LAS VEGAS VISION
LAS VEGAS VISION
“CITIES
HAVE THE CAPABILITY OF
PROVIDING SOMETHING
FOR EVERYBODY, ONLY BECAUSE, AND ONLY WHEN, THEY ARE
CREATED BY EVERYBODY. JANE JACOBS
TABLE OF CONTENTS 1. INTRODUCTION
4. VISION
Defining Downtown Las Vegas Mission Market Position The Landscape of Study Area Lifestyle Pillars
5. GUIDING PRINCIPLES 9 Principles
6. BENDING THE CURVES
2. MARKET & SOCIAL CONTEXT
12 Big Ideas
Regional Perspective User Profiles
3. WHAT THE COMMUNITY SAID Stakeholder Interviews Community Outreach Outline Input
“A CITY IS NOT GAUGED BY ITS LENGTH AND WIDTH, BUT BY THE BROADNESS OF ITS VISION AND THE HEIGHT OF ITS DREAMS. HERB CAEN
INTRODUCTION
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GREAT CITIES DON’T JUST HAPPEN. The 110 year
old city of Las Vegas as been a magnet for visitors worldwide. With a rich and checkered past, Las Vegas continues to make headlines as its entrepreneurial spirit continues to pushs these boundaries.
“LAS VEGAS IS THE BOILING POT OF ENTERTAINMENT. DON RICKLES
DEFINING DOWNTOWN LAS VEGAS Downtown Las Vegas faces new challenges if it is to remain relevant to those who live, work, visit and do business here. In order to meet those challenges, the City of Las Vegas is engaging in a new Master Planning Strategy for a selected study area of Downtown Las Vegas. The Strategy will establish a vision for Las Vegas to the year 2035, providing a blueprint for managing growth and development.
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MISSION Capitalize on the singular opportunity to create a vibrant and unique downtown for Las Vegas; globally recognized, home to one of the countries diversified, creative, livable, and entertaining populations.
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A CITY THAT IS NO LONGER JUST A TOURIST DESTINATION BUT A
THRIVING PLACE FOR ONE TO CALL
HOME.
“A SMALL BODY OF DETERMINED SPIRITS FIRED BY AN UNQUENCHABLE FAITH IN THEIR MISSION CAN ALTER THE COURSE OF HISTORY. MAHATMA GANDHI
“YET ONCE YOU’VE COME TO BE PART OF THIS PARTICULAR PATCH, YOU’LL NEVER LOVE ANOTHER. LIKE LOVING A WOMAN WITH A BROKEN NOSE, YOU MAY WELL FIND LOVERLIER LOVELIES. BUT NEVER A LOVELY SO REAL. NELSON ALGEN
MARKET POSITION LAS VEGAS is a desired location to live, learn and raise a family.
A CITY true to the word,
variety of
choices that support all the facets of life - from work to play and day to night - at one integrated pedestrian
DESTINATION.
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THE LANDSCAPE OF STUDY AREA 2300 ACRES STUDY AREA 305 ACRES BUSINESS / OFFICES 309 ACRES COMMERCIAL 116 ACRES HOTELS / CASINOS 302 ACRES RESIDENTIAL
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“LIFE IS LIKE A
LANDSCAPE. YOU LIVE IN THE MIDST OF IT BUT YOU CAN ONLY DESCRIBE IT FROM A VANTAGE POINT OF DISTANCE. CHARLES LINDBERGH
“I REALLY LOVE
THIS CITY. IT’S SO VERY BEAUTIFUL. IT’S SO MULTIDIMENSIONAL. THERE IS A SOUL HERE... AND THAT SOUL IS AS PURE AS THE HEAT OF THE SUN THAT SHINES DOWN ON IT. UMAIR NAEEM
LIFESTYLE PILLARS A LIVEABLE CITY AN VISIONARY CITY A ENTERTAINAING CITY AN INNOVATIVE CITY
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MARKET & SOCIAL CONTEXT
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REGIONAL PERSPECTIVE Downtown Las Vegas encompasses the original core of the city and region. Located just north of the Las Vegas Strip and centered on Fremont Street, this is also the earliest gambling district in Las Vegas, predating the Las Vegas Strip. Collectively Downtown’s many resources offer a rich legacy of culture, commerce and entertainment.
