earth by throwing away these materials every day, make them see there are many solutions, and ours is “Create life from what is taking it away”.

DESIGN STUDIO

SET&SERIATION PROJECT 5

It is quite common to find in the industry sets of products whose pieces are different among them, but they are part of a common collection, i.e. a set of crockery, a fashion collection, a lamp series (bedside table lamp, living room lamp, reading lamp, wall light…). A designer with such a task should understand the concept of “set”, where an ensemble of elements should keep a coherence with the entirety. The different pieces of the set should share a visual, formal, material and conceptual cohesion.As a matter of fact, the evolution of products is based on the idea of “set”, inasmuch as a new product is usually the development or update of a previous one, with whom it shares a clear relation. A clear example is the updateof a particular car model.

RELATIONSHIP BETWEEN SET & DESIGN. Set IS a group o f similar things that belong together in some way,so,the key,is how to make a group of things that have something that you inmediatley asocite them,it is the main idea of set in design,create a identity that agroup something.The difficulty of this project is to create a chess set with all the pieces but with a unity,that it could by,the form,the color,the size...no matter what but that it is enought clear. We find constantly sets in design,for example,a designer can do a lot of projects but all could say that it is his/her project only regarding the aspect,it is simple design,the identity of a designer,a artist,a architect. PROJECT DESCRIPTION. Design a family of chess pieces including the King, Queen, Knight, Bishop, Rook, and Pawn. Build a prototype in a 1/1 scale of the whole set: the 16 pieces. (This is an individual project).The main parameters to take into account for this project are:Any materials or manufacturing process may be used,the student must define a particular user (kids, elders, blind men…) before addressing the design,each piece should reflect a family resemblance or common conceptual theme,any scale within reason is acceptable,each piece must be easily identified,design of the pieces should reflect the hierarchical relationship between the pieces,design may reflect the function (or moves) of each piece,the objective of this exercise is the exploration of the rich possibilities afforded by a group of artifacts, which reflect a purpose in a game, referential hierarchical relationships and traditional roles in that game, a broad range of theme opportunities, endless alternatives in craft and manufacturing techniques, as well as artistic interpretation. 44

SET&SERIATION

INTRODUCTION

eriation consists in comparing elements, relating them and ordering them according to their differences. In the seriation you have to perceive the differences between the objects,but,manteining a unity or a conexion between all the elments of the set.

“CONSTRUCTING A COLLECTION IS LIKE BUILDING A FAMILY” CHRISTIAN LOUBOUTIN

There is a lot of exameples of seriation in design,for instance,in product design,in relation with this project,a chess set,a collection of lamps,chairs etc,in fashion there is the most evidence,a brand have always a specific seriation or style.The Met Gala is a obviuos evidence of seriation,this the previous year, the theme was about Catholicism, and all the guests of the gala dressed in dresses or attire related to religion, in addition to the museum’s decoration.Seriation also influence in our current life,in humans,there is a controversial topic the trashumanism and the robotization of society, Humanity stands to be profoundly affected by science and technology in the future. We envision the possibility of broadening human potential by overcoming aging, cognitive shortcomings, involuntary suffering, and our confinement to Earth.

SET&SERIATION

ANTHROPOLOGY

Gucci Cyborg runway Autum-Winter 2018-19 Milan Fashion Week 48

SET&SERIATION

ANTHROPOLOGY

& COCA COLA

My proposal set for this exercise was to make a coca cola´s can callection inspired on pop art,and more specifically in the work of the well-known painter Roy Lichteinstein,a strong and visual aesthetic that for me connects perfectly with the brand spirit and concept.

SET&SERIATION

Juan Manuel Fernández Cordón

COMPREHENSIVE LAB

Roy was an american pop artist, along with Andy Warhol, Jasper Johns, and James Rosenquist, he became a leading figure in the new art movement. He presented his work as a parody in order to define it and he got inspiration from the comic strip, producing compositions which were really precise. His work was influenced by popular advertising and the comic book style. He is the man we have based our final proposal in which will be explained later on.

