Shenzhen Bay your success is our vision
Jude Elledge May 2013
Content
CONTENT Emerging Trends Who’s Driving this? Proposed Tenant Mix Key Brands Engaging in CXT Other Retail Brand Opportunities Potential Programming Current Tenant Mix – Info Guide Other Retail Mix – Info Guide Technology Company Directory
Retail Environments are now a fusion of experiences
Emerging Trends Driving the customer experience
Technology is no longer a stand alone commodity in our retail environments.
Technology is the thread that binds our experiences together & aids in understanding the consumer. • • •
It is a seamless experience of design, information, and accessibility Making our shopping experiences the best it has even been. No longer large screens overpowering mood of place, but tasteful expression of the brand
Fully Choreographed in THE ENVIRONMENT
NEW TECHNOLOGIES IN THE ENVIRONMENT
i-PHONE – i-LENSE Information when & where ever we want it
Product information here & now
Facial Recognition technology
Interactive Store windows
Large scale Interactive screens
Wynn Lake of Dreams
Holographic projections
Augmented reality
WHO IS DRIVING THIS?
AFFLUENT CHINESE
• 73% of Luxury Consumers are under 45 years of age • They travel and are now more international than ever before • They have lived and studied aboard and demand a global experience • They demand high quality, craftsmanship of products • They want the international luxury brands to give them a store experience like they have never seen before
AFFLUENT CHINESE
proposed TENANT MIX
KEY Brands Engaging in CXT
"Technology is blurring the lines between online and offline commerce and a 'new retail' environment is emerging. One example of how eBay is partnering with retailers to provide innovative technology solutions is the work we continue to do with the Kate Spade brands�
Other retail Opportunities
Additional luxury brands to consider + Services
Luxurious cigar Lounges & stores
European deli – Cheese & meats
Wine tasting Room & store
Car & accessories store
Car & accessories store Metropolis Moscow, Russia
motorcycle & accessories store
Metropolis Moscow, Russia
Mixology bar
Travel store
Tailor shop
Chocolate shop
florist
Ladies beauty salon
Men’s shave store Metropolis Moscow, Russia
Day spa / relaxation center
Champagne bar
Luxurious experiences
Dog / cat spa
Smoked salmon
Book store
Kids toy store
Vip private trunk showrooms
Ultimate sports and activity store
China national geographic store
Potential programing
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Sister city mall programs – South Coast Plaza California USA program RMIT retail design student exchange – Chinese fashion design students being educated abroad Local partnerships (with stadium) and other key connectors in the local community of Shenzhen Incorporating events together, fashion weeks and other major luxury marketing events and concerts
Current tenant Mix – info guide
Kent + Curwen Kent & Curwen is expanding rapidly in the US under the “British Heritage Brands” licensee. Its visibility in the United States increased significantly with the opening of a design studio and showroom at Trump Tower, New York – a showcase where department store buyers can review the latest collections and place orders.
I.T Beijing Market Commes des Garcons designed this high-end boutique in a space that feels like more of a gallery of great fashion. The cube-shaped, 19,000-square-foot emporium holds exclusive collections of cult labels like: • Rick Owens, • Maison Martin Margiela • Yves Saint Laurent • Kitsune.
Dunhill As a part of a unique global concept the company enables customers to become part of the legacy of the brand in its new flagship store called “The Home of Alfred Dunhill� in the city of Hong Kong last month.
gucci Gucci is launching the Gucci Immersive Retail Experience - that will usher in a new era of consumer brand interaction in the retail environment. They will gradually be incorporated into Gucci’s flagship direct stores, customers will be able to enjoy unique, engaging digital interaction with the brand in-store. in our direct store network."
