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Be a Part of Our History-Making, oin in the excitement as Chemical & Engineering News commemorates eight decades of publishing excellence as the leading news magazine in the chemical world. In honor of its 80 years, C&EN is producing a special anniversary issue on September 8,
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Advertise in the 80th Anniversary Issue— September 8, 2003 Chemical & Engineering News’ special 80th anniversary issue, focused on the Periodic Table of the Elements, will feature essays authored by chemical luminaries, including Nobel Prize winners. Literary and other celebrities will also be presenting, along with C&EN staff members. By placing an ad in the 80th anniversary issue, your company will receive high profile exposure in one of the best-read publications in chemical history.
Unsurpassed Circulation C&EN is the world leader in circulation! With over 160,000 paid subscribers, this anniversary issue is expected to attract a total readership well in excess of 400,000. This is more readers than all the chemical publications in the world combined!
Advertising Leadership In 1998, C&EN had a 38 percent share of market, as measured by advertising revenue among the leading chemical publications.* By 2002, C&EN had dramatically increased to a 49 percent market share among top chemical publications. In challenging economic times, companies put their advertising dollars where they flourish! *Chemical Market Reporter, Chemical Week and European Chemical News
Unrivaled Editorial Our acclaimed staff of 50 editors/reporters worldwide, nine of which are Ph.D.s, are experts in the field. They deliver insightful reporting and analysis from a balanced, unbiased perspective that readers have come to trust. When other leading publications, like the following, seek authoritative news in the chemical world, they turn to C&EN, making it the most quoted chemical publication in the world. • The New York Times • BusinessWeek • The Wall Street Journal
• Financial Times • The Economist • People’s Daily
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80th Anniversary Celebration! certain to become a collector’s item, in conjunction with a black-tie dinner on September 7, 2003. Participate in the issue, and the dinner, as C&EN pays tribute to the cornerstone of chemistry - the Periodic Table of the Elements!
It’s Elementary! Sponsor a Table, Be a Part of the Periodic Table! With your $10,000 table sponsorship at our gala 80th anniversary dinner, your company can adopt an element of its choice - free of charge - and benefit from invaluable exposure in our blockbuster anniversary issue. Compound your success! Secure your table, and select your element today!
The Gala Reception and Dinner Hundreds of chemical and pharmaceutical executives will attend this event honoring chemical scientists in the pharmaceutical industry.
• September 7, 2003 • Invitation only, black-tie dinner • New York Marriott Marquis, Times Square, N.Y. The renowned Dr. Benjamin S. Carson, Sr., will be our outstanding speaker of the evening. He will be sharing his inspirational life story and his journey to success.
Dr. Ben Carson, Director of Pediatric Neurosurgery, Johns Hopkins University — Baltimore
The Periodic Table Along with your table as an added bonus, you can sponsor an element in the 80th anniversary issue. A star-studded line-up of notable dignitaries, including the following, will be contributing to this issue: Carbon George Olah - Chemistry Nobel Laureate, University of Southern California Gallium Oliver Sacks - World-famous neurologist Author of “Uncle Tungsten” Gold Alan Lightman - Astrophysicist and author of “Einstein’s Dreams” Oxygen Carl Djerassi - Professor of chemistry Coauthor of the play “Oxygen” Silicon Roald Hoffmann - Chemistry Nobel Laureate, Cornell University
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IT’S ELEMENTAL! SUSAN MORRISSEY
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analyses in a miniaturized, highly parallel format. These systems provide opportunities for large-scale experimentation and discovery across many different areas of interest, from studying gene expression in a laboratory to detecting trace amounts of biological warfare agents in the field. But developing a microarray platform and genToday’s chemists must be able to step erating meaningful data is a process that back and adopt a more “systems” approach inherently requires the input of many difto doing science by learning to communi- ferent minds and skill bases. cate effectively with biologists, As a chemist managing this physicists, engineers, and comkind of product development puter scientists. This has most team in the genomics field, one certainly been the case for me in of my ongoing challenges is to my professional career. Working learn to speak the languages of at a young bioinstrumentation these other disciplines. This 79 challenge has become one of the company developing microarrays has opened my eyes to how most rewarding aspects of my THIS ELEMENT powerful and downright essenwork. In the end, it is clear that BROUGHT tial cross-functional teams are in