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“IT’S HARD TO IMAGINE A BIGGER DESERT OASIS THAN LAS VEGAS.
CINNAMON STOMBERGER
“BE YOURSELF;
EVERYONE ELSE IS ALREADY TAKEN. OSCAR WILDE
USER PROFILES Las Vegans are passionate about their Downtown, their future and their diverse interests. Risk-taking entrepreneurs who are pushing the boundaries and forging new ways of doing business, they are committed to creating a compelling next chapter to the long history of Las Vegas. Hard working, creative and optimistic, they will do what it takes to succeed.
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USER PROFILES 13% 20-34: 23% 35-49: 25% 50-69: 28%
UNDER 20:
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OVER 70:
11%
“TO BE YOURSELF IN A WORLD
THAT IS CONSTANTLY TRYING TO MAKE YOU SOMETHING ELSE IS THE GREATEST ACCOMPLISHMENT. RALPH WALDO EMERSON
50-69:
ORIGINALS They invest their time and effort in Las Vegas. Either business professionals, homegrown locals with their own business or have relocated to enjoy the benefits of Las Vegas lifestyle. Originals are, established, professionals, their children have left the nest and they are enjoying their freedom. Disposable income allows them to expect Vegas to deliver quality. Philanthropic activities and legacy are important to them.
28%
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URBAN SOLOS OR FAMILIES This group has an active lifestyle. Single, married, with or without children, they tend to change jobs often and therefore choose to live in urban housing. They tend to be multiracial and ethnically driven. These are the early adopters of technology and also highly creative, striving to stay healthy and youthful. They want Las Vegas to be authentic and a place to call home.
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25%
35-49:
20-34:
NEXT-GEN FUTURE TARGET The true “digital natives�, having grown up with ubiquitous technology, millennials tend to spend more on electronics and technology. Millennials will be the largest segment of the workforce with the greatest anticipated spending annually. They are from diverse racial and ethnic backgrounds, well-educated, and prefer to support local businesses that align with their socially- and environmentallyconscious values.
23%
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WHAT THE COMMUNITY & STAKEHOLDERS SAID
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TOP 4 ISSUES OF CONCERN TO DOWNTOWN LAS VEGAS Homelessness Lack of Housing Options
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Lack of Parks & Open Space Vacant Land
“ONLY IN THE DARKNESS
CAN YOU SEE THE STARS. MARTIN LUTHER KING JR.
BIG IDEAS FOR FUTURE DEVELOPMENT Establish Virtual Gaming Incubator Launch Incubator for Fashion District Major Downtown Shopping Destination Cashman Center as Economic Development Hub Multifunctional Green Space Promote UAV (Drone) Manufacturing
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TIME MAGAZINE HEADLINE - 2035 What would be the lead story of Las Vegas? “DTLV is a Top Ten
Place to Raise a FAMILY”
“THE RENEWABLE CITY”
“New Fortune “Holy shit!! They did it!!”
500 Companies
“DTLV will make you -
Smarter, Healthier, & Happy”
Make DTLV
Home”
“Knowledge Economy Drives Las Vegas”
“DTLV NOT A GAMBLE ANYMORE” “More
“Redevelopment
WORKED!!” “The Entrepreneur Capital of the World”
DIVERSE, United MODERN HISTORY in the US”
“ A city is not gauged by its length and width, but by the broadness of its vision and the height of its dreams.
Herb Caen
LAS VEGAS
MOST NEEDED IMPROVEMENTS Increase Parks & Open Space Promote Local Shops & Businesses Increase Housing Choices Improve Transit Options Improve Social Services
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BEST IDEAS FOR DOWNTOWN LAS VEGAS Trees & Shaded Links between Districts Downtown to McCarran via Monorail Central Park
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Create Knowledge Economy (centered around Hospitality, Performing Arts, Media, Food & Fashion) Solar Power Production
MOST NEEDED TRANSPORTATION MODES Pedestrian-Friendly Streets Light Rail Bike Share / Bike Trails
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MOST NEEDED HOUSING TYPES Mid-rise Apartments Lofts above Shops Townhouse / Rowhouse
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“ A city is not gauged by its length and width, but by the broadness of its vision and the height of its dreams.
