HELLO, MY NAME IS JUAN FELIPE CADAVID R I am a graphic designer and this is my portfolio
STUDIES:
WORK EXPERIENCE:
Scuola Politecnica Di Design (2014) Currently studying: Master in Web & Multimedia design
Idealópez: Motion graphics, illustration and branding
Universidad Jorge Tadeo Lozano (2013) Professional in Graphic Design
Young Marketing: Social networks content for Bogotá Beer Company
Naska Digital (2013) Character design and 3d modelling
Freelance: Branding, logo design
Universidad Jorge Tadeo Lozano(2012) HTML and CSS capacitation
BIO: I am Juan Felipe Cadavid R. I was born in Cali, Colombia and I am pursuing a masters degree in Web Design and Multimedia at the SPD in Milan, and I am currently looking for an internship. I love animation, characters, user interface/experience and branding.
LANGUAGE: Español: 100%
Universidad Jorge Tadeo Lozano (2011) 3ds max capacitation
HABILITIES:
Italiano: 60%
Videogames, books, comics, movies and more videogames. The Game of thrones universe is now one of my favorite things ever, the books by Cortázar are something I re-read from time to time, and I would certainly like to do a movie or a videogame, which I am kind of currently working on. Besides from that, I am teaching myself how to draw better while keeping up with my studies here in Milan.
Illustration: Editorial: Web: Branding:
English: 90%
INTERESTS:
3d modelling: Animation:
CONTACT ME: jfcr91@gmail.com +39 3347070676 Behance profile Portfolio 2013 Instagram Linkedin
RAY-BAN REMIX SITE
(UI/UX)
Ray-Ban Remix is a site that lets you customize your own pair of sunglasses. You can choose what color of lenses and frame you want, glasses model, engraving and even the case. The main objective was to create a responsive website that provided a seamless experience of customization among different devices. The process of customization ended up being essentialy the same, but optimized for each device. For example using only icons and step by step customization on mobile, or the customization bar on the right side for tablet use.
ICONS USED FOR EACH STAGE OF CUSTOMIZATION
Glasses model
Colors
Lenses
Sizing
POP UP MENU FOR CUSTOMIZATION
UNDO & REDO
GALLERY ALWAYS PRESENT
SHUFFLE OPTION
RIGHT HAND CUSTOMIZATION
DESKTOP MAIN PAGE DESKTOP CUSTOMIZATION
RAY-BAN’S NEVER STOP (UI/UX)
Never Stop is a Ray-Ban app that lets the user track events in his city. It encourages users to use it and assist to these events by providing challenges, badges and special unlocks, such as better ticket prices based on his statistics and assistance to the events. The rewards range from badges to special colors to customize their glasses on the Ray-Ban Remix site.
LOOK FOR EVENTS
FIND WHERE THEY ARE
SCAN THE CODES GIVEN AT THESE EVENTS
GET REWARDS FOR ASSISTING TO YOUR FAVORITE EVENTS
SOCIAL OPTIONS LET YOU SEE WHAT YOUR FRIENDS ARE UP TO
BADGES TO TRACK PROGRESS
REVIEW AND RATE EVENTS
XP BAR GIVES YOU REPUTATION
DIFFERENT CATEGORIES OF EVENTS
MAIN MENU WITH ALL OPTIONS AVAILABLE
LUZ, iPAD MAGAZINE (UI/UX) LUZ is an iPad magazine about cinema. From trailers to directors, to interviews with actors and movie reviews are discussed here. LUZ (“light� in spanish) is the soul of movies, with no light there is no projection, there is no cinema.
SEE IT IN ACTION
ELENA MIRO’ (UI/UX)
This is a redesign for the webpage of Elena Miro, a very well known italian fashion brand aimed towards large sized women. The main objective of this redesign was to create a web environment that combined the best of shopping online with shopping directly on the store. No stress while shopping and opinions and advise based on what you plan to buy directly from your friends or an image advisor.
HOMEPAGE WITH THE THREE MAIN BRANDS
STORE LOCATOR, FRIENDS AND CART
MENU TAB ALWAYS PRESENT
ABOUT US PAGE INTRODUCTORY VIDEO
EASILY CHANGE BETWEEN BRANDS USING THE MENU TAB
GALLERY FOR THE WHITE BRAND
PREVIEW OPTIONS
SORT CLOTHES
FEEL SPECIAL This redesign aims to please and guide the users looking for their perfect fit. Since sizing is different in Elena Miro’s brand, we thought that integrating social networks, experts advise and a fitting room would immensely help the users find what they really wanted and what best fit them. Enabling chat between user and advisor or her friends lets the user receive opinions and advise, thus making the online shopping experience more social and doubts free.
ASK FOR FRIENDS OR ADVISORS OPINION ABOUT YOUR CLOTHES
BATMAN ILLUSTRATION
This illustration was made for the Celly Award 2014. A phone cover speaks about you as much as the shirt you are wearing, whether it is a printed or a plaid shirt it says what you like. And an illustration was my choice to best represent something I love, which is Batman and comics in general. I consider illustrations to be a very powerful way of rendering simple things into something different, a shirt can be a shirt until you print on something you really like, then it is something you want to show and share.
ETAPAS APP CONCEPT (UI/UX)
This apps main focus would help people find their places of interest during the expo 2015 and it would also map ideas being discussed in the city based on social network input, showing what type of subjects are being discussed in any place of the city. The main idea was to generate discussion and better places to develop ideas. Then it evolved into an app that would let the user create their own experience of their city and share it with other users.
