6 minute read
Juicy Escape Where EVERY BODY is welcome!
from Juiced! #20
by Juice Master
Juicy Escape... WHERE EVERYBODY IS WELCOME!
It’s coming along nicely and, with the juicy village shaping up perfectly, Jason’s Juicy Escape is set to become Europe's healthiest playground
If you’re a fan of Juice Master retreats, you will undoubtedly already have your eye on Juicy Escape, the third of Jason’s amazing health centres which, as these recent shots show, is taking shape.
Transforming the 40-acre site in Altura, on the east side of Portugal's Algarve coast, just before the Spanish border, has been nothing short of a heroic mission and Jason has faced and overcome numerous challenges and obstacles, from navigating Portuguese planning to building during a pandemic!
‘If you build it, they will come,’ the line goes, and there’s already no shortage of Juice Master fans lining up to stay at the 60-bedroom resort which is set to raise the bar in health retreats and be out of this world. Turn over to read more...
As the sun sets on Juicy Escape, the retreat is one day closer to completion!
Soak under the stars! Super Waves at Juicy Escape have an outdoor clawfoot bath to enjoy the view
Make a splash in the pool, rotating between the cold and hot water pools for an invigorating wake-up session
Members first!
With priority booking, preferential room choice and savings on guest rates across Juice Master retreats, there will only be 300 memberships available for Juicy Escape, which will be offered on a first-come, first-served basis. Launching in May 2023, with a choice of Gold, Platinum and Titanium options, while Juicy Escape won't be a members-only retreat, membership is the perfect way to get the best deal on bookings. “We want to reward the people who have helped us to build Juicy Escape by staying at our other retreats,” says Jason, “and membership is an incredible offer to say thank you.”
WHAT’S THE SCOOP, JASON?
We caught up with Jason during a recent site visit to Juicy Escape
QIt’s the question everyone asks, but when will Juicy Escape open its doors?
A“It’s been a crazy few years trying to bring Juicy Escape to life and, if you are building a 60-bedroom, 40-acre resort, you could do without Brexit, a pandemic and war! In that time, steel prices have tripled and the lead time on windows has gone from six weeks to ten months! The ambition to build Juicy Escape was already challenging and suddenly it became ridiculous. Realistically we are looking at some time between September 2023 and May 2024. Memberships go live in May 2023 and will offer a phenomenal deal if you come to Juice Master retreats on a regular basis.”
QWhat are you most excited about?
A“Giving birth to Europe’s healthiest playground and the space being used for good is incredibly exciting, and realising my vision to create Juicy Escape as somewhere you never want to leave is what keeps me motivated.” Q How will Juicy
Escape be different from the other Juice Master retreats?
A“Some have misinterpreted Juicy Escape and are saying, ‘I’ll stick to Juicy Oasis or Juicy Mountain’, because they think the new retreat is all about sport, but it absolutely isn’t the case.
At Juicy Escape you can chill on the internal beach next to the lake, hang out in the yoga studio, spa or sauna, or explore the retreat on a bike, and you wouldn’t even see the sports zone. However,
UNDER CONSTRUCTION
Nothing beats relaxing in the warm waters of the hot pool after a good workout
if you are there to test your fitness, there is a running track, football pitch and assault course to go all-out.
None of the retreats have been created as bootcamps and they never will be, and Juicy Escape is no exception. This is not six-pack territory, and if you just want to put on a robe and walk around you can – Juicy Escape is aimed at everyone, and EVERYBODY IS WELCOME. The chilledout vibe which Juice Master retreats are known for will shine through, but if you want more activity there’s plenty to tempt you. The main difference between Juicy Escape and our other retreats is that there will be an option to enjoy juices in the day and bowl food at night.”
QWho’s coming to the grand opening?
A“This really will be a golden-ticket event as anyone who has ever been to a retreat will be entered into a prize draw to win a place at the grand opening. There will be FootieAid, a charity match with some big names playing, 'Juicy Open' tennis, plus a concert with a famous singersongwriter playing at the piano, purely out of the goodness of their heart.” •
Be first to receive details of the Juicy Escape membership by signing up for newsletters at juicemasterretreats.com Mother’s pride
Jason shared a post on Instagram about his motives for building his new retreat...
“If it was easy, everyone would do it,” something my beautiful, late mother Nina Vale would often say to me. This incredible woman would also say, “If you commit, truly commit, to anything – you can make it happen”. Well, mum, it’s been FAR, FAR, FAR, from easy… but I’m making it happen!
‘Juicy Escape… Europe’s Healthiest Playground’ has been more challenging than I could have ever imagined. I genuinely didn’t know what I didn’t know! I’m not Mr Hilton or Nick Jones of Soho House, so this hasn’t been easy to say the least, but the feeling of accomplishment when it’s finished will be off the chart. Today I walked around the build and, if I can be honest with you all, I got extremely emotional.
I’m from a one-parent family who grew up in Peckham, south-east London. I left school at 15 as I had to take care of my mother who, sadly, had gone into hospital needing an operation to remove a cyst the size of an orange from one of her ovaries, but they removed the wrong ovary. We were extremely poor and I did many jobs to try and make ends meet for us. I was a tyre-fitter in Brixton, a labourer on many building sites, worked the markets (not stock!) as well as trying many other ‘professions’ to get by and provide.
I have never been given anything, which is why perhaps building something of this magnitude feels emotional.
There is still a way to go and no doubt many more challenges. However, without challenges we cannot truly grow and, like my beautiful, VERY, VERY, VERY much missed mother said, “If it was easy, they’d all be doing it”, and she’s probably right.
I’ll keep you updated and it looks like a September 2023 opening, which will be epic to say the least. Not only is one of the world’s best artists performing at the opening, but I’m holding a charity football match, tennis match and mini Olympics! p.s. @davidbeckham and @cristiano if you fancy joining in with the ‘FOOTIE-AID’ I won’t be upset :)
Once it’s open I sincerely hope it’s a force for good and that it helps to change many lives. I fear the only sad part will be that my truly extraordinary, late mother, Nina Vale, won’t ever get to experience it.