the team’s success is directly reTO YO U B Y developing and implementing lated to our ability to communiB R I S TO L M Y E R S new technologies. Microarrays cate with each other and inteSQUIBB and other “lab on a chip”-type grate our activities effectively, devices make up a new group of analytical and the ability of each team member to tools that allow dramatic increases in ex- understand and appreciate how he or she perimental throughput by conducting fits into the larger picture. Both within and beyond the biomedical regime, some of science’s most eleGOLD AT A GLANCE gant and significant advances have been Year discovered: and will continue to be produced by extrChemical symbol: Au emely talented chemists at the laboratWeight: XX ory bench. The advances made in the past Properties: year alone in polymer technology, nanomaterials research, combinatorial chemistry, and molecular “electronics” and Uses: recognition, for example, are astounding. I believe that many of the future’s successful chemists will be not only good experimentalists but also savvy technologists and integrators. Whether it’s implementing computer-based simulations to improve our efficiency in the laboratory or engineering a new nanotechnology on a molecular scale, chemists today are challenged more than ever to step outside of their traditional, lab coatclad roles and apply their knowledge in creative, cross-disciplinary ways. Do I still believe that chemistry is the central science? You bet I do. The difference is that now, I’m beginning to appreciate what this phrase really means.
As it turns out, diamonds are no longer considered a girl’s best friend grew up thinking chemistry was the central, and therefore most important, science. The son of a chemistry professor is bound to have this impression, right? Although my interest in the field continued to build over the years—in large part thanks to a couple of key teachers— even as a college student, my vision of what it meant to be a chemist in the real world remained woefully narrow. It took graduate school and a subsequent leap into a biotechnology startup before I developed a true appreciation for the enormous scope of opportunities available to chemists today. The chemistry profession is thriving. The large issues facing scientists and policy makers today are more challenging than ever—from pollution to energy, climate change to feeding the world. Chemists will continue to be called upon to devise fiscally and ecologically responsible solutions to these and other problems. Nonetheless, in recent years, the scientific community has shifted much of its attention to biology and health care-related pursuits, fueled in large part by recent ground-breaking advances such as the Human Genome Project. Today, money gravitates toward biology-oriented companies, and the funding of life science research far outpaces that of the physical sciences. Large companies with remarkably different core technologies—chemicals, glassware, computer chips—have redefined company goals and sprouted biology divisions. In this rapidly evolving environment, a lot of chemists find that it is more critical than ever to reinvent themselves and learn to communicate with other disciplines. The tone of chemists’ words today is often defensive and even resentful of this trend, a response that I believe is unwarranted. On the contrary, I believe this shift has led to an abundance of opportunities for chemists to broaden their knowledge base and make contributions in new and exciting areas. The challenge is not so much a competition for status or resources as it is the successful pooling of knowledge, expertise, and backgrounds toward a common goal.
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Todd A. Dickinson is a senior scientist with Illumina, Inc. He received a bachelor’s degree in chemistry from St. Olaf College and a Ph.D. in analytical chemistry from Tufts University in 1998. Dickinson has been associated with Illumina since its inception in 1998. C & E N / R E P L A C E D AT E , 2 0 0 2
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Advertising Rates for 80th Anniversary Issue Full Page (4-c, 2-c, B&W)
$8,900
2/3 island
$7,100
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$13,000
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$4,925
Center Spread
$19,000
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$5,700
Gatefold (IFC-3pp)
$32,000
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$3,630
$7,100
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2/3 page
Sponsorship of Periodic Table Poster: $40,000 Premium Positions: $10,000 Opposite Table of Contents • Opposite Editor's Page • Opposite NOTW
BONUS DISTRIBUTION Chemical & Engineering News’ 80th Anniversary Issue will not only be distributed in September, 2003, but will be circulated throughout the remainder of the year, and into 2004, at notable chemical conferences and trade shows. Your ad will also be viewed by attendees at the following key events:
Benjamin W. Jones, Executive Vice President jones@acs.org Kenneth M. Carroll, Manager, Chemical Publication Sales carroll@acs.org
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