Van cleef The retail presence is the best way customers can experience the Maison– the heritage, the craftsmanship and the stories behind our products. Exhibitions are also essential for presenting the brand, and, so are the internet and the catalogues.
marni Their new retail offensive has been implemented in their last two stores. Their new selling area incorporates transparent alveolar panels, covered printed adhesive films with different patterns, steel tubular structures that allow for interchangeable displays, and fiberglass display boxes.
moschino Moschino is using Architect De Lucchi to redesign the new look of their flagship stores in the Milanese boutique at via Sant’Andrea and most recently in Hong Kong. The use of mirrors to create illusions, silk-screen prints and special LED lighting are all part of the new flagship design concept in their international growth strategy. The newest stores are located in Macau.
ferragmo Launching on May1st L’Icona, an online project in collaboration with photographer Claiborne Swanson Frank, offering ladies the opportunity to customize their own pair of Varas shoes. The virtual endeavor features Swanson Frank-lensed portraits of twenty-one stylish women Alexandra Richards, Chiara Clemente, and Marina Larroudé – wearing customized Varas or Varinas, this year marking 35 years since the launch of the iconic design by Ferragamo.
bally Bally has just opened it’s flagship store in Istanbul, where they continue their tradition of creating appealing spaces that evoke a sense of luxurious ease. Something to note is their new App Scribe that allows for users to discover the precise craftsmanship behind every pair of their Scribe Made-ToOrder shoes.
Prada Prada opened this week its first store in the city of Rio de Janeiro, a 540 sqm space dedicated to women, within Village Mall, a luxury shopping centre on Avenida das Américas. Prada was famous for being one of the first to adopt a “technology enhanced” store using RFID chips in products and interactive screens and devices in NY, 2001.
Max & co To see and to be seen. That was the main concern of most of the fashionistas, it-girls, models, photographers, bloggers and designers who attended the opening of the brand new flag store in Barcelona of Max&Co, the young fashion brand from Max Mara company
tods Tod’s, Hogan and Roger Vivier — Italy’s Tods is set to further intensify its China efforts for its flagship Tod’s leathergoods brand in particular. The group plans to open 20 Tod’s stores in 2013 worldwide. The majority of [the new stores] will be in Asia. When I say Asia, I mean China. 80 percent of our store openings will be in China.”
Hugo boss The first HUGO BOSS’ Concept Store to be opened in Asia Pacific, the 1,900 square feet of retail space was lavishly decorated to fit with its new concept. The store’s new concept reflects an upscale lifestyle – a style that mirrors the classic and majestic look of HUGO BOSS’ gentlemen very well. In addition, HUGO BOSS just commissioned SATTLER to develop the breathtaking glass chandelier with LED lighting and glass touch panel controls to adjust atmospheres in the store.
Ralph Lauren Over the years, the company has introduced 24-hour, touch manipulated store front windows. In 2010, the retailer created a stir in London and New York with its Ralph Lauren “4D� event. The company beamed giant, high resolution holographic images onto a building. Ralph Lauren is a company dedicated to finding the right technology to tell their story best.
ysl They just opened their very first Saint Lauren flagship store in Germany since the rebranding recently opened on Ku’damm in Berlin. The interior is kept in black and white very clean and constructed. Materials used are black and also white satin finish marble, nickel-plated brass and polished brass lots of glass and mirror and quilted black leather translated into benches, podiums and shelves.
Max mara Technology and nature combine in this luxurious Max Mara boutique by Duccio Grassi Architects in Hong Kong. For the Italian apparel company, Duccio Grassi created LED murals displaying undulating light murals, set behind curtains of wooden foliage and ashed oak wood ceilings and floors.
Tommy hilfiger While they seem to be experimenting slowly with augmented reality, their main focus is in their heritage. “The new West Coast flagship celebrates the brand's long history of involvement and collaboration in art and entertainment," said Tommy Hilfiger
Dolce & gabbana The new flagship store in Milan features an art nouveau facade reflected in the design of the interior: on the handrail of the staircase leading to the first floor there are leaves and branches wrought iron. Dolce & Gabbana also has a history of using media and to display 20th years of menswear in the Pilazzo Marino. iPads, LCD monitors create electrifying display of history, modernity, fashion, and technology.
giorgio armani It is their second store in the lovely town of Paris, but the location has a slight twist to it. The all-new and sprawling store will cater specifically to the female audience over 450 square meters and two levels. This store has absolutely everything the modern woman could need from the luxury brand Giorgio Armani.