This proposal of cocacola consists of playing with the word cocacola and the abstraction of its colors. This being the case, we could obtain different prototypes, such as horizontal lines. Similarly prototypes with thinner black lines, if this is zero cocacola, or vertical to give more play to this. We could also play with animals, giving different colors to red and white used, such as black and white to resemble a zebra, or orange and brown ...

Now we have got many different ideas, the first one which was developed by Guille, his purpose was to launch a special edition that would have the seven wonders of the world in its cans in such a way that they could be forming a collection.The intention of this proposal, in the future would be to create another edition with the ten major cities of the world using the black sillouttesn in both editions,at this way,we would get a clear set in whole cans.

The next proposal was about Roy Lichtenstein which was the selected one and was developed by Juanma. Now, Roy Lichtensein was a great reference of pop art in the history of art, an aesthetic that in our opinion, is perfectly adapted to Cocacola, it just goes according with it. This collection is formed by four designs that have elements in common, for example the expresiveness of the classic Lichteinstein woman with the red dots, in which the red color of cocacola is integrated.

Anaâ&#x20AC;&#x2122;s proposal is based in Andy Warhol who was really important in the development of the pop art. He did his work in many different ways such as sculpture, painting, photography.. But he is really well known by these art works. The Marylin Monroe work is as important as the Campbell soup one, and also one of the most famous at the time. Nowadays, He is still a big influence and well recognized around the world.

To conclude we would like to say once again why we have done the Roy Lichtensein proposal. We have selected it because it is the most different one, and the one that looks better with the color red, and so with cocacola and its products. We also thought it was the one that stood out the most out of all the proposals of the different persons of the group,thus,the four design of the proposal set have the same concept and essence. And finally we thought of the connexion that exists between pop art and cocacola like the expresiveness of the classic Lichteinstein woman with the red dots, in which the red color of cocacola is integrated was really strong. All of these factors have led us to choose this option in order to have coherence and sense in the proposal according to the meaning of cocacola and its colors. 52

SET&SERIATION

COMPREHENSIVE LAB

CALIGRAPHY WORKSHOP BY DIANA CHOW.

Chinese calligraphy is a form of pleasing writing (calligraphy), or, the artistic expression of human language in a tangible form. This type of expression has been widely practiced in China and has been generally held in high esteem across East Asia. Calligraphy is considered as one of the four best friends of ancient Chinese literati, along with playing stringed musical instrument, the board game “go”, and painting. There are some general standardizations of the various styles of calligraphy in this tradition. Chinese calligraphy and ink and wash painting are closely related: they are accomplished using similar tools and techniques, and have a long history of shared artistry. Distinguishing features of Chinese painting and calligraphy include an emphasis on motion charged with dynamic life.Diana come to the university to let us know about the chinesse culture and more specifically,about the art of caligraphy.

On this workshop we learned what is the chinesse caligraphy,what is the technique and the connection with this interesting culture,the chinesse.Diana trasmited us the delicacy and the passion that supose to write and draw chinesse,at the beginning she gave us a template with somes words and we repited it to get in conctat with it,later we started to write in a particular paper that later was exposed in the architecture hall. We learned a little about the materials, the brushes, that the best, it usually cost very much, are made of dog hair, horse hair or other animals and last many years, a Chinese can be all his life with the same brush, so you have to take good care of it, the ink that is very dark, at the same time it is very powerful, once you touch the ink something, you can not erase it. 54

SET&SERIATION

KNOWING

ABOUT THE MASTER The expert in Chinese calligraphy and professor of the Official School of Languages of Pamplona, Diana Chow, who gave the workshop, said that “it is necessary to feel the individual experience of taking the brush and tracing the features of Chinese calligraphy to appreciate the Strength, sensitivity and beauty of this ancient art. “.She is an expert in Taiwan culture and She organized a exhibition on the University of Navarra,with several diferents distingued objects of the culture.Each student chose a characteristic element and later,we create an A1 panel about it forming finally a wide exhibitions with all the topics,they were:The four treasures of the calligraphy studio: the materials,Writing and abstraction,Special ideograms,Contemplation and energy,Calligraphy as a cultural and artistic asset in oriental cultures,Great masters oriental artists of calligraphy,Calligraphy as a source of inspiration for other arts: Painting, Sculpture, Dance,Influence of calligraphy on Western artists before and during the 19th century,Influence of calligraphy on Western artists during the 20th century and contemporaryperiod (I),Influence of calligraphy on western artists during the 20th century and contemporaryperiod (II),Architecture,Textils,Vestmen,Ceramics,Furniture,Prints and bronze.Appart from it,it was also exposed all that we did during the caligraphy workshop made by Diana Chow. CREATIVE TRADITIONS

