Hello, I am Piyaphach Thavronpoue, but I go by JIB. I am an Interior Architect from Thailand; now I got my master’s degree as a Business Designer. I am a self-motivated, open-minded and multi-tasking person. I can work both as a team player and as a leader. When I was an Interior Architecture student, user analysis and branding were two of my primary interests. I started to believe in the human centered approach after I worked in Commercial Space and Retail Design at Studio POINT LINE PLANE. I am freshly graduated from Domus Academy and been learning more strategic tools and develop my thinking process. In addition, I was working to see things in alternative perspectives as I done my internship at Airlite/AM technology Ltd in marketing position. From that I have gain and develop skills for my future experiences.
"Learn the rules like a pro, so you can break them like an artist" - Pablo Picasso
PROJECTS
EXTREME FITNESS Saraburi, 2015-6
Cafe &Kiosk EXTREME FITNESS Bangkok, 2016 Saraburi, 2015-6
Co-design FF&E Bangkok, 2015-6
DIET FACTORY Bangkok, 2016
01
EXTREME FITNESS Fitness centre, Saraburi (2015-16)
01
Studio POINT LINE PLANE Fitness, Saraburi (2015-16) BRIEF To create the frist stand alone fitness center in Saraburi which the owner wanted to serve general people who want to be healthy more than body builder
Research & Proposal
KEYWORD : ENERGETIC FRESH MOVING MOTIVATED
01
Construction drawing
Site visiting
Processes & Development This project is part of my work experience. which I did all the process myself This is the frist Fitness center in Saraburi, an out town provience of Thailand. Owner of this project want this place to serve all kind of user and focus mainly on ordinary people who want to be healthy. From that the project inspried from Motivation line which play with diagonal line, yellow color and the form that can beat user heart up, cheer up and motivated them
3D Rendering
01 PROJECT OUTCOME
02
Cafe& Kiosk retail space, KYOTO MILK TEA Bangkok (2016) retail space, KOPITIAM Phuket (2016)
02
Studio POINT LINE PLANE Cafe, Bangkok (2015-16) BRIEF To create a retail space for small cafe following mall rules and regulation and fit to customers need
JAPANESE TEA ROOM
KYOTO MILK TEA
KOPITIAM
02 KYOTO MILK TEA
02
KOPITIAM
03
CO-DESIGN & FF&E retail space, IBERRY SEACON&MEGA Bangkok (2016) retail space, APBO Bangkok (2016) Nail spa, Aullure Bangkok (2016)
03
Studio POINT LINE PLANE Co-design and FF&E Project BRIEF To support main designer do part of design processes such as find furniture fixture and equipment. To co-ordinate between sale, mall and main designer.
03 Allure nail spa
03
APBO
IBERRY
04 DIET FACTORY Identity design, Bangkok (2016)
04
Freelance Designer Identity design BRIEF To create the visual communication for Healthy food delivery company base in Bangkok.
TREND ANALYSIS AND RESEARCH I started this project by research on healthy food trend and found out that in Thailand there are two major kind of people who order healthy food. First they are body builder and followed by women that are on diet. For this project we focus more on body builder. This group of people are mistaken as masculine and professional look. Area deliver of the brand are mostly young genaration area, from Ari - Jatujak. As a result brand need to attractive to young people. Look welcome but yet reliable
04 COMPETITORS RESEARCH AND POSITIONING Since my client is not the frist in this business it is nessecery to see what competitor have already done. I found that mostly they target office working women who didn’t have time for deit so this service fit with their lifestyle. This make me positioning the brand in the area of more “Friendly masculine” and reliable
04
The idea of factory concept help user to think that food from the company are really well propotion For overall project I used orange as a key color because it is a color that look eatable and also easy to remember
For menu booklet, I divided in to catagory of food and written all the nutrition information. Poster design, the objective are to communicate that brand deliver the food fast and frash by using salad picture Another one is to tell story that brand tranforming your food to your fitness. They both got friendly look and feel.
Contact +66 80 907 7543 piyaphach.tha@hotmail.com