Sergio rossi Sergio Rossi, Beijing Italian luxury shoemaker Sergio Rossi opened March 28th its flagship store in Beijing at the China World Summit Mall – a 250 sqm on two floors reflecting the latest interior design concept of the brand.
givenchy Givenchy stores are currently reflecting Riccardo Tisci and architect Jamie Fobert’s vision for cutting-edge design that reflects dark romanticism, new classicism and an almost religious observance of the brand’s history. The Zen-like atmosphere has strong ties to the contemporary art world.
cartier Cartier has a long legacy of exquisite craftsmanship and beauty. Known as the “Jeweler to Kings,” Cartier is currently delving into the world of app development with a new Bridal App that gives you the experience of the “Set For You” Cartier service. It allows you to customize the one-of-a-kind ring of your dreams with Cartier crafting.
Zara baby Zara has engaged technology in store through mobile payment and card payment contactless radio frequency without having to swipe the card through the magnetic stripe systems.Â
Hermes homewares Hermès new space for home collections at Lee Gardens For sure everyone has known Hermès handbags, but for Hermès fans, we are lucky to welcome the brand's basement inauguration at Lee Gardens store, a new space entirely dedicated to it’s collections for the home.
WATERFORD wedgewood Wedgewood is currently recovering from some bad press, how they handle the response to their loyal customers will be interesting. They can either lead with transparency or fail to deliver to a loyal customer base
Tourneau Leading American watch retailer Tourneau has selected YCD Multimedia’s C-nario Messenger digital signage platform as the engine behind a unique video display in its new concept store in South Coast Plaza, Costa Mesa, Calif., according to an announcement from YCD Multimedia, a global provider of digital media solutions to the retail business world.
MOther care Mother Care is currently in a good place in the market as a baby boom hits England, it’s home country. They’ve also taken care to revitalize their image among competitive online markets to provide a better in-store experience for their customers. By being attentive to the needs of the new families, they can bring a great new consumer experience that rivals impersonal online giants.
Armani junior A beautiful addition to the growing Armani line. Designed interiors reflecting the beautifully crafted children’s collection. Little is mentioned at this stage of what is to come next.
Dolce & Gabbana Children’s boutique The Dolce&Gabbana Corso Venezia 7 store opens its doors to the family--all those who may have been alienated by the emphasis luxury lifestyle brands place on power dressing. The new store has a strong family ambiance, warm, natural light, eclectic display cabinets and plenty of relaxation areas. The feeling one gets when entering is that of being welcomed into someone’s home, a family home. And that is where the concept pivots.
GUCCI KIDS Gucci launched its immersive retail experience in Milan with five video columns reproducing lifesize images. Customers interact with simple hand gestures. The Monte Napoleone store will host a Kid’s Video wall, where kids will be entertained by the Gucci Teddy Bear, symbol of the Gucci children’s collections, who will move to the rhythm of the music, following the sounds and beats created by the children in front of the mirror.
JACADI The French children’s brand launched a mobile commerce site. The brand’s recently implemented cross-channel strategy includes pushing international growth with particular focus on the Turkish, Polish and British markets.
LLADRO The Spanish producer of romantic figurines in milky shades of porcelain, the new Lladró boutique in Manhattan is a medley of oblongs in glass and marble, the look pleasantly frosty. Rosa Lladró, the company president, who is a daughter of one of the three brothers who founded Lladró 60 years ago, said of the interior: “White is the dominant color, but it actually contains many shades of white. In fact, far from being sterile, it is nice and warm.”
BURBERRY This British luxury brand has launched a project called Live at 121 Regent Store, which will see various artists perform in its London Flagship Store. Continuing its theme of "retail as theater" and meshing digital, entertainment and fashion in one seamless experience. Â
NOVO Novo has a network of multibrand stores, retail agreements with international brands, a trade show focused on urban fashion (Novomania) and an e-store in the works, independent of online retail giant Taobao.