Herb Caen
MOST NEEDED OPEN SPACE TYPES Complete Streets Pocket Parks Event Plazas
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VISION
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WHAT COULD OUR CITY BE?
Las Vegas is a city where VISION becomes reality and ingenuity is rewarded. Downtown Las Vegas epitomizes this vision. It is the home to true urban pioneers adaptable, resourceful, and just; forging new paths and rethinking conventional wisdom.
I AM DOWN WITH
America’s most Spirited City.
Vibrant. Energetic. Courageous.
Spectacular. Inspired. Seductive.
I AM DOWN WITH
America’s most Entertaining City.
I AM DOWN WITH
America’s most Progressive City.
Insightful. Accomplished. Focused.
Cultured. Brash. Ingenious.
I AM DOWN WITH
America’s most Tasteful City.
I AM DOWN WITH
America’s most Visionary City.
Disciplined. Informed. Driven.
Exuberant. Youthful. Thoughtful.
I AM DOWN WITH
America’s most Artful City.
I AM DOWN WITH
America’s most Active City.
Invigorating. Surprising. Enticing.
GUIDING PRINCIPLES
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DIVERSIFIED ECONOMY Incubators for Niche Industries Look for Non-traditional Revenue Streams Pursue Higher Educational Opportunities
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Skills Training (advanced Manufacturing, Hospitality, Fashion, Services etc.) Regional / National Marketing Campaign
ENTREPRENEURS & PROGRESSIVE THINKERS
COOL PLACES TO LIVE
URBAN NEIGHBORHOODS New Housing Typologies Incentives for Home Owners Strategy 1: Inside the Core – Density, (Mix) / Livability Strategy 2: Outside the Core – Preservation / Clean-Up, Improvements, Connectivity Day Care / Convenience Shopping
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SMART GOVERNANCE Community Based Visionary Plan Demystify Planning Process Certainty and Clarity in Development Approval Efficiency and Flexibility to React to Market Forces
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Balance Development Incentives with Community Goals Beefed Up Redevelopment Agency
EFFICIENT, PROACTIVE, & PREDICTABLE
BETTER SERVICES -BETTER OUTCOMES
COMMUNITY SERVICES Graduated Housing Options Coordination of Service – “One Stop Shop”
From Homeless Services to Jobs Training/Housing Clear Information Sharing Shared Economies
Community Safety / Services / Policy Code Enforcement Community Centers
Taxation / BID Structure Linkage to Public Benefits BID Financing
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DESERT OASIS Major Multifunction / Multimedia Event Space – Land Acquisition
Neighborhood Parks, Sports Facilities / Pool Complex Green Streets / Greening Public Realm – Narrowing Roads, Adding Canopy, Linkage to Trails
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Temporary Use
Underutilized Space Community Gardens Pop-Up Events Street Closures Farmers Market / Arts + Crafts
MAKE A GREENER CITY
EFFICIENT RESOURCE MANAGEMENT
URBAN RESILIENCE 10% Local Food Production 50% Local Energy Production Water Collection and Reuse from Unlikely Sources Grey, storm, and black water Treated to non potable standards
25% Sharing Economy Recycling / Reuse Program – 75% Land Fill Diversion Green Jobs for Locals
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IMPROVED CONNECTIONS Increase Bike Amenities
Multimodal Complete Streets Centralized Info/App Sidewalks Canopy/Shading One-way streets
Storage, Rental, Showers, Cycle Tracks
Parking / Info Management
Centralized Info / App for More Choices
Bridge Barriers
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Freeways Arterials Railroad R. O. W.
