Rocky Mountain Institute & IIT Institute of Design Presented at the 2009 Innovation Summit | May 21, 2009 Institute of Design Team: Andrew Buhayar Erik Crimmin Chris Finlay Judd Morgenstern Advised by: Jeremy Alexis
3PDLZ .PVOUBJO *OTUJUVUF
3PDLZ .PVOUBJO *OTUJUVUF
3PDLZ .PVOUBJO *OTUJUVUF
Think
Do
Do
Think
Plan
Synthesize
Engage
Think
1
Do Plan
2
Synth
Plan
3
Engage Engage Focus on Thinking
Focus on Engagement
Focus on Implementation
Plan
2
Synth
Engage Engage Focus on Engagement
3PDLZ .PVOUBJO *OTUJUVUF Focus on Engagement
Aggressive
Compete
Share
Think
Do
Dierentiate
Support
3PDLZ .PVOUBJO *OTUJUVUF
Passive
Even if your business is not changing, your environment is.
Thank You Judd Morgenstern { juddmorgenstern@me.com } Andrew Buhayar { abuhayar@gmail.com } Erik Crimmin { erikvan@gmail.com } Chris Finlay { cfinlay1@gmail.com }
Header One
Appendix
Think ‣ ‣
‣ ‣ ‣ ‣
Primary research Publish white papers / books / online Speak at engagements Conduct original research Produce new technology Anticipate emerging issues
Synthesize ‣
‣
‣ ‣
Collect and interpret existing ideas and knowledge Develop original positions / perspectives on topics Develop usable knowledge Turn research into marketable solutions
Engage ‣ ‣ ‣ ‣
‣ ‣ ‣ ‣ ‣ ‣ ‣
Convene Provide workshops Leverage strategic partnerships Evaluate environmental challenges Understand best practices Define objectives Generate options Assess business case Training clients to think differently Leveraging network of contacts Selling the process
Plan ‣ ‣ ‣ ‣
‣
Management process Capture learning Decide direction Understand sustainable value creation Build compelling business case
Do ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣
Provide Engineering Project management Allocate resources Prototype, pilot and launch system Execute on plan Validate / Measure project results Project Follow Up Systems engineering: Engage specialized talent
Aggressive
Sustainability for hire
Implementation for hire
Think
Do
Investigate worthwhile problems
Solve specific problems
3PDLZ .PVOUBJO *OTUJUVUF
Passive
Competitor Analysis Firm 7group
1 2
3 4 5 6 7 8 9 10 11 12 13 14 15 16
Area of Research Chemical Area of Research Chemical BACKGROUND INFORMATION A ea o Resea ch Company Name URL BACKGROUND INFORMATION Mission Statement C mA ea o Resea ch (web site address) Example Company Company Name URL Mission Statement C mA ea o Resea ch M (web site address) Rocky Mountain Biodiesel none listed M Cm m 1 Example Company m m A ea o Resea ch http://www.rockymtnbiodiesel.com/index.html M 2 Rocky Mountain none listed M m m Biodiesel m Cm mA ea o Resea ch http://www.rockymtnbiodiesel.com/index.html M m Green Chemistry Institute http://www.epa.gov/greenchemistry/index.html To promote innovative technologies that M m m m Cm m m m chemical M m Mm A ea o Resea ch Dow Company http://www.dow.com/ To constantly improve what is 3 Chemical Green Chemistry Institute http://www.epa.gov/greenchemistry/index.html To promote innovative essential to human progress M m m m Cm m m m chemical m technologies that M M Synthetic Organic Chemical Manufacturers Association http://www.socma.com/ SOCMA speaks for and serves A ea o Resea ch 4 Dow Chemical Company http://www.dow.com/ Tomconstantlymimprove what is m m batch,essential custom and small progress to m human Mm m m m m knowledge m M CmAssociation mA ea http://www.chbmeng.ohio-state.edu/ Ohio University •To create in M 5 State Synthetic Organic Manufacturers http://www.socma.com/ SOCMA speaks forthe and serves o Resea ch m Chemical m mm m m mm
Competitor Analysis
A.T. Kearney Firm
Competitor Analysis
Core Strength
Website
RMI Competition
Insight / Takeaway
www.sevengroup.com
BET
Implementor that also does charrettes with 4 a sustainability approach
http://www.atkearney.com/ Website
RMI
www.sevengroup.com http://www.accenture.com/
RMI
Most outspoken among management RMI Competition Insight / Takeaway
4
TSEPD (1-5) 5,3
Sustainabilty Rating (0-3) 3
Core 5,2 Strength
TSEPD 2(1-5)
Sustainabilty Rating (0-3)
consultants around sustainability. Working Implementor that also does charrettes with 4 5,3 3 in sustainability a procurment Cultivate sensefrom of purpose aroundand the 5 4,3 1 a sustainability approach Core TSEPD Sustainabilty mission, make sure visionamong is shared A.T. Kearney http://www.atkearney.com/ RMI Most outspoken management 4 5,2 2 Firm Website RMI Competition Insightwork / Takeaway Strength (1-5) Rating (0-3) ACEEE http://www.aceee.org/ RMI ACEEE is consultants a NPO with strong in policy Working 2 3,4 1 around sustainability. 