HISTORY AS INSPIRATION During history there have been major cultural changes, in all areas: cultural, artistic, ideological, architectural and scientific, of all this, fortunately, we are aware and can currently serve as inspiration. In terms of references for my chess set project,it was a huge influence the contents studied on the creative traditions subject.In this case,I decided to create a ring chess set,so I investigated on the historical references of jewerly on history.Jewerly has alway been present on history since the egyptiam period,from differents styles and materials.Jewerly has evolved until nowadays. Of course, the jewelry they wore in the old days was not made like we make it today. The ancient people wore jewelry made of feathers, bones, shells, and colored pebbles. These colored pebbles were gems and gems have been admired for their beauty and durability and made into adornments. Diamonds were not popular until people learned how to cut them to show their brilliance, which began in Europe sometime around the 1300. Many types of jewelry items still made today began as functional objects. The earliest finding of jewelry was dated around 25,000 years ago.The ancient Egyptians; they too wore amulets and talismans. Everyone has seen the scarab in Mummy movies; it is a carving of a small beetle. Another common motif was the ankh, the symbol of life. A popular piece of jewelry, and one which is even finding fashion again, is the multiple strains of beads of various colors. The Egyptians made bracelets of multiple strains of colored gemstones. The Greeks were prolific writers and they often talked about jewelry and its impact on their day-to-day lives. As far back as 1200 BC, Greek jewelry was rich and varied and reflected the prosperity of the society. At first, the Greeks copied Eastern Motifs but then later developed their own style following their beliefs in the gods and symbols. Greek jewelry included crowns, earrings, bracelets, rings, hairpins, necklaces, and brooches. By the Roman era most gem stones that we use today had already been discovered. Myth and magic was the rule of the day and gemstones were treated with respect. They also had a second purpose; the Roman women would were hairpins that were long enough to be used in self-defense! The Romans had also loved the cameo and cherished it for its beauty.On the left there are gold roman rings (1st Century AC),from Egypt.

SET&SERIATION

CREATIVE TRADITIONS

EXPLORATION ACTIVITY SET & SERIATION At the beginning of the project, in the design studio course, as a first contact with the project we made a case study.

WHAT IS A CASE STUDY? It is a study on a specific topic, explaining its characteristics, purpose etc. In this project we made case studies related to set and seriation issue, the teacher proposed a list of artistic works related to these topics, in this case, these could be product or fashion design.A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions, The resulting body of ‘case study research’ has long had a prominent place in many disciplines and professions,in this situation,we made a research about the costanza luceplan.

Costanza luceplan set.

CASE STUDY: COSTANZA LUCEPLAN/ PAOLO RIZZATTO/ SET AND SERIATION

$250 -$500

1986

Juan Manuel Fernández,Emilio Argenzio and Jesús Musitu.

WHAT CASE STUDY I DID? First of all, we had to do this work in groups,and later randoomly the proffesors give us a topic to make the case study,we have adjudicated “Costanza Luceplan”,a project carried out by the italian designer Paolo Rizzalto that consist of a set of lamps that share a identity by scales,by structure and by color,they represent and unity and an identity that make us thing in a seriation project.The result is these that you couls see in the page of the left. When the case study is made,we have to explain this in front of the class. WHY WE DID IT? Of course, everything we do has a reason or an objective, this in particular is essential for the development of the project, it allows us to understand the project comparing it with the work of a professional, we put ourselves in the place of an authentic designer and even we can inspire in part of their work. They are always issues related to the projects and not only can we be inspired by our case study, but also by our classmates, so it is also important to present it for the whole class and a good explanation for show that we have not just done a search but that it has helped us to learn something new and to acquire more culture that can serve us at some point in our professional career.

