Introduction of Revenue Management - Juan Antonio Manrique Long Beach CA

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INTRODUCTION OF REVENUE MANAGEMENT


What is Revenue Management?  Revenue management is a application which are

provide the helps to predict consumer demand to optimize inventory and price availability in order to maximize revenue growth.


History of Revenue Management  The concept of revenue management originated

   

in the airline industry but has since proven successful in these companies such as: Lodging Care rental Railroad touring


Steps to Successful Revenue Management  To sell the right product like: guest room,

ancillary services.  To the right customers like: leisure, convention and government guest.  For the right price: like: rack rate, group rate or discount rate.


Benefits of Revenue Management  Improves the forecasting  Improved the seasonal

management

inventory decisions.  Increased the business and profit.  Identification of new market segments

and


Methods of Revenue Management  Capacity Management  Discount Allocation  Duration Control


Strategies of Revenue Management  Fair market share forecasting  Group room sale  Transient room sale  Local and area wide activities  Other special events.


Skills and Qualities of Revenue Manager  Operational Skill  Analytical Skill  Organizing Skill  Communication Skill  Creativity  Flexibility


Techniques of Revenue Management  Planning  Forecasting  Optimization  Overbooking


Functionality of RMS  Management reporting  Group evaluating tools  Cancellation management  Optimization process using complex algorithms.


Who I Am..  Juan Antonio Manrique Long Beach CA is

business man who provide the help in airline and hospitality revenue management, currently who lives in California.



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