ICONS
PLACES TAGS
MEANS OF TRANSPORT
USER ACTIONS ETAPAS CONCEPT Etapas is an app that lets people create their own paths through a city. It enables users to create small guided tours and share it with other people. The user chooses 4 different places, assigns them a tag depending on the things that can be done at the place, then creates a path through these places and finally reviews and writes personalized recommendations of each place and the whole tour, that he can improve by adding his own photos and videos.
MAIN PAGE
LOOK THROUGH THE PATHS LIST
OR SEARCH ON THE MAP USING FILTERS
USE THE MAIN MENU TO CHECK ALL DIFFERENT OPTIONS
ICON FOR THE TYPE OF PLACE
PATHS REVIEW AND GUIDE RATING FOR A PLACE CONTENT ADDED BY USER, VIDEOS OR PHOTOS
SUGGESTIONS/REVIEW ABOUT THE PLACE MEANS OF TRANSPORTATION
COMMENTS FROM USERS THAT TRIED THIS USERS PATH
ETAPAS WEBSITE The website would provide the same options as the app. But would have some other in-depth articles curated by historians, chefs or musicians who would be invited to create their own paths. All paths are available between the website and the app.
MOTION GRAPHICS PROJECTS (motion graphics) These are all exercises done for the motion graphics class. I used most of all vectors, and retouching directly on after effects. Typography and character design were part of the development of each exercise. The QR code links directy to a small gif gallery.
ETAPAS APP CONCEPT
This blog was developed using drupal. It consists of a front page where the user can scroll through all the posts, that are displayed in a grid. It uses disqus comment module that facilitates the administration of comments. And is optimized to be viewed on mobile, tablet and desktop.
FRONT PAGE
ARTICLE VIEW
COMMENT MODULE
JFCR PORTFOLIO
My personal portfolio website main image is based on 2001 A Space Odyssey movie. As a designer I aspire to discover and show new things, it’s all a journey through new ideas and alternate views of the same subjects. Just as an astronaut drifting in space
PROJECTS GALLERY
PROJECTS GALLERY
PROJECTS GALLERY
ABOUT ME SECTION, ANIMATED ICONS ARE STILL IN DEVELOPMENT
PROJECT VIEWS
ORGANIZED BY CATEGORIES
CHANGE BETWEEN PROJECTS
ORGANIZED BY CATEGORIES
COMPUTER TECHNOLOGIES
These set of projects were experiments with different tools in photoshop, illustrator and cinema 4d. There is no particular theme, only testing techniques and ways of using different tools to create effects.
FOR THIS I ONLY USED ILLUSTRATOR 3D EFFECTS AND MODIFIED THE FONT.
TESTING OUT PHOTOSHOP USING BLENDING MODES AND DIFFERENT SELECTION TOOLS AND USING SOME ALPHA CHANNELS
ON THIS EXPERIMENT I WANTED AN 80S NEON LOOK
MADE WITH CINEMA 4D MATERIALS AND ILLUMINATION
METAL TYPOGRAPHY REFLECTS MATERIALS OF THE STAGE
BOTTOM TYPOGRAPHY WAS ADDED LATER USING PS
EATALY’S NEW SOCIAL MEDIA PLAN
For Eataly we developed a concept around keeping tradition. We wanted people to share their knowledge about their food and share it with others, so the knowledge and love for the traditional food could be better preserved and widely known.
THIS IS THE LOGO FOR THE SOCIAL MEDIA APPROACH
7 DAYS OF THE WEEK
3 STAGES OF APPROACH
1 MONTH RESULT
EATALY’S SOCIAL MEDIA PROGRAM Show the users ingredients during the first days of the week, wait for them to reply with different recipes using the ingredients provided. Wait for them to vote on posts, and create a poll to decide finalists. Each week a different type of food would be selected, so that at the end of the month there is a whole meal recipe using the 4 winning recipes of the month.
INSTAGRAM APPROACH EXAMPLE
MENU ribs pasta wine
#eatalyingredients
SHOW THE INGREDIENTS
@eatalysmeraldo
USERS REPLY WITH THEIR OWN RECIPES
@eatalysmeraldo
WINNERS GET DIFFERENT PRICES SUCH AS GOODY BAGS, FEATURED RECIPE AT THE RESTAURANTS AND PRIVATE COOKING CLASSES
IN STORE INCENTIVES
Pasta marinara ingredients -pasta -fish -wine -pepper directions mix ingredients, boil water, add salt, drink wine. Fry fish. Cook the pasta, and then add the succo.
#sharingfood
While running the social media recipe plan, we wanted the store to provide cotton shopping bags with the recipe of the previous week recipe winner. Also an ingredient bag containing all the ingredients of the previous and current week at a discount price.
FINAL STAGE For the final stage, we wanted Eataly to gather all the best recipes and compile them in a recipe book, that would be given away through social media events and sold at the store. This would mean they would also help preserve tradition, not only by selling the ingredients but by compiling and sharing the knowledge.
I HOPE YOU LIKED MY PROJECTS
Thanks for seeing my portfolio, below you can see some other projects and personal info to contact me. For further reference check my Portfolio 2013 or check my sketches on Instagram Send me an email to jfcr91@gmail.com Add me on Linkedin