SET&SERIATION

PANTONE COLORS 877C P/7475C P/106C P/7597C P Costanza luceplan is a lighting project carried out by the Italian designer and architect Paolo Rizzatto in 1986, which has not only made history in Italian design, but also in the world design. The lamps are distinguished by their traditional truncated cone shape made with a sheet of polycarbonate that generates a warm and cozy atmosphere,the structure and the base in somes cases is made of aluminium. The classic lamp was launched in white color but over the years it has been launched in new colors such as red, green, orange, pink, black, blue, yellow and gray This set of lamps offers different positions and designs, there are Costanza floor, Costanza table, Costanza suspension and Costanza wall, in addition there is also the possibility of acquiring the lamps with led bulbs. The reason why costanza luceplan lamps are considered a set is because despite of having different designs for the base or being avaiable in different colors and sizes, they all share an identity and function that unite them. For this reason it can be considered that they conform a set by means of form, since they always have their characteristic shape; by means of color, since despite having the same shape and sometimes base, they vary in color; by means of scale, since the lamp shade is always the same but varies in its size, and by means of identity, since these lamps portray a clear sense of the brand’s identity.

Costanza lamp dimensions.

DESIGN STUDIO

PROCESSING

THE RING CHESS SET

The last project of our 1st year of the degree and what better way of finishing with a project that include of the skills learned during the 8 months making a chess set and knowing about theimportance of set and seriation in design.My proposal for this project was to create a ring chess set,base on a ring store such us board and rings as differnets pieces of the chess.

tried to convince how good was it.Luckly he had the oportunity to had expert assessment to take advance of their conseils and put them on practise on next projects.Honestly,I can say that the jury is a way to learn about wht is good and bad,to known more about the work of my classmates and to inspire by them or not.We can do a auto-review of not only our own work but the rest one as well.

EXPLORATION PHASE:SKETCH/LOOKING FOR THE IDEA The first step as always was the exploration phase,in this chess set roject the cructial point was to choose a identity,the identity should be connected to the unity of the chess set.All the pieces and the board should have a unity,despite of the fact that each piece hd to be recognosible,the set should belong to the same collection.before making prototipes proffesor adviced to draw and sketch our ideas to realize what would work or not,we made severals sketches with somes ides and the professors with the help of the guest professor made us a review and guided us in terms of the realization of the chess. DEVELOPMENT PHASE:TRIALS AND REVIEWS When the idea was chosen,(the ring chess set),I started to specify the form of all the pieces and also,the materials in what the chess would be done.I decided to make a board composed of 64 cones,because it is the ideal form to the rings stay stables and the material of them was finally tecnopor.About the pieces,the rings,I made simple but recognizables forms,I made prototypes in the 3D printing but the final product would be made of gold and silver.The user would be women fashion lovers. PRESENTATION PHASE:JURY When the work is already done we just need to present it, in the jury I explained to the teachers and the whole class my project,especially directed to this subject and the guest proffesors,Tim Kaeoleff, our development until the final result,I showed them an A1 pannel with the final result in a visual way and with the technical drawings that help to understand the final results.In this jury we had the oportunity to explain briefly our project and

SET&SERIATION

T H E R I N G C H E S S S E TDESIGN STUDIO

THE RING CHESS SE T P L AY W I T H Y O U R O W N A C C E S S O R I E S

267

267,1

30 31,04

Could you have ever imagine that with a ring´s collec tion you would be able to play chess ?, this has been the main goal of my projec t, creating rings with the shapes that identify the classic chess pieces and with a board formed by cones that I t ser ves at the same time as storage of the rings,so, now it ’s time to fill your hands full of rings and play chess.