Pedestrian Safety Crosswalks Sidewalks Parking areas
Expand Transportation Options
BRT, LRT, TRAM, Monorail, DT Circulator
Sharing Network Options Bike, Shift
PROVIDE MOBILITY OPTIONS
LOTS TO DO AND SEE
ENTERTAIN ME! Wayfinding / Art Installations Management / Marketing
Public Awareness / Incentives BID Structure Benefactor Programs
Sports & Museum / Culture Cluster MOMA, Boxing
Coordinated Event Programing 250 Events Plus
Unique Events and Venues Education in Performing Arts (S.T.E.A.M)
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VITAL PLACES Develop Cohesive and Robust PR and Marketing Strategy Create Downtown District Gateways Wayfinding and Coordinated Signage Individual District Development Strategy
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Improved Corridors within Spheres of Influence BID Structure
Linkage to Public Benefits Maintenance and Events
COME STAY A WHILE
BENDING THE CURVES
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12 BIG IDEAS Needs New Text
WHATE WILL BE THOSE BIG GAME CHANGES? ,
To fully realise Las Vegas’s true potential these will need signifgant
“SUCCESS IS NOT
FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS. WINSTON CHURCHILL
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12 BIG IDEAS:
LAND USE
Identify 3-4 Mixed-Use Hubs Development Nodes & Facilitate Development (Symphony Park Luxury, Cashmen Field, Arts District, Fremont Street East)
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12 BIG IDEAS: LAND USE
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Provide a Central Park (in the Core)with Event Programing
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“A SMALL BODY OF DETERMINED SPIRITS FIRED BY AN UNQUENCHABLE FAITH IN THEIR MISSION CAN ALTER THE COURSE OF HISTORY. MAHATMA GANDHI
“IF YOU KNOW HOW TO LIVE IN VEGAS YOU CAN HAVE THE BEST TIME. TONY CURTIS
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12 BIG IDEAS:
LAND USE
Build an Art Museum (in the Arts District)
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IV
12 BIG IDEAS: LAND USE
Optimize Warehouse District (Film / Performance)
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“ONLY THOSE WHO WILL
RISK GOING TOO FAR CAN POSSIBLY FIND OUT HOW FAR ONE CAN GO. T. S. ELIOT
“SOMETIMES YOUR ONLY AVALIABLE
TRANSPORTATION IS A LEAP OF FAITH. MARGARET SHEPARD
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12 BIG IDEAS:
TRANSPORTATION / INFRASTRUCTURE Underground the Rail / Provide Overhead Free-way crossing (Sky Tram)
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VI
12 BIG IDEAS:
TRANSPORTATION / INFRASTRUCTURE
Build Complete Streets / One-way Couplets
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“CONFORMITY IS THE JAILER OF FREEDOM AND THE ENEMY OF GROWTH. JOHN F. KENNEDY
“YOU CANNOT UNDERSTAND A CITY WITHOUT USING ITS PUBLIC TRANPORTATION SYSTEM. EROL OZAN
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12 BIG IDEAS:
TRANSPORTATION / INFRASTRUCTURE
Create a convenient Link to UNLV & Airport (Light Rail)
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VIII 12 BIG IDEAS:
TRANSPORTATION / INFRASTRUCTURE
Implement Downtown Connector Loop (Trolley)
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“A DEVELOPED COUNTRY IS NOT A PLACE WHERE THE POOR HAVE CARS. IT’S WHERE RICH USE PUBLIC TRANSPORTATION MAYOR OF BOGOTA
“YOU MUST BE THE CHANGE YOU WISH TO SEE IN THE WORLD. MAHATMA GANDHI
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12 BIG IDEAS:
ECONOMICS / GOVERNANCE/ BID
Attract Higher Education Leaders (Medical School / Thunderbird)
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12 BIG IDEAS:
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ECONOMICS / GOVERNANCE/ BID
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Develop High-Tech / R&D incubator (UAV industry at Cashman Field)
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“INCLUSIVEMESS SHOULD BE THE GUIDING PRINCIPLES OF A PROSPEROUS SOCITEY. SHOBHA SHUKLA
“GENIUS IS RARELY ABLE TO GIVE ANY ACCOUNT OF ITS OWN PROCESSES. GEORGE HENRY LEWES
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12 BIG IDEAS:
ECONOMICS / GOVERNANCE/ BID
Revise the Development Code / Streamline Approvals
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XII
12 BIG IDEAS:
ECONOMICS / GOVERNANCE/ BID
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Establish a “Mother” BID (include social services funding)
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“Many are attracted to social service the rewards are immediate the gratification quick. But if we have social justice, we won’t need social service. JULIAN BOND
Needs New Text
“DOWNTOWN LAS VEGAS IS NOW PRIMED TO BECOME A “TRUE URBAN CITY” An authentic city that reflects all that is great and good about its people, pleasures, history and continuing evolution.