AGNES B Agnès B have always had an elevated air about them, and their brand new store in SoHo is their first retail location to maximize that class with a dedicated gallery space. The inaugural show is plenty bright, and to celebrate the new space, Agnès B has had t-shirts made up with work from many artists.
CLUB MONICO Beverly Hill, vice-president of Club Monaco said, “We are looking to open standalone stores in cities like Paris and London, but our expansion strategy is centered on large-scale sales, partnerships and franchise. We are interested in making partners in order to be present in town centers, such as inside high-quality shopping centers.
MMJ Marc Jacobs is planning expansion in China on a scale that would make the market its largest outside the US, reports South China Morning Post. The only outlet on the mainland for the signature line Marc Jacobs is in Beijing. The plan will see Marc Jacobs opening five to six stores a year in mainland China over coming years, with initial focus on first-tier cities, says its CEO Bertrand Stalla-Bourdillon. The brand currently has 25 stores in the mainland.
JUICY COUTURE Fifth & Pacific CEO William McComb described the brand's performance in Asia and the Middle East as "very healthy and growing", recording a 25% increase during the fourth quarter of last year. Juicy Couture is all about relaxed glam at its best.
KATE SPADE Kate Spade brings the online experience into the brick and mortar stores, with iPads set up throughout the store, featuring content relevant to items in proximity. Adding that layer of interactivity into a store is new and creatively inspires shoppers through user-generated content. It’s all about “brand immersion.” “We want to make our in-store experience as rich and innovative as our web site, and this will be an important component of achieving that goal,” said Kyle Andrew, SVP brand director of Kate Spade Saturday.
BROOKS BROTHERS Along with both men’s and women’s clothing collections, the 7,200-square-foot Flatiron Shop in New York City features exposed brick walls, antique furniture, a lounge area with a TV, and a basement with a foosball table. The company announced plans to open a Flatiron Shop in the underconstruction Arbor Hills shopping center on Washtenaw Avenue. The concept is similar to Brooks Brothers but less traditional and geared more toward college students and young professionals.
MAX & CO Max & Co designed a space where the product is not visible from the outside but people are attracted by visual stimuli and suggestions. The product has to be the protagonist of the shop. In this case, the product should be the main object of the design thoughts and "how" it is displayed is the final goal of the design.
PATRIZIA PEPE Since its debut in 1993, Patrizia Pepe has become a brand phenomenon that exemplifies the world-famous Italian flair for style. The fashion innovator also connects with its hip, upscale audience through the web using video and mobile devices. The company seeks to bring the same sense of style to its websites as it does to its fashion collections.
BENEFIT / MAX The irreverent names, creative packaging, and feel-good philosophy keep the beauty world wondering. “Laughter is the best cosmetic, so grin and wear it!” “Who says makeup has to be serious?”
THOMAS SABO Thomas Sabo unveiled its 15th boutique store in the UK as the first standalone store on the high street in Scotland and the second in the UK, all other standalone stores are in shopping centers.
FENDI Fendi's salute to its Roman heritage begins outside of the store, where vertical panels made of Roman Navona Travertine (an ancient stone) and back-lit artisan glass grace the exterior. Inside, shoppers are treated to enchanting wall displays and dedicated sections for handbags, ready-to-wear, fur, footwear and accessories.
CHANEL Chanel opened its first dedicated fragrance and beauty store in Covent Garden in 2012. The pop-up store, located in the central Market Building, remained open for six months. Chanel will trade from a 1,437 sq ft space which extends over two floors. The new shop will sell the brand’s full fragrance and beauty range and will also include makeover stations and a manicure salon on the lower floor.
APPLE Apple's store secrets include intensive control of how employees interact with customers, scripted training for on-site tech support and consideration of every store detail down to the pre-loaded photos and music on demo devices. With their airy interiors and attractive lighting, Apple's stores project a carefree and casual atmosphere. Yet Apple keeps a tight lid on how they operate. Employees are ordered to not discuss rumors about products, technicians are forbidden from prematurely acknowledging widespread glitches.