36 36

KING

SET&SERIATION

17 34

34 34

QUEEN

2.5

ROOK

BISHOP

KNIGHT

PAWN

DESIGN STUDIO

60 2

TH E R I NG CH E S S S E T I n th i s la s t work we face a n ew an d f inal challenge in this f ir s t cour s e, the r ea l iza tion of a g a m e of ch ess, ch ess i s a complex gam e that takes a huge design thought b ehind a n d i n i t i s ref l ected t h e area of set and s er iation,so I decided to car ried out a projec t c a l l T h e r in g ch ess set.

31,04

WHY RIN G S ? M y p rop os a l is n ot th e t y p i cal ch es s gam e that we usually see, it is a mixtur e b etween t h e f un c t io n a l an d t h e aesth et i c, in which product des ign and fashion ar e invol ved. M y g o a l wa s to create a ch ess ai m ed at fashion lover s and especially jewel r y, s o I t h oug ht a b out creati n g a col l ect i on of r ings, in which the r ings them s elves r epres ent t h e d if feren t p i eces of t h e g ame: the king, the queen, the rooks, the bishops , the kn i g ht s a n d t he p aw n s, al l of th em for m ing a collection available in gold and s il ver to r ep res ent b ot h teams an d w h at b etter to make a board that would allow not onl y the s tora g e of t h ese ri n g s b ut t h e p ossibility of playing on it?.

O n the other ha nd , the b oa rd, a t the b eginning it a l s o genera ted m e a l ot of p rob l em s in terms of the c hoic e of ma teria l s a nd s ha pes , f ir s t of a l l I th oug h t a b out t h e s h a p e of this , it wa s c l ea r tha t I ha d to ma ke a b oa rd tha t woul d s er ve a s s to r a g e for t h e rings , s o mething pra c tic a l b ut a es thetic a t the s a me time, s o I t h oug h t of way s t h a t c oul d wo rk w ith the b od y o f the rings , I ma d e s evera l tria l s a n d I r ea l i z ed t h a t t h e s ha pe tha t mos t s uited the rings wa s a c o ne , this s ha pe a l l owed t h e p er fect fa s ten i n g of the rings l eav ing them s ta b l e a nd v is ib l e a t the top, in a ditio n t h i s h el p s wh en t h e pl ayer is ta k ing a nd c ha nging the rings , it is mo re c o mfor ta b l e fo r h er.

T h e m et h od of th e g ame i s i den ti cal to the clas s ic one, with the dif fer ence of the in n ova t i o n of t h e p i eces an d th e b oard and with the idea that each time a per s on ea ts t h e p iec e o f th e op p osi n g team i t can place the r ings on their f inger s, f inishing the ga me wi t h a h an d f ul l of t h ese, t h ey can play and also wear and dr ess their r ings d a il y w i t h a w i d e c ol l ect i on of sh ap es, t hey can var y with the choice of r ings , they c a n c a rr y t h e a m oun t t hey wan t by mi x i n g shapes and color s , s o the us er of my projec t woul d be f lir t y wo m en , i n terested i n desi gn and fashion.

O nc e found the way to think a b out the ma teria l , I ma d e s eve ra l s a t temp t s , f i r s t wi t h c l ay b ut the res ul t wa s not ve r y c l e a n, then I d id it w ith pl a s ter b ut i t wa s too h eavy, s o I c a me to the s ol ution o f ma k ing c ones w ith s tyrofoa m, a t t h i s way t h ey a re l i g ht, the nex t s tep to me wa s to put a c oa t of pa int a nd w hite var n i s h on a l l t h e con es d ec ora ted w ith unob s trus ive l ines in gol d a nd s il ver c ol or on th e l ow p a r t t h a t a l l ows to dif ferentia te the two c ol or s of the b oa rd, f ina l l y I s tic ked a l l o n es on a wh i te a cr y l i c b oa rd.