7group www.sevengroup.com BET Implementor that also does charrettes with 4 5,3 3 and publications in sustainability from a procurment and Accenture http://www.accenture.com/ RMI Cultivate a sense of purpose around the 5 4,3 1 a sustainability approach Core TSEPD Sustainabilty Affiliated Engineers www.aeieng.com BET Efficient systems with no 5 0 mission,engineering make sure vision is focus shared 5 A.T. Kearney http://www.atkearney.com/ RMI Most outspoken among management 4 5,2 2 (1-5) Firm Website RMI Competition Insight / Takeaway Strength Rating (0-3) on sustainable ACEEE http://www.aceee.org/ RMI ACEEEpractices is a NPO with strong work in policy 2 3,4 1 consultants around sustainability. Working 7group www.sevengroup.com BET BET systems Implementor that with2 4 5,3 3 AKF Engineers www.akf-engineers.com Whole design with some 5 also does charrettes 5 and publications in sustainability from a procurment Accenture http://www.accenture.com/ RMI Cultivate aasense of purpose aroundand the 5 4,3 1Core sustainability approach sustainability considerations TSEPD Sustainabilty Affiliated Engineers www.aeieng.com BET Efficient systems engineering with no focus 5 5 0 mission, make sure vision is shared A.T. Kearney http://www.atkearney.com/ RMIAlliance Most outspoken among management 5,2 2(1-5) Alliance for Climate Protection http://www.climateprotect.org/ The for Climate Protection seeks to 3 24 Firm Website RMI RMI Competition Insight / Takeaway Strength Rating (0-3) on sustainable practices ACEEE http://www.aceee.org/ RMI ACEEE is a NPO with strong work in policy 2 3,4 1 consultants around sustainability. Working bring organizations and people to 7group www.sevengroup.com BET BET systems Implementor that with2 4 5,3 3 AKF Engineers www.akf-engineers.com Whole designtogether with some 5 also does charrettes 5 and publications in sustainability a procurment and show forsustainablity change in practices Accenture http://www.accenture.com/ RMI support Cultivate sensefrom around the 4,3 1 a BET sustainability approach Architectural Energy Corporation www.archenergy.com BET Strong focus on related to 5 of purpose 4 35 sustainability considerations Core TSEPD Sustainabilty Affiliated Engineers www.aeieng.com BET Efficient systems engineering noisfocus 5 5 0 mission, make sure with vision shared with highly repeatable methods packaged A.T. Kearney http://www.atkearney.com/ RMI Most outspoken among management 4 5,2 2 Alliance for Climate Protection http://www.climateprotect.org/ The Alliance for Climate Protection seeks to 3 / Takeaway 2 Firm Website RMI RMI Competition Insight Strength (1-5) Rating (0-3) on sustainable practices for widerresearch use organizations ACEEE http://www.aceee.org/Energy, Move RMI ACEEE is consultants a NPO with to strong in policy 3Working 2 3,4 1 aroundwork sustainability. Argonne National Laboratory http://www.anl.gov/ Primary supporting major 1 2that bring and people together 7group www.sevengroup.com BET Implementor also does charrettes with 4 5,3 3 AKF Engineers www.akf-engineers.com BET Whole design with some from a procurment 5 5 2 and publications in sustainability and developments sustainability. show support forsystems change in practices Accenture http://www.accenture.com/ RMI in Cultivate sense5 of purpose around the 4,3 1 a BET sustainability approach Architectural Energy Corporation www.archenergy.com BET Strong focus on sustainablity related to 4 35 Core TSEPD Sustainabilty sustainability considerations Affiliated Engineers www.aeieng.com Efficient systems with 5 0 mission, make sure vision is focus shared ARUP www.arup.com RMI ABET global implementation leader of known 5engineering 3,4 no 15 with highly repeatable methods packaged A.T. Kearney http://www.atkearney.com/ RMI Most outspoken among management 4 5,2 2(1-5) Firm Website RMI Competition Insight / Takeaway Strength Rating (0-3) Alliance for Climate Protection http://www.climateprotect.org/ RMI The Climate Protection seeks to 3 2 onfor sustainable practices best-practices for widerresearch use Alliance ACEEE http://www.aceee.org/Energy, Move RMI ACEEE a NPO 1 with strong in policy 3Working 2 3,4 1 aroundwork sustainability. Argonne National Laboratory http://www.anl.gov/ Primary supporting major is consultants 2that 7group www.sevengroup.com BET Implementor also does charrettes with 4 5,3 3 bring organizations and people together to AKF Engineers www.akf-engineers.com BET Whole systems design with some 5 2 and publications ashrae www.ashrae.org BET Professional serviceRMI organization, with 3 in 2,4 from 2 5 aroundand sustainability a procurment developments in sustainability. 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GIE Niagara Engineering Inc Esty Environmental Partners FVB Energy, Inc. RMI Farr Associates IIT INSTITUTE OF DESIGN
GIE Niagara Engineering Inc
Landscape Survey
FVB Energy, Inc.
http://www.gie.ca/
http://www.estyep.com/ http://www.fvbenergy.com/ http://www.farrside.com/ http://www.gie.ca/ http://www.fvbenergy.com/
Energy
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Competitor Analysis RMI IIT INSTITUTE OF DESIGN
GIE Niagara Engineering Inc
RMI IIT INSTITUTE OF DESIGN
Competitor Analysis Listing_vFinal.xls
http://www.gie.ca/
Energy
Engineering firm more focused on analysis and planning
Competitor Analysis Listing_vFinal.xls
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Analogous Study
We talked to a lot of people
“” “” “” “” “” “” “” “” “” “” 15 RMI Employees “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “” “”
4 Clients
9 Industry Experts
We devised systemic solutions