TIFFANY & CO Tiffany & Co. are noted for their sleek, uncluttered store formats. What sets them apart from all others is their unwillingness to accept the status quo. In a sea of digitally savvy, forward-thinking department stores, e-tailers and apparel retailers, year after year Tiffany stands out for both its new efforts and its creative continuations — and cross-platform integrations — of established campaigns.
ERMENEGILDO ZEGNA Zegna is using a “more scientific approach”, says Mr Zegna, who uses customer relationship management technology and historic data to track tourist flows. Lack of speed can prove costly. For example, a “great Chinese customer” left a Zurich store emptyhanded because it did not have a top-of-the-range item – that can cost tens of thousands of euros – in his size. “We missed an incredible opportunity,” he says.
CHLOE Chloé’s new flagship store at 253, rue Saint Honoré, had the goal of designing a space that reflects the ”Chloé Woman.” Chloé's second store in New York, Located at 93 Greene Street, the 2,100 sq ft space marks the brand's seventh US boutique and is the first to feature the new retail concept which was recently unveiled at the Paris flagship.
PIAGET Piaget brand will forge ahead with its retail expansion plan, the luxury watch maker's chief executive said Thursday. "Our plan is to add between 10 to 12 boutiques this year, and that is the schedule we will have for the coming years," the brand's 78th in the world.
VINCE CAMUTO Vince Camuto is a lifestyle concept built upon the principles of quality, innovation and style. Premium detailing, modern fit, and consumer accessibility set the brand apart. Their customers relate to the authenticity of the brand and wanted more than just footwear and accessories, they wanted to buy into the entire lifestyle.
CELINE The store’s design adheres to Céline creative director Phoebe Philo’s minimalist aesthetic with sparse decoration; a narrow interior palette of mostly whites, grays and beiges, and a highly edited display of merchandise. A large seafoam-colored divider, which offers a rare pop of color not on the merchandise, separates the store into two parts: the front has two racks of ready-to-wear and handbags lining the walls, and the back has shoes and another rtw rack.
MIU MIU Miu Miu has opened its new flagship store in Tokyo. Located in the Ginza Echigoya district, the three-storey retail space houses the brand's ready-towear collection as well as footwear, bags and accessories. Designed by architect Roberto Baciocchi, the store features crystal display counters, steel and crystal revolving doors and damask sofas.
BOTTEGA VENETA Italy's Bottega Veneta plans to invest as much in new shops in Western Europe as in emerging countries in the coming years even though sales are growing quicker in new markets, its chief executive said. "I am convinced that consumers from emerging markets will buy there (in emerging markets) if they see that the brand is well positioned in Europe," Bizzarri said in an interview at the brand's shop in Paris' luxury enclave, Avenue Montaigne.
LOUIS VUITTON When Louis Vuitton opens a store, it has a happy knack of getting people’s attention. The brand’s new London flagship is no exception. The store’s master plan was to imagine the store as the home of a collector who loves only the finest and rarest things in life, with retail and art mingling seamlessly.
HERMES The family company is very attached to its old-fashioned business model and rejects mass production, assembly lines, and mechanization. Hermès goods are almost entirely made in France by hand in middle-sized workshops ("Ateliers Hermès") with an emphasis on quality manufacturing. Indeed, Hermes claims most items are fabricated from beginning to end by one person only, which is supposed to be a guarantee of the quality and uniqueness of Hermès products.