E XECUTIO N PROC ES S

CO NCEPT AND REFERENCES

M ovi n g to t h e real i z at i on of my ch ess set, I can s ay that it is the par t in whi c h I have en c oun ter ed th e most d i f f i cul ti es, becaus e even if you have an idea in your hea d , it w i l l never b e th e same w h en you carr y it out, my f ir st thought was doing minima l is t r i n g s , s o I t h oug h t of a f i n e an d moldable m ater ial that gave the feeling of res is ta n c e s i m ila r to met al , g ol d or si l ver would be the wir e, I made s ever al prototypes a nd I c a m e to t h e con cl usi on th at work ing with this m ater ial doing rings in a s ma l l s c a l e wa s qui te c o mp l i cated ,t h erefore I decided to make other s with a 3D impr es s ion, I i m m ed i a tely beg an to make th e d rawings on the computer and f inally I pr inted them, t h en I p a in ted t h em to g i ve th e ef fect of gold and silver jewelr y.

S o , the c onc ept of my pro jec t is l us hnes s a nd empowerment, rings is a s ymb ol of power, el ega nc e or wea l th a nd the ma jority of women have or l ove them, thus , a ring c hes s is a id ea l way to ma ke the prod uc t o f the c he s s a ttra c tive for them, women c a n worr y a b out their ima ge b ut a l s o c a n have fun a nd d evel op their intel ec tua l pa r t.

E v i d en t ly I was n ot ab l e to man ufactur e them in this mater ial, but imagin e tha t in c a se o f d o a r eal fab ri cat i on of t h es e rings, the m ater ial would be gold and s il ver. Ta lki n g a b o ut t he sh ap es,t h ey are si mple and they r epr esent a hier archy becaus e of the i mp o r t a nc e a n d t h e p ower of each f igur e,the for ms ar e lines s tr aight and cur ves , the mor e lin es it h asth e more i mp or t ance it is.

SET&SERIATION

I n terms of ins pira tio n, I ha d s ome referenc es o f s ome d es ign b ra nds , I have s tud ied the form, ergonomic s a nd the ma teria l s in w hic h they c a n b e ma nufa c tured. The his to r y of the rings d a tes from prehis tor y, fo r the time it ha d a n emotiona l meaning. The Roma ns us ed to give a s a s ign of a l l egia nc e, a d oub l e ring to the b rid e.

DESIGN STUDIO

However, i n O v i d â&#x20AC;&#x2122;s t i me, women used it to m ake it clear if they wer e willing to a c c ed e to th e p r ete nsi on s of t h ose w h o i ns inuated themselves , jus t by changing th e f inger ri n g . B y t hen , usi n g a ri n g was a ri ght that only high class citizens had. But the ro l e of t h e well- d ef i n ed ri n g comes f rom ancient Egypt. Egyptian rings have been found da t i n g b a c k to aroun d 3000 year s befor e the C hr istian era. More than 30 c enturies befo r e t he b eg i n n i n g of our t i me, the r ing was us ed as a jewel in that culture. S ol id g ol d rin g s of b eauti f ul an d sty l i z ed lines have been found. In them we see fo rms w ith rec ur r i n g s ymb ol s: vi p er s, scorp i ons and other anim als that produce fear o r repuls i on . T h i s i s b ecause i n t h at ol d cultur e rings wer e us ed as talis mans or amul ets , a s wel l a s s y m b ol s of p ower an d wealth , and wer e m eant to protect their us er from a ny h ost ile, enemy, h armf ul or my steri ous force.

SET&SERIATION

DESIGN STUDIO

VENICE ACADEMIC STAY

FROM 9TH TO 15TH APRIL 2018-2019 PROGRAM 9TH APRIL Abate Zanetti (Glass school) Murano Le Stanze del Vetro Basilica visit San Giorgio Maggiore 10TH APRIL European Cultural Center(Palazzo Michel ) Venice Ottica Urbani Venice 11ST APRIL Gipsoteca Canoviana San Vito di Altivole Tumba Brion-Vega Asolo Italian Tipoteca Cornuda

VENICE

12ST APRIL Guetto Vechio/Nuovo Chiesa dei Gesuiti Scuola Grande di San Marco Chiesa di Santa Maria dei Miracoli Olivetti Showroom Peggy Guggenheim Venice 13RD APRIL Palazzo and Giusti Garden Ponre di Petra Piazza de lle Erbe Torre dei Lambertti Arche Scaligeri Casa di Guiletta Arena di Verona Castelvecchio Castle Verona 14TH APRIL Teatro Olimpico Basilica Palladiana Vicenza

