We believe in the power of girls.
We believe in the power of girls. We believe that girls are changing the world and there is no limit to what they will accomplish - all it takes is one positive thought. We believe in their strength, their persistence and their brilliance, their voices and their ability to love others and themselves, unconditionally. We believe in true inclusion; ensuring that every girl experiences a strong sense of belonging, inside and outside of our classes. We believe that representation matters. We believe in holding space for ALL girls, meeting them wherever they are. We believe in kindness and respect, in loving whole-heartedly, no matter what. We believe that our thoughts create our reality - every word and every action count. We believe that striving to be the best versions of ourselves does not take away from or diminish who we already are, or who we once were. We believe in feeling free to apologize less and fail more – that taking a risk, is a wonderful opportunity. Our mistakes are meant to guide us and are meant to be shared, to inspire others. We believe in moving everyday – simply because it makes us happy. We believe in celebrating everyone and everything.
the logo Grace, who inspired gracie’s gals, chose the colour of our logo. She chose this colour at the age of 11, when Coach Shelby surprised her on her birthday by sharing that the company would be named gracie’s gals – as she was and still is a large part of Coach Shelby’s inspiration. Shelby chose the circle and script to represent the first ever gg’s logo. She also wanted to keep it simple and make sure the logo is easily recognized.
colour usage The colour usage for gracie’s gals is extremely simple as there are only three logo variations, but it is integral to the gracie’s gals branding. The purple logo should always be the first choice in all instances. In situations where the purple variation cannot be used, please use options B or C.
A.
C.
B.
clear space To ensure legibility and consistency throughout the Gracie’s Gals brand please ensure that there is always clean, clear space around the logo. Under no circumstances should the logo ever feel tight, or squished.
a
To ensure there is proper space around the logo there should be a lowercase “a” on each side of the circle. Please see diagram below:
a
a
a
photography Photography plays a major role in the gracie’s gals brand. The photography should always be light and airy. Photos will have no filters on social media, website or apps. Please use the provided gracie’s gals presets on all photography. When using a logo on all gracie’s gals photography it is important that the logo is prominent, not covering any faces. Since the photography is always light in nature, the only two versions of the logo that are allowed to be used on top of photography are the full colour and white.
unacceptable usage These are necessary rules to maintain the integrity of the brand. Don’t compromise the logo by skewing, stretching, rotating or distorting in any way. That includes changing the gracie’s gals colours, adding any unwanted elements, or overcrowding the logo. Here are a few examples of how to NEVER use the logo.
x
x
x
Sa niste volo
x
x
x
typography Typography plays an important role in rounding out the gracie’s gals brand. There are two typesfaces, one for headlines and one for all other copy. These are to be used across all print and web applications.
HOLIDAY Headline typeface
Holiday
abcdefghijklmn opqrstuvwxyz
MONTSERRAT BOLD Sub-head typeface
Montserrat abcdefghijklmn opqrstuvwxyz
MONTSERRAT REGULAR Body copy typeface
Montserrat abcdefghijklmn opqrstuvwxyz
colour palette
C:37 M:86 Y:0 K:0 R:168 G:72 B:155 HEX #A8489B PANTONE
C:27 M:93 Y:19 K:0 R:186 G:55 B:127 HEX #BA377F PANTONE
C:58 M:15 Y:17 K:0 R:105 G:177 B:198 HEX #69B1C6 PANTONE
C:72 M:62 Y:0 K:0 R:90 G:106 B:196 HEX #5A6AC14 PANTONE
C:7 M:25 Y:92 K:0 R:238 G:190 B:53 HEX #EEBE35 PANTONE
C:94 M:82 Y:51 K:63 R:12 G:27 B:49 HEX #0C1B31 PANTONE
C:7 M:45 Y:100 K:0 R:231 G:152 B:35 HEX #E79823 PANTONE
PRIMARY COLOURS
SECONDARY COLOURS
social media
We do not post photos of girls or parents without their written permission (a waiver is handed out at the start of each series) and we do not post photos of girls’ midriffs, undergarments showing etc. We properly display links in posts.
All social media posts will have the same look and feel and have the gracie’s gals colours throughout the feed. Be mindful of the photography and language guidelines.
language We use “gg’s voice” – no swearing or negative self- talk, or powerless words. We use people first language. We do not use the words “modifications,” we use the word “options.” The “g’s” in gracie’s gals are always lower case.
thank you
If there are any questions regarding the gracie’s gals branding, please contact Coach Shelby.