DIOR Dior has just reopened its flagship store in Hong Kong on three floors of more than 1000 m2. Designed like a modern apartment (evoking its flagship store on Avenue Montaigne to a certain extent) it features all the codes of the mark, in grey with the same caning used for the floor in the “bags� section. Blending fashion and art, Dior projects itself as a lifestyle brand.
catimini Since 1972, Catimini has been promoting its imaginative creativity and establishing its atypical world. With its childhood dreams still intact, for this anniversary, Catimini returns to basics with color and travel as the focus of the collection. As well as 40 extraordinary dresses – to color in, admire, create – and even to eat, an exclusive ‘Retrospective 2012’ presents Catimini’s cult clothes in the very heart of Paris in their flagship store, looking back over its creative flair within the industry
Pennyblack A platform that is full of unpublished contents, an e-shop section that is now working only for Italy, but that is ready to expand itself on an international level, a TV that is thought to turn shopping into a fully interactive experience. PennyBlack launches the new website, pennyblack.com, a user friendly website that allows the user to surf among photos, style suggestions and to directly buy your favorite clothing and accessories only with a click.
Other retail MIX INFO Guide
Peiyi wang Making his debut at the closing event of Milan Fashion Week was Mercedes-Benz China Young Fashion Award winner Wang Peiyi, whose work has been seen on the likes of Gong Li, Fan Bingbing and Zhang Ziyi.
beautyberry Wang Yutao created Beautyberry in China, in 2005 and is by now one of the most popular fashion creators in his native country, having won the 2011 MercedesBenz China Young Fashion Award in Beijing. Wang Yutao mixes traditional influences and elements of asian culture with modern materials, laid-back casualness and classic elegance. With this collection, Wang Yutao made his debut at the MercedesBenz Fashion Week Berlin.
Luisa via roma LUISAVIAROMA reopened the doors of its flagship store in Florence back in June 2008. The boutique has three floors and it focuses on luxury shopping combined with high technology and excellent customer service. Thanks to interactive touchscreens, clients can learn more about the latest collections available. The store is also equipped with exclusive ‘suites’ where clients can relax and try on new fashion options.
Studio regal Studio Regal produces haute couture bridal and evening wear for clients all over the world that seek a one-of-a-kind design for that special occasion. Currently, Ye Mingzi is starting to develop a new line of “ready to wear� for the new younger and more fashionable generations.
Masha ma Masha Ma is a Chinese fashion designer. After her graduation with M.A degree of Women’s Wear from Central Saint Martins in 2008 and worked under Alexander McQueen, Masha has been presenting her AW and SS collection on Paris Fashion Week Calendar each year. While MASHA MA collection is mainly developed in China and Europe, the diffusion line, MA by MA STUDIO, has been launched in January 2013.
Xander zhou This past January, Chinese fashion designer Xander Zhou returned to the London Collections: Men’s fashion week with a new line of clothes on the theme of Boys Will be Boys. The young designer’s star has been on the rise in the last few months. This popular Chinese designer is currently looking for the right place to debut his flagship store.
Allen xie Allen Xie is a notable local brand has quite valuable future for this new image of “made in china “ luxury . “Allen Xie” mainly focuses on men’s couture . His fans are called the “second rich generation”. Most of them come from wealthy family and had western education background, who has passion and good taste on fashion. Within three years there are two showrooms in Beijing and Shanghai , they are planning to open another 3 stores by end of 2013.
Technology Company directory
TECHNOLOGY CO
Ascend Com Pte Ltd 12 Lorong Baker Batu #07-10/11 Singapore 348745 Tel: +65 6846 0903 http://www.ascendom.com.sg/
Vinly
6 F Sosung Building, 8-1 Cheongdam – Dong Gangnah – GU Seoul Tel: + 070 7452 1005 http://i.vi-nyl.com
Digital Kitchen
314 W. Superior, Suite 601, Chicago, IL 60654 USAolin Davis Tel: 1 312 944.3999ad www.thisisdk.com
Total Emersion
5670 Wilshire Blvd, suite 2550 Los Angeles, CA USA Tel: +1 323 617 5517 OR 21/F On Hing Building, Oh Hing Terrace Central Hong Kong Tel: +852 3971 9102 www.t-immersion.com
Christie Digital Systems 10550 Camden Drive, Cypress, California, 90630 USA Tel: +1 714 236 8610 www.christiedigital.com
Thank you for this opportunity to present to CR Land
Ms. Jude Elledge I RTKL l Principal – TES LA l jellege&rtkl.com l +1 213 239 4259