ABATE ZANETTI

LA ESTANZE DEL VETRO

GLASS SCHOOL

GLASS MUSEUM

Founded in 1862 by the religious Vincenzo Zanetti, the Abbot is one of the personalities thanks to which Murano is still famous in the world today. It was thanks to his work, his commitment to the island and his teachings that Murano must rediscover freedom, his dignity and his prestige. He studies the past, rediscovers the grandeur of the works produced in antiquity and the fame that derives from it, divulges it and finds in it the reasons for a new development. It supports and praises the entrepreneurs and at the same time fights for the improvement of workers' living and working conditions. In 1862 he opened a School of Drawing for Glassworkers, annexed to the Museum and, in 1867, he founded a periodical newspaper: the Voice of Murano.The School furnace is equipped to face all the typical hot Murano workings, from blow molding to sculpture. Through blowing, glasses are made, in particular the traditional Venetian chalice, plates and vases. Various types of hot decorations are applied to it, developing complex techniques such as filigree and zanfirico,reticello and others.

VENICE

The spring exhibition at LE STANZE DEL VETRO is dedicated to the great French artist who paved the way to much contemporary glassmaking. â&#x20AC;&#x2DC;Maurice Marinot. The Glass, 1911-1934â&#x20AC;˛, the first international tribute to this great glass craftsman, the exhibition highlights the incredible originality of the French glassmaker-artist with more than 200 works and numerous preparatory drawings, from his first enamelled works to glass pieces personally blown and shaped with extraordinary skill and endless inventive capacity. LE STANZE DEL VETRO is both a cultural project and an exhibition space on the Island of San Giorgio Maggiore and it is dedicated to the study.

GLASS BLOWING WORKSHOP BY GIOVANNI NICOLA.

Funded in year 1862 by the abbot Vincenzo Zanetti, the School of Glass Abate Zanetti is nowadays the meeting point between the past and the future of the glass art.The Path of Glass, The Glass Path will lead attendees through the winding path of the island’s remarkable history while exploring the future of glass and discovering the hidden routes connecting the conference venues. Being in Murano and don´t her about glass is almost impossible,we had not only the lucky of heard about it,but we could know about the technique of desining with glass through a workshop in the school of glass Abata Zanetti.When we arrived at the school and we get impressed about the quantity of glass there were there,some proffesional stuff showed us the school and later we had a brief explanation about the history of the glass there. Then,we pass to the most creative part,we had a demostration by Givanni of sculpturing and blowing with glass,he showed us how hw did severals rings blowing murano glass by the traditional hand made technique,he obtained a great rings,decorated with forms and colors and with a wonderful finish,and this,in only 10 minutes.But besides that,we also had a experience with glass and we did a manual work.

VENICE

We created a design for a glass tile,for it we added somes differents small pieces of glass of differents colors on our tile creating a deawing and desining our personal tile,when the draw was made,the proffesionals introduced them in a special oven and fixed them.Above there are somes photographs of the experience,there is te master making the rings that I have said before and the results are these.Withou any doubt a good experience to do this workshop in such a specal and inspiring place,that make possible to realize the true life of design and the realization of a big and prestigious brand.

KNOWING

ABOUT THE MASTER Born in 1965 in Venice. He starts very early, 12 years old, to work as a “garzone” at the furnace in Giulio Ferro’s glass factory in Sacca Serenella. Eventualy, in the eighties, he works with his father Carlo as serventino in the “piazza” the great glassmaster Mario Badioli, and then with Rodiolfo Moruccchio of the “scaletta” in furnace CAM. The big twist arrives when Giovanni enters in Archimede Seguso’s furnace, siding the famous master and working close to him until his passing, at the end of the nineties, crafting the most important pieces of his collection. Thanks to him and his brother Angelo Seguso, he learns all the techniques of the “soffiato” and glass sculpting, inheriting the “scagno” of the great master.

OTTICA URBANI

TIPOTECA ITALIANA

Ottica Urbani was founded in 1953 in Frezzeria, where it still stands close to St. Markâ&#x20AC;&#x2122;s Square. These are the years of the first experiences in design applied to eyewear which are supported by advanced technical research.Owing to this favorable combination, OTTICA URBANI soon becomes a true crossroads and a meeting point for the greater exponents of the intellectual and cultural life in Venice. Music, Vedova, Hemingway, and famous architects such as Le Corbusier and Carlo Scarpa offer their suggestions for the making of personalized glasses, true artistic expressions. In the sixties the second Urbani store is born in the main avenue on the Lido in Venice, a favorite destination for the protagonists of the International Film Festival.Even today the association with different forms of art, originality and craftsmanship are fundamental components of the Urbani philosophy. This is how unique glasses are born, the fruit of a creative and ironic experimentation, whereby the use of heterogeneous materials, such as textiles or Murano glass murrine, render each model the unique expression of a lively personality tinged with optimism.It is thanks to this propensity to design research that OTTICA URBANI is able to offer selected and innovative brand proposals with a strong avant-garde orientation, like Mykita and Kuboraum, who work in close connection with artists of the contemporary scene.

Tipoteca Italiana is a private, non-profit foundation created and promoted by the Antiga brothers, owners of the company Grafiche Antiga. Established in 1995, the Foundation aims to give value to the Italian type and printing heritage. Tipoteca displays the work of type designers and printers, responsible for the aesthetics of books, magazines and ephemera during a period full of artistic trends and social movements. Since 2002, Tipoteca has been Italyâ&#x20AC;&#x2122;s most comprehensive museum focusing on the history of type and graphic design, with collections from all over the country. Museum, archive, library, print shop and auditorium: these are the dynamic, open and working spaces where students, designers and enthusiasts from all over the world can discover the history of type design and its protagonists. They can also learn more about the printing equipment, approach the creativity of design with vintage type and go further into printing culture and visual communication. As a mission, Tipoteca Italiana documents and promotes the history and the culture behind design and printing with letterpress. Designers from all over the world contribute to our training courses, educational activities and international workshops.The movable type preserves the technical and artistic fullness of an artisanal profession. The typesetting, printing, calligraphy and creative bindery workshops are a practical experience. Hand-presses and movable types are the usable tools.

EYEWEAR DESIGN

VENICE

TYPOGRAPHY MUSEUM

OLIVETTI SHOWROOM

CASTELVECCHIO

In 1956, Carlo Scarpa receives the national Olivetti architecture prize. The following year, Adriano Olivetti commissioned the Venetian master to adapt the Local of the Plaza de San Marcos for store and exhibition. The space to rehabilitate, is a long narrow rectangle, about six meters by five, the main facade faces the square and the side towards the small patio of Cavaletto.A pillar divides the facade of the business into two parts: on the right side Scarpa organizes the entrance closed by an iron gate.

The castle, built between 1354 and 1356, was intended for military use over time. The intervention of Scarpa, which began in 1957 (in collaboration with Arrigo Rudi), is the cornerstone of a renovation project initiated by Licisco Magagnato, new director of the museums of Verona, who finds analogies with the projects of Museums of Genoa, Milan and Venice. The restoration of the monument, the construction and the new regulations are established in accordance with the theories of post-war restoration.

The showroom mix perfectly the architecture of the master Carlo Scarpa and the design of the Olivetti´s machines,there is a pearl of the center of Venice.A iconic of the italian art and the design of all the times. The visit was explained by the proffesor of the university.

The work began with the rehabilitation of the Regia wing, the former residence of the Della Scala family in the 14th century building, where an exhibition on the medieval Verona “De Altichiero de Pisanello” was inaugurated in 1958. Carlo Scarpa’s project consisted in the creation of new access roads, new footbridges and stairs and the new lighting and heating system. The renovation and the museographic equipment are totally innovative in the combination of ancient and modern architecture. Scarpa develops solutions of great architectural quality to point out some outstanding points.

CARLO SCARPA

VENICE

CARLO SCARPA

Juan Manuel Fernรกndez

jfernandez